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For College Students

What is Digital Transformation?


Digital Transformation has become the new buzz word in the business world. While it sounds complicated, digital transformation is nothing but business transformation using technology at the core. Most steps in digital transformation are meant to affect business metrics such as top line growth, profitability, market share and brand equity, just using a digital or tech first approach. 


Let's hear more about Digital Transformation from Juhee. 


Being Relevant in the Era of Digitalization

It's important for organizations to keep up with the fast-paced digital environment of today. Businesses who are more technologically aware and utilise the most up-to-date digital ways to run, advertise, engage with customers, and expand their businesses have an advantage.  Moving on, let's look at how brands can stay relevant during digitalization. 


Key Trends in Digital Transformation 

Let's hear from Juhee on some of the major digital transformation trends.


As you heard, Big and established brands have been using AI to optimize product recommendations, product descriptions and more for a while. Use cases for advanced technology are many – robotics enabled manufacturing units, drone deliveries, advanced voice assistants, anticipatory deliveries, voice recreation and more! 


You also heard about some common myths surrounding Digital transformation like: 

  •  It only involves tech teams
  •  It is more operational and less strategic
  •  One team/ expert can change it all
  •  People will lose jobs due to digital transformation


Ways to navigate Digital Disruption

Let's hear from Juhee on the different ways that will help companies navigate through the times of digital disruption. 


As Juhee stated, Digital transformation  is going to be evolving much faster than we are all used to. To stay ahead of the curve, it is critical for brands to have strong partners who educate them in a timely manner. It is also critical to understand what other brands in your category are doing and how best you can stay ahead of the curve and stay relevant. 


Hope this course has given you a better understanding of digital transformation and how it is evolving.


Companies now expect the vast majority of their employees, not just a chosen few, to have advanced digital skills in the workplace. Our lives are more reliant on technology, and as our dependency on the internet and digital communications grows, our workforce must adapt to meet the changing skill requirements.