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10 Ways To Do The Affiliate Marketing Right [Step-by-Step Guide]

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25th Mar, 2023
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10 Ways To Do The Affiliate Marketing Right [Step-by-Step Guide]

Waking up at an ungodly hour to go to the office through totally packed streets with other half-asleep commuters and slogging through emails until the clock ticks 5.

Sounds horrible?

What if you can break this rat race to earn some extra bucks – at any time and from anywhere? Even when you are asleep!

Well, that’s precisely the notion behind affiliate marketing.

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Affiliate marketing strategy is a popular strategy to generate more sales and online revenue. Both brands and affiliate marketers can benefit from affiliate marketing when done strategically.

According to Google Trends data, affiliate marketing has come a long way over the last five years.


Ponder over the following facts and figures to know the significance of affiliate marketing:

  • 81% of the brands take help from affiliate marketing to grasp customers’ attention and get more sales.
  • 79% of marketers use affiliate marketing to drive conversions, while 83% use it to enhance brand awareness.

Before heading towards the best strategies for affiliate marketing, let’s glimpse what it is all about.

What Exactly is Affiliate Marketing?

Affiliate marketing is the process where you can earn a commission by promoting other brand’s or company’s products. It’s quite simple – you find a product, promote it to others, and earn a profit through each sale you make.

Affiliate marketing is helping thousands of people earn a fair amount of passive income. You can be amongst them by using the right strategies and being focussed.

Don’t worry if you have no clue how to start an affiliate marketing campaign. We have compiled some of the best affiliate marketing strategies that can help you be a savvy affiliate marketer.

So, without any further ado, let’s begin.

Read: How The Role of Digital Marketing is Crucial To Businesses?

Top 5 Affiliate Marketing Strategies

1. Get 1 inch wide and 1 mile deep

If you are a new affiliate marketer, don’t make the mistake of going 1 mile wide and one inch deep – focusing on dominating 50 niches in the initial years.

We understand that when you see people making millions from marketing products in emerging niches, it becomes challenging to stay focussed.

However, the result of this distraction is having a portfolio of 21 websites in random categories combined with a pitiful domain authority generating almost zero sales.

You are all free to experiment with different niches after you have attained a certain level of success on your first website. So, you must begin with the agenda of going one inch wide and a mile deep.

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2. Using PPC advertising

You can use pay-per-click (PPC) advertising to promote affiliate programs and grow sales. It is a method of leveraging search engines to drive highly targeted generally to a specific landing page.

A majority of affiliates love PPC as it allows you to make sales immediately. However, you need to ensure that you have in-depth knowledge of PPC along with the targeted market.

Bear in mind – it is not as easy as it may seem.

You need to dig deeper to generate more clicks on your ads and make them list higher. Google analyses the quality of ads and promotes only the appealing ones.

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3. Email marketing (Game-changer)

Email marketing is amongst the most powerful affiliate marketing strategies for every niche and every product.

Email marketing helps in driving direct sales faster than any other tool. Ever since the evolution of online communication, email has been a constant medium to connect to people.

List building has been helpful to bloggers and online marketers to get sales with minimal efforts. You need to set up an email marketing service and then collect as many emails as you can. You can use this strategy to convert leads into paying customers. It is one of the effective ways of affiliate content marketing

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4. Spruce up your CTA button

Register, Sign Up, Purchase, Join – these are some of the commonly used CTA (call-to-action) buttons. They have been so overused that they have become dull and unattractive now.


Provide an irresistible CTA button to your reader. For instance, you can try using something like ‘Get Yours Now,’ ‘Instant Access,’ ‘Get it for you,’ or something else which shows that the users will get something for clicking it.

Also Read: Digital Marketing Tutorial: A Step-by-Step Guide To Become an Expert

5. Boost sales with coupons, deals, and promotional offers

Using coupons and deals to attract customers is amongst the top affiliate marketing strategies to boost sales. Customers are more likely to search for sites offering discounts, new deals, and promotions before they finally make a purchase.

After all, everyone wishes to make the best purchase at the lowest possible price. Isn’t it? For highly competitive markets such as beauty, travel, food, gadgets, coupons work the best. Just make sure that you design and manage the coupons wisely. A poorly planned coupon might result in a tremendous decrease in your profit margins.

6. Blogging 

Blogging is one of the most effective ways to do affiliate marketing. A blog can help you to achieve website visits, establish expertise, and become a go-to source in the industry. A successful blog can also help you to build a loyal community of readers. This is why blogging is one of the most adapted and successful affiliate marketing strategies

7. Videos

People spend a lot of time watching videos on social media. Affiliate marketers can use online videos to announce their new products, conduct Q&As, and demonstrate products to their target audience. It is one of the most effective affiliate marketing strategies

8. Webinars

Technology has many advantages, and webinars are one of them. Just like in-person seminars, webinars help brands to connect with their consumer base on a deeper level. They are one of the most effective ways to generate email sign-ups. They are one of the most effective ways of affiliate marketing strategies.

