FormatOnline
Recommended 15-20 hrs/week-- months
Placement Guarantee100%
Start DateComing Soon
Hiring Partners300+
Graduation with 60% marksEligibility

    Program Overview

    Key Highlights

    100% Placement Guarantee with Minimum 4 LPA Job
    100% Placement Guarantee with Minimum 4 LPA Job
    200+ hours of live teaching
    200+ hours of live teaching
    65+ hours dedicated to soft skill development
    65+ hours dedicated to soft skill development
    65+ hours dedicated to interview preparation
    65+ hours dedicated to interview preparation
    10+ Case Studies and Projects
    10+ Case Studies and Projects
    Secure a Job as a Digital Marketer
    Secure a Job as a Digital Marketer
    No Cost EMI Option
    No Cost EMI Option
    Customise Your Career Path with 1:1 Mentorship Sessions
    Customise Your Career Path with 1:1 Mentorship Sessions
    Get Career Center Access to Apply for Jobs
    Get Career Center Access to Apply for Jobs
    Pace Your Learning With a Dedicated Student Support Team
    Pace Your Learning With a Dedicated Student Support Team
    Get Industry Readiness Certifications
    Get Industry Readiness Certifications
    Live Classes After Working Hours
    Live Classes After Working Hours
    2-Day Hackathon
    2-Day Hackathon

    “Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”

    - Ronnie Screwvala, Co-Founder, upGrad

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    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

    Download Syllabus
    Top Skills You Will learn
    Marketing Fundamentals, Social Media Marketing, Content Markview more
    Job Opportunities
    Digital Marketing Executive, Digital Marketing Associate, Soview more
    Who Is This Program For?
    Freshers, Individuals looking to get back into jobs after a view more
    Minimum Eligibility
    Professionals/freshers with 0-3 years of experience, holdingview more

    Digital Marketing Platforms and Tools

    Digital Marketing Bootcamp Certificate
    Attend live sessions and complete the projects successfully to get certified
    Digital Marketing Bootcamp Certificate
    Click to zoom
    • Build a strong network for life with opportunities to connect with industry experts & your peers
    • Gain hands-on experience on latest digital marketing tools

    Syllabus

    Best-in-class content by industry experts, in the form of live sessions, case studies and projects

    Download Brochure
    200+
    hours of live teaching
    65+
    hours dedicated to interview prepration
    65+
    hours dedicated to soft skill development
    5+
    Case Studies
    6+
    1:1 mentorship/interview sessions with experts
    5+
    Live Projects

    Digital Marketing Fundamentals

    • Customer Centricity and User Funnel/Personas
    • STP and Competitor Analysis
    • Digital Marketing Channels - Relevance and Capabilities
    • Digital Marketing Metrics
    • Paid, Owned, Earned Media (POEM Model)

    Building a Web Presence

    • Building and Hosting a Blog
    • Designing a Blog
    • WordPress Installation and Configurations
    • Tools: WordPress, GoDaddy, Yoast SEO

    Social Media Marketing

    • Social Media Channels - Relevance and Capabilities
    • Platform Specific Campaign Planning and Execution
    • Growing and Sustaining Your Social Presence
    • Brand Building and Brand Management via Social Media
    • Tools: Meta Ads Manager, Twitter Ads, Youtube Ads, LinkedIn Ads, Microsoft Oce, BuzzSumo, Canva, Hootsuite/Sproutsocial

    Content Marketing

    • Building a Content Marketing Strategy
    • Content Writing for Blogs, Social Media and SEO
    • Understanding Various Content Formats Available
    • Creating Content Buckets and Content Calendars
    • Tools: Content Management Systems, Canva, Google Trends, MS Oce, WordPress

    Search Engine Optimization (SEO)

    • Keyword Research & Analysis
    • On-page and On-page Optimization Techniques
    • Using Search Console for Effective SEO
    • How to do an SEO Audit for any Website
    • Tools: Ubersuggest, SEOptimer, Yoast

    Performance Marketing

    • Concepts used in Media Planning
    • Bidding Strategies (CPM, CPC, CPV, CPL etc.)
    • Shopping Ads, Search Ads and Display Ads
    • Optimisation and Search Engine Marketing Best Practices
    • Tools: Google Ads, Google Analytics, Keywords Planner, SEMRush, GDN

    Email Basics and Programmatic Advertising

    • Planning an Email Marketing Strategy
    • Email Marketing Platforms and List Management Strategy
    • Email Automation and Drip Email Marketing Campaigns
    • Real Time Bidding and Setting up Programmatic Campaigns
    • Tools: DV 360, GetResponse, MailChimp

    Digital Marketing Analytics

    • Setting-up a Google Analytics Account
    • Creating Properties and Views for Accurate Tracking
    • Setting-up Conversion Tracking Goals & Events
    • Reading and Reporting GA Data
    • Tools: Google Analytics, Google Tag Manager

    Integrated Marketing Communications

    • Integrated Digital Strategy Planning and Execution
    • Media Plan and Integrated Calendars
    • 360 degree communication
    • Aligning and Working with Stakeholders

    Soft Skill Development

    • Personal Introduction and Storytelling
    • Effective Business Communication
    • Group Discussions and Group Interviews
    • Public Speaking and Creative Writing
    • Frameworks for Business Problem Solving

    Career Preparation

    • Mock Interviews
    • LinkedIn Profile Building
    • Resume Building
    • Mentorship Calls
    • Aptitude Building

    Industry Projects and Case Studies

    Learn through real-life, live projects on digital marketing tools
    • Run live marketing campaigns
    • Leverage Proof-of-Work during interviews
    • Get mentored by industry experts

    Note

    This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing
    benefits

    Learning Support

    Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
    benefits

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
    benefits

    Networking

    Networking
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

    Admission Process

    Please find below the detailed steps to be followed as a part of the admission process.

