Courses
Advanced Certificate in Digital Branding & Advertising

Start your journey as a marketer in two specialised domains of Digital Branding & Advertising. Get mentored by industry leaders and subject matter experts through
personalised and timely doubt resolution sessions.

Watch
Intro Video
  • Online
    Format
  • 6 Months
    (Recommended 6-8 hrs/week)
  • Mar 30, 2022
    Start Date
  • 300+
    Hiring Partners
  • 5000+
    MICA Alumni Base
  • 5 out of 6 Learners
    Get Positive Career Growth
  • Overview
  • Certificate
  • Instructors
  • Syllabus
  • Benefits
  • Careers
  • Hiring Partners
  • Programme Fee
About the Program

Master Digital Branding & Advertising from one of the top B-schools in India. Get personalised student support, timely doubt resolution and much more from upGrad.

Networking with MICA + upGrad Digital Marketing Alumni Base

Be a part of the 5000+ Digital Marketing professionals community from MICA & upGrad along with MICA Alumni Status

360 Degree Career Assistance

Receive 1:1 Career Counselling Sessions, Mock Interviews and Resume Building support from our career coaches.

Student Support

Student support is available 7 days a week, 24*7. You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.

Programme Overview

Key Highlights

  • Certification from one of the top B-schools in India
  • Specialise in key marketing domains of Branding and Advertising
  • Top rated teaching faculty and instructors
  • Learn while you earn through 100% online format
  • Alumni status by MICA
  • Placement assistance by upGrad
  • Student Support is available 7 days a week, 24*7. You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform.
  • Timely doubt resolution and discussion forums

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
- Seth Godin

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of live lectures, recorded videos, case studies and projects. 

  • Top Subjects you will learn
    Brand Management: Branding Fundamentals, Customer Centricity, Brand identity, Brand Experience, Re-branding, FMCG Branding, Brand Brief Writing, Careers in Branding and much more.

    Advertising and Communications: Integrated Marketing Communications, Media Planning and Buying - Programmatic, Social Media Marketing, Print V/S Online Ad Strategies, Brand and Agency, Careers in Advertising and much more. 
  • Job Opportunity
    Mid-Management Marketing and Ad professionals will be able to upskill themselves on the Traditional Branding and Communication aspects + gain a digital perspective on both the functions with hands-on knowledge of latest tools and technology.
  • Target Audience
    Ideal for professionals with 2+ years of experience in executive positions in Sales and Marketing, Copywriting, Advertising, Market Research, PR, and Branding. 
  • Minimum Eligibility
    Bachelor’s Degree from any University in any field.

Advanced Certificate in Digital Branding & Advertising from MICA

Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant community of marketing professionals and become part of one of India’s top marketing universities. 

  • Top Marketing B-school in the country
  • Alumni status from MICA
  • Get the latest updates about the trends and techniques of Branding and Advertising in the Digital Space
Advanced Certificate in Digital Branding & Advertising from MICA
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Instructors

Learn from India’s top Branding and Advertising faculty and industry professionals.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Brand Building
    • Brand Management & Measurement
      • Understanding Advertising & Advertising Channels
        • Managing and Measuring Advertising Efforts
          • Working with Teams
            • 10
              Case Studies
            • 3
              Capstone Projects
            • 6-8
              Learner Hours
            • 35+
              Live Sessions
            The upGrad Advantage
            Strong hand-holding with dedicated support to help you master Branding and Advertising in a digital age. 
            • Learning Support
              Industry Mentors
              • Receive unparalleled guidance from industry mentors, teaching assistants and graders
              • Receive one-on-one feedback on submissions and personalised feedback on improvement
              Student Support
              • Student support is available 7 days a week, 24*7.
              • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the Learn platform.
            • Q&A Forum
              • Timely doubt resolution by industry experts and peers
              • 100% expert verified responses to ensure quality learning
              Expert Feedback
              • Personalised expert feedback on assignments and projects
              • Regular live sessions by experts to clarify concept-related doubts

            Career Impact

            Personalised Industry Session
            Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching.
            Learn More
            High Performance Coaching
            Get a dedicated career coach to help you stay on track to achieve your career goals, coach you on your profile, and support you in your career journey.
            Learn More
            Career Mentorship Sessions (1:1)
            Get personalised career landscaping from experts to chart out best opportunities.
            Learn More
            Interview Preparation
            Support in polishing your hard skills and soft skills for interview preparation.
            Learn More
            Our Learners Work At
            Top companies from all around the world have recruited upGrad alumni

            upGrad Alumni

            Programme Fee
            Rs. 1,50,000 + GST
            Standard EMI Plans Starting at ₹8,098.
            View Plans

              Empowering learners of tomorrow

              Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

              What's Included in the Price
              Features/Benefits
              • Advanced Certificate without Quitting Your Job
              • Alumni Status from MICA
              • Hands-on Experience with the Latest Tools
              • Certificate from MICA and upGrad
              • Hiring Opportunity from Uber, Genpact, Microsoft, PwC and More
              • No Cost EMI

              Frequently Asked Questions

              Course Curriculum
              Career Assistance
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