OnlineFormat
-- monthsDuration Recommended 4-6 hrs/week
10+Industry Partners

    Program Overview

    Key Highlights

    Designed for Working Professionals
    Designed for Working Professionals
    8 Case Studies & 2 Live Simulations
    8 Case Studies & 2 Live Simulations
    1-on-1 with Industry Mentors
    1-on-1 with Industry Mentors
    Timely Doubt Resolution
    Timely Doubt Resolution
    Joint certificate from Cambridge Judge Business School Executive Education & upGrad
    Joint certificate from Cambridge Judge Business School Executive Education & upGrad

    CJBS academic rigour and expertise in conjunction with upGrad's online learning experience expertise, will make this program a deeply engaging journey for all of us. At CJBS, we want to empower individuals to create an impact on the world.
    - Dr. Kishore Sengupta
    Director of Executive Education,
    Cambridge Judge Business School

    Top Skills you will learn
    Email Marketing, CRM, Marketing Strategy, Marketing Analyticview more
    Job Opportunities
    Digital Marketing Strategist, Marketing Lead, Chief Marketinview more
    Who is this program for?
    Business Owners, Digital Marketing Managers, Marketing Execuview more
    Minimum Eligibility
    Bachelor's degree, 2 years of work experience

    Digital Marketing Platforms

    Executive Program in Strategic Digital Marketing
    Joint Certificate from Cambridge Judge Business School Executive Education and upGrad‌
    Executive Program in Strategic Digital Marketing
    Click to zoom
    • CJBS, one of the world's top 15 business schools.
    • upGrad, awarded 'Best Education Brand' by Economic Times
    • Exclusive membership to Program Alumni group run by Cambridge Judge Business School Executive Education and upGrad

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Continue with email

    Start Application

    Start Application

    Instructors

    Learn from India’s leading Strategic Digital Marketing faculty and industry leaders

    Syllabus

    Best in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    100+
    Hours of Content
    8
    Case Study & Projects
    2
    Live Sessions

    Re-thinking Marketing Fundamentals

    4 Weeks
    2 Assignments
    • Customer focus, customer behaviour & the digital landscape
      7hr
    • Marketing analysis framework in the digital world
      7hr
    • Positioning & branding in the digital world
      7hr

    Deep-dive into the Marketing Channels

    9 Weeks
    3 Assignments
    • Search marketing
      15hr
    • Social media marketing
      18hr
    • Display, email & app marketing
      21hr

    Marketing Analytics & Integrated Marketing Strategies

    6 Weeks
    1 Assignments
    • Marketing analytics in the digital world
      14hr
    • Integrated marketing strategies
      18hr

    Industry Projects

    Learn through real-life industry projects sponsored by top companies across industries
    • Collaborative projects with peers
    • In-person learning with expert mentors
    • Personalized feedback to facilitate improvement

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Strategic Digital Marketing
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Student Reviews