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For College Students
    As a Digital Marketer in Pune, there is significant scope for a long-lasting career that will reward you both emotionally as well as financially. Digital marketing is a relatively newer way of reaching out to people and communicating with them. As a Digital Marketer, you get a chance to drive conversations and influence popular culture - and that is no small feat!
    Starting out, you will simply be a trainee. After about a year or so of experience, you can earn the position of a Digital Marketing analyst. Two more years on this position, and you can secure the distinguished title of Digital Marketing Expert. Now, once you’ve completed a total of 5 years of experience, you can become a Digital Marketing Assistant Manager or Team Lead. Here, you will be working directly under the Manager, whose job it is to ensure all deliverables.
    As you enter your 8th year, you will get a chance to become a Digital Marketing Manager. Immediately the year after that, you can take a quick step up to a Digital Marketing Strategist. It is here, where you will be working at the level of strategy, where you will be able to make the most difference. Yet another step up awaits you, however - on the chain of hierarchies, you can also progress to the post of Chief Marketing Officer as well, the zenith of a Digital Marketer’s career!
    Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
    Ideal educational qualifications:
    • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
    • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
    • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
    • Acquire a Digital Marketing internship.
    • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
    • Never stop learning and practicing.


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    Learn from India’s top Digital Marketing faculty and industry leaders

    For a professional in the Digital Marketing industry in Pune, India, the average salary is around the INR 537,200 mark. As a fresher, right at the onset of their career, a professional can earn around INR 435,879. After they have put in due time and diligence, spending around half a decade in the industry, they can advance to the position of a Digital Marketing Team Lead, making anywhere between INR 723,856 to INR 798,461.
    As the professional works steadily in their career, they will continue to increase their experience as well as salary, both. This should come as no surprise, considering that marketing trends are increasingly relevant to be able to spot beforehand - and an experienced person can spot these trends from afar. To take the next step would be to reach the level of a Digital Marketing Strategist or Digital Marketing Manager, whether the pay is significantly higher.
    A professional with this designation can earn anywhere between INR 10 to 13 Lacs. Of course, the ballpark salary will remain this - but it can even go up, depending on the organization in which one is employed. Beyond this, there is also the post of a Chief Marketing Officer, which can earn a professional around 25 to 50 Lacs, maybe even a crore!
    The career trajectory of a Digital Marketer is reliable and steady, involving enough stepping stones as well as rewards at every single step. Once you start out as a trainee, you will have to slowly and consistently gather enough experience - and one day you will become a Digital Marketing Manager, and maybe even go beyond that post! In this first step, the only thing that matters is how closely you can pay attention to detail, and with what consistency you can reproduce your results. Once you have sufficiently contributed in this position, you can reach the next level of designations, which include Content Editor, Email Executive, Digital Designer, or Social Media Executive, depending on where you work.
    At this stage, your ideational capability will come into focus, as well as your time management skills. At the next stage, you will have to know how to manage various targets and teams, and you will also have to be effective at writing reports. Once you’ve achieved this, you can become a UX Manager, Social Media Manager, or Content Manager, depending on where you work. To reach the next level of designations, you will require significant qualities of leadership and innovation. Once you have done this, you can start heading the department at which you were working earlier - so the next set of positions open for you will be those of Social Media Head, SEO Head, or Content Head, and so on.
    Beyond this, there are only two further levels - Digital Marketing Head, which requires a compendium of knowledge and experience, and the final level, which is that of Chief Marketing Officer!

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you become proficient in the subject

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Our Hiring Partners

    Opening the doors to the best in the industry

    Over 100 Careers transformed

    Digital Marketing Articles

    Find the latest and informative post on Digital Marketing. Keep yourself updated, know the current trends in Digital Marketing industry and use cases specially for you

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    Frequently Asked Questions

    Program Curriculum & Learning Experience

    What certification will I get after completion of this course?

    Post this program, you will get a Post Graduate Certification in Digital Marketing & Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.

    Starting salary of fresher in digital marketing ?

    Salary is the most attractive feature of the job for the applicants. digital marketing has their set salary brackets based on the profile and candidates’ past experience. The annual salary package for digital marketing Fresher is 3.5 lacs, for Mid-Level is 4.8 lacs and for Senior-Level (7+ years) is 8 lacs. Every job has a different but specific salary range depending on the kind of experience and different educational qualifications. It is good for a youth to know and understand the salary trends for a particular job in a particular city, so that he/she can set the salary expectations right before applying. Knowing the salary data can also help youth to choose whether to apply for a job opening in a city or not. This salary trend study helps youth in making the decision.

    How is upGrad's Digital Marketing Course?

    New technology is coming up rapidly and the future in the field of Digital Marketing seems interesting and is much in Demand. Digital Marketing seems very bright due to its clear making strategies which helps brands to target customers and help the brand to expand across various channels.  As you are aware of the program which is in association with MICA. The duration of the program is 6.5 months and you will learn various skills such as Marketing Analytics, Branding, Search Engine Marketing, content marketing, etc. On successful completion of the program, you will receive a certification from Mudra Institute of Communications, Ahmedabad. On enrolling for the program You will get the best of MICA and upGrad.

    How is the content, academic lectures and placement for this program?

    PG certification in Digital Marketing and Communication in association with MICA school of Ideas can help you become a digital marketing expert by specializing in Content Marketing, Marketing Analytics, Branding, and Public Relations. We have industry experts from Thomas Cook, Protinex, Star Sports, and Zivame. We have over 300+ hiring partners and the duration of the program is 6.5 months with a recommendation of investing at least 7-9 hours every week. The curriculum is for a duration of 6.5 months and has more than 180 hours of content, which includes live sessions that deep dive into various marketing channels. The learners will learn how to strategize digital marketing and communication campaigns, Identify and plan the use of relevant digital channels. We have a number of specializations such as Marketing Communications - PR, Social Media and Content Marketing, and Branding. We provide placement assistance in terms of a 1-on-1 career coach, career counselling, resume feedback, mock interviews etc. through our Career Services team.