Blog_Banner_Asset
    Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconDigital Marketingbreadcumb forward arrow iconTop 5 Ways to Advertise on Snapchat

Top 5 Ways to Advertise on Snapchat

Last updated:
18th May, 2017
Views
Read Time
6 Mins
share image icon
In this article
Chevron in toc
View All
Top 5 Ways to Advertise on Snapchat

This is a Guest Post by Anne Felicitas, Writer and Social Media Manager at AdvertiseMint, a Snapchat advertising agency.

Best Digital Marketing Courses Online


Top 5 Ways to Advertise on Snapchat UpGrad Blog
Now that Snapchat is monetizing its app by creating new advertising tools, it is the perfect time to advertise on the platform. Recently, Snapchat released a targeting tool that allows advertisers to target video ads to users who have interacted with sponsored filters and to users based on their offline purchases.

In-demand Digital Marketing Skills

Although Snapchat has significantly improved its app to accommodate advertisers, it may be hard to imagine what you can do with Snapchat ads. How on earth can you advertise on a camera-centric platform that specializes in ephemeral photos and videos? Surprisingly, there are a lot of ways you can advertise on Snapchat.

Learn digital marketing courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

Ads of upGrad blog

1. Advertise Using the Web-View Format

The web-view Snapchat ad allows you to advertise your business by attaching your website to the ad. Let’s say you’re advertising for Victoria’s Secret’s’ latest lingerie line. You create a video showcasing the line, add a CTA to the video, then submit it to Snapchat. Once submitted, your ad will appear between users’ Stories. When it appears, users can swipe up on the CTA to visit your website from which they can make purchases without leaving the app.

If your advertising goal is to drive people to your website, then the web-view ad is the right choice for you.

Digital Marketing Free courses to Learn

2. Advertise Using the App-Install Format

Top 5 Ways to Advertise on Snapchat UpGrad Blog
Of course, different advertisers have different goals. While one advertiser aims to drive people to a website, you might aim to encourage people to download your app instead. Fortunately, you can do so with Snapchat’s app-install ads, a great way to generate more app installs. As your video ad plays, the CTA button “Install Now” will appear on the bottom of the screen. Users can then swipe up to download your app from the app store without leaving Snapchat. Users can resume their Snapchat experience while the app installs in the background.

3. Advertise Using the Video Format

Although all Snapchat ads are short-form videos, you can create long-form videos if you want to promote movie and tv show trailers, behind-the-scenes footage, how-to videos, among many others. A shorter version of your ad will play for 10 seconds. Afterward, a “Watch” CTA will appear on the bottom of the screen. When users swipe up from the CTA, the long-form version of the ad will pop up and play.

4. Advertise Using Sponsored Geofilters

Top 5 Ways to Advertise on Snapchat UpGrad Blog
Sponsored Geofilters, which appear to users in your chosen location, is a great way to promote your brick-and-mortar store or your event. For example, if you’re advertising for a Starbucks located in LA, you can create a geofilter that appears to users in that Starbucks location. When creating geofilters, you can choose from an event, shared spaces, chain, or national campaign:

  • Event geofilters appear to users in the location of your event.
  • Shared Spaces geofilters appear to users in public spaces, such as a mall or an airport.
  • Chain geofilters appear to users in your brick-and-mortar stores.
  • National geofilters appear in the country of your choice.

upGrad’s Exclusive Digital Marketing Webinar for you –

What’s new in Marketing?

 

5. Advertise Using Sponsored Lenses

Top 5 Ways to Advertise on Snapchat UpGrad Blog
Lenses are digital masks that appear on people’s faces on Snapchat screens. With sponsored lenses, users can take selfies with bunny ears perched on their heads, full make-up on their face, and funky accessories on their bodies. While regular lenses are unpaid, sponsored lenses are paid for by advertisers to promote their products. Many large brands use sponsored lenses to advertise.

Popular Digital Marketing Blogs

For example, before the debut of X-Men Apocalypse, its advertising team created sponsored lenses that altered people’s appearance to the appearance of certain X-Men characters. Of all the ad formats, sponsored lenses are the most popular among users.
As you can see, there are a number of ways you can advertise on Snapchat, so why not get started now?

