Courses
Executive Development Program In Digital Marketing

Understand digital marketing techniques employing web, mobile and social media for marketing and learn how to manage digital campaigns.

5 out of 6 learners get positive career growth.
upGrad Results reviewed by Deloitte

  • Live
    Tech Support
  • Among top 5 B-schools
    Ranking as per NIRF
  • 6 Months
    Duration
  • May 14, 2022
    Batch Start Date
  • Overview
  • Certificate
  • Instructors
  • Syllabus
  • Fees
  • FAQ

Programme Overview

Key Highlights

  • 95% Completion rate
  • Wednesdays and Saturdays from 07:30 p.m. to 09.00 p.m. IST (1.5 Hrs.)
  • 78% Referability
  • Live & Interactive Digital Learning
  • Convenient Schedules to Suit Working Professionals
  • One on one interactions
  • Mobile platform enabled
  • Options for Loan Assistance
  • Live tech support

Become a specialist in
- Content Marketing
- Online Display Advertising
- Marketing Planning
- Use of Digital Media Analytics
- Search Engine Optimization
- Video Marketing
- Marketing Planning

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.

  • Top Skills You Will Learn
    Search Engine Optimization, Strategic Brand Communication, Digital Media Analytics, Remarketing & Conversion, Social Media skills and Performance Marketing
  • Job Opportunities
    Digital Marketing Manager, SEO Manager, Social Media Manager, Email Marketing Executive, Content Manager
  • Who Is This Program For?
    Marketing Managers, Sales and Marketing Professionals, Entrepreneurs, IT professionals
  • Minimum Eligibility
    For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
    For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
    Proficiency in English, spoken and written, is mandatory
    Work Experience - Minimum of 3 years of work experience

Executive Development Program In Digital Marketing

  • XLRI features consistently among the top 5 business schools of the country.
  • Convenient Schedules to Suit Working Professionals
Executive Development Program In Digital Marketing
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Instructors

Learn from India’s leading Digital Marketing faculty

Syllabus

Best-in-class content by leading faculty and industry leaders.

  • Marketing In Digital Era
    • Paid Search Marketing
      • Online Display Marketing
        • Video Marketing
          • Search Engine Optimisation
            • Strategic Brand Communication
              • Social Media Marketing
                • Content Marketing
                  • Remarketing & Conversion
                    • Digital Media Analytics
                      • Mobile & E-Mail Marketing
                        • Digital Marketing Plan
                          • Capstone Project
                            • Screen Reader Support Enabled
                                Our Learners Work At
                                Top companies from all around the world have recruited upGrad alumni
                                Program Fee
                                INR 90,000 + GST

                                  Empowering learners of tomorrow

                                  How You Benefit From This Programme
                                  • Curated for working professionals
                                  • Certification from XLRI on completion
                                  • Work on a Capstone project and apply concepts of digital marketing to your business in real-time
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                                  • Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist

                                  Frequently Asked Questions

                                  Refund Policy