Product Management Certification Program

Learn how to build a product roadmap through user research, prototyping and product analysis from top Duke CE faculty and industry experts. 700+ Learners from Singapore have signed up for upGrad programs.

Experts from
  • 700+
    Learners from Singapore
  • Ranked #3
    Executive Education by Financial Times
  • 50+ Countries
    Learner Base
  • 6 months
    Recommended 10-12 hrs/week
  • Nov 29, 2021
    Start Date
  • Fully Online
  • Overview
  • Certificate
  • Instructors
  • Syllabus
  • Specializations
  • Projects
  • Benefits
  • Program Fee
  • Reviews

Program Overview

Key Highlights

  • Get 200+ Hours of Learning content
  • Get DUKE CE Certification
  • Access 15+ Case Studies and Assignments
  • Attend 10+ Live Q&A Sessions with experts
  • Get 1:1 Mentorship from Product Experts
  • Leverage a personalized Resume-Building Exercise
  • Practice Mock Interviews with Industry Leaders
  • Get 3 Years Unlimited Content Access

This program is ideal for-
- Project Managers
- Project Leads, Technical Managers
- Software Developers
- Marketing Professionals
- Sales Professionals
- UI-UX design
- Analysts
- Consultants
- Entrepreneurs and more

  • Top Skills You Will Learn
    Market Research, User Design, Analytics, Engagement & Growth, Product Development and Planning
  • Advance Your Career
    Product Analyst, Associate Product Manager, Product Marketing Manager, Product Designer, Product Owners and Heads
  • Who Is This Program for?
    Project Managers, Project Leads, Technical Managers, Software Developers, Marketing Professionals, Sales Professionals, UI-UX design, Analysts, Consultants, Entrepreneurs and BD Managers
  • Minimum Eligibility
    The applicant should have an undergraduate degree.

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.

Programming Languages and Tools Covered

Product Management Certification Program

Joint certificate from Duke Corporate Education and upGrad:

  • Duke CE, Ranked #3 in Executive Education by the Financial Times
  • Get Lifetime access to Duke CE’s Thought Leadership journal ‘Duke CE Dialogue’
Product Management Certification Program
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Learn from Duke CE's top faculty and India's leading Product Managers


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and live projects, assignments and live lectures.

  • Market Research for 0-1 Product for a B2C Product
    • 0.5 Week
  • User Research for 0-1 Products
    • 1 Week
    • 1 Project
  • Create Product Artefacts for 0-1 Products
    • 0.5 Week
    • 1 Project
  • User Design for 1-N Product
    • 1 Week
    • 1 Project
  • Prototyping
    • 1 Week
    • 1 Project
  • MVP & Usability Testing
    • 1 Week
    • 1 Project
  • Product Analytics
    • 2 Weeks
    • 1 Project
  • Growth, Engagement & Monetization
    • 1 Week
    • 2 Project
  • Product Marketing & GTM Strategy
    • 1 Week
  • Excel and SQL
    • 1 Week
  • Product Planning & Development
    • 2 Weeks
  • Tech 101 for PMs
    • 1 Week
  • 200+
    Hours of Content
  • 15+
    Case Studies and Projects
  • 10+
    Live Sessions
  • 8+
    Tools and Softwares


You can choose one or more specializations, based on your interest.

  • Growth Product Management
  • Data Science for Product Management
  • Digital Transformation
  • Topics Covered

    Growth Product Management
    • 6 Weeks
    Introduction to Growth PM Role
    Retention & Engagement Growth Strategies
    Acquisition & Activation Strategies
    Monetization Strategies
    Growth Loops
    Growth Mindset & User Experimentation
  • Topics Covered

    Data Science for Product Management
    • 6 Weeks
    Introduction to Data Science PM Role
    Fundamentals of Data, Analytics & Statistics
    Hypothesis and Validation
    Data Science Techniques
    Data Visualization & Data Pipelines
    Product Improvements using Data Science
  • Topics Covered

    Digital Transformation
    • 6 Weeks
    Introduction to Digital Transformation Consultants
    Main Pillars of Digital Transformation
    Emerging Technologies to Drive Digital Transformation
    Design Thinking for PMs
    Frameworks for Digital Transformation
    Product Manager Function in Consulting

Industry Projects and Assignments

Learn through real-life industry projects and assignments across industries

  • Industry mentors and teaching support to clear your doubts
  • Personalized feedback from existing Product Managers
  • Real-world exposure to practical product problems
  • Zivame Omnichannel Experience
    Analyse the environment, conduct user research across online and offline ret...
    Learn More
  • GoIbibo Microstays
    Establish the target market for hourly booking of hotels, user needs, growth...
    Learn More
  • Analytics Case Study
    Analyse and improve the transnational funnel of the online ticketing platfor...
    Learn More
  • Growth Hacking Strategies for Freecharge
    Help increase the number of recharges for Freecharge by improving the growth...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Product Management
  • High ROI
    Cost Effective
    • Upgrade your career at 1/10 the cost of the same on campus program
    Learn and Earn
    • Get world class credentials without leaving your job from the comfort of your home
  • Industry Driven
    • Learn through curriculum created by the industry for the industry
    • Learn and get coached by leading industry experts from around the globe
    • Experience world class education on-demand through our proprietary app and website
    Unparalleled Support
    • Work with a dedicated upGrad buddy who will handhold you throughout the program
    • Get expert verified resolutions for all your doubts within hours
    • Weekly live sessions with industry experts on doubts, career & communication
  • Career Preparation
    • Rigorous career preparation with resume feedback, personal branding on LinkedIn
    • Career booster content to help understand how to search for jobs, prepare for interviews, negotiate your salary etc.
    • Industry mentorship - Receive mentorship from industry leaders of the domain to help you reach your desired career goal
    • Opportunity to network with accomplished professionals, faculty and industry experts from 50+ countries
    • Part of 50K+ alumni base who are working in top companies like Amazon, ESPN, Visa, Microsoft, E&Y, Accenture
Program Fee
USD 3,200

    Empowering learners of tomorrow

    Over 2,300 students globally have completed this course and started working at their dream job, what's stopping you?

    What's Included in the Price
    • Get a globally recognised Product Management program certification
    • Become a Product Manager without an MBA
    • Learn through rigorous and customised feedback on assignments
    • Get One-on-one industry mentorship
    Our Learners Work At
    Top companies from all around the world have recruited upGrad alumni

    Student Reviews

    Frequently Asked Questions

    Preparatory Sessions
    Time Commitment
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    Refund Policy/Financials