Profile

Anne Felicitas

Blog Author
Anne is a Writer and Social Media Manager at AdvertiseMint - a Facebook Advertising Agency.
Get Free Consultation

Selectcaret down icon
Select Area of interestcaret down icon
Select Work Experiencecaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Digital Marketing Course

Frequently Asked Questions (FAQs)

1What are some of the best content ideas to standout as a brand on Snapchat?

For years, Snapchat has been used as a very personal, in-the-moment platform. However today, brands are looking at it as a channel to expand the reach of their brand. To engage with your audience in an authentic way, it is important to have some unique content ideas. Here are some of our tips – give your brand a human face by adding some personality, give your followers a sneak-peek into what a day in your office looks like, engage in the art of storytelling, if you have new launches in the pipeline, you can even tease your followers, and lastly be personal and interactive. Owing to the intimate nature of the platform, you can connect with your users at a deeper, personal level.

2How can small businesses use Snapchat in their marketing strategy?

Using Snapchat for marketing can seriously help you connect with your target audience. Some ideas you can take inspiration from include – offering coupons to your customers, announcing new product launches by making a short video, having fun contests, broadcasting an upcoming event by announcing the date, time and location, and offering them behind-the-scenes footage. Remember, Snapchat is an extremely creative platform that gives you a chance to bring out the real personality of your brand by way of doodles, filters and lenses. Make the most of it and your users will definitely come back for more.

3Is Snapchat the most viable sales and marketing social media platform right now?

Owing to the rising competition with Instagram, Snapchat is rolling out several advertising features that are helping businesses. For example, the AR lens allows brands to incorporate interactive animation and triggers thereby making their ads more engaging and memorable. Besides this there are also story ads which show up on the ‘discover feed’. They often appear when a user is viewing a story. If the ad is rolled out at the right time, a brand can easily reach their target audience by creating an impact.

Explore Free Courses

Suggested Blogs

10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2024]
280863
As someone who has navigated the dynamic realm of digital marketing for years, I understand the challenges that beginners face when trying to kickstar
Read More

by Sriram

31 May 2024

Top 20 Fun Social Media Project Ideas & Topics For Beginners [2024]
92120
Social media apps are platforms that enable users to create, share, and interact with content and connect with others through networks. They facilitat
Read More

by Rahul Karthikeyan

30 May 2024

Top 77 Social Media Marketing Interview Questions & Answers: Ultimate Guide 2024
91707
Attending a Social Media Marketing Interview and curious about what are all the interview questions will be asked? Prior to attending a social media m
Read More

by Dilip Guru

18 May 2024

27+ Digital Marketing Interview Questions & Answers 2024 – Must Know
135850
Nervous about your upcoming Digital Marketing interview? Fear no more! we are there to help you. One of the hottest fields to rise up in the online sp
Read More

by Nitin Gurmukhani

16 May 2024

Top 11 Careers in Digital Marketing: Ultimate Guide [2024]
35728
A career in digital marketing offers exciting opportunities to engage with diverse audiences and drive business growth through online channels
Read More

by Sriram

11 May 2024

Top 10 Highest Paying Jobs in Marketing in India [A Complete Report]
906751
If you ask anyone in the age group of 20 and 60 years, the very word, ‘leisure’ is a fleeting concept. In the race to meet the endless ser
Read More

by Rahul Karthikeyan

14 Apr 2024

How Much Does YouTube Make in India? What Does YouTube Pay for Views?
154385
YouTube Monetisation: How Much Money do Indian Creators Make? The world is rapidly moving towards online visual content, and engaging video content i
Read More

by Robin Joseph Abraham

05 Mar 2024

The Cost of Success: Guide to Digital Marketing Course Fees
5204
As someone who understands the potential of digital marketing, I’m passionate about its impact on careers and businesses. However, I am also awa
Read More

by Harish K

29 Feb 2024

100 Best Youtube Channel Ideas for Beginners for 2024
16258
Starting a YouTube channel can be a lot of work. YouTubers need to script, edit and post their content regularly, in this chaos if one can find ideas
Read More

by Sriram

26 Feb 2024

Schedule 1:1 free counsellingTalk to Career Expert
icon
footer sticky close icon