Courses

Digital Marketing Course in Chennai

Anyone in Chennai who’s ever dreamed of being a digital marketing professional, here’s an opportunity for you. upGrad brings to you its latest offering - the Digital Marketing course in Chennai. Spanning over 400 hours, this course will help to unlock and step up to the next level of your digital marketing career. This is done through a fine mix of theoretical and practical with leading industry experts and professionals by your side.

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Scope of Digital Marketing in Chennai
Digital marketing is an industry that is global, no matter where you work from. Each and every company in each and every industry- be it healthcare, pharmaceutical, furniture, lifestyle, sports, publishing, technology, etc.- needs a digital presence. And for this, they turn to digital marketing professionals. This means that even if you don’t prefer working locally or even nationally, you can pitch to international clients and build up an impressive portfolio, all from the comfort of your homeland. Not to mention, the pay is good and the creative challenges that come up are more rewarding and satisfying. This means, yes. Whether you are an office employee who is looking for a promotion in a digital marketing role. Or an office employee looking to go freelance. Or a fresher looking to break in the industry by the sheer virtue of their skills, then yes, this program is for you.
You can either work independently as a freelancer or on a contractual basis. If it’s seeming difficult to make ends meet in the beginning, you can also work dedicatedly with an organization or digital marketing agency. This will help you to put your skills into practice in a business setting and also help to quickly build your portfolio. Initially, you’ll either work as a trainee or directly grab the position of an Analyst. Then, you’ll steadily progress through the ranks, moving from an analyst to an expert to an assistant marketing manager and finally, the marketing manager. Each level will require you to juggle more responsibilities and become more adept at handling client relationships and crafting strategy. Once you nail the manager role, the next role will be the absolute zenith of marketing- the Chief Marketing Officer!
However, it takes close to 8 years to progress to this role. If your performance and results are outstanding, though, you can progress a lot faster. At each step, you’ll need to be fluent in and ahead of the currently trending technologies and practices. You’ll need to sharpen your communication skills since you’ll be collaborating and coordinating not only internally between teams but also externally with the client. Creativity and having a sense of what the audience would like (sometimes without them knowing it), is also a must. upGrad’s Digital Marketing course in Chennai will help to foster and cultivate these necessary skills. Overall, the job is full of challenges and demands, but also immensely rewarding since you get to work with a variety of interesting (and sometimes difficult) clients!
Digital Marketing Salaries in Chennai
Depending on your experience, knowledge, and past work, salary levels will vary. Here are the salary numbers depending on the level of experience:
An experienced professional: INR 12.50 LPA
A mid-career professional: INR 7.16 LPA
An early career professional: INR 4.60 LPA
A fresher: INR 3.95 LPA
These numbers aren’t set in stone and will vary for each organization, depending on whether you work from the office, remotely, with 1 company or with a digital marketing agency.
How to Become a Digital Marketer?
Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
Ideal educational qualifications:
  • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
  • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
  • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
  • Acquire a Digital Marketing internship.
  • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
  • Never stop learning and practicing.
Digital Marketing Career Path in Chennai
With over 400 hours of learning, upGrad’s Digital Marketing course in Chennai will prepare you to execute the following responsibilities and tasks flawlessly:
  • Craft and implement digital marketing strategies according to the unique nature and needs of each client.
  • Craft and carry out campaigns on social media and other digital platforms.
  • Maintain cohesiveness among various digital platforms and channels.
  • Track growth and generate analytics reports for granular feedback on how campaigns are faring.
  • Build the right teams for the right projects. Coordinate with clients and collaborate within the team for positive and united growth.
You’ll be familiarized with the various aspects of digital marketing like:
  • Content writing
  • SEO
  • Copywriting
  • Social media marketing
  • Email marketing
  • Analytics
  • Affiliate marketing
  • Paid and organic ads
You’ll get the chance to study and put into practice all that you learn about these various avenues in our highly interactive and practical course. Industry giants and experts will be by your side on this journey!
So, what is there to wait for? A new level of growth and progress awaits you and calls you. Enrolling for upGrad’s Digital Marketing course in Chennai is the first step that will catapult you ahead by leaps and bounds.
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Professional Certificate In Digital Marketing

Digital Marketing Certificate can act as your stepping stone towards building a successful career in Digital Marketing. Professional certification courses in Digital Marketing allows you to learn and master the entire landscape of digital marketing and digital channels. These courses teach you all the fundamental concepts of online marketing, what strategies work best for what businesses, how to identify the target audience and categorize them into “buyer personas,” how to leverage social media platforms to enhance brand image, and so much more.

To top that, a Digital Marketing Certificate could increase your credibility before a potential employer, owing to the shortage of talent in the Digital Marketing field. When you combine standard educational degrees with certification programs, your market value increases - you stand out among the crowd. Furthermore, there’s nothing better than a Digital Marketing Certificate that says your potential employer that you are always willing to learn and upskill.

UpGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. UpGrad courses are taught by the best mentors and industry leaders in Digital Marketing. Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Each course is unique and spans anywhere between 5-7 months. The courses are divided into modules comprising of theory, case studies, and industry assignments covering a wide range of relevant topics - SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Campaign Management, Email Marketing, CRM, Marketing Strategy, and Marketing Analytics.

What you learn:

  • Fundamentals of Digital Marketing
  • Marketing Analytics & Integrated Marketing Strategies
  • Search Engine Optimisation & Search Paid Marketing - SEM
  • Social Media and Content Marketing
  • Specialisation in Branding and Communications
  • Programmatic Ad Buying and Display Marketing
Programs in Digital Marketing

PG Certification in Digital Marketing & Communication
PG Certification in Digital Marketing & Communication | 5 months
Be a global leader in the digital age. Unite marketing, innovation and technology to gain a competitive advantage in your career/business.
Program Level
Beginner
Duration
5
Hours of Learning
180
No of Case Studies
15
The upGrad Advantage
Strong hand-holding with dedicated support to help you become proficient in the subject
  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedbacks on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by Industry experts and peers
    • 100% Expert-verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops Sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

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