FormatOnline
    Recommended 15-20 hrs/week-- months
    Terms and Conditions applyJob Linked Bootcamp
    Start DateComing Soon
    Hiring Partners300+
    Graduation with 50% marksEligibility

    Program Overview

    Key Highlights

    Get a minimum 4 LPA Job*
    Get a minimum 4 LPA Job*
    200+ hours of online marketing classes
    200+ hours of online marketing classes
    65+ hours dedicated to soft skill development
    65+ hours dedicated to soft skill development
    65+ hours dedicated to interview preparation
    65+ hours dedicated to interview preparation
    10+ Case Studies and Projects
    10+ Case Studies and Projects
    Secure a Job as a Digital Marketer
    Secure a Job as a Digital Marketer
    No Cost EMI Option
    No Cost EMI Option
    Customise Your Career Path with 1:1 Mentorship Sessions
    Customise Your Career Path with 1:1 Mentorship Sessions
    Get Career Center Access to Apply for Jobs
    Get Career Center Access to Apply for Jobs
    Pace Your Learning With a Dedicated Student Support Team
    Pace Your Learning With a Dedicated Student Support Team
    Get Industry Readiness Certifications
    Get Industry Readiness Certifications
    Live Classes After Working Hours
    Live Classes After Working Hours
    2-Day Hackathon
    2-Day Hackathon

    “Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”

    - Ronnie Screwvala, Co-Founder, upGrad

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    *Terms and Conditions apply

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

    Download Syllabus
    Top Skills You Will learn
    Marketing Fundamentals, Social Media Marketing, Content Markview more
    Job Opportunities
    Digital Marketing Executive, Digital Marketing Associate, Soview more
    Who Is This Program For?
    Freshers, Individuals looking to get back into jobs after a view more
    Minimum Eligibility
    Professionals/freshers with 0-3 years of experience, holdingview more

    Digital Marketing Platforms and Tools

    Digital Marketing Bootcamp Certificate
    Attend live sessions and complete the projects successfully to get certified
    Digital Marketing Bootcamp Certificate
    Click to zoom
    • Build a strong network for life with opportunities to connect with industry experts & your peers
    • Gain hands-on experience on latest digital marketing tools
    Explore our Learning Platform
    Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
    Explore our Learning Platform

    Syllabus

    Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, case studies, and live projects

    Download Brochure
    200+
    hours of online marketing classes
    65+
    hours dedicated to interview prepration
    65+
    hours dedicated to soft skill development
    5+
    Case Studies
    3
    1:1 mentorship/interview sessions with experts
    5+
    Live Projects

    Digital Marketing Fundamentals

    • Customer Centricity and User Funnel/Personas
    • STP and Competitor Analysis
    • Digital Marketing Channels - Relevance and Capabilities
    • Digital Marketing Metrics
    • Paid, Owned, Earned Media (POEM Model)

    Building a Web Presence

    • Building and Hosting a Blog
    • Designing a Blog
    • WordPress Installation and Configurations
    • Tools: WordPress, GoDaddy, Yoast SEO

    Social Media Marketing

    • Social Media Channels - Relevance and Capabilities
    • Platform Specific Campaign Planning and Execution
    • Growing and Sustaining Your Social Presence
    • Brand Building and Brand Management via Social Media
    • Tools: Meta Ads Manager, Twitter Ads, Youtube Ads, LinkedIn Ads, Microsoft Oce, BuzzSumo, Canva, Hootsuite/Sproutsocial

    Content Marketing

    • Building a Content Marketing Strategy
    • Content Writing for Blogs, Social Media and SEO
    • Understanding Various Content Formats Available
    • Creating Content Buckets and Content Calendars
    • Tools: Content Management Systems, Canva, Google Trends, MS Oce, WordPress

    Search Engine Optimization (SEO)

    • Keyword Research & Analysis
    • On-page and On-page Optimization Techniques
    • Using Search Console for Effective SEO
    • How to do an SEO Audit for any Website
    • Tools: Ubersuggest, SEOptimer, Yoast

    Performance Marketing

    • Concepts used in Media Planning
    • Bidding Strategies (CPM, CPC, CPV, CPL etc.)
    • Shopping Ads, Search Ads and Display Ads
    • Optimisation and Search Engine Marketing Best Practices
    • Tools: Google Ads, Google Analytics, Keywords Planner, SEMRush, GDN

