Best Online Digital Marketing Certification Courses in Mumbai

As a Digital Marketer in Mumbai, there is immense scope for a long-lasting career that is both financially as well as emotionally rewarding. Not only do you get a chance to create and be a part of huge campaigns that change the game for your clients, but you also get to be a part of the conversation that’s happening around many things - you get a chance to influence culture as an essential part of society.

When you start out, you will be a trainee. Once you’ve completed a year or so, you rise up in rank to a Digital Marketing analyst. After 3 years, you get the distinguished title of Digital Marketing Expert. Here, once you’ve completed 5 years, you can become a Digital Marketing Team Lead or Assistant Manager, working directly under the Manager who is responsible for all deliverables.

From your 8th year onwards, you can become a Digital Marketing Manager, and the next year you can progress to a Digital Marketing Strategist. Here, at the strategy level, is where you can really make the most difference. But career-wise, you can also move another step up - you can become the Chief Marketing Officer as well, and that’s the pinnacle of a Digital Marketer’s career!

Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:

Ideal educational qualifications:

First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).

Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.

Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.

Acquire a Digital Marketing internship.

Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.

Never stop learning and practicing.

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Digital Marketing Platforms and Tools

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Falguni Vasavada-Oza

Professor

Sakhee Dheer

Digital Marketing and Analytics

Vishal Jacob

Principal Consultant

Jaideep Prabhu

Professor

Karan Sarin

CMO

As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.

Dhaval Doshi

Founder

Siddharth Deshmukh

Professor

Rajneesh Krishna

Professor

Sujoy Golan

Vice President and Head of Marketing

He is an alumnus of VIT and IIM Kozhikode. With over 10 years of experience, he has worked at high-growth mobile, e-commerce and ad-tech companies.

Anita Basalingappa

Professor

Overview

The average salary for a professional in the Digital Marketing industry in Mumbai, India is INR 637,200. At the entry-level, as a fresher, a professional earns an average salary of around Rs 485,549, however, this is only a temporary stop in a long and financially rewarding career.

Once a professional completes half a decade in the industry, during which the payment will be reliable, at the mid-career level, an experienced Digital Market Team Lead can make anywhere between INR 766,733 to INR 832,145. This, too, continues to increase as a person accrues more experience in the industry. After all, marketing is heavily influenced by certain trends, and it takes an experienced eye to be able to spot them!

Beyond this level, at the level of a Digital Marketing Manager or Digital Marketing Strategist, the pay is significantly higher, coming in around INR 15 to 20 Lacs, with scope for improvement, depending on the organization of one’s employment. Given that marketing brings in so much revenue to every organization - it only makes sense to generously reward the department that is responsible for it!

A Digital Marketer’s career is always steady, and has enough stepping stones - not to mention financial rewards - to keep the job rewarding as well as challenging. You will start out, like everybody else, as a trainee, and will have to slowly and steadily gather experience.

Before you know it, you will end up becoming a Digital Marketing Manager, and maybe even reach an even higher level! Once you begin your journey, paying close attention to detail, and reproducing the same level consistently will go a long way. Once you have made an impression in this position, the next level of designations will open up for you. These include Content Editor, Digital Designer, Email Executive, or Social Media Executive, depending on the organisation for which you work. Now, your ideational capability will be regarded sufficiently, and so will your time management skills - so make sure you keep these qualities in check. At the step after this, you can become a Social Media Manager, UX Manager, or Content Manager, depending on where you work. And for this, you will have to know how to manage various teams and make them meet targets. Moreover, you will also need effective report writing skills.

The next level of designations beyond this, will demand from you significant qualities of innovation and motivational leadership, and this next set of positions includes those of SEO Head, Content Head, or Social Media Head. After this, there are only two levels open - Digital Marketing Head, which demands over a decade of practical experience as well as results, and the final level - that of the Chief Marketing Officer!

