Programs

Digital Marketing Course in Bangalore

upGrad brings a Digital Marketing course for the fine professionals in Bangalore who want to take their digital marketing careers to the next level or get a headstart in this thriving field. With a fine mix of theory and practical, packaged into over 400 hours of learning, students will get a chance to implement all that they learn. They’ll craft and carry out real, live campaigns with leading industry experts by their side. So if a thriving career in digital marketing is what you are after, then this course is the way to go.

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Scope of Digital Marketing in Bangalore
Being a metropolitan city and the Silicon Valley of India, there is no dearth of demand for digital marketing professionals in Bangalore. From small companies to large ones, from B2B organizations to B2C ones, everyone needs the exposure and transaction gained through digital marketing. With the skills learned from upGrad’s Digital Marketing course in Bangalore, you can plenty of options when it comes to how and where you want to work. The first is with an organization wherein you are a part of their internal digital marketing team. These are lesser paid positions since digital marketing is only a part of what the organization does and not the main task. There is also no variety since you are associated with one company only.
The second option is to work with a digital marketing agency. Here, you’ll be paid better and there will be more variety as well since the agency will cater to a wide variety of individual clients and companies who will outsource their digital marketing efforts. The first 2 options operate within 9-5 and would normally require you to commute unless you manage to land a remote position.
The third option is to work as a freelancer and take on independent work of your own. This path is fraught with a lot of hard work in the beginning since you might have to work with lesser-paying clients in the beginning as you build up a portfolio and gain work experience. This path, however, offers the most flexibility and freedom in terms of where and when you work. So, if these things are integral to your working style, then going freelance might be the path for you.
The final option is to start your own digital marketing agency. This can happen organically as well when you become a freelancer and start hiring people to work under you. If you are of an entrepreneurial spirit, then this option would be for you. Remember, though, that growing and sustaining a business is a tough challenge and entrepreneurship is not as glamorous as it seems. Prepare to carve your nerves to become tough like steel.
Whichever option you choose, you’ll be able to thrive in them all in Bangalore. The work culture of the city will support you. However, you’ll need to have a strong foundation in digital marketing for the same and upGrad’s Digital Marketing course will help you to refine your basics and more.
Digital Marketing Salaries in Bangalore
Salaries for digital marketing depend on your position, just like they do in any other field. Here are the average salary numbers, though:

For an experienced professional: INR 10 LPA
For a mid-level professional: INR 7.93 LPA
For an early career professional: INR 4.93 LPA
For a fresher: INR 3.10 LPA
These numbers are not set in stone. If you provide enough value to the company and deliver results, there is no reason why you won’t be paid any higher. All in all, digital marketing is a course of the present and future with endless opportunities for those who are creative and willing to work hard.
How to Become a Digital Marketer?
Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
Ideal educational qualifications:
  • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
  • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
  • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
  • Acquire a Digital Marketing internship.
  • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
  • Never stop learning and practicing.
Digital Marketing Career Path in Bangalore
Since you’ll be receiving over 400 hours of learning, you’ll be well on your way to climb the various rungs of the digital marketing career ladder. You’ll first begin as a trainee/ intern. If you display promise and potential, you’ll be absorbed in the company as a Digital Marketing Analyst. 2 more years working and learning in this position will propel you to the post of Digital Marketing Expert. After this, you’ll merge your skills with management to become a Digital Marketing Assistant Manager or Team Lead. This position is achieved after 5 years of experience and working. Instead of actively creating the campaigns, you will be crafting strategies for them, coordinating, collaborating, forming and handling relationships.
After the 8th year of working, you’ll be further promoted to the position of Digital Marketing Manager wherein you’ll perform the same tasks you did as an Assistant Manager, but at a much larger scale and with a greater number of teams. The next rung on the ladder for you is the position of a Digital Marketing Strategist. It will be your core responsibility to be abreast of the latest and possible future trends so you can come up with the right strategy for your clients. The analysis of your implementations will also play a crucial role here.
Finally, if you’ve stuck out through all these years and experiences to gain knowledge, results, and professionalism, you’ll be well on your way to becoming the Chief Marketing Officer. Congratulations!
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Professional Certificate In Digital Marketing

Digital Marketing Certificate can act as your stepping stone towards building a successful career in Digital Marketing. Professional certification courses in Digital Marketing allows you to learn and master the entire landscape of digital marketing and digital channels. These courses teach you all the fundamental concepts of online marketing, what strategies work best for what businesses, how to identify the target audience and categorize them into “buyer personas,” how to leverage social media platforms to enhance brand image, and so much more.

To top that, a Digital Marketing Certificate could increase your credibility before a potential employer, owing to the shortage of talent in the Digital Marketing field. When you combine standard educational degrees with certification programs, your market value increases - you stand out among the crowd. Furthermore, there’s nothing better than a Digital Marketing Certificate that says your potential employer that you are always willing to learn and upskill.

UpGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. UpGrad courses are taught by the best mentors and industry leaders in Digital Marketing. Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Each course is unique and spans anywhere between 5-7 months. The courses are divided into modules comprising of theory, case studies, and industry assignments covering a wide range of relevant topics - SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Campaign Management, Email Marketing, CRM, Marketing Strategy, and Marketing Analytics.

What you learn:

  • Fundamentals of Digital Marketing
  • Marketing Analytics & Integrated Marketing Strategies
  • Search Engine Optimisation & Search Paid Marketing - SEM
  • Social Media and Content Marketing
  • Specialisation in Branding and Communications
  • Programmatic Ad Buying and Display Marketing
Programs in Digital Marketing

PG Certification in Digital Marketing & Communication
PG Certification in Digital Marketing & Communication | 5 months
Be a global leader in the digital age. Unite marketing, innovation and technology to gain a competitive advantage in your career/business.
Program Level
Beginner
Duration
5
Hours of Learning
180
No of Case Studies
15
The upGrad Advantage
Strong hand-holding with dedicated support to help you become proficient in the subject
  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedbacks on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by Industry experts and peers
    • 100% Expert-verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops Sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

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