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Digital Marketing Course in Pune

upGrad offers a Digital Marketing course in Pune, a comprehensive Digital Marketing course that will surely put you on the fast track to success. In addition to this, you get a chance to work on real live campaigns, with special guidance from industry mentors as well! If the digital marketing industry excites you, then look nowhere else - upGrad has the course just for you!

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Scope of Digital Marketing in Pune
As a Digital Marketer in Pune, there is significant scope for a long-lasting career that will reward you both emotionally as well as financially. Digital marketing is a relatively newer way of reaching out to people and communicating with them. As a Digital Marketer, you get a chance to drive conversations and influence popular culture - and that is no small feat!
Starting out, you will simply be a trainee. After about a year or so of experience, you can earn the position of a Digital Marketing analyst. Two more years on this position, and you can secure the distinguished title of Digital Marketing Expert. Now, once you’ve completed a total of 5 years of experience, you can become a Digital Marketing Assistant Manager or Team Lead. Here, you will be working directly under the Manager, whose job it is to ensure all deliverables.
As you enter your 8th year, you will get a chance to become a Digital Marketing Manager. Immediately the year after that, you can take a quick step up to a Digital Marketing Strategist. It is here, where you will be working at the level of strategy, where you will be able to make the most difference. Yet another step up awaits you, however - on the chain of hierarchies, you can also progress to the post of Chief Marketing Officer as well, the zenith of a Digital Marketer’s career!
Digital Marketing Salaries in Pune
For a professional in the Digital Marketing industry in Pune, India, the average salary is around the INR 537,200 mark. As a fresher, right at the onset of their career, a professional can earn around INR 435,879. After they have put in due time and diligence, spending around half a decade in the industry, they can advance to the position of a Digital Marketing Team Lead, making anywhere between INR 723,856 to INR 798,461.
As the professional works steadily in their career, they will continue to increase their experience as well as salary, both. This should come as no surprise, considering that marketing trends are increasingly relevant to be able to spot beforehand - and an experienced person can spot these trends from afar. To take the next step would be to reach the level of a Digital Marketing Strategist or Digital Marketing Manager, whether the pay is significantly higher.
A professional with this designation can earn anywhere between INR 10 to 13 Lacs. Of course, the ballpark salary will remain this - but it can even go up, depending on the organization in which one is employed. Beyond this, there is also the post of a Chief Marketing Officer, which can earn a professional around 25 to 50 Lacs, maybe even a crore!
How to Become a Digital Marketer?
Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
Ideal educational qualifications:
  • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
  • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
  • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
  • Acquire a Digital Marketing internship.
  • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
  • Never stop learning and practicing.
Digital Marketing Career Path in Pune
The career trajectory of a Digital Marketer is reliable and steady, involving enough stepping stones as well as rewards at every single step. Once you start out as a trainee, you will have to slowly and consistently gather enough experience - and one day you will become a Digital Marketing Manager, and maybe even go beyond that post! In this first step, the only thing that matters is how closely you can pay attention to detail, and with what consistency you can reproduce your results. Once you have sufficiently contributed in this position, you can reach the next level of designations, which include Content Editor, Email Executive, Digital Designer, or Social Media Executive, depending on where you work.
At this stage, your ideational capability will come into focus, as well as your time management skills. At the next stage, you will have to know how to manage various targets and teams, and you will also have to be effective at writing reports. Once you’ve achieved this, you can become a UX Manager, Social Media Manager, or Content Manager, depending on where you work. To reach the next level of designations, you will require significant qualities of leadership and innovation. Once you have done this, you can start heading the department at which you were working earlier - so the next set of positions open for you will be those of Social Media Head, SEO Head, or Content Head, and so on.
Beyond this, there are only two further levels - Digital Marketing Head, which requires a compendium of knowledge and experience, and the final level, which is that of Chief Marketing Officer!
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Professional Certificate In Digital Marketing

Digital Marketing Certificate can act as your stepping stone towards building a successful career in Digital Marketing. Professional certification courses in Digital Marketing allows you to learn and master the entire landscape of digital marketing and digital channels. These courses teach you all the fundamental concepts of online marketing, what strategies work best for what businesses, how to identify the target audience and categorize them into “buyer personas,” how to leverage social media platforms to enhance brand image, and so much more.

To top that, a Digital Marketing Certificate could increase your credibility before a potential employer, owing to the shortage of talent in the Digital Marketing field. When you combine standard educational degrees with certification programs, your market value increases - you stand out among the crowd. Furthermore, there’s nothing better than a Digital Marketing Certificate that says your potential employer that you are always willing to learn and upskill.

UpGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. UpGrad courses are taught by the best mentors and industry leaders in Digital Marketing. Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Each course is unique and spans anywhere between 5-7 months. The courses are divided into modules comprising of theory, case studies, and industry assignments covering a wide range of relevant topics - SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Campaign Management, Email Marketing, CRM, Marketing Strategy, and Marketing Analytics.

What you learn:

  • Fundamentals of Digital Marketing
  • Marketing Analytics & Integrated Marketing Strategies
  • Search Engine Optimisation & Search Paid Marketing - SEM
  • Social Media and Content Marketing
  • Specialisation in Branding and Communications
  • Programmatic Ad Buying and Display Marketing
Programs in Digital Marketing

PG Certification in Digital Marketing & Communication
PG Certification in Digital Marketing & Communication | 5 months
Be a global leader in the digital age. Unite marketing, innovation and technology to gain a competitive advantage in your career/business.
Program Level
Beginner
Duration
5
Hours of Learning
180
No of Case Studies
15
The upGrad Advantage
Strong hand-holding with dedicated support to help you become proficient in the subject
  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedbacks on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by Industry experts and peers
    • 100% Expert-verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops Sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

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