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MS in Data AnalyticsMS in Project ManagementMS in Information TechnologyMasters Degree in Data Analytics and VisualizationMasters Degree in Artificial IntelligenceMBS in Entrepreneurship and MarketingMSc in Data AnalyticsMS in Data AnalyticsMS in Computer ScienceMaster of Science in Business AnalyticsMaster of Business Administration MS in Data ScienceMS in Information TechnologyMaster of Business AdministrationMS in Applied Data ScienceMaster of Business AdministrationMS in Information Technology and Administrative Management MS in Computer Science Master of Business Administration Master of Business Administration-90 ECTSMSc International Business ManagementMS Data Science Master of Business Administration MSc Business Intelligence and Data ScienceMS Data Analytics MS in Management Information SystemsMSc International Business and ManagementMS Engineering ManagementMS in Machine Learning EngineeringMS in Engineering ManagementMSc Data EngineeringMSc Artificial Intelligence EngineeringMPS in InformaticsMS in Project ManagementMPS in AnalyticsMS in Project ManagementMS in Organizational LeadershipMPS in Analytics - NEU CanadaMBA with specializationMPS in Informatics - NEU Canada Master in Business AdministrationMS in Digital Marketing and MediaMSc Sustainable Tourism and Event ManagementMSc in Circular Economy and Sustainable InnovationMSc in Impact Finance and Fintech ManagementMS Computer ScienceMBA in Technology, Innovation and EntrepreneurshipMSc Data Science with Work PlacementMSc Global Business Management with Work Placement MBA with Work PlacementMS in Robotics and Autonomous SystemsMS in Civil EngineeringMS in Internet of ThingsMSc International Logistics and Supply Chain ManagementMBA- Business InformaticsMSc International ManagementMBA in Strategic Data Driven ManagementMSc Digital MarketingMBA Business and MarketingMSc in Sustainable Global Supply Chain ManagementMSc Digital Business Analytics MSc in International HospitalityMSc Luxury and Innovation ManagementMaster of Business Administration-International Business ManagementMS in Computer EngineeringMS in Industrial and Systems EngineeringMSc MarketingMSc Global Supply Chain ManagementMS in Information Systems and Technology with Business Intelligence and Analytics ConcentrationMSc Corporate FinanceMSc Data Analytics for BusinessMaster of Business AdministrationMaster of Business AdministrationMaster of Business AdministrationMSc in International FinanceMaster of Business AdministrationBachelor of BusinessBachelor of Business AnalyticsBachelor of Information TechnologyMaster of Business AdministrationMBA Business AnalyticsMSc in Marketing Analytics and Data IntelligenceMS Biotechnology Management and EntrepreneurshipMSc in Luxury and Fashion ManagementMaster of Business Administration (90 ECTS)Bachelor of Business Administration (180 ECTS)B.Sc. Computer Science (180 ECTS) MSc in International Corporate Finance MSc in Sustainable Luxury and Creative IndustriesMSc Digital MarketingMSc Global Supply Chain Management (PGMP)MSc Marketing (PGMP)MSc Corporate Finance (PGMP)MSc Data Analytics for Business (PGMP)MS Business AnalyticsMaster of Business AdministrationMS Quantitative FinanceMS Fintech ManagementMS Business Analytics PGMPState University of New York Bachelors Program - STEM MSc Business Intelligence and Data Science (PGMP)MSc International Logistics and Supply Chain Management ( PGMP)MSc International Management (PGMP)MSc Psychology & Management (PGMP)State University of New York Bachelor's Year 1 ProgramMaster of Health Services AdministrationM.A Digital Marketing (PGMP)MS in Technology Leadership and Project ManagementMaster of Health Services Administration and Master of Business Administration (Dual Degree)MSc in Supply Chain ManagementMSc in Hospitality ManagementMaster of Business Administration 60 ECTS UAMMaster of Business Administration 90 ECTSMaster of Computer Science 90 ECTSM.Engg Industrial Engineering 90 ECTSM.A in Management 90 ECTSMS in Data AnalyticsMS in Artificial IntelligenceMaster of Business AdministrationMA International Business & LeadershipMaster of Business Administration 90 ECTSMA International Hospitality Management 120 ECTSMPS in Digital MediaMS Engineering Management
For College Students

