ug-header-logo-img

Post Graduate Certificate in Product Management

Duke CE

12 Months

ug-header-img

Post Graduate Certificate in Product Management

Duke CE

12 Months

ug-header-img

Post Graduate Certificate in Product Management

Duke CE

12 Months

ug-header-img

Post Graduate Certificate in Product Management

Duke CE

12 Months

ug-header-img

Post Graduate Certificate in Product Management

Duke CE

12 Months

ug-header-img
LEARN BY DOING APPROACH

Advanced Certificate in Digital Marketing and Communication

Boost your career and stand out from the competition with this dynamic digital marketing program from one of India's top marketing institutes. Learn about ChatGPT and Generative AI in this Digital Marketing Course. Transform your professional path with practical knowledge, case studies, and the latest digital tools. Join Now!
  • Type
    Certificate
  • Start Date
    December 31, 2024
  • Duration
    31-51 Weeks
Apply NowDownload Syllabus
Mica Banner desktop
Mica Banner Mobile
mica_white-1
MICA
  • 12,000+ Learners
  • | Blended Format

Experts from

Introduction to Advanced Certificate in Digital Marketing and Communication Program

Course Snapshot

  • 2 Tracks,

    5 Specialisations

  • Video Library

    with 80+ Tools

  • 15+

    Case Studies and Live Projects

  • Explore 2 tracks & 5 specialisations for diverse learning
  • Experience seamless integration with Gen AI modules
  • Attain Executive Alumni Status from MICA for exclusive benefits
  • Get Meta’s “Digital Marketing Associate” Certification Exam, free of cost
  • Learn from Renowned MICA faculty and Industry Experts from Google, Ola, Apple, Razorpay, and Many More
img36

Key Highlights of Advanced Certificate in Digital Marketing and Communication Program

What is this course about?

Program Benefits

  • Certificate from MICA in association with upGrad
  • 15+ Case Studies and Live Projects
  • MICA Executive Alumni Status
  • Video Library with 80+ Digital Marketing Tools

  • Fortnightly Coaching by Industry Mentors
  • Personalised Resume Feedback
  • Mock Interviews by Hiring Managers
  • Daily Doubt Resolution
  • Certificate from Clevertap on completing the Clevertap Modules
  • Tutorials on using ChatGPT in digital marketing
  • New specialisation on Generative AI in digital marketing

Top Skills You'll Acquire

  • Generative AI in digital marketing
  • SEO
  • Search and Display advertising
  • Social Media Marketing
  • Content Marketing
  • Branding
  • Web Analytics

Learn By Doing Approach in Digital Marketing

  • Create your blog on WordPress and learn to host it online
  • Optimise your blog with strategic keyword research
  • Run a social media campaign (with real money) via Meta Ads Manager to drive traffic
  • Run search and display campaigns (with real money) via Google Ads to drive traffic
  • Monitor your campaigns and optimise for increased effectiveness
  • Set up email campaigns to engage your audience through mid-funnel marketing
  • Analyse your web traffic using Google Analytics and gather relevant insights

Career Paths Available:

  • The program prepares you for several Digital Marketing roles
  • Digital Marketing Manager
  • SEM Manager
  • SEO Specialist
  • Social Media and Content Manager
  • Associate
  • Consultant
  • Business Analyst
  • (Sr.) Associate - Digital Marketing

Who Is This Program For?

  • Freshers
  • Traditional Marketers
  • Entrepreneurs
  • Brand and Communication Managers
  • Sales Professionals

Student Support

  • A dedicated program coordinator
  • 24/7 support to answer all your queries! intstudentsupport@upgrad.com
  • Centralised Whatsapp channels for queries

Digital Marketing Platform and Tools

About The Digital Marketing And Communication From MICA

The New Learning Experience

Top 4 reasons why you should choose to do a Digital Marketing Course from MICA?

Advanced Digital Marketing Certification

Earn valuable credentials and recognition

Successfully finish every module to attain Advanced Certificate in Digital Marketing from MICA

screen1

Explore Our Learning Platform

Learn on an AI-powered & personalised platform with best-in-class
content, live sessions & mentoring from leading industry experts.

screen2

Digital Marketing Advanced Course Instructors

Whom will you learn from?

