Courses

Digital Marketing Course in Mumbai

upGrad offers Digital Marketing course in Mumbai, a comprehensive Digital Marketing course that covers crucial concepts required to tap into the heart of the industry. You also get to work on live campaigns and get guidance from industry mentors! If you’re looking to make your mark in the industry, this is the way to get started.

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Scope of Digital Marketing in Mumbai
As a Digital Marketer in Mumbai, there is immense scope for a long-lasting career that is both financially as well as emotionally rewarding. Not only do you get a chance to create and be a part of huge campaigns that change the game for your clients, but you also get to be a part of the conversation that’s happening around many things - you get a chance to influence culture as an essential part of society.
When you start out, you will be a trainee. Once you’ve completed a year or so, you rise up in rank to a Digital Marketing analyst. After 3 years, you get the distinguished title of Digital Marketing Expert. Here, once you’ve completed 5 years, you can become a Digital Marketing Team Lead or Assistant Manager, working directly under the Manager who is responsible for all deliverables.
From your 8th year onwards, you can become a Digital Marketing Manager, and the next year you can progress to a Digital Marketing Strategist. Here, at the strategy level, is where you can really make the most difference. But career-wise, you can also move another step up - you can become the Chief Marketing Officer as well, and that’s the pinnacle of a Digital Marketer’s career!
Digital Marketing Salaries in Mumbai
The average salary for a professional in the Digital Marketing industry in Mumbai, India is INR 637,200. At the entry-level, as a fresher, a professional earns an average salary of around Rs 485,549, however, this is only a temporary stop in a long and financially rewarding career.
Once a professional completes half a decade in the industry, during which the payment will be reliable, at the mid-career level, an experienced Digital Market Team Lead can make anywhere between INR 766,733 to INR 832,145. This, too, continues to increase as a person accrues more experience in the industry. After all, marketing is heavily influenced by certain trends, and it takes an experienced eye to be able to spot them!
Beyond this level, at the level of a Digital Marketing Manager or Digital Marketing Strategist, the pay is significantly higher, coming in around INR 15 to 20 Lacs, with scope for improvement, depending on the organization of one’s employment. Given that marketing brings in so much revenue to every organization - it only makes sense to generously reward the department that is responsible for it!
How to Become a Digital Marketer?
Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
Ideal educational qualifications:
  • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
  • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
  • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
  • Acquire a Digital Marketing internship.
  • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
  • Never stop learning and practicing.
Digital Marketing Career Path in Mumbai
A Digital Marketer’s career is always steady, and has enough stepping stones - not to mention financial rewards - to keep the job rewarding as well as challenging. You will start out, like everybody else, as a trainee, and will have to slowly and steadily gather experience.
Before you know it, you will end up becoming a Digital Marketing Manager, and maybe even reach an even higher level! Once you begin your journey, paying close attention to detail, and reproducing the same level consistently will go a long way. Once you have made an impression in this position, the next level of designations will open up for you. These include Content Editor, Digital Designer, Email Executive, or Social Media Executive, depending on the organisation for which you work. Now, your ideational capability will be regarded sufficiently, and so will your time management skills - so make sure you keep these qualities in check. At the step after this, you can become a Social Media Manager, UX Manager, or Content Manager, depending on where you work. And for this, you will have to know how to manage various teams and make them meet targets. Moreover, you will also need effective report writing skills.
The next level of designations beyond this, will demand from you significant qualities of innovation and motivational leadership, and this next set of positions includes those of SEO Head, Content Head, or Social Media Head. After this, there are only two levels open - Digital Marketing Head, which demands over a decade of practical experience as well as results, and the final level - that of the Chief Marketing Officer!
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Professional Certificate In Digital Marketing

Digital Marketing Certificate can act as your stepping stone towards building a successful career in Digital Marketing. Professional certification courses in Digital Marketing allows you to learn and master the entire landscape of digital marketing and digital channels. These courses teach you all the fundamental concepts of online marketing, what strategies work best for what businesses, how to identify the target audience and categorize them into “buyer personas,” how to leverage social media platforms to enhance brand image, and so much more.

To top that, a Digital Marketing Certificate could increase your credibility before a potential employer, owing to the shortage of talent in the Digital Marketing field. When you combine standard educational degrees with certification programs, your market value increases - you stand out among the crowd. Furthermore, there’s nothing better than a Digital Marketing Certificate that says your potential employer that you are always willing to learn and upskill.

UpGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. UpGrad courses are taught by the best mentors and industry leaders in Digital Marketing. Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Each course is unique and spans anywhere between 5-7 months. The courses are divided into modules comprising of theory, case studies, and industry assignments covering a wide range of relevant topics - SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Campaign Management, Email Marketing, CRM, Marketing Strategy, and Marketing Analytics.

What you learn:

  • Fundamentals of Digital Marketing
  • Marketing Analytics & Integrated Marketing Strategies
  • Search Engine Optimisation & Search Paid Marketing - SEM
  • Social Media and Content Marketing
  • Specialisation in Branding and Communications
  • Programmatic Ad Buying and Display Marketing
Programs in Digital Marketing

PG Certification in Digital Marketing & Communication
PG Certification in Digital Marketing & Communication | 5 months
Be a global leader in the digital age. Unite marketing, innovation and technology to gain a competitive advantage in your career/business.
Program Level
Beginner
Duration
5
Hours of Learning
180
No of Case Studies
15
The upGrad Advantage
Strong hand-holding with dedicated support to help you become proficient in the subject
  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedbacks on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by Industry experts and peers
    • 100% Expert-verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops Sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

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