9. Reviews

The reviews help create a positive brand image. Affiliate marketers must ensure their image is intact and well-managed on the sites like Google, Yelp, Yahoo, etc. The marketers can also partner with affiliate publishers, who can write reviews and testimonials for their products and services. 

10. SEO

SEO marketing can be helpful to be found the target audience. By strategically incorporating popular, searchable keywords into the copy, image tags, and metadata, the brand can increase its chances of getting discovered. 

Read: How to become a content marketing specialist?

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An example of an affiliate marketing strategy that will inspire you

Here is an example of a top affiliate marketer to take inspiration for your affiliate marketing journey.


BestReviews is an affiliate marketing giant – being amongst the largest product review sites on the internet. They have a team of dozens of writers, product testers, and many more.

Perhaps you can compete with them as a bedroom marketer; you can learn from their approach.

They have an extremely SEO-focused strategy, with more than 80% traffic coming from organic search.


You can try to apply their content model to a more specific niche. They have created high-quality reviews with unique visuals (pictures as well as videos).

You can try using a similar affiliate marketing strategy but focus on a specific niche to get optimal results.

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Final Thoughts

A majority of the people who try an affiliate marketing strategy often give up way too soon as they fail to get immediate success. To avoid this, you must set realistic expectations at the beginning while carefully analyzing your statistics.

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Make changes when you feel the need to do so. Remember, you cannot become a successful affiliate marketer overnight, but gradually.

If you wish to explore and become an expert in Digital Marketing, check out MICA and upGrad’s Digital Marketing Certificate Program. Become an expert in social media marketing, content marketing, branding, marketing analysis, and PR.

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Dilip Guru

Blog Author
He is a Growth Hacker, Digital Marketer & Blogger. He loves solving problems of scale and long term digital strategy.
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Frequently Asked Questions (FAQs)

1What are Affiliate Marketing strategies?

Affiliate Marketing is one of the most popular ways to generate passive income online. It is one of the best free ways to make money online.

Affiliate Marketing is a three-way model wherein the one party wants to sell something, usually a product or service. Another party is tasked with publicizing the product or service. Each time something is sold to the third party, i.e., the customer, the second party, the Affiliate Marketer, gets a profit percentage.

Let's look at some Affiliate Marketing Strategies:

1. YouTube is one of the most active platforms for Affiliate Marketers. It has the traffic source that converts the most effectively.
2. Instagram is another platform that is excellent for Affiliate Marketing. Given that Instagram is a hit among social media influencers, the portal is ideal for Affiliate Marketers.
3. Trying to rank your website on Google is also an efficient Affiliate Marketing strategy. You can create a website for free using Google Sites. Google ranks Google Sites websites very highly, thereby helping in the purpose of Affiliate Marketing.

2What is Email marketing?

Email Marketing is a tool that lets us provide value to users in content. It also allows us to direct users through each step of the customer journey or sales funnel when they get stuck. Email Marketing is used in these two ways, primarily when talking about digital marketing.

It is arguably one of the most underrated digital marketing channels. Since not everyone is on Facebook, Snapchat, Instagram, and several other social media platforms; however, everyone has an email address, which is precisely why Email Marketing is so crucial.

If you are looking to grow your affiliate marketing then emailing can be the most cost-effective option to reach out to your target audience.

3What is a CTA?

When it comes to marketing and advertising, a CTA stands for 'Call to Action.' By definition, CTA refers to any instruction you are giving to a potential customer to perform a specific action.

For example, a travel destination is promoting summer vacation deals on Facebook. Each Facebook advertisement tells potential customers to 'Book Now' for the best travel deals. In this scenario, the CTA is 'Book Now.' Some of the most common CTAs that businesses use include terms like 'Shop,' 'Subscribe,' 'Contact,' etc.

Marketers can also use CTA in affiliate marketing campaigns to ensure greater football and drawing in their audiences to achieve more conversion numbers.

4What are the top skills required for affiliate marketing?

The top skills required for affiliate marketing are Website, Designing, Problem-solving, Technical skills, Leadership skills, Creativity, Data Analytics, Marketing, and Sales.

5Which top companies are hiring for affiliate marketing?

The top companies hiring for affiliate marketing are Ebay, Hotstar, Flipkart, and Amazon.

6What are the three main types of affiliate marketing?

The three main types of affiliate marketing are Unattached affiliate marketing, Related affiliate marketing, and Involved affiliate marketing.

7What are the three pillars of affiliate marketing?

The three pillars of affiliate marketing are Affiliate Communication, Incentivisation via commission structure, and Promos.

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