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Featured Free Courses for you

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Introduction to Modern Public Relations

In this course, you will learn what is Modern PR and how is it different from traditional PR. You will also learn the various steps involved to create a successful PR strategy along with the different skill sets required to be a successful PR professional in today's digital world. 

Creating Consumer Value through Effective Marketing

This course will teach you how to use the STP framework for effective marketing, how to craft brand positioning statements, and how to use data-driven marketing to increase customer value

Building Successful Celebrity Partnerships and Campaigns

This course will provide you with insights on Celebrity Partnership and how it works. You'll also learn how to design a branded content show with a celebrity. 

Influencer Marketing from a Brand's Perspective

This course will proivde you insights on influencer marketing, different types of influencers and the important factors to build an effective influencer marketing strategy for a brand. 

Getting Influencer Marketing Right

In this course you will discover what Influencer Marketing is, what value influencers provide to brands, the benefits of influencer marketing, and how to create a successful influencer marketing campaign. 

Introduction to Advertising

In this course you'll learn how to plan and execute an advertising strategy. You'll also gain insights on ATL, BTL, and TTL advertising strategies, as well as how to analyse ad campaigns.

Introduction to Social Media Marketing

This course will help you leverage social media platforms like Facebook, Instagram and LinkedIn to increase your brand presence.

How do Brands Leverage User Generated Content?

This course will provide you an understanding of what user generated content is, why it is becoming more popular, and how different businesses are utilising it to market their products.

Fundamentals of Marketing

This course will help you understand what marketing is and how it helps the business' growth objectives.

Basics of Search Engine Optimization

This course walks you through the basics of SEO, conducting an SEO audit and SEO operation. 

Ultimate Guide to Email Marketing

This course will show you how to build, launch and analyze email campaigns.

Web Analytics Course for Beginners

This course will help you understand your online audience and measure the performance of your campaigns.

Complete Guide to Content Marketing

In this course, you’ll learn about creating content strategy, an execution plan and defining campaign metrics.

Marketing Masterclass: Create your Brand

This is a Masterclass on building favorable brands from Siddharth Roy Kapur, the former MD of The Walt Disney Company India.

Basics of Search Engine Marketing

This course will walk you through the basics of search engine marketing, and how to leverage it for your business objectives.

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Find the latest courses from various subject domains to build your foundational knowledge & upskill yourself over a couple of hours.

Frequently Asked Questions

upGrad Free Courses

What is upGrad’s Free Courses initiative all about?

What the world is experiencing today is a truly unprecedented scenario. We are all plagued with absolute uncertainty. How things pan out, only time will tell, but how we utilize our time right now can make a world of a difference to our future. upGrad’s Free Courses goal is to help you pick up on some of the hottest skills that are trending in the market today in 6-8hrs, absolutely free of cost.

Will I have to pay anything to start learning?

You can choose any number of Programs from any of the 60+ programs and get access to them for no fees whatsoever. You don't have to even provide your credit / debit card details!

Who should sign up?

upGrad works with leading industry experts and academia to deliver programs in the field of Data, Technology and Management. We have a globally recognized team of instruction designers who have curated these 35 programs. 

These programs have been designed to help you develop a brief understanding of the different topics. They meet the needs of working professionals as they are easy to consume and give you the flexibility to finish the program as per your own schedule. 

So if you have been looking to add a skill or two to your profile, programs offered under upGrad's Life Long Learning initiative will help you do just that by simply investing a few hours every week. 

Sometimes, these skills may not directly be applicable for you, but learning is said to have an overall positive impact on your mental health. If you are feeling anxious about what lies ahead, enroll in these programs to spend your time more meaningfully. Additionally, learning new skills can also help you create a competitive edge over your peers and help you stay ahead of the curve. 

For some of the courses, there are certain skill pre-requisites, do review the same before enrolling. Choosing the right course is the first step to success.

Will I get a certificate?

Yes, you will get an e-Certificate of Completion once you successfully finish all the modules within your program. upGrad deploys advanced technology to track learner progress and to be eligible for the certificate you will have to complete all the program modules that appear under the "Course Card". This will be issued once the requisite program duration comes to an end.

What is the duration for which I can access to the content?

We're constantly looking to update our course library to be able to give you a host of topics to upskill in, and to keep it fresh. And so, most courses have a set deadline - the current courses are accessible until 1st March 2022. It's best to check the deadline for each course and ensure that you complete before it expires!

What if I want to learn more?

Our learning platform will give you an overview about upGrad's holistic learning experience and you will also get a view into a variety of programs offered. You can go over the same and schedule a call with an Admissions Counsellor, who will guide you to pick the best program most likely to help you advance your career.