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    Programme Overview

    Key Highlights

    95% Completion rate
    95% Completion rate
    Wednesdays and Saturdays from 07:30 p.m. to 09.00 p.m. IST (1.5 Hrs.)
    Wednesdays and Saturdays from 07:30 p.m. to 09.00 p.m. IST (1.5 Hrs.)
     78% Referability
    78% Referability
    Live & Interactive Digital Learning
    Live & Interactive Digital Learning
    Convenient Schedules to Suit Working Professionals
    Convenient Schedules to Suit Working Professionals
    One on one interactions
    One on one interactions
    Mobile platform enabled
    Mobile platform enabled
    Options for Loan Assistance
    Options for Loan Assistance
    Live tech support
    Live tech support

    Become a specialist in
    - Content Marketing
    - Online Display Advertising
    - Marketing Planning
    - Use of Digital Media Analytics
    - Search Engine Optimization
    - Video Marketing
    - Marketing Planning


    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.

    Download Syllabus

    Top Skills You Will Learn

    Search Engine Optimization, Strategic Brand Communication, Dview more

    Job Opportunities

    Digital Marketing Manager, SEO Manager, Social Media Managerview more

    Who Is This Program For?

    Marketing Managers, Sales and Marketing Professionals, Entreview more

    Minimum Eligibility

    For Indian Participants – Graduates (10+2+3) or Diplview more


    Executive Development Program In Digital Marketing
    Executive Development Program In Digital Marketing
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    • XLRI features consistently among the top 5 business schools of the country.
    • Convenient Schedules to Suit Working Professionals

    Explore our Learning Platform

    Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
    Explore our Learning Platform


    Learn from India’s leading Digital Marketing faculty


    Best-in-class content by leading faculty and industry leaders.

    Download Brochure

    Marketing In Digital Era

      Paid Search Marketing

        Online Display Marketing

          Video Marketing

            Search Engine Optimisation

              Strategic Brand Communication

                Social Media Marketing

                  Content Marketing

                    Remarketing & Conversion

                      Digital Media Analytics

                        Mobile & E-Mail Marketing

                          Digital Marketing Plan

                            Capstone Project

                              Screen Reader Support Enabled

                                upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. We advise you to enquire further regarding the suitability of this program for your academic and professional requirements before enrolling.

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                                Top companies from all around the world have recruited upGrad alumni

                                Program Fee

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                                Empowering learners of tomorrow

                                Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *

                                Frequently Asked Questions

                                Refund Policy

                                Is there a deferral or refund policy for this program?

                                Refund Policy: (Programs with prep-session component)


                                - Requests for refund of fees on account of cancellation of enrolment shall be considered only if such requests are received prior to closure of registration or 21 days before date of course commencement whichever is earlier.

                                - In event that such valid requests for refund of fees are received, the application money shall be refunded after deducting a penalty of INR 5,000 + applicable taxes and GST for instalment(s) paid for Indian participants & USD 125 for foreign participants.

                                - In all other cases, no refund shall be made.

                                - A participant may opt for rescheduling to a later batch of the same program / another program of prior to commencement of the program. However, such intimation must be made by the participant at least fifteen days prior to the commencement of the program. The amounts paid by the participant shall be considered as advance payment towards the next batch / alternative program. Further, the participant shall have to pay an administrative charge of Rs.5000 plus applicable taxes (Indian participants) or USD 125 (foreign participants) for facilitating such rescheduling.

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