3 Specialised Tracks

Live Sessions

-- months

Duration Recommended 10-12 hrs/week

300+

Past Recruiters

15+ Countries

International
Learners

Starting at Rs.5,850

EMI options

    Program Overview

    Key Highlights

    200+ Hours of Learning
    200+ Hours of Learning
    DUKE CE Certifications
    DUKE CE Certifications
    15+ Case Studies and Assignments
    15+ Case Studies and Assignments
    1:1 Mentorship from Product Experts
    1:1 Mentorship from Product Experts
    15+ Live Q&A Sessions
    15+ Live Q&A Sessions

    Duke CE’s academic rigor in collaboration with upGrad, will make this a deeply engaging journey for all of us. Our cutting edge curriculum and upGrad’s learning advantage will definitely help people to become next-gen Product Managers. - Michael Chavez, CEO Duke CE

    duke_grey

    Top Skills You Will Learn

    Market Research, User Design, Analytics, Engagement & Growthview more

    Job Opportunities

    Product Analyst, Associate Product Manager, Product Marketinview more

    Who Is This Program for?

    Project Managers, Project Leads, Technical Managers, Softwarview more

    Minimum Eligibility

    The Applicant should have a Graduation Degree.

    Download Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases studies, assignments and live sessions

    Download Syllabus

    Product Management Certification Program
    Joint certificate from Duke Corporate Education and upGrad :
    Product Management Certification Program
    Click to zoom
    • Duke CE , Ranked top 3 for 19 consecutive years in Executive Education by the Financial Times
    • Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
    • Certificate easily shareable across LinkedIn, Naukri etc

    Tools Covered

    Career Impact

    Our Learners Work At

    Top companies from all around the world have recruited upGrad alumni

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Instructors

    Learn from Duke CE's top faculty and India's leading Product Managers

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    200+
    Hours of Content
    15+
    Case Study and Projects
    15+
    Live Sessions
    8+
    Tools and Softwares

    MARKET RESEARCH FOR A 0-1 PRODUCT FOR A B2C PRODUCT

    0.5 Week
    • Environmental Analysis
    • Competitor Analysis
    • Business Model Canvas
    • Market sizing (TAM, SAM, Target Market)
    • Product Adoption Curve

    USER RESEARCH FOR A 0-1 PRODUCT

    1 Week
    1 Project
    • Qualitative & Quantitative Methods
    • Interviews
    • Surveys
    • Client Requirement Gathering

    CREATE PRODUCT ARTEFACTS FOR 0-1 PRODUCT

    0.5 Week
    1 Project
    • User Persona
    • User Journey Mapping

    USER DESIGN FOR A 1-N PRODUCT

    1 Week
    1 Project
    • Critique Design of Web and App Based Products
    • Conceptual Design
    • IA
    • Visual Principles
    • Web and App Based Product Trends

    PROTOTYPING

    1 Week
    1 Project
    • Sketch
    • Wireframe
    • Interactive Prototypes
    • Building B2B Product Demos

    MVP + USABILITY TESTING

    1 Week
    1 Project
    • Introduction to Usability Testing
    • MVP and its Importance
    • Build-Measure-Learn Framework
    • Testing and Validating MVP
    • Creating Landing Pages

    PRODUCT ANALYTICS

    2 Week
    1 Project
    • Identifying Metrics: AARRR & HEART Framework
    • Segmentation & Cohort Analysis
    • A/B Testing
    • Google Analytics

    GROWTH, ENGAGEMENT & MONETISATION

    1 Week
    1 Project
    • Acquisition, Activation, Retention, Engagement, Referral Strategies
    • Pricing Models & Monetisation
    • Creating Growth Loops within the Product

    PRODUCT MARKETING AND GTM STRATEGY

    1 Week
    • Introduction to GTM & its Components
    • Product - Market Fit
    • Product Pricing
    • Product Marketing & Sales Strategies
    • Product Launch Plan
    • Tools: Excel and SQL

