Programs

Digital Marketing Course in Ahmedabad

upGrad offers a Digital Marketing course in Ahmedabad, a course designed with working professionals in mind, who want not just the abstractions of theory but also the ripe experience of practice! The course offers over 400 hours of learning, and will offer each student professional a chance to work on real, live campaigns too, with leading industry stalwarts by their side. If you want to take your career to the next level, upGrad is the way to go!

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Scope of Digital Marketing in Ahmedabad
For a Digital Marketer in Ahmedabad, a promising career awaits, both economically as well as in terms of challenges. Digital marketing is in touch with the present times - it is not an outmoded way of creating relationships. For this reason, as a Digital Marketer, you get a chance to create opinions and impact people and influence culture like no other profession gives you a chance to!
At the very beginning, you will just be a trainee. Then, after about a year or so, you will get promoted to the position of a Digital Marketing analyst. Two further years in this position will get you a chance to secure the more impressive title of Digital Marketing Expert. Beyond this, as you complete a total of half a decade of experience, you will get a chance to become a Digital Marketing Team Lead or Assistant Manager. Now, at this stage, you will be working directly under the Digital Marketing Manager, who will be responsible for all the clients’ deliverables, and this will give you a lot of exposure. Further ahead, as you enter you 8th year of working, you will get a chance to put all that exposure into practice, by becoming a Digital Marketing Manager yourself! Immediately the year after that, if you have kept yourself abreast of latest strategies, you will get a chance to become a Digital Marketing Strategist.
At this crucial level of strategy, you will be able to create a lot of growth, as well as see the impact your ideas are making. Next on the chain of hierarchies is the absolute zenith of the career of a Digital Marketer - the Chief Marketing Officer!
Digital Marketing Salaries in Ahmedabad
In the Digital Marketing industry, a professional working in Ahmedabad, India, can make an average salary around the INR 513,250 mark. At the beginning of their career, a professional can make close to INR 435,879, which is an estimate on the lower end. Once they have put in significant effort and time into that position, spending nearly 5 years in the industry, they can proceed to the next position - that of a Digital Marketing Team Lead.
At Digital Marketing Team Lead position, they can earn anywhere between INR 715,846 to INR 767,423. The higher the experience, the more the salary that a professional earns, which is hardly surprising, considering marketing trends can only be predicted by those with reliable experience under their belts.
From this point onwards, they can reach the level of a Digital Marketing Manager or Digital Marketing Strategist, and here the pay is significantly higher. Once a professional has earned this designation, they can earn in the high range of INR 10 to 13 Lacs per annum. Of course, even though this will be the ballpark salary, it is also possible that this will go up significantly. Beyond this level, there is the distinguished and much-coveted post of a Chief Marketing Officer! At this level, a professional can earn around 25 to 50 Lacs, maybe even a crore - it all depends on how effectively they have delivered results to their past clients.
How to Become a Digital Marketer?
Digital Marketing is an emerging field, which means it is still evolving. Thus, to be a successful Digital Marketer, only degrees and certifications aren’t enough. You need to have a strong passion for learning, researching, and discovering new trends in both the market and the digital domain. Here are a few simple steps to help you become a Digital Marketer:
Ideal educational qualifications:
  • First, get a Bachelor’s degree (any specialization will do, but if you are interested in Marketing, perhaps BBA will be the right choice).
  • Enroll in a Digital Marketing course/training program and get a Digital Marketing certification.
  • Attend industry networking events (conferences, seminars, webinars, etc.) to learn from Thought Leaders and to connect with like-minded individuals.
  • Acquire a Digital Marketing internship.
  • Stay updated with the advancements in the field of Digital Marketing by reading journals, articles, blogs, newsletters, and books.
  • Never stop learning and practicing.
Digital Marketing Career Path in Ahmedabad
A Digital Marketer’s career is always steady, and has enough stepping stones - not to mention financial rewards - to keep the job rewarding as well as challenging. You will start out, like everybody else, as a trainee, and will have to slowly and steadily gather experience.
Before you know it, you will end up becoming a Digital Marketing Manager, and maybe even reach an even higher level! Once you begin your journey, paying close attention to detail, and reproducing the same level consistently will go a long way. Once you have made an impression in this position, the next level of designations will open up for you. These include Content Editor, Digital Designer, Email Executive, or Social Media Executive, depending on the organisation for which you work. Now, your ideational capability will be regarded sufficiently, and so will your time management skills - so make sure you keep these qualities in check. At the step after this, you can become a Social Media Manager, UX Manager, or Content Manager, depending on where you work. And for this, you will have to know how to manage various teams and make them meet targets. Moreover, you will also need effective report writing skills.
The next level of designations beyond this, will demand from you significant qualities of innovation and motivational leadership, and this next set of positions includes those of SEO Head, Content Head, or Social Media Head. After this, there are only two levels open - Digital Marketing Head, which demands over a decade of practical experience as well as results, and the final level - that of the Chief Marketing Officer!
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Professional Certificate In Digital Marketing

Digital Marketing Certificate can act as your stepping stone towards building a successful career in Digital Marketing. Professional certification courses in Digital Marketing allows you to learn and master the entire landscape of digital marketing and digital channels. These courses teach you all the fundamental concepts of online marketing, what strategies work best for what businesses, how to identify the target audience and categorize them into “buyer personas,” how to leverage social media platforms to enhance brand image, and so much more.

To top that, a Digital Marketing Certificate could increase your credibility before a potential employer, owing to the shortage of talent in the Digital Marketing field. When you combine standard educational degrees with certification programs, your market value increases - you stand out among the crowd. Furthermore, there’s nothing better than a Digital Marketing Certificate that says your potential employer that you are always willing to learn and upskill.

UpGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. UpGrad courses are taught by the best mentors and industry leaders in Digital Marketing. Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Each course is unique and spans anywhere between 5-7 months. The courses are divided into modules comprising of theory, case studies, and industry assignments covering a wide range of relevant topics - SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics, Campaign Management, Email Marketing, CRM, Marketing Strategy, and Marketing Analytics.

What you learn:

  • Fundamentals of Digital Marketing
  • Marketing Analytics & Integrated Marketing Strategies
  • Search Engine Optimisation & Search Paid Marketing - SEM
  • Social Media and Content Marketing
  • Specialisation in Branding and Communications
  • Programmatic Ad Buying and Display Marketing
Programs in Digital Marketing

PG Certification in Digital Marketing & Communication
PG Certification in Digital Marketing & Communication | 5 months
Be a global leader in the digital age. Unite marketing, innovation and technology to gain a competitive advantage in your career/business.
Program Level
Beginner
Duration
5
Hours of Learning
180
No of Case Studies
15
The upGrad Advantage
Strong hand-holding with dedicated support to help you become proficient in the subject
  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedbacks on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by Industry experts and peers
    • 100% Expert-verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept related doubts
  • upGrad BaseCamp
    • Fun-packed, informative and career building workshops Sessions by industry professionals and professors
    • Group activities with your peers and alumni
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

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