    Program Fees

    ₹ NaN (Inclusive of taxes)*

    View Plans
    *Introductory price, Valid for Limited period only!
    No Cost EMI Options Available.

    Our Learners Work At

    Start Referring

    Refer someone you know and receive Gift Vouchers worth INR 3,000!*

    *Referral offer is valid only on the Digital Marketing Placement Guarantee Bootcamp.

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Frequently Asked Questions

    Course Curriculum

    How is this Digital Marketing Bootcamp different from others?

    It is a combination of a core program in Digital Marketing, plus soft skills and career training. This involves rigorous training that will teach you all aspects of digital marketing and enhance your soft skills to prepare you for the fast-paced digital industry.

    • One-on-one career mentoring and placement guarantee, to help you fulfil your personal objective behind joining this program. 
    • 10+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies.
    • Hands-on projects where you get your hands dirty and get one-on-one personal feedback.
    • Plus we offer a 100% placement guarantee upon successful completion of the program.

    How much time do I need to spend to do well in this Bootcamp?

    It is a combination of a core program in Digital Marketing, plus soft skills and career training. This involves rigorous training that will teach you all aspects of digital marketing and enhance your soft skills to prepare you for the fast-paced digital industry.

    One-on-one career mentoring and placement guarantee, to help you fulfil your personal objective behind joining this program. 

    10+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies.

    Hands-on projects where you get your hands dirty and get one-on-one personal feedback.

    Plus we offer a 100% placement guarantee upon successful completion of the program.

    Can I learn Digital Marketing through this Bootcamp from my city?

    This Placement-Guarantee Digital Marketing Bootcamp is available to aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. The mode of delivery is online. 

    How do all the industry collaborations add value to this course?

    In line with our mission to develop extremely industry-relevant online programmes for working professionals, we have involved leading industry professionals at every stage of the Bootcamp development. These individuals have decades of experience powering marketing at the Agency head / CMO level and driving ROI across continents. Our industry network has helped us develop and deliver most industry-relevant content and case projects.

    What kind of real industry projects are part of this online course? How would these real industry projects help me?

    This program contains 5+ live projects co-designed with industry and domain leaders in Digital Marketing. Further, the industry projects will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions.

     

    Our programs have a strong experiential component that would prepare you to apply your learning on the job. Learn - Experience - Apply.

     

    Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.

     

    Post this program, these will serve as a portfolio of projects you can illustrate to your potential employers. This will help you build your profile and strengthen your skills to appear for placement interviews.

    What kind of certification will I get after completion of this course?

    Post this program, you will get a Digital Marketing Bootcamp completion certificate from upGrad. You will also be required to complete the Google Ads, Google Analytics and Google Fundamentals of Digital Marketing Certificate during the course of the program.

    Application Process

    What are the eligibility criteria for the Bootcamp?

    • Any professional/fresher with 0-3 years of experience, holding any bachelor’s degree with a minimum 60% score from an accredited institution can apply to be a part of this Bootcamp. You should be able to dedicate 15-20 hours per week to this program. 
    • Program is applicable for Indian nationals and residents only.

    Can students in their final semester apply?

    Yes, students in the final semester of their graduation are eligible to apply if the average of their previous semester score is a minimum of 60%. You should be able to dedicate 15-20 hours per week to this program. 

    What are the steps to apply?

    It is as simple as:

    Step 1: Fill out the Application Form

    Apply by filling out a simple application form.

    Step 2: Get Shortlisted

    Candidates will be shortlisted based on the application submitted

    Step 3: Pay & Start Learning

    An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.

    What are the criteria to be eligible for the placement guarantee?

    To be eligible for the placement guarantee the learners must meet the following criteria (Not meeting any one or more of these mentioned criteria would translate to 'No placement guarantee’):

    • Learners must achieve a minimum of 75% attendance across all sessions 
    • Learners must score a minimum of 75% score in the final (industry-relevant)  examination (hard skills, soft skills and communication skills)
    • Learners must complete all 5 live projects as per stipulated timelines
    • Learners must attend all career and mentorship calls offered during the program
    • Learners must complete Google Ads, Google Analytics and Google Fundamentals of Digital Marketing Certificate during the course of the program

    What are the criteria for receiving just the completion certificate?

    Learner’s are eligible for a completion certificate if they:

    • Achieve a minimum of 40% attendance across all sessions (5 per week)
    • Score a minimum of 40% score in the final (industry-relevant)  examination (hard and soft skills)

    Payment

    How much do I need to pay for this course?

    The total fees for the course starts from ₹99,000 (Incl. Taxes). You can avail a no cost EMI option with a monthly installment and a down payment of ₹15000 to block your seat.

    What is the 0% EMI offer?

    With the 0% EMI offer, you can pay for the course in installments, with no extra charge. We have a finance partner to offer you an EMI. Once you fill out the application form for the course, the admissions counselor will get in touch with you and help you with the course details. The counselor will also guide you with the EMI options available.

    How much do I pay to block my seat after I get shortlisted for the program?

    You will need to pay ₹15000 to block your seat once you are shortlisted for the programme. Note: This block amount will be forfeited if you fudge the document verification process, so make sure you submit the correct documents.

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