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MBA (Global) with Specialisation in Digital Marketing

Be a business leader of tomorrow and advance your career with an MBA Degree from Australia's top B-School - Deakin Business School (DBS). Specialize in Digital Marketing with an Advanced Certification from MICA.

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Intro Video
  • Blended Format
    70% pre recorded and 30% live sessions
    Default
  • AACSB & EQUIS
    Deakin Accreditation
  • 22.5 Months
    Duration
  • Learning Hours
    DM: 7-12 hrs/week | Deakin: 16-20 hrs/week
  • May 31, 2022
    Batch Start Date
  • 5 out of 6 Learners
    Get Positive Career Growth
  • Overview
  • Tools
  • Certificate
  • Instructors
  • Syllabus
  • Benefits
  • Careers
  • Admission Process
  • Fees
  • Hiring Partners
  • Refer & Earn
  • FAQ

Programme Overview

Key Highlights

  • Get a MBA (Global) Degree from Deakin Business School
  • Certification from MICA
  • DBS is Among the Top 1% B-Schools Worldwide
  • Alumni status from Deakin University and Executive Alumni Status from MICA
  • Get 1:1 Mentorship from Industry Leaders
  • Advance your career with 360° Career Support
  • Add-on certification from Facebook
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

  • Top Subjects You Will Learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Business Growth Strategies, Leadership, Strategic Thinking & Planning Abilities, Integrated Business Strategy Formulation, Design Thinking
  • Job Opportunity
    Management Consulting, Strategy, Operations, Business Development/Sales, Marketing, Finance, and HR Management
  • Who Is This Programme For?
    Working professionals looking to specialise in Digital Marketing with MBA from top B-school
  • Minimum Eligibility
    Bachelor’s degree with a minimum of 50% grades/marks. 3 years of relevant work experience combined in business-related roles in areas such as People Management, Project Management, Planning, Financial Management, Sales, Strategy, Operations, and Leadership roles etc, and must meet Deakin’s English Language requirements.

Digital Marketing Platforms and Tools

MBA (Global) Degree

Become a part of global & strong alumni network of one of Australia's Top B-School - Deakin Business School

  • Get a MBA (Global) Degree from Top 1% of Business Schools Worldwide
  • Graduate from a B-School with dual accreditation - AACSB and EQUIS
  • Learn industry relevant skills to enhance your career
MBA (Global) Degree
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Instructors

Learn from Top Professors from Australia and India and the best of Industry Experts

Doren Chadee
Doren Chadee
Professor, Deakin University
Simona Scarparo
Simona Scarparo
Professor, Deakin University
Melissa Parris
Melissa Parris
Professor, Deakin University
Siddharth Deshmukh
Siddharth Deshmukh
Professor
Falguni Vasavada-Oza
Falguni Vasavada-Oza
Professor
Dr. Anita Basalingappa
Dr. Anita Basalingappa
Professor
Sakhee Dheer
Sakhee Dheer
Digital Marketing and Analytics
Jaideep Prabhu
Jaideep Prabhu
Professor

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

  • Digital Marketing Landscape
    • 4 Weeks
  • Digital Channel Deep Dives 1
    • 8 Weeks
  • Digital Channel Deep Dives 2
    • 8 Weeks
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
  • Capstone Project and e-Commerce Bootcamp
    • 3 weeks
  • Business Communication
    • 4 Weeks
  • Accounting and Finance
    • 2 Weeks
  • Decision Sciences
    • 2 Weeks
  • Business Economics
    • 2 Weeks
  • Sales and Distribution Management
    • 2 Weeks
  • Operations & Supply Chain Management
    • 2 Weeks
  • Strategy Formulation
    • 8 Weeks
    • 2 Assignments
  • Disruption, Innovation, and Change
    • 8 Weeks
    • 2 Assignments
  • Financing your Strategy
    • 8 Weeks
    • 2 Assignments
  • International Business
    • 8 Weeks
    • 2 Assignments
  • High Performing Organizations
    • 8 Weeks
    • 2 Assignments
  • Global Capstone Project
    • 6 Weeks
    • 1 Assignment
  • 944
    Hours of Learning
  • 46
    Live Sessions
  • 244
    Case Studies and Projects
  • 50
    Tools covered
The upGrad Advantage
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • BaseCamp and Industry Visits
    • Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Over 500 Careers Transformed

Personalised Industry Session
Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching
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High Performance Coaching
Get a dedicated career coach to help you stay on track to achieve your career goals, coach you on your profile, and support you in your career journey.
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Career Mentorship Sessions (1:1)
Get personalised career landscaping from experts to chart out best opportunities
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Interview Preparation
Support in polishing your hard skills and soft skills for interview preparation
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Admission Process

There are 3 simple steps in the Admission Process which is detailed below:

Step 1: Application Form

Step 1: Application Form

Fill out an application

Step 2: Review and Shortlist Suitable Candidates

Step 2: Review and Shortlist Suitable Candidates

Shortlisting /Profile review Round with Academic Counselor

Step 3: Enrollment

Step 3: Enrollment

Profile Shortlist and Enrollment

Programme Fee
INR 529,800 (incl. taxes)
EMI Options Available
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    Features/Benefits
    • MBA from top 1% B-schools worldwide
    • World Class Faculty
    • Specialize in Digital Marketing
    upGrad Alumni in Digital Marketing
    Top companies from all around the world have recruited upGrad alumni
    Refer someone you know and receive Gift vouchers worth INR 3,000!*

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