    Email Basics and Programmatic Advertising

    • Planning an Email Marketing Strategy
    • Email Marketing Platforms and List Management Strategy
    • Email Automation and Drip Email Marketing Campaigns
    • Real Time Bidding and Setting up Programmatic Campaigns
    • Tools: DV 360, GetResponse, MailChimp

    Digital Marketing Analytics

    • Setting-up a Google Analytics Account
    • Creating Properties and Views for Accurate Tracking
    • Setting-up Conversion Tracking Goals & Events
    • Reading and Reporting GA Data
    • Tools: Google Analytics, Google Tag Manager

    Integrated Marketing Communications

    • Integrated Digital Strategy Planning and Execution
    • Media Plan and Integrated Calendars
    • 360 degree communication
    • Aligning and Working with Stakeholders

    Soft Skill Development

    • Personal Introduction and Storytelling
    • Effective Business Communication
    • Group Discussions and Group Interviews
    • Public Speaking and Creative Writing
    • Frameworks for Business Problem Solving

    Career Preparation

    • Mock Interviews
    • LinkedIn Profile Building
    • Resume Building
    • Mentorship Calls
    • Aptitude Building

    Industry Projects and Case Studies

    Learn through real-life, live projects on digital marketing tools
    • Run live marketing campaigns
    • Leverage Proof-of-Work during interviews
    • Get mentored by industry experts

    Note

    This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing
    benefits

    Learning Support

    Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
    benefits

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
    benefits

    Networking

    Networking
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

    Admission Process

    Please find below the detailed steps to be followed as a part of the admission process.

    Program Fees (With Job Assurance)

    ₹ NaN (incl. taxes)*

    View Plans
    **Introductory price, Valid for Limited period only!
    No Cost EMI Options Available
    .

    Program Fees (Without Job Assurance)

    INR 85000 (incl. taxes)*

    View Plans
    ** In case you do not meet the eligibility criteria / pass the SOP round but still wish to learn digital marketing from experts, you can choose to join the program without a placement assurance at a discounted price. Please note that as a part of this enrolment, you will not be eligible for one-on-one career services.

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    Empowering learners of tomorrow

    Over 12K learners have learnt Digital marketing skills from upGrad and have made a mark,what’s stopping you?

    Frequently Asked Questions

    Course Curriculum

    How is this Digital Marketing Bootcamp different from others?

    It is a combination of a core program in Digital Marketing, plus soft skills and career training. This involves rigorous training that will teach you all aspects of digital marketing and enhance your soft skills to prepare you for the fast-paced digital industry.

    • One-on-one career mentoring and job opportunities* (*T&C apply), to help you fulfil your personal objective behind joining this program.
    • 10+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies.
    • Hands-on projects where you get your hands dirty and get one-on-one personal feedback.
    • Plus we offer  job opportunities* (*T&C apply) upon successful completion of the program.

    How much time do I need to spend to do well in this Bootcamp?

    This program will require 15-20 hours of engagement per week, for the duration of 6 months. Overall, this program will have 3 hard skills, 1 soft skill and 1 career session which makes a total of 5 live sessions every week. The remaining hours of engagement will be a mix of industry projects, and video content is broken down into small easy-to-complete segments that you can watch on the go across devices.

    Can I learn Digital Marketing through this Bootcamp from my city?

    This Job-linked Digital Marketing Bootcamp is available to aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. The mode of delivery is online. 

    How do all the industry collaborations add value to this course?

    In line with our mission to develop extremely industry-relevant online programmes for working professionals, we have involved leading industry professionals at every stage of the Bootcamp development. These individuals have decades of experience powering marketing at the Agency head / CMO level and driving ROI across continents. Our industry network has helped us develop and deliver most industry-relevant content and case projects.

    What kind of real industry projects are part of this online course? How would these real industry projects help me?

    This program contains 5+ live projects co-designed with industry and domain leaders in Digital Marketing. Further, the industry projects will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions.

     

    Our programs have a strong experiential component that would prepare you to apply your learning on the job. Learn - Experience - Apply.

     

    Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.

     

    Post this program, these will serve as a portfolio of projects you can illustrate to your potential employers. This will help you build your profile and strengthen your skills to appear for placement interviews.

    What kind of certification will I get after completion of this course?

    Post this program, you will get a Digital Marketing Bootcamp completion certificate from upGrad. You will also be required to complete the Google Ads, Google Analytics and Google Fundamentals of Digital Marketing Certificate during the course of the program.

    Application Process

    What are the eligibility criteria for the Bootcamp?

