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For College Students

    Batch Start Date

    Nov 15, 2023

    Duration

    6 weeks

    Live Sessions

    20 Hours

    For Hands-on Learning

    7+ Gen AI Tools

    Application-based

    2 Projects

    Coming Soon

    Programme Overview

    Key Highlights

    Up-to-date modules integrated with Generative AI
    Up-to-date modules integrated with Generative AI
    Immersive 6-week certification program
    Immersive 6-week certification program
    20 hours of live learning led by Generative AI and marketing experts
    20 hours of live learning led by Generative AI and marketing experts
    10 interactive weekend live sessions
    10 interactive weekend live sessions
    Interactive Q&A with experts
    Interactive Q&A with experts
    3 Fortnightly newsletters covering the latest trends in Generative AI, expert interviews, tips and tricks, etc.
    3 Fortnightly newsletters covering the latest trends in Generative AI, expert interviews, tips and tricks, etc.
    Hands-On Project Experience
    Hands-On Project Experience
    Online Slack Community
    Online Slack Community
    3+ Hours of Recorded Content on Generative AI
    3+ Hours of Recorded Content on Generative AI

    "Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”

    - Ronnie Screwvala, Co-Founder, upGrad

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    Syllabus

    Best-in-class curriculum taught by leading academicians and industry experts. Now integrated with Generative AI modules.

    Download Syllabus

    Who Is This Program For?

    Anyone with a curious mind and a zeal to be brilliant and prview more

    Why do this Certification?

    -Explore the use cases of Generative AI in marketing
    -Cre
    view more

    Generative AI tools covered

    Program Completion Certificate

    Become an upGrad Alumni post completion of the certificate.
     Become an upGrad Alumni post completion of the certificate.
    Click to zoom
    • Stand out from others with this certification on your resume.
    • Cement your expertise in marketing using Generative AI tools and techniques.

    Explore our Learning Platform

    Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
    Explore our Learning Platform

    Discover Alumni similar to your profile

    Find upGrad alumni profiles and know more about their career path, electives and more!

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    Industry Practitioners

    Learn from AI's leading industry leaders

    Syllabus

    Best in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions. Now integrated with Generative AI modules.

    Download Brochure
    20
    Hours Of Live Learning
    10
    Live Sessions
    3+
    Hours Recorded Content
    3
    Fortnightly Newsletters

    Welcome and Introduction to Generative AI in Digital Marketing

    • Understand the fundamentals of Generative AI and its applications in the context of marketing and digital marketing

    Mastering Prompt Engineering for Digital Marketing

    • Develop highly effective and engaging prompts tailored to specific target audiences.

    Crafting Compelling Content for Emails, Social Media Emails and More!

    • Create engaging and impactful content for various digital platforms, including emails, social media, blogs, press releases, and so on.

    Audio, Visual and Video Content Creation for Digital Marketing

    • Create engaging and compelling audio, images and videos tailored for digital marketing

    Building Brand Campaigns using Generative AI

    • Demonstrate a strategic understanding of how brand campaigns can be designed primarily using Generative AI.

    Building a Web Presence using Generative AI

    • Create a fully functional web presence for a product or brand by utilizing Generative AI

    Data Analysis and Visualization using Generative AI

    • Apply generative AI techniques to analyse and visualise complex datasets, to generate realistic and meaningful data representations.

    Plug & Play AI: Advanced Plugins for ChatGPT Customization

    • Design, develop, and integrate custom AI plugins effectively to enhance ChatGPT's capabilities.

    Leverage AI for Customer Experience Management

    • Leverage AI to implement strategies that improve customer satisfaction, personalization, and support.

    Developing Chatbots using AI

    • Create and deploy no-code chatbots, even without prior coding experience, by utilising user-friendly AI-powered platforms and tools.

    Hands-On Project

    Learn through real-life industry projects sponsored by top companies across industries

    Programme Fee

    Introductory Offer: INR 50,000 INR 25,000+GST

    Admission Process

    There are 3 simple steps in the Admission Process which is detailed below:

    Developing AI Leaders of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Start Referring

    Refer someone and Earn upto INR 80,000 Cashback/Vouchers, on every successful enrollment

    Your friend also gets an instant scholarship!

    - Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist.

    - Specialisation: Get an option to upgrade to Executive PG Programme in Data Science and choose from 5 specialisations

    Frequently Asked Questions

    Course Eligibility

    Who is Eligible for this program?

    We are currently in the era of Generative AI and it has taken the marketing sphere by storm. From simple tasks like content generation to creating brilliant images, AI can make us 10X more productive and nuanced in our output.

    We would like our programs to be accessible for anyone interested in the creative applications of Generative AI.Any learner who has passed Class 10 is eligible for this program.

    Who is this program for?

    Anyone with a curious mind and a zeal to be brilliant and productive professionally.

    What is the admission process?

