Executive Management Programme in Strategic Innovation Digital Marketing and Business Analytics
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Programme Overview
Key Highlights
Online Certificate programmes are offered by the IIT Delhi under the aegis of Continuing Education Programme (CEP) so that the Institute can realise its vision of serving as a valuable resource for industry and society, and fulfil its mission to develop human potential to its fullest extent so that intellectually capable and imaginatively gifted leaders can emerge in a range of professions.
Syllabus
Best-in-class content by leading faculty in the form of videos, cases and projects
About the Program
Weekly real-time doubt clearing sessions with IITD faculties
Live discussion forum for peer to peer doubt resolution monitored by technical experts
Live weekend classes: weekly live interactive lectures from IITD faculty on concept building, hands on exercises and doubt resolution
- If you attend 50% of the classes and score more than 50% in all exams
Programme Faculty
Learn from one of the top management faculties in India.
Dr. Sanjay Dhir
Dr. Arpan Kumar Kar
Dr. P. Vigneswara Ilavarasan, PhD.
Programme Curriculum
Best-in-class content by leading faculty in the form of videos, cases and projects, assignments and live sessions.
Strategic Innovations
- Understanding Innovation
- Innovation and Competition
- Delivering Value through Innovation
- The Art and Science of innovation
- Creativity and Innovation
- Open Source Innovation as strategy
- Disruptive and Sustaining innovation
- Corporate Innovation
- The Innovation Process
- Creating Value through Innovation
- Digital Innovation
- Innovation Potential of Artificial Intelligence
- Blockchain and its Applications in Innovation
- Frugal Innovation and Jugaad
Digital Transformation
- Digital Transformation: Need, Typology & Approaches
- Platforms: Philosophy & Business models
- Infomediaries Models and Management Challenges
- Consumers’ Digital Transformation
- Automation & Future of Work
- Social Media and Business Practices
- Digital Influencer Management
- Economics of Digital Transformation
- Mobile Apps – Architecture, Commerce and Business Models
- Chatbots – Types, Algorithms and Governance
- Digital Payments and Multi-party business models
- Information Security and Risk Management
- Internet of Things and Enterprise Applications
- Blockchain and Enterprise Applications
Business Analytics
- Data for Decisions, Types & Collection methods
- Text analytics
- Tools - Weft / Nvivo
- Tools - SPSS / PSPP
- Descriptive Statistics, T Test, ANOVA
- MANOVA & MANCOVA, Linear Regression
- Logistic Regression, Factor Analysis and Cluster Analysis
- Predictive Analytics - Classification, Association, Sequence & Outlier algorithms
- Prescriptive Analytics / AHP / Mathematical Programming
- Machine Learning using Artificial Neural Networks, Fuzzy Set Theory
- Machine Learning with ANN (Hands on)
- Artificial Intelligence Applications – Managing Chatbots
- Tools: Machine Learning using Python UI Platform (Hands on)
- Big Data Analytics in Social Media and Web 3.0
Evaluation
- There would be 2 individual examinations which would be evaluated by the course coordinators for each vertical.
- There would be a capstone project for each vertical which students would need to deliver in groups
Admission Process
There are 3 simple steps in the Admission Process which is detailed below:
Step 1
Step 1 - Complete Application
Participants must submit an application form and submit copies of their credentials at the upGrad portal.
Step 2
Step 2 - Get Reviewed and Shortlisted
Applications will be reviewed based on the eligibility and subsequent shortlisting process as laid down by the Programme Coordinator.
Step 3
Step 3 - Block Your Seat
Offer letter is sent to the student. Student makes a payment.
Programme Advantage
Learning Support
- Gain industry-oriented insights from eminent IIT Delhi faculty members
- Learn from the faculty of India's #2 ranked University as per QS Rankings 2022
- Student support is available 7 days a week, 24*7.
- You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
- Receive unparalleled guidance from the faculty of IIT Delhi
- Opportunities to interact one-on-one with the faculty every week
Doubt Resolution
- Timely doubt resolution by peers and Teaching Assistants on the Q&A forum
- 100% expert-verified responses to ensure quality learning
- Personalised feedback on assignments and projects
- Regular live sessions by professors of IIT Delhi to clarify concept related doubts.
Program Fees- Indian Residents
₹ NaN (incl. taxes)*
Empowering learners of tomorrow
Refer someone you know and receive benefits worth INR 3,000!*
*Referral offer is valid only on the Certificate Programme in Finance for Non Finance Executives.
Frequently Asked Questions
Course Curriculum
What should I expect from Executive Management Programme in Strategic Innovation, Digital Transformation and Business Analytics by IIT Delhi?
Expect to carry out several industry-relevant projects simulated as per the actual workplace, strengthening your knowledge of the fundamental concepts of Digital Transformation and Business Analytics. You will also learn how to use innovation frameworks and make better strategic decisions for your organizations.
What are the topics that will be covered in the program?
You will learn topics like automtion and future of work, mobile apps, chatbots, digital payments, influencer marketing, IoT , blockchain and more under digital transformation.
You will also learn data processing, regression, data modelling, descriptive analysis, text analysis, ANOVA, ML, tools like SPSS, PSPP and more in business analytics modules. Under the Strategic innovation section, you will learn about the art and science of innovation, corporate innovation, gaining and sustaining competitive advantage, digital innovation and more.
Can I sign up only for a few specific modules if I am interested in?
No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules.
What type of learning experience should I expect?
The content will be delivered as interactive lectures from world-renowned faculty from IIT-D.
Is there a WES equivalency for program?
No, there isn't a WES equivalency for this program.
Time Commitment
What is the time commitment expected for the program?
At least 8-10 hours per week of time commitment is expected to be able to complete the program.
Is there any certification granted at the end of the program?
Post completion of the program, a Certificate of Completion would be granted from CEP, IIT Delhi if you qualify the minimum requirement for program completion. You will be given a certificate of participation if you fail to meet the completion criteria. Please refer to the brochure for details on criteria for receiving completion and participation certificates respectively.
Refund/Financials
What is the program fee?
The program is priced at INR 1,17,705 inclusive of taxes.
How much do I pay to block my seat?
You need to pay ₹11,800 to block your seat.
Selection Criteria
What is the selection process for this program?
To be eligible for selection, you must submit your application form. You will be shortlisted based on your application. Shortlisted candidates will be interviewed by IITD faculty and offer letters will be sent to the candidates based on your interview.
How do I know if I am eligible?
Bachelor’s degree (any specialization) or 4th Year students (Min. 60% or 6 CGPA).