Email marketing is one of the biggest branches of digital marketing and if you want to promote a business or product, you’ll need to master this field. 

If you’re pursuing a career in email marketing, you’ve come to the right place. That’s because this article will cover the most important email marketing questions and answers and help you with your preparation. If you are a beginner in digital marketing marketing and want to gain expertise, check out our digital marketing certifications from top universities.

Top Email Marketing Questions and Answers

1. What is Email Marketing?

Ans: In email marketing, a company sends commercial messages, newsletters, and other kinds of content to their prospective clients and existing ones through email. Every email a company sends to its potential or current customers falls under email marketing. Email marketing may involve advertisements, solicitation of donations or sales or business requests. 

It is a direct form of marketing and uses emails to promote the company’s product or service. 

2. Why Do We use Landing Pages?

Ans: We use landing pages because they include additional clarification beyond our email copy. They feature our products and give your recipients tip lists. Landing pages attract potential clients to the website and drive the campaign traffic. You can easily analyse the success of your marketing campaign by checking the click-through-rate and results of your landing pages. 

3. Why Do We use Automation in Email Marketing?

Ans: Automation has many advantages in email marketing. You can schedule your emails and send them automatically to your clients in a predetermined order. Scheduling is one of the most notable features you can get with service providers. For example, if you are offering a special discount on Holi, you can schedule an email about the same so it will reach the customers automatically. 

Automation also helps you with tracking your email lists. They will help you understand how well your email campaign has worked so far as you’ll find out how many people opened the email, how many of them clicked on the CTAs (Call to Action), and much more. 

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4. What are the Benefits and Limitations of Email Marketing?

Ans: Email marketing has many benefits: 

• You get access to a huge audience
• Internet users check emails regularly as an average person checks their email around 15 times a day. 
• Email marketing offers a significantly high return on investment, especially when you plan it better. 
• Most internet users are familiar with emails as it’s one of the most popular internet services. 

However, like any other thing, email marketing has its limitations too, which are as follows:

• Filtering emails causes many of them to remain undelivered.
• Spamming in email can lead to legal action against the marketer.
• Email marketing requires careful planning because a minor error can cause the email to be marked as spam or get filtered out. 

Additional Note: This is one of the most important email marketing interview questions and answers, so prepare it carefully. 

Also Read: How to do email marketing in 2021?

5. What are the Best Practices for Email Subject Lines?

Ans: Your email subject lines are vital for your email marketing campaign’s success as they determine whether a person will open the email or not. Commonly, marketers keep their email subject lines within 50 characters however it’s not a hard-fast rule. 

Best email subject lines are concise, explicit, and convincing. They set a desire in advance and let the email’s content do the rest. 

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6. What is Segmentation in Email Marketing?

Ans: Segmentation refers to the process of dividing your user base into different segments for sending emails to them. You can segment your customer based on multiple parameters such as Monetary Value, Frequency, and Recency. 

7. What is the Forward rate and Churn Rate in Email Marketing?

Ans: Forward rate informs you about how frequently people open, read and share your email with others. Other names for forwarding rates are share rates and referral rates. 

Churn rate tells you about the frequency through about the total ratio of complaints, hard bounce and unsubscribes your emails are getting. The average churn rate is 25% a year which means the average email marketing campaign loses 25% of its subscriptions per year. 

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8. Why Should we use Email Marketing in the Era of Social Media?

Ans: We have many social media platforms available but email-marketing has plenty of advantages that you can’t get with social media marketing. Approximately 281 billion emails were sent and received every day across the globe in 2018 and this number is expected to go up to 347 billion per day in 2023. 

Email marketing offers an amazing ROI as well. According to DMA, for every $1 you spend on email marketing, you can expect a return of $42. You don’t get such a staggering ROI with social media marketing. 

Additional reasons why we use email marketing with social media are:

Personalization 

As social media platforms are too vast and dynamic, it’s very challenging to offer personalized service there. However, you can customize the email according to the individual requirements of a user. 

Analytics

You can check the conversions, open rates, click-through rates, and bounce rates of your emails to measure the progress of your email marketing efforts and find areas for improvement. 

Targeting

Through email, you can contact the specific target audience you want for your business according to their pay, age, likes, and other segmentation metrics. 

Opt-in Email

Opt-in email is the one you send to a user after getting their authorization. The change rate of such emails is much higher and shows to the user that you respect their privacy. 

Checkout: Inspiring Email Marketing Examples

9. What is Hard Bounce in Email Marketing?

Ans: A hard bounce is when you send an email to a non-existent email address. Major service providers keep a close watch on hard bounces so you should remove a person from your mailing list if you get a hard bounce. 

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Final Thoughts

Preparing for an email marketing interview can be tricky. We are certain that the above email marketing interview questions and answers helped you get an idea of what you can expect in the interview. 

If you are curious to get into the world of digital marketing, check out upGrad & MICA’s Advanced Certificate in Digital Marketing & Communication.

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