    The admissions process is completely online. The following are the key steps in the application process: 
    STEP-1: Fill the Application Form with your details

    STEP 2: Get Shortlisted - Eligibility criteria is Class 11 or above.

    STEP 3: Pay the fees via your convenient mode of payment

    Course Curriculum

    What kind of certification will I get after completion of this course?

    Post successful completion of this program, you will get certificate from upGrad.

    How much time do I need to spend to achieve success in the program?

    You will need to spend 6+ hrs/week to get optimum results and learn. 

    Overall, this program will have video content broken down into small easy-to-complete segments that you can watch on the go-across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, mentoring sessions. 

    How do I know that this program’s curriculum is the best?

    The curriculum is developed by the experts from upGrad, which makes it extremely relevant to working professionals. 

    Along with it, our Support Services, Career Assistance, and Live Sessions make it a classroom experience, which no one else in the market can offer. 

    How would these real-industry projects help me?

    Our programs have a strong experiential component that will prepare you to apply your learning on the job. Learn - Experience - Apply. Case Studies and industry projects will help you to experience real-life challenges in Management. These will enable you to step into the shoes of leading managers at companies and put to use the theoretical learning in an experiential manner. Post this programme, these will serve as a portfolio of projects you can illustrate to advance your career. 

    What kind of support does upGrad offer?

     - Student Support is available 7 days a week, 24*7
    - You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform
    - Additionally, an upGrad buddy will enhance the learners’ experience by engaging with them to ensure they are on track with upcoming deadlines, submissions, offer guidance, and resolve their non-academic queries.
    - Extensive academic support through the Discussion Forum, weekly TA-Sessions. Just like in a university, your batchmates will help you with any academic queries. This will happen via the Discussion Forum. 
    - Other than your peers, you also have TAs (Teaching Associates) for any academic query. Your academic queries will be solved by the Faculty and TAs in 36-48 hours 
     

    Payment Details

    What are the modes of payment for this program?

    This program has self pay options of Debit card, Credit card and UPI for your convenience.

    Is there any deferral or refund policy for this programme?

    Refund Policy: (Programmes with prep-session component)  

    • Student must pay an applicable caution money for the enrolment to the Programme. This caution amount will be adjustable against the total Programme fee payable by the student.
    • You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the ""My Application"" section under your profile. You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with reasons listed. Processing fee of Rs. 10,000/- will be levied. If less than Rs. 10,000/- have been paid in total, student shall not be eligible for any refund in such case.
    • Student shall not be eligible for any refund under any circumstances if any such refund requests are raised post Cohort Commencement Date and student will continue to pay the EMI for loan (if applicable) and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Programme deferral as per the policy defined below for the same.
    • In case of a refund, student will be solely responsible for any cancellation of loan, including but not limited to applicable loan cancellation charges levied on the total cancelled loan amount.
    • Student must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise the admission letter will be rescinded.
    • Request for refund must be sent via e-mail in the prescribed Refund Request Form. The refund will be processed within 30 working days of commencement of the programme after being duly approved by the Academic Committee.

     

     

    Deferral Policy: (Pre- Programme Commencement)  

    • If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch.
    • However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
    • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of initial batch the student enrolled for.
    • The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply.
    • The fee applicable to the deferred student will be as per prevailing fee for the batch student as opted to defer to (No additional deferral fee is required to be paid).

     

    Deferral Policy: (Post Programme Commencement)  

    • If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
    • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of initial batch the student enrolled for.
    • The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts
    • The deferral request will be approved once the deferral fee is paid.
    • Till this is completed, the student will be assumed to be continuing in the same cohort.
    • The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
    • If the student completes the deferral payment, the student’s login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether the student had submitted these grading during the initial stage.
    • The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad.".

    No Cost Credit Card EMI FAQ's

    0% EMI with Finance partners /Credit card option availability will vary program wise.

    1. Which banks allow using 0% Credit card EMI or Credit card EMI?
    No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank and State Bank of India).

    2. Is there any minimum transaction limit ?
    Yes. 50000 is the minimum.

    3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
    No. ONLY 12 months is available irrespective of the Program enrolled.

    4. Will I have to pay any extra amount for EMI transaction?
    If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

    5. Are there any fees or down payment?
    Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

    6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
    Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

    7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
    Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

    8. Can I Pay Using Multiple Credit Cards ?
    Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
    HDFC Card – Part payment – INR 100000
    ICICI Card – Part payment – INR 50000

    9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
    You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

    10. Why is the entire amount blocked on my credit card?
    Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

    11. Why is interest getting charged on No Cost EMI?
    Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

    Eg. Amount payable to upGrad: INR 405000
    Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
    [Note: Interest factor is reducing rate and not Flat rate]
    EMI AMOUNT = INR 33750 x 12 = INR 405000
    Effectively, you have taken loan on 379,850 instead of 405,000

    upGrad Learner Support

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