Courses

Digital Marketing Course in Kolkata

upGrad offers a Digital Marketing course in Kolkata, a course specially designed for working professionals who wish to take their career to the next step. With over 400 hours of learning, you will get a chance to work on live campaigns as well! Moreover, you will also get guidance from renowned industry mentors as well. As an industry professional digital marketing, you know how to get started!

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Scope of Digital Marketing in Kolkata
Kolkata is an important city, and it requires a lot of attention and care to make it big here! But if you have your head and heart in the right place, you can make it for sure, since Kolkata offers immense scope for a fulfilling career, whether financially or emotionally. You get a chance to contribute not only to the most important conversations happening around digital marketing, but you also get to make a mark on your clients’ products and services!
At the beginning, you will be a trainee - and that’s the only way to do it. But as soon as you finish your first year, you can become a Digital Marketing analyst. Then, as soon as you hit 3 years of work experience, you can reach the post of a Digital Marketing Expert. Now when you broach the 5-year mark, you can reach the post of a Digital Marketing Assistant Manager or Team Lead, working directly under the Digital Marketing Manager whose responsibility will be for all client-related deliverables.
Once you attain 8 years of experience, you can become a Digital Marketing Manager, and the year after that you will be able to progress to a Digital Marketing Strategist. At the strategy level, you will be easily able to create the most impact and make the most difference. In terms of a career, though, you will still be able to move another step up, reaching the coveted rank of Chief Marketing Officer - the peak of a Digital Marketer’s career!
Digital Marketing Salaries in Kolkata
The average salary for a professional in the Digital Marketing industry in Kolkata, India is INR 588,200. At the entry-level, a professional brings home an average salary of around Rs 423,349. This, however, is just a temporary stop in a career that is sure to be satisfactorily long and economically rewarding as well! Once a professional finishes close to 5 years in the industry - and during this time, the pay will be more than reliable - the mid-career level for a Digital Market Team Lead present an opportunity to make anywhere between INR 723,482 to INR 823,125.
This amount increases steadily as a person gains more experience in the industry. At the end of the day, marketing is severely dominated by current trends, and experience enables one to spot them before everyone’s jumped on the bandwagon! Beyond this point, once a professional reaches the stage of a Digital Marketing Manager or Digital Marketing Strategist, pay increases significantly, reaching close to INR 12 to 15 Lacs.
Obviously, there is a significant scope here for increase, depending upon the organization of one’s employment. Since marketing accounts for significant revenue generation, it makes economic sense to amply reward the ones responsible for it, too!
How to Become a Digital Marketer?
Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
Ideal educational qualifications:
  • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
  • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
  • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
  • Acquire a Digital Marketing internship.
  • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
  • Never stop learning and practicing.
Digital Marketing Career Path in Kolkata
A steady and stable career path awaits those who desire to be a Digital Marketer. While during the initial stage, you will have to put a lot of time as an intern or a trainee, you will slowly gather experience, accumulated over the years, which will help you to become a Digital Marketing Manager one day!
The complete trajectory of a Digital Marketer is as follows: you start off as an intern or copywriter. At this stage, the skills that matter are your attention to detail and consistency. Once these skills become second nature to you, you can take up one of the positions at the next level - Digital Designer, Social Media Executive, Email Executive, or Content Editor, depending on your organization’s portfolio. Now, the skills that will count are the scope and efficacy of your ideas, as well as how effectively you can manage time. Beyond this stage, the skills that’ll change the game are management and reporting. With these skills, you can progress to the next step in the hierarchy and become either a Social Media Manager, a Content Manager, or a UX Manager, depending on your organization.
By this point, you will have already gained a significant amount of experience, so you will be able to leverage your experience into practice. Thus, to go even beyond this level, you will require to be extremely innovative, as well as show unbelievable leadership skills. Through these, you will be able to become an SEO Head, a Social Media Head, or a Content Head, and so on. Immediately afterwards, depending on your management and leadership skills, you will get promoted to Digital Marketing Head or Strategist. And lastly, the holy grail of management jobs - you can become a Chief Marketing Officer!
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Professional Certificate In Digital Marketing

Digital Marketing Certificate can act as your stepping stone towards building a successful career in Digital Marketing. Professional certification courses in Digital Marketing allows you to learn and master the entire landscape of digital marketing and digital channels. These courses teach you all the fundamental concepts of online marketing, what strategies work best for what businesses, how to identify the target audience and categorize them into “buyer personas,” how to leverage social media platforms to enhance brand image, and so much more.

To top that, a Digital Marketing Certificate could increase your credibility before a potential employer, owing to the shortage of talent in the Digital Marketing field. When you combine standard educational degrees with certification programs, your market value increases - you stand out among the crowd. Furthermore, there’s nothing better than a Digital Marketing Certificate that says your potential employer that you are always willing to learn and upskill.

UpGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. UpGrad courses are taught by the best mentors and industry leaders in Digital Marketing. Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Each course is unique and spans anywhere between 5-7 months. The courses are divided into modules comprising of theory, case studies, and industry assignments covering a wide range of relevant topics - SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Campaign Management, Email Marketing, CRM, Marketing Strategy, and Marketing Analytics.

What you learn:

  • Fundamentals of Digital Marketing
  • Marketing Analytics & Integrated Marketing Strategies
  • Search Engine Optimisation & Search Paid Marketing - SEM
  • Social Media and Content Marketing
  • Specialisation in Branding and Communications
  • Programmatic Ad Buying and Display Marketing
Programs in Digital Marketing

PG Certification in Digital Marketing & Communication
PG Certification in Digital Marketing & Communication | 5 months
Be a global leader in the digital age. Unite marketing, innovation and technology to gain a competitive advantage in your career/business.
Program Level
Beginner
Duration
5
Hours of Learning
180
No of Case Studies
15
The upGrad Advantage
Strong hand-holding with dedicated support to help you become proficient in the subject
  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedbacks on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by Industry experts and peers
    • 100% Expert-verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops Sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

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