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Executive Program in Strategic Digital Marketing
Be a global leader in the digital age. Unite marketing, innovation and technology to gain a competitive advantage in your career/business.
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INTRO VIDEO
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Format-- months
Duration Recommended 4-6 hrs/week10+
Industry PartnersProgram Overview
Key Highlights
Designed for Working Professionals
8 Case Studies & 2 Live Simulations
1-on-1 with Industry Mentors
Timely Doubt Resolution
Joint certificate from Cambridge Judge Business School Executive Education & upGrad
CJBS academic rigour and expertise in conjunction with upGrad's online learning experience expertise, will make this program a deeply engaging journey for all of us. At CJBS, we want to empower individuals to create an impact on the world.
- Dr. Kishore Sengupta
Director of Executive Education,
Cambridge Judge Business School
Top Skills you will learn
Email Marketing, CRM, Marketing Strategy, Marketing Analyticview more
Job Opportunities
Digital Marketing Strategist, Marketing Lead, Chief Marketinview more
Who is this program for?
Business Owners, Digital Marketing Managers, Marketing Execuview more
Minimum Eligibility
Bachelor's degree, 2 years of work experience
Digital Marketing Platforms
Executive Program in Strategic Digital Marketing
Joint Certificate from Cambridge Judge Business School Executive Education and upGrad
Click to zoom
- CJBS, one of the world's top 15 business schools.
- upGrad, awarded 'Best Education Brand' by Economic Times
- Exclusive membership to Program Alumni group run by Cambridge Judge Business School Executive Education and upGrad
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
Instructors
Learn from India’s leading Strategic Digital Marketing faculty and industry leaders
Jaideep Prabhu
Professor of Marketing
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Shasha Lu
Lecturer in Marketing
Shasha Lu is a lecturer in marketing at CJBS. She is also building a recommendation engine that uses women’s emotional responses to make clothing suggestions.
Winnie Palmer
Ex Chief Digital Marketing
Winnie Palmer was the director of the Digital Demand Centre at HPE in the EMEA region. She has also served as the global digital marketing director at Huawei Technologies.
Sakhee Dheer
Head - Digital Marketing
Sakhee Dheer leads the digital marketing function and analytics for Facebook's clients in the APAC region. Before Facebook, she led the digital marketing and analytics function for Microsoft APAC region.
Apurva Chamaria
Chief Revenue Officer
Apurva Chamaria headed corporate marketing at HCL Technologies for 4+ years before joining the SaaS provider RateGain as its CRO. Under his leadership, HCL became the fastest-growing brand in Interbrand's best Indian brands list for two years in a row.
Francesco Orlandino
Senior Digital Marketing Manager
Francesco Orlandino oversees Adidas’ digital marketing budgets across Latin America and across marketing channels such as SEM, SEO, display marketing and affiliate marketing.
Khurram Hamid
Chief Digital Officer
Khurram Hamid has 15+ years of experience in driving digital transformation. He is leading digital marketing and customer analytics for Pfizer across APAC region.
Pradip Lal
Managing Director
With over 20 years of business experience, Pradip Lal served as the director of e-commerce for Marks & Spencer’s online stores. He leads business planning, merchandising, trading and building marketing strategies for the firm in the MENA region.
Salma Nisar
Manager - Digital Transformation
Salma Nisar leads Microsoft's digital transformation go-to-market strategy in the MENA region. She was also a technology strategist in Microsoft's enterprise segment and a business manager for the multi-country cluster.
Cindy Koh
Ex Head - Marketing
Cindy Koh has 20+ years of experience in digital marketing in the BFSI space. She was the head of digital marketing and branding at ANZ Bank for the region of Singapore, Hong Kong, Taiwan and China.
Ahmed Khwaja
Reader in Marketing
Ahmed Khwaja is a reader in marketing at CJBS. He has held positions at Duke University and Yale. He has worked on consumer choice dynamics and customer satisfaction.
Syllabus
Best in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
Download Brochure
100+
Hours of Content8
Case Study & Projects2
Live SessionsRe-thinking Marketing Fundamentals
4 Weeks
2 Assignments
- Customer focus, customer behaviour & the digital landscape7hr
- Marketing analysis framework in the digital world7hr
- Positioning & branding in the digital world7hr
Deep-dive into the Marketing Channels
9 Weeks
3 Assignments
- Search marketing15hr
- Social media marketing18hr
- Display, email & app marketing21hr
Marketing Analytics & Integrated Marketing Strategies
6 Weeks
1 Assignments
- Marketing analytics in the digital world14hr
- Integrated marketing strategies18hr
Industry Projects
Learn through real-life industry projects sponsored by top companies across industries
- Collaborative projects with peers
- In-person learning with expert mentors
- Personalized feedback to facilitate improvement
Star Sports' Mauka Mauka Campaign
Experience how Star Sports used digital marketing to get 50 billion impressions for their Mauka Mauka campaign during the 2015 Cricket World Cup
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HP Enterprise's Brand Journey
Go through real-life situations faced by HP's employees during HP Enterprise's Brand Transformation Journey.
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HCL's Internet of Things Outreach
Resolve top marketing-related challenges in launching IoT WoRKS and HCL's business unit in the Internet of Things space.
Learn More
Sports Apparel Brand's SEM Approach
Revive the tennis line of a leading sports apparel brand in Latin America using effective search-based marketing.
Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Strategic Digital Marketing
Regular 1-on-1 interaction with Industry Experts
- Discussions on career growth and industry expectations
- Feedback on project work and assignments
Dedicated Student Success Mentors
- Help in learning plans ensuring consistent progress
- Resolve non-academic queries for smooth learning experience
Doubt Resolution on Q&A Forums & WhatsApp Groups
- Timely doubt resolution by qualified teachers
- Regular live Q&A sessions with experts
Networking with Industry Experts & Peers
- Live sessions by industry experts on relevant topics
- Interaction with experts and peers in online and offline events translating into new job opportunities
Job Placement Assistance
- Personalised resume building exercise
- Mock interviews with our hiring experts
- Job Interviews with 250+ hiring partners
Student Reviews
Sushmita Das
This course actually helped me move from being a general manager to vice president. The content was exciting. I actually implemented what I learnt through case studies in my day-today work.
Detailed Review
Yetty Williams
The simulations and the projects give you real experience in turning your new learnings into action.
Detailed Review
Deepak Sagadevan
The course cuts across the framework, tools, technologies and use cases across all aspects of digital marketing with some fine industry examples explained by marketing leaders of top brands.
Detailed Review
Sanjay Nirwan
The course is intelligently designed and crafted with utmost perfection to cover every important aspect of making one a truly smart digital strategist. With my 18 years of experience in healthcare communication in which 7 years has been in digital strategy, I found the course really excellent.
Detailed Review
VVLN Sastry
Guest lectures by experts is a great way to keep up with changing industry perspectives. The quizzes, questions, simulations, study resource materials and what not, it’s simply superb!
Detailed Review