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Executive Development Program In Digital Marketing

Understand digital marketing techniques employing web, mobile and social media for marketing and learn how to manage digital campaigns.

5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte

  • Live
    Tech Support
  • Among top 5 B-schools
    Ranking as per NIRF
  • 6 Months
    Duration
  • May 14, 2022
    Batch Start Date
  • Overview
  • Certificate
  • Instructors
  • Syllabus
  • Fees
  • FAQ

Programme Overview

Key Highlights

  • 95% Completion rate
  • Wednesdays and Saturdays from 07:30 p.m. to 09.00 p.m. IST (1.5 Hrs.)
  • 78% Referability
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • One on one interactions
  • Mobile platform enabled
  • Options for Loan Assistance
  • Live tech support

Become a specialist in
- Content Marketing
- Online Display Advertising
- Marketing Planning
- Use of Digital Media Analytics
- Search Engine Optimization
- Video Marketing
- Marketing Planning

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.

  • Top Skills You Will Learn
    Search Engine Optimization, Strategic Brand Communication, Digital Media Analytics, Remarketing & Conversion, Social Media skills and Performance Marketing
  • Job Opportunities
    Digital Marketing Manager, SEO Manager, Social Media Manager, Email Marketing Executive, Content Manager
  • Who Is This Program For?
    Marketing Managers, Sales and Marketing Professionals, Entrepreneurs, IT professionals
  • Minimum Eligibility
    For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
    For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
    Proficiency in English, spoken and written, is mandatory
    Work Experience - Minimum of 3 years of work experience

Executive Development Program In Digital Marketing

  • XLRI features consistently among the top 5 business schools of the country.
  • Convenient Schedules to Suit Working Professionals
Executive Development Program In Digital Marketing
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Instructors

Learn from India’s leading Digital Marketing faculty

Prof. Atanu Ghosh
Prof. Atanu Ghosh
Visiting Faculty - XLRI Jamshedpur
He is also the Promoter, Founder and CEO – Salt n Soap, Medinook and Bluebeaks Solutions. Before his entrepreneurial stint, Atanu was a Director with IBM.
Dr. Ravi Shekhar Kumar
Dr. Ravi Shekhar Kumar
Assistant Professor, XLRI Jamshedpur
He is the recipient of the second best doctoral dissertation proposal award. He has worked in the sales & marketing department of L&T Ltd, & TATA Hitachi construction machinery company limited.

Syllabus

Best-in-class content by leading faculty and industry leaders.

  • Marketing In Digital Era
    • Paid Search Marketing
      • Online Display Marketing
        • Video Marketing
          • Search Engine Optimisation
            • Strategic Brand Communication
              • Social Media Marketing
                • Content Marketing
                  • Remarketing & Conversion
                    • Digital Media Analytics
                      • Mobile & E-Mail Marketing
                        • Digital Marketing Plan
                          • Capstone Project
                            • Screen Reader Support Enabled
                                Our Learners Work At
                                Top companies from all around the world have recruited upGrad alumni
                                Program Fee
                                INR 90,000 + GST

                                  Empowering learners of tomorrow

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                                  How You Benefit From This Programme
                                  • Curated for working professionals
                                  • Certification from XLRI on completion
                                  • Work on a Capstone project and apply concepts of digital marketing to your business in real-time
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                                  • Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist

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