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For College Students

DM learners

12,000+

Certification

MICA

Live Projects

2

Only

8 Weeks

Batch Start Date

Coming Soon

    Course Highlights

    Up-to-date content
    Up-to-date content
    Certificate from MICA in association with upGrad
    Certificate from MICA in association with upGrad
    2 Live Projects
    2 Live Projects
    Doubt Resolution Sessions
    Doubt Resolution Sessions
    Hubspot Social Media Certification
    Hubspot Social Media Certification
    Additional module on Social Media Career Prep
    Additional module on Social Media Career Prep

    We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
    - Dr. Githa Heggde, Dean, MICA

    mica

    Best Certification Course on Digital Marketing

    Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. Now integrated with Generative AI modules.

    Download Syllabus

    Who is This Digital Marketing Course For?

    Freshers, Traditional Marketers, Entrepreneurs, Brand and Coview more

    Top Skills You will Learn

    1. DM Channels & Metrics
    2. Social Media - Meta Marketin
    view more

    Job Opportunities

    Digital Marketing Analyst, Marketing Analyst, Growth Specialview more

    Minimum Eligibility Required?

    Anyone with an interest in learning about the know-hows of Pview more

    MICA

    Recommended: Hubspot Certifications

    Professional Certificate in Social Media Marketing from MICA and upGrad
    Complete all the modules successfully and receive an Social Media Marketing. Join a vibrant digital marketing community and become part of one of India's top marketing institutes.
    Professional Certificate in Social Media Marketing from MICA and upGrad
    Click to zoom
    • Professional Certificate from MICA
    • Easily shareable across LinkedIn, Naukri, etc.

    Explore our Learning Platform

    Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
    Explore our Learning Platform

    What our learners say

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    Explore more Stories

    Instructors

    Learn from India’s top Digital Marketing faculty and industry leaders

    MICA’s Social Media Marketing Course Syllabus

    Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. Now integrated with Generative AI modules.

    Download Brochure
    8
    Weeks of Learning
    2
    Live Projects
    10+
    Tools

    Digital Marketing Landscape

    1 Week
    • Digital Transformation in Businesses
    • Digital Marketing Channels
    • Digital Marketing Metrics

    Social Media Advertising & Meta Live Campaign

    3 Weeks
    • Developing a Social Media Strategy
    • Introduction to Social Media Advertising
    • Measuring Your Social Return on Investment
    • Channel Spotlight: Facebook
    • Channel Spotlight: Instagram
    • Meta Live Campaign
    • Ad Setup and Troubleshooting
    • Ad Analytics

    Search and Display Advertising with Google Ads

    3 Weeks
    • Introduction to SEM
    • Creating an SEM Campaign
    • Measuring SEM Efforts
    • Advanced SEM Techniques
    • SEM Project - Search Ad Campaign
    • Selecting the Campaign Goal and Type
    • Selecting the Locations
    • Selecting the Audience
    • Calculating Budget and Selecting the Bidding Type
    • Creating an Ad Extension
    • Writing an Effective Search Ad Copy
    • Scheduling
    • Optimising
    • Analytics: Google Analytics
    • Advances Analytics

    Programmatic and Affiliate Advertising

    1 Week
    • Introduction: Ad Network and Affiliate Marketing
    • Ad Network and Pricing Models
    • Affiliate Marketing and Its Deal Structure
    • Programmatic Ad Buying and Real Time Bidding (RTB)
    • Digital Identity Mapping

    Career Outcomes

    A quick summary of the placement support recieved by this program's alumni

    salary hike
    300%
    Maximum Salary Hike
     salary hike
    36%
    Average Salary Hike
    Jobs
    300+
    Hiring Partners
    chart

    To view more details, download our career transition report

    Download Careers Report

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing
    benefits

    Learning Support

    Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Dedicated student support is available
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
    benefits

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
    benefits

    Networking

    Networking
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

    Admission Process

    Please find below the detailed steps to be followed as a part of the admission process.

    Career Impact

    Program Fees

    ₹ NaN (Inclusive of taxes)*

    *(Incl. Taxes).

    Disclaimer:

    The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside upGrad's purview.

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Our Learners Work At

    Disclaimer

    - The recommended certificates are for representational purposes only. Actual certification may vary.

    - Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist

    Frequently Asked Questions

    Course Curriculum

    How is this digital marketing certification different from others?

    Can I learn Digital Marketing through this certification programme from my city?

    As long as you have an internet connection, you can access the course content and resources conveniently.

    How do I know that this programme’s curriculum is the best?

    The course curriculum is curated by industry experts, marketing professionals, and academic faculty from MICA. The program undergoes regular updates to keep pace with the dynamic digital marketing landscape, ensuring learners receive the most relevant and up-to-date content.
     

    Career Assistance

    What kind of career support can I expect from this course?

    For career services, please look at at our complete Digital marketing Course.

    Payment

    How much do I pay to block my seat after I get shortlisted for the programme?

    You will need to pay ₹5000 to block your seat once you are shortlisted for the programme.

    Is there any deferral or refund policy for this programme?

    Refund Policy: (Programmes without prep-session component)

    • Student must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
    • You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with reasons listed.
    • There shall be no refund applicable once the programme has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
    • Once the student pays block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
    • Student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and processing fee of ₹10,000 will be levied.
    • Refund shall be processed to an eligible student within 30 working days from the date of receipt of written application from him/her in this regard.

     

    Deferral Policy: (Post Programme Commencement)

    • If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
    • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch in which the student was originally enrolled for.
    • The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts.
    • The deferral request will be approved once the deferral fee is paid.
    • Till this is completed, the student will be assumed to be continuing in the same cohort.
    • The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
    • If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage.
    • The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.

     

    Deferral Policy: (Pre Programme Commencement)

    • If a student, due to unavoidable circumstances, is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another cohort.
    • To do so, the student will be required to pay 50% of the total Programme fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
    • A student can request for deferral to any of the cohorts starting in the next 3 months from the start date of the initial batch in which the student was originally enrolled. For the first deferral request, subject to the point no. 2 of the Pre-Programme Deferral Policy, no additional charges shall be levied.
    • If a student wants to defer his enrolment a second time, such student will have to make an additional payment of Rs.10,000 as Deferral fee, and this amount shall be non-refundable under any circumstances. Once this payment is done, students will be eligible to defer to any of the cohorts starting in the next 3 months from the current cohort.
    • The student has time till the current cohort launch date to make the payment of the balance 50% Programme fee, post which the deferral request will expire. Once the deferral window expires and if such a student wants to withdraw his or her enrolment from the said Programme, the refund policy will be applicable.
    • The student shall be liable to pay the differential Programme fees between the two cohorts if any.

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