    • Any professional/fresher with 0-3 years of experience, holding any bachelor’s degree with a minimum 50% score from an accredited institution can apply to be a part of this Bootcamp. You should be able to dedicate 15-20 hours per week to this program.
    • Program is applicable for Indian nationals and residents only.

    Can students in their final semester apply?

    Yes, students in the final semester of their graduation are eligible to apply if the average of their previous semester score is a minimum of 50%. You should be able to dedicate 15-20 hours per week to this program. 

    What are the steps to apply?

    It is as simple as:

    Step 1: Fill out the Application Form

    Apply by filling out a simple application form.

    Step 2:  Submit Video SOP  
    Submit a small video of 60-90 seconds talking about your motivation for joining the program.
     

    Step 3: Get Shortlisted

    Candidates will be shortlisted based on the application submitted.
     

    Step 4: Pay & Start Learning

    An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.

    What are the eligibility criteria for the job-linked policy?

    The learner must have:

    1. Work experience between 0-3 years of experience before joining the program
    2. A graduation degree from an accredited institution in India with a minimum of 50% marks
    3. Valid mark sheets and certificates to validate the degree
    4. A valid identity proof (PAN Card/Aadhar Card/Driving License) 
    5. A legal work permit to work in India
    6. Be able to pass any background check from previous employers/ institutes. In case you fail to pass the background check associated with the job offer, you will not be eligible for the Program fee refund.
    7. Learners must achieve a minimum of 75% attendance across all sessions (approximately 12 hours/week)
    8. Learners must score a minimum of 75% score in the final (industry-relevant)  examination (hard skills, soft skills, and communication skills)
    9. Learners must complete all 5 live projects as per stipulated timelines
    10. Learners must attend all career and mentorship calls offered during the program
    11. Learners must complete Google Ads, Google Analytics, and Google Fundamentals of Digital Marketing Certificate during the course of the program

    What are the criteria for receiving just the completion certificate?

    Learner’s are eligible for a completion certificate if they:

    • Achieve a minimum of 40% attendance across all sessions (5 per week)
    • Score a minimum of 40% score in the final (industry-relevant)  examination (hard and soft skills)

    Payment

    How much do I need to pay for this course?

    The total fees for the course starts from ₹99,000 (Incl. Taxes). You can avail a no cost EMI option with a monthly installment and a down payment of ₹15000 to block your seat.

    What is the 0% EMI offer?

    With the 0% EMI offer, you can pay for the course in installments, with zero interest. We have a finance partner to offer you an EMI. Once you fill out the application form for the course, the admissions counselor will get in touch with you and help you with the course details. The counselor will also guide you with the EMI options available.

     

    Please Note: Finance partner will charge a one time processing fees, which needs to be paid by the learner once EMI is sanctioned by Finance partner

    How much do I pay to block my seat after I get shortlisted for the program?

    You will need to pay ₹15000 to block your seat once you are shortlisted for the programme. Note: This block amount will be forfeited if you fudge the document verification process, so make sure you submit the correct documents.

    No Cost Credit Card EMI FAQ's

    0% EMI with Finance partners /Credit card option availability will vary program wise.

    1. Which banks allow using 0% Credit card EMI or Credit card EMI?
    No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, Indus Ind Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank and State Bank of India)

    2. Is there any minimum transaction limit ?
    Yes. 50000 is the minimum.

    3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
    No. ONLY 12 months is available irrespective of the Program enrolled.

    4. Will I have to pay any extra amount for EMI transaction?
    If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

    5. Are there any fees or down payment?
    Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

    6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
    Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

    7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
    Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

    8. Can I Pay Using Multiple Credit Cards ?
    Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
    HDFC Card – Part payment – INR 100000
    ICICI Card – Part payment – INR 50000

    9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
    You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

    10. Why is the entire amount blocked on my credit card?
    Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

    11. Why is interest getting charged on No Cost EMI?
    Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

    Eg. Amount payable to upGrad: INR 405000
    Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
    [Note: Interest factor is reducing rate and not Flat rate]
    EMI AMOUNT = INR 33750 x 12 = INR 405000
    Effectively, you have taken loan on 379,850 instead of 405,000

    Terms and conditions of Job-linked Bootcamp

    What does a job opportunity refer to?

    All learners enrolled in this Bootcamp will be assured of a job opportunity with a minimum CTC of 4 LPA in relevant digital marketing roles, no later than 150 days from the date of program completion*, subject to meeting the eligibility criteria.
    ** Date of Program completion is the day of the last session of the Program.
     