    EXCEL AND SQL

    1 Week
    • Excel Functions
    • Basics of SQL
    • MySQL Functions

    PRODUCT PLANNING AND DEVELOPMENT

    2 Weeks
    • Agile Methodology
    • Scrum Product Development
    • Sprint Planning
    • Writing Effective Product Requirements
    • Creating A Product Roadmap
    • Creating a Sprint Backlog, A Product Backlog and User Stories
    • Building A Product Requirement Document (PRD)

    TECH 101 FOR PMS

    1 Week
    • What Engineers Expect from PMs and Vice-Versa
    • Basic Architecture of Applications
    • Understanding Tech Stacks
    • Cloud Overview & Performance
    • Basic Software Dev & Release Cycle

    CAPSTONE PROJECT

    6 Weeks
    • Ideation - Research - Design - Analytics - Development - Go-to-Market of a food-tech product

    Specialisation

    Topics Covered

    Growth Product Management

    6 Weeks
    Introduction to Growth PM RoleRetention & Engagement Growth StrategiesAcquisition & Activation StrategiesMonetization StrategiesGrowth LoopsGrowth Mindset & User Experimentation

    Tools

    Industry Projects and Assignments

    Learn through real-life industry projects and assignments across industries
    • Industry mentors and teaching support to clear your doubts
    • Personalised feedback from existing Product Managers
    • Real-world exposure to practical product problems

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Product Management
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Student Support

    Student Support
    • Available all days 9 AM - 9 PM IST.
    • For urgent queries, use the Call Back option on the platform.
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners
    Start Referring

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    Share the gift of education and let your friends enjoy discounts of up to ₹7,500!

    Frequently Asked Questions

    Time Commitment

    What is the time commitment expected for this program?

    Devoting 10-12 hours per week will be enough to get you through the program. The more time you devote, the greater will be your learning from the program.

    Certification

    Is there any certification granted at the end of the Product Management Program?

    Yes, post successful completion of this online program, you will earn a certificate issued by Duke Corporate Education, certifying you as an Industry ready Product Manager.

    Admission Criteria

    Is there any minimum educational qualification required to take this Duke's Product Management Certification Program?

    The applicant should have a graduation degree. A background in technology is preferred. 

    Refund Policy/Financials

    Is there any deferral or refund policy for this Program?

    Refund Policy: (Programs without prep-session component)
    • Student must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
    • You can claim a refund for the fee paid at any time before the cohort start date by sending an email request to your Student Mentor and Admissions Counselor with reasons listed. There shall be no refund applicable once the program has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
    • Once the student pays block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
    • Student has to pay the full fee within 15 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and processing fee of ₹10,000 will be levied.
    • Refund shall be processed to an eligible student within 30 working days from the date of receipt of written application from him/her in this regard.

    Deferral Policy: (Post Program Commencement)
    • If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
    • A student can request for deferral only once and from the start date of the initial batch in which the student was originally enrolled for.
    • The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts.
    • The deferral request will be approved once the deferral fee is paid.
    • Till this is completed, the student will be assumed to be continuing in the same cohort.
    • The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
    • If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage.
    • The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.

    Deferral Policy: (Pre Program Commencement)

    • If a student, due to unavoidable circumstances, is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another cohort.
    • To do so, the student will be required to pay 50% of the total Program fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
    • A student can request for deferral to any of the cohorts starting in the next 3 months from the start date of the initial batch in which the student was originally enrolled. For the first deferral request, subject to the point no. 2 of the Pre-Program Deferral Policy, no additional charges shall be levied.
    • If a student wants to defer his enrolment a second time, such student will have to make an additional payment of Rs.10,000 as Deferral fee, and this amount shall be non-refundable under any circumstances. Once this payment is done, students will be eligible to defer to any of the cohorts starting in the next 3 months from the current cohort.
    • The student has time till the current cohort launch date to make the payment of the balance 50% Program fee, post which the deferral request will expire. Once the deferral window expires and if such a student wants to withdraw his or her enrolment from the said Program, the refund policy will be applicable.
    • The student shall be liable to pay the differential Program fees between the two cohorts if any.