The upGrad Advantage

Strong hand-holding with dedicated support to help you become proficient in the subject

Regular 1-on-1 interaction with Industry Experts

Discussions on career growth and industry expectations
Feedback on project work and assignments

Dedicated Student Success Mentors

Help in learning plans ensuring consistent progress
Resolve non-academic queries for smooth learning experience

Doubt Resolution on Q&A Forums & WhatsApp Groups

Timely doubt resolution by qualified teachers
Regular live Q&A sessions with experts

Networking with Industry Experts & Peers

Live sessions by industry experts on relevant topics
Interaction with experts and peers in online and offline events translating into new job opportunities

Job Placement Assistance

Personalised resume building exercise
Mock interviews with our hiring experts
Job Interviews with 250+ hiring partners

Our Hiring Partners

Opening the doors to the best in the industry

Over 100 Careers transformed

Digital Marketing Articles

Find the latest and informative post on Digital Marketing. Keep yourself updated, know the current trends in Digital Marketing industry and use cases specially for you

Step 1

Digital Marketing Tutorial: A Step-by-Step Guide

Digital Marketing Tutorial: Our step by step guide to digital marketing to learn about SEO, SEM, Content Marketing, Email Marketing & Affiliate Marketing.

Step 2

Most Asked Digital Marketing Interview Questions

Looking for Digital Marketing Interview Questions & Answers to prepare? We have an ultimate guide of knowledge-based Digital Marketing Interview Questions and Answers.

Step 3

Future of Digital Marketing: How It Goes From Here

Digital marketers need to stay on the top of online marketing. With the future of digital marketing already here, learn how strategies would change

Student Reviews

Sushmita Das

Vice President, Exigent Group Limited12 years experience

This course actually helped me move from being a general manager to vice president. The content was exciting. I actually implemented what I learnt through case studies in my day-today work.

Detailed Review

Yetty Williams

Founder & CEO, LagosMums18 years experience

The simulations and the projects give you real experience in turning your new learnings into action.

Detailed Review

Deepak Sagadevan

Principal Consultant - Digital Business Services, Infosys12 years experience

The course cuts across the framework, tools, technologies and use cases across all aspects of digital marketing with some fine industry examples explained by marketing leaders of top brands.

Detailed Review

Sanjay Nirwan

Healthcare Communication & Digital Strategist, MediaMedic Communications18 years experience

The course is intelligently designed and crafted with utmost perfection to cover every important aspect of making one a truly smart digital strategist. With my 18 years of experience in healthcare communication in which 7 years has been in digital strategy, I found the course really excellent.

Detailed Review

Frequently Asked Questions

Program Curriculum & Learning Experience

What certification will I get after completion of this course?

Post this program, you will get a Post Graduate Certification in Digital Marketing & Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.

Starting salary of fresher in digital marketing ?

Salary is the most attractive feature of the job for the applicants. digital marketing has their set salary brackets based on the profile and candidates’ past experience. The annual salary package for digital marketing Fresher is 3.5 lacs, for Mid-Level is 4.8 lacs and for Senior-Level (7+ years) is 8 lacs. Every job has a different but specific salary range depending on the kind of experience and different educational qualifications. It is good for a youth to know and understand the salary trends for a particular job in a particular city, so that he/she can set the salary expectations right before applying. Knowing the salary data can also help youth to choose whether to apply for a job opening in a city or not. This salary trend study helps youth in making the decision.

How is upGrad's Digital Marketing Course?

New technology is coming up rapidly and the future in the field of Digital Marketing seems interesting and is much in Demand. Digital Marketing seems very bright due to its clear making strategies which helps brands to target customers and help the brand to expand across various channels. As you are aware of the program which is in association with MICA. The duration of the program is 6.5 months and you will learn various skills such as Marketing Analytics, Branding, Search Engine Marketing, content marketing, etc. On successful completion of the program, you will receive a certification from Mudra Institute of Communications, Ahmedabad. On enrolling for the program You will get the best of MICA and upGrad.

How is the content, academic lectures and placement for this program?

PG certification in Digital Marketing and Communication in association with MICA school of Ideas can help you become a digital marketing expert by specializing in Content Marketing, Marketing Analytics, Branding, and Public Relations. We have industry experts from Thomas Cook, Protinex, Star Sports, and Zivame. We have over 300+ hiring partners and the duration of the program is 6.5 months with a recommendation of investing at least 7-9 hours every week. The curriculum is for a duration of 6.5 months and has more than 180 hours of content, which includes live sessions that deep dive into various marketing channels. The learners will learn how to strategize digital marketing and communication campaigns, Identify and plan the use of relevant digital channels. We have a number of specializations such as Marketing Communications - PR, Social Media and Content Marketing, and Branding. We provide placement assistance in terms of a 1-on-1 career coach, career counselling, resume feedback, mock interviews etc. through our Career Services team.