    1. A “job opportunity” is defined as a qualified work opportunity in any company. The opportunity includes but is not limited to the following:

    1. A full-time position or
    2. Internal transition in your organization from non-digital marketing to a role in digital marketing or
    3. Contractual roles for a tenure of 6 months or above or
    4. A paid internship of a minimum of INR 15,000 per month to evaluate the candidate for a full-time salaried role
       

    Note that the above-mentioned are all either/or conditions and meeting even one of them will mean that upGrad’s obligations stand fulfilled.

    What do the relevant roles stand for the jobs available in the program?

    "Relevant roles" are defined as any roles utilizing any or all of the tools or technologies learned during the Bootcamp.
     

    The roles can be based anywhere in India. The learner must be ready to apply for jobs and relocate to any of the locations in India.

    What are the guidelines to sustain the validity of the assurance policies?

    Note that as part of the Job-linked Bootcamp, learners will also be expected to put in their best efforts and follow the guidelines mentioned below to sustain their validity to the assurance policies, including but not limited to:

     

    1. Job applications will be opened up on an internal job portal and the candidates must apply for the "Relevant Openings".
    2. For the placement opportunities offered by upGrad, companies will shortlist the candidates and upGrad will help with scheduling interviews. Interviews will be arranged for jobs anywhere in India / online and the candidate has to be available at the respective location for these interviews at their own cost and expense. upGrad shall not be responsible to reimburse any such expense including food, travel, accommodation etc.
    3. The learner is expected to be on their best behavior in every interaction with any company representative that they are getting in touch with. The candidate is expected to represent the best interest of the program in every interaction.
    4. Once the candidate receives an offer from a company, regardless of whether you accept/reject any job offer, the job opportunity will be considered as fulfilled.
    5. The candidate is expected to accept/reject any job offer within 72 hours of receiving an offer from a company. The candidate should mark their upGrad buddy and the career coach under BCC in response to the company.
    6. In case the candidate chooses not to join the organization after selection at a later point, the candidate is expected to keep the upGrad student mentor informed.
    7. The candidate must inform the upGrad Buddy if they take up a job offer outside of the purview of the career services of the program. In such cases, upGrad’s obligation as a part of placement assurance shall cease to exist.
    8. If the candidate has opted for more than 1 deferral, the Job-linked feature will cease to exist.

    In what circumstances, will the learners NOT be eligible for any refund or a job?

    Without limiting the foregoing, learners will not be eligible for any refund and job assurance* (*T&C apply) shall be deemed fulfilled, under any of the following circumstances:

    1. In case the learner does not apply to at least 10 "Relevant Openings" on upGrad Career Center every month starting from ‘Month 5’ into the program, they will be debarred from the Job-linked Bootcamp.
    2. If a candidate displays unprofessional behavior towards the hiring partners. These include, but are not limited to,
      1. not participating as expected by the employer in the interview process,
      2. not providing appropriate responses to employer communications,
      3. not showing up on time for interviews,
      4. not adhering to any timelines provided by the employer,
      5. not submitting assignments, and
      6. not providing documents or follow-up as expected by employers.
    3. If upGrad receives a written dissent from a company representative for unprofessional behaviour about a candidate
    4. If a candidate turns down a job offer for a qualifying position
    5. If the learner is found mentally unfit to perform the role in a qualifying job.
    6. If a candidate accepts any role after enrolling into the Bootcamp whether through their own job search or via upGrad, irrespective of the field/industry
    7. If any information submitted by the candidate, either in the resume or in the Career Services Surveys is found to be untrue.
    8. If a candidate does not match the eligibility criteria mentioned earlier.
    9. In case of background verifications come out with unsatisfactory results.

    When is the learner eligible for a refund?

    If a learner meets all the terms and conditions as specified above and is not placed with a minimum CTC of Rs 4 LPA within 5 months of the completion of the online training, the learner will get a paid internship with a minimum stipend of Rs 15,000/month for up to 6 months.
     

    In case a learner doesn’t get a job even after the end of a paid internship, upGrad will refund 100% of the program fee. 
     

    Failure by the learner to comply with any of the guidelines or terms mentioned in this document will release upGrad from its placement opportunity* (*T&C apply) obligations and the learner waives the right to receive a refund or avail of this scheme. The decision of upGrad shall be final with respect to the determination of compliance or breach  (including sufficiency) by the learner of any of the terms mentioned in this document. 
     

    Please Note: For the refund, requests should be submitted within 30 days from the last date of assurance policy validity. In the case of an extended internship,  requests should be submitted within 30 days from the last day of the internship.

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