In this certificate program, you will learn how to find and produce new, streamlined, and disruptive business ideas through digital auditing and a rapid ideation process. Additionally, you’ll have the chance to pitch your ideas and develop a plan to rigorously test and evaluate your opportunity to ensure market suitability.

5 out of 6 learners get positive career growth.
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Duration

-- Months

No. of Courses

Effort

3-5 hours per week

Model

Instructor-led

Batch Start Date

Coming Soon

Programme Overview

Key Highlights

Certificate consists of 7 two-week courses

Courses include multiple-choice quizzes, instructor-moderated discussions, and a final project to practice what you’ve learned in a real-world context

Opportunities for collaboration and networking with fellow students both during and after your courses

Course materials available 24/7 during the two-week course and a third week to review the content

Plan to spend 3-5 hours per week on each course

Ideal for:

-Business Leaders
- Technology Leaders including CTOs
- VP or C-level executives

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects.

Download Syllabus

What You Will Learn

Identify Innovation and Conduct a Digital Audit
Idview more

Delivery Methodology

Home Read (A Pre-requisite): Content will be shared aview more

Eligibility

- Graduates (10+2+3) or Diploma Holders (only 10+2+3) from aview more

Certification

Digital Transformation Cornell Certificate Program

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Certificate of Completion in Digital Transformation
70 Professional Development Hours (7 CEUs)

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Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.

Instructor

Karan Girotra

Professor Of Operations, Technology And Information Management - Cornell Tech

Professor Girotra holds Ph.D. and A.M. degrees from the Wharton School of the University of Pennsylvania, and a Bachelor’s degree from the IIT, Delhi

Syllabus

Best-in-class content by leading faculty and industry leaders from eCornell.

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Preparing for Digital Transformation

All businesses rely on business model evolution through identifying and using new digital tools. In this course, you will identify the best method to choose the best ideas for digital transformation for your organization or entrepreneurial venture. You will conduct a builder audit to assess the current state of the innovation process and establish what the ideal state of building should be. Then, you will produce a digitization audit, where you will assess the current state of digital tools utilization in sourcing, organizational processes, customer interaction, and after-sales. This analysis will lead you to identify opportunities for digital technology use.

Generating Opportunities for Digital Disruption

In this course, you will learn best practices to quickly generate multiple ideas for new ventures. You will flex your creative muscles by using tools and activities daily to expand your list of ideas. Then, you will apply your best practices to a number of product and service design, business model transformation, and sales transformation templates to devise ideas for new products and services. By the end of this course, you will have over 100 ideas for new products or services that you can begin to refine.

Rapid Ideation

In this course, you will apply a number of daily ideation techniques to evolve the use of digital tools in your organization. You will evaluate your business model and determine where you can integrate digital tools to better meet your customers’ needs and increase profitability. You will then identify niche digital marketplaces that are opportunities to fulfill unmet customer needs. In the culmination of this course, you will gain an extensive toolkit for developing new ideas throughout your organization or for your entrepreneurial ventures.

Developing and Pitching Ideas

Using your own expertise, you will refine your list of business opportunities in stages to your three most viable ideas. Then you will enter these ideas into a peer-to-peer collaboration platform to receive feedback from the wisdom of the crowd. You will also rate each of your classmates’ three best ideas. Finally, you will develop a one-minute pitch, practice it with a partner, and record it. You and your classmates will view and provide feedback on each other’s pitches. By the end of this course, you will have selected your best product or service idea and prepared a polished pitch to present to stakeholders.

Value Creation and the Business Model Canvas

In this course, you will conduct a five-step value creation analysis using the Business Model Canvas for a product or service idea. In conjunction with this analysis, you will evaluate your idea based on your competition and your unique value proposition. You will then craft a concise statement of why your idea will work. Finally, you will gather feedback from your peers and professionals in the industry to determine where you need to iterate your product or service idea. By the end of this course, you will have a validated Business Model Canvas for your concept.

Prototypes and Pilots

In this course, you will design a testing plan for your product or service. You will choose an experimental strategy such as prototyping or pilots for collecting real-world data. Then, you will formulate your experiment to ensure reliable results while being conscious of accuracy and cost. You will identify what success looks like for your product or service and develop metrics to test those factors. By the end of the course, you will be prepared to test your prototype or pilot and evaluate how your product or service idea needs to improve.

Experimentation Planning

In this course, you will investigate different strategies to reduce the impact of unknowns and other risk factors on the successful deployment of your product or service idea. You will identify and evaluate a sequence of operational tasks to develop your product or service. Your task sequence will then undergo a peer review to inform the necessary changes to reduce risk and make your plan more viable. You will leave this course with a validated strategy for the development of your new product or service where risk has been reduced.

Program Fees

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Empowering learners of tomorrow

Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist.

Frequently Asked Questions

upGrad partnered with Talentedge

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This is a Talentedge program, but as we have partnered with them we are selling this

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