Becoming an SEO Expert
It is no secret that a new era is dawning in the field of digital marketing. Businesses, large and small, want to invest in digital marketing to increase their exposure and business opportunities. SEO (Search Engine Optimization) is a vital part of digital marketing as it ensures a large number of potential customers to businesses organically.
Thus, a career as an SEO expert is a lucrative choice, given the current and future trends as businesses are going online and they are looking for an SEO expert. But are you confused about how to embark on your journey and how to become an SEO expert? If you want to learn more, check out our digital marketing programs. In this blog, we will discuss the skills necessary to become an SEO expert and how you can acquire them.
Must Read: Career In SEO
Mastering technical skills are the first and most essential step in how to become an SEO expert. Some of the critical technical skills that you should acquire as an SEO expert are:
1. Having basic knowledge about HTML
You don’t need to be a coding guru to be an SEO expert. But, if you ask an experienced professionals ‘how to become an SEO expert,’ most likely, you’ll hear the phrase, ‘Get your basics about HTML right.’ Search engine algorithms see everything in code. Hence, to optimize your content for higher visibility and fix any technical issues, a basic understanding of HTML is a must. It would help if you were well-versed with meta-tagging, meta descriptions, headers, and HREF commands to excel in SEO.
2. Knowing different types of SEO
SEO incorporates multiple subcomponents that collectively contribute to it. They are:
- On-page SEO: On-page SEO techniques include publishing SEO-optimized content, using internal and external links, dividing the content into appropriate sections with headings, having page titles, and meta descriptions about the page content.
- Off-page SEO: Off-page SEO optimization skills include social media marketing, link building, and brand mentions. As an SEO expert, you must have the technical know-how of optimizing your content for off-page SEO.
- Technical SEO: This is where things go in the deep technical domain. Technical SEO means optimizing your digital content for the website crawling and indexing phase. With technical SEO, you can optimize your website in a manner that search engines can access, crawl, and index your data with ease.
3. Choosing the right SEO tools
To become an SEO master, you need to know what tools to use and how to use them. Garner in-depth knowledge about tools such as Google Analytics and Google Search Console. Similarly, have tools such as SEMRush, Ahrefs, DeepCrawl, and Ubersuggest, to name a few.
Also Read: SEO Interview Questions & Answers
We have listed some of the essential non-technical skills that you have to possess to become an SEO expert.
An SEO expert needs to be an excellent communicator. They must be able to explain the importance of SEO, SEO strategies, and the ROI on SEO marketing to their clients to gain their confidence and assure them of positive results.
It would help if you researched a lot to come up with the best SEO strategy for your clients’ products and services. This includes well-researched keywords, data analysis, monthly SEO strategy, competitor analysis, etc.
With SEO, there’s always something to learn every day. For keeping yourself abreast with the latest SEO practices, you can subscribe to blogs related to SEO, attend conferences and webinars from industry experts, get digital marketing certified from online higher education company such as upGrad.
Must Read: Top 8 Google Ranking Factors
Having the right mix of technical and non-technical skills is necessary to become an SEO expert. With the SEO-landscape being ever-changing, you must keep yourself updated with the latest SEO fundamentals, tips, tricks, and trends, to become the best at what you do.
If you are looking for a course that can help you get started, check out upGrad’s Advanced Certificate in Digital Marketing & Communication to become a specialist in SEO and the entire digital marketing landscape.
What are the roles and responsibilities of an SEO expert?
SEO stands for search engine optimisation and the job function falls under the marketing domain of any organisation. The job of an SEO expert includes improving the website ranking on search engines, performing keyword research, creating PPC campaigns to drive up sales and lead generation, keeping the website optimized according to the search engine’s algorithm, engaging in link building activities, community participation on social media, etc.
Why is communication skill important to become an SEO expert?
It is a key skill in digital marketing. An SEO expert must have good communication skills to be able to communicate digital marketing ideas and strategies clearly with the team and the management/clients.
Having good communication skills helps in creating an authentic brand voice, interaction in social media, producing strong and clear messages to the audience, understanding the audience and their needs, and coming up with unique strategies and marketing campaigns.
What technical skills are required to become an SEO expert?
An SEO expert should have in-depth knowledge of all Google tools such as Google Analytics, Google Search Console, knowledge of HTML and CSS, on-page SEO, off-page optimization, keyword research, competitor analysis, website crawling and indexing, performing analysis, etc.
Apart from a stronghold in technical skills, an SEO expert needs to be curious and have high adaptability. For example, Google regularly changes their search engine algorithms and metrics to rank the web page. Therefore, an SEO expert should have a high level of curiosity and enthusiasm to keep working on continuously upskilling and updating to follow the best SEO practices.