  • instructors-icon-1
    5 Instructors
  • instructors-icon-1
    16 Industry Experts

Syllabus

What will you learn?

Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects.

200+ Hours of Learning
15+ Case Studies and Live Projects
90+ Tools
5 Specialisations
2 Tracks
Download Syllabus

Specialisations

Customise your learning

Select the specialization(s) that aligns with your interests and career goals.

5 Specialisations
2 Tracks
Download Syllabus

Projects & Case Studies From MICA & UpGrad

Learn by Doing

Projects & Case Studies From MICA & UpGrad

  • instructors-icon
    12+ Projects

Learner Support and Services

How will upGrad support you?

Access the various career development support services offered by
upGrad to help you achieve your professional goals.

Industry Mentors
  • Receive unparalleled guidance from industry mentors, teaching assistants and graders
  • Receive one-on-one feedback on submissions and personalised feedback on improvement
Student Support
  • Student support is available 7 days a week, 24*7. 
  • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
Q&A Forum
  • Timely doubt resolution by industry experts and peers
  • 100% expert verified responses to ensure quality learning
Expert Feedback
  • Personalised expert feedback on assignments and projects
  • Regular live sessions by experts to clarify concept-related doubts

 

Industry Networking
  • Live sessions by experts on various industry topics
  • One-on-one discussion and feedback sessions with industry mentors

Career Impact

Learn more about successful career transitions in this program

interviewPreparation
Personalised Industry Sessions

Sessions by an industry expert for a small group of 10-12 learners with similar profiles to discuss real life applications of concepts and personalised coaching.

Learn More
career-counselling-1
High Performance Coaching (1:1)

Get a dedicated career coach to help you stay on track to achieve your career goals, coach you on your profile, and support you in your career journey.

Learn More
jobPlacement
Career Mentorship Sessions (1:1)

Get personalised career landscaping from experts to chart out the best opportunities.

Learn More
resumeFeedback
Interview Preparation

Support in polishing your hard skills and soft skills for interview preparation.

Learn More

GGU DBA Alumni Careers

Our Learners Work At

reward-img-2

Program Fees: USD 1,400

Course Eligibility & Admissions

How to apply for Advanced Certificate in Digital Marketing and Communication Program?

There are 3 simple steps in the Admission Process which are detailed below:

Apply Icon
Eligibility

Bachelor's or Equivalent Degree

Apply Now
reward-img

Refer someone you know and receive cash reimbursements of up to $500!*
!*

*More details under the referral policy under Support Section

reward-img

Frequently Asked Questions

1. How many specialisations can I choose?

You can choose up to 5 specializations. Choosing one specialization is mandatory and is part of the base programme experience.

You can choose up to 5 specializations. Choosing one specialization is mandatory and is part of the base programme experience.

Read More
  • It is a combination of a core program in Digital Marketing for 26 weeks, plus a choice of 5 specialisations. This involves rigorous training that will teach you all aspects of digital marketing and any specialization you choose.

  • Advanced Certificate and executive alumni status of MICA, one of the leading colleges for marketing in Asia.

  • One-on-one career or business mentoring, to help you fulfill your personal objective behind joining this programme.

  • 15+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, etc.

  • Hands on projects where you get your hands dirty and get one-on-one personal feedback.

  • Learn both from experienced MICA Faculty and from global leaders in Marketing incl. Cambridge Faculty, Facebook, Star India etc.

This Online Advanced Certificate Program in Digital Marketing by MICA sets itself apart from others through a perfect blend of academic excellence and practical relevance. Developed in collaboration with MICA, a prestigious marketing institute of the country, this program offers specialized modules in performance marketing, social media marketing, and more. The curriculum is regularly updated to stay current with the latest industry trends, ensuring you receive the most up-to-date and relevant knowledge.

 
  • It is a combination of a core program in Digital Marketing for 26 weeks, plus a choice of 5 specialisations. This involves rigorous training that will teach you all aspects of digital marketing and any specialization you choose.

  • Advanced Certificate and executive alumni status of MICA, one of the leading colleges for marketing in Asia.

  • One-on-one career or business mentoring, to help you fulfill your personal objective behind joining this programme.

  • 15+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, etc.

  • Hands on