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For College Students
    Overview
    For a Digital Marketer in Ahmedabad, a promising career awaits, both economically as well as in terms of challenges. Digital marketing is in touch with the present times - it is not an outmoded way of creating relationships. For this reason, as a Digital Marketer, you get a chance to create opinions and impact people and influence culture like no other profession gives you a chance to!
    At the very beginning, you will just be a trainee. Then, after about a year or so, you will get promoted to the position of a Digital Marketing analyst. Two further years in this position will get you a chance to secure the more impressive title of Digital Marketing Expert. Beyond this, as you complete a total of half a decade of experience, you will get a chance to become a Digital Marketing Team Lead or Assistant Manager. Now, at this stage, you will be working directly under the Digital Marketing Manager, who will be responsible for all the clients’ deliverables, and this will give you a lot of exposure. Further ahead, as you enter you 8th year of working, you will get a chance to put all that exposure into practice, by becoming a Digital Marketing Manager yourself! Immediately the year after that, if you have kept yourself abreast of latest strategies, you will get a chance to become a Digital Marketing Strategist.
    At this crucial level of strategy, you will be able to create a lot of growth, as well as see the impact your ideas are making. Next on the chain of hierarchies is the absolute zenith of the career of a Digital Marketer - the Chief Marketing Officer!
    Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
    Ideal educational qualifications:
    • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
    • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
    • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
    • Acquire a Digital Marketing internship.
    • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
    • Never stop learning and practicing.

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    Overview
    A career in Digital Marketing will leave you spoilt for choice. After all, there are so many exciting job roles in the field. While different job roles call for unique responsibilities, a Digital Marketer may have to wear a lot of hats from time to time.
    At Digital Marketing Team Lead position, they can earn anywhere between INR 715,846 to INR 767,423. The higher the experience, the more the salary that a professional earns, which is hardly surprising, considering marketing trends can only be predicted by those with reliable experience under their belts.
    From this point onwards, they can reach the level of a Digital Marketing Manager or Digital Marketing Strategist, and here the pay is significantly higher. Once a professional has earned this designation, they can earn in the high range of INR 10 to 13 Lacs per annum. Of course, even though this will be the ballpark salary, it is also possible that this will go up significantly. Beyond this level, there is the distinguished and much-coveted post of a Chief Marketing Officer! At this level, a professional can earn around 25 to 50 Lacs, maybe even a crore - it all depends on how effectively they have delivered results to their past clients.
    A Digital Marketer’s career is always steady, and has enough stepping stones - not to mention financial rewards - to keep the job rewarding as well as challenging. You will start out, like everybody else, as a trainee, and will have to slowly and steadily gather experience.
    Before you know it, you will end up becoming a Digital Marketing Manager, and maybe even reach an even higher level! Once you begin your journey, paying close attention to detail, and reproducing the same level consistently will go a long way. Once you have made an impression in this position, the next level of designations will open up for you. These include Content Editor, Digital Designer, Email Executive, or Social Media Executive, depending on the organisation for which you work. Now, your ideational capability will be regarded sufficiently, and so will your time management skills - so make sure you keep these qualities in check. At the step after this, you can become a Social Media Manager, UX Manager, or Content Manager, depending on where you work. And for this, you will have to know how to manage various teams and make them meet targets. Moreover, you will also need effective report writing skills.
    The next level of designations beyond this, will demand from you significant qualities of innovation and motivational leadership, and this next set of positions includes those of SEO Head, Content Head, or Social Media Head. After this, there are only two levels open - Digital Marketing Head, which demands over a decade of practical experience as well as results, and the final level - that of the Chief Marketing Officer!

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you become proficient in the subject
    benefits

    Regular 1-on-1 interaction with Industry Experts

    Regular 1-on-1 interaction with Industry Experts
    • Discussions on career growth and industry expectations
    • Feedback on project work and assignments
    benefits

    Dedicated Student Success Mentors

    Dedicated Student Success Mentors
    • Help in learning plans ensuring consistent progress
    • Resolve non-academic queries for smooth learning experience
    benefits

    Doubt Resolution on Q&A Forums & WhatsApp Groups

    Doubt Resolution on Q&A Forums & WhatsApp Groups
    • Timely doubt resolution by qualified teachers
    • Regular live Q&A sessions with experts
    benefits

    Networking with Industry Experts & Peers

    Networking with Industry Experts & Peers
    • Live sessions by industry experts on relevant topics
    • Interaction with experts and peers in online and offline events translating into new job opportunities
    benefits

    Job Placement Assistance

    Job Placement Assistance
    • Personalised resume building exercise
    • Mock interviews with our hiring experts
    • Job Interviews with 250+ hiring partners

    Our Hiring Partners

    Opening the doors to the best in the industry

    Over 100 Careers transformed

    Digital Marketing Articles

    Find the latest and informative post on Digital Marketing. Keep yourself updated, know the current trends in Digital Marketing industry and use cases specially for you

    Student Reviews

    Frequently Asked Questions

    Program Curriculum & Learning Experience

    What certification will I get after completion of this course?

    Post this program, you will get a Post Graduate Certification in Digital Marketing & Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.

    Starting salary of fresher in digital marketing ?

    Salary is the most attractive feature of the job for the applicants. digital marketing has their set salary brackets based on the profile and candidates’ past experience. The annual salary package for digital marketing Fresher is 3.5 lacs, for Mid-Level is 4.8 lacs and for Senior-Level (7+ years) is 8 lacs. Every job has a different but specific salary range depending on the kind of experience and different educational qualifications. It is good for a youth to know and understand the salary trends for a particular job in a particular city, so that he/she can set the salary expectations right before applying. Knowing the salary data can also help youth to choose whether to apply for a job opening in a city or not. This salary trend study helps youth in making the decision.

    How is upGrad's Digital Marketing Course?

    New technology is coming up rapidly and the future in the field of Digital Marketing seems interesting and is much in Demand. Digital Marketing seems very bright due to its clear making strategies which helps brands to target customers and help the brand to expand across various channels.  As you are aware of the program which is in association with MICA. The duration of the program is 6.5 months and you will learn various skills such as Marketing Analytics, Branding, Search Engine Marketing, content marketing, etc. On successful completion of the program, you will receive a certification from Mudra Institute of Communications, Ahmedabad. On enrolling for the program You will get the best of MICA and upGrad.

    How is the content, academic lectures and placement for this program?

    PG certification in Digital Marketing and Communication in association with MICA school of Ideas can help you become a digital marketing expert by specializing in Content Marketing, Marketing Analytics, Branding, and Public Relations. We have industry experts from Thomas Cook, Protinex, Star Sports, and Zivame. We have over 300+ hiring partners and the duration of the program is 6.5 months with a recommendation of investing at least 7-9 hours every week. The curriculum is for a duration of 6.5 months and has more than 180 hours of content, which includes live sessions that deep dive into various marketing channels. The learners will learn how to strategize digital marketing and communication campaigns, Identify and plan the use of relevant digital channels. We have a number of specializations such as Marketing Communications - PR, Social Media and Content Marketing, and Branding. We provide placement assistance in terms of a 1-on-1 career coach, career counselling, resume feedback, mock interviews etc. through our Career Services team.