Understand digital marketing techniques employing web, mobile and social media for marketing and learn how to manage digital campaigns.

5 out of 6 learners get positive career growth.
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Ranking as per NIRF

Among top 5 B-schools

Duration

-- Months

Batch Start Date

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Programme Overview

Key Highlights

95% Completion rate

Wednesdays and Saturdays from 07:30 p.m. to 09.00 p.m. IST (1.5 Hrs.)

78% Referability

Live & Interactive Digital Learning

Convenient Schedules to Suit Working Professionals

One on one interactions

Mobile platform enabled

Options for Loan Assistance

Live tech support

Become a specialist in
- Content Marketing
- Online Display Advertising
- Marketing Planning
- Use of Digital Media Analytics
- Search Engine Optimization
- Video Marketing
- Marketing Planning

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.

Download Syllabus

Top Skills You Will Learn

Search Engine Optimization, Strategic Brand Communication, Dview more

Job Opportunities

Digital Marketing Manager, SEO Manager, Social Media Managerview more

Who Is This Program For?

Marketing Managers, Sales and Marketing Professionals, Entreview more

Minimum Eligibility

For Indian Participants – Graduates (10+2+3) or Diplview more

Certification

Executive Development Program In Digital Marketing

Click to zoom

XLRI features consistently among the top 5 business schools of the country.
Convenient Schedules to Suit Working Professionals

Explore our Learning Platform

Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.

Instructors

Learn from India’s leading Digital Marketing faculty

Prof. Atanu Ghosh

Visiting Faculty - XLRI Jamshedpur

He is also the Promoter, Founder and CEO – Salt n Soap, Medinook and Bluebeaks Solutions. Before his entrepreneurial stint, Atanu was a Director with IBM.

Dr. Ravi Shekhar Kumar

Assistant Professor, XLRI Jamshedpur

He is the recipient of the second best doctoral dissertation proposal award. He has worked in the sales & marketing department of L&T Ltd, & TATA Hitachi construction machinery company limited.

Syllabus

Best-in-class content by leading faculty and industry leaders.

Download Brochure

Marketing In Digital Era

Paid Search Marketing

Online Display Marketing

Video Marketing

Search Engine Optimisation

Strategic Brand Communication

Social Media Marketing

Content Marketing

Remarketing & Conversion

Digital Media Analytics

Mobile & E-Mail Marketing

Digital Marketing Plan

Capstone Project

Screen Reader Support Enabled

upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. We advise you to enquire further regarding the suitability of this program for your academic and professional requirements before enrolling.

Our Learners Work At

Top companies from all around the world have recruited upGrad alumni

Program Fee

₹ NaN (Incl. GST)

Empowering learners of tomorrow

Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist

Frequently Asked Questions

Refund Policy

Is there a deferral or refund policy for this program?

Refund Policy: (Programs with prep-session component)

- Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before date of course commencement whichever is earlier.

- In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of INR 5,000 + applicable taxes and GST for instalment(s) paid for Indian participants & USD 125 for foreign participants.

- In all other cases, no refund shall be made.

- A participant may opt for rescheduling to a later batch of the same program / another program of prior to commencement of the program. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the program. The amounts paid by the participant shall be considered as advance payment towards the next batch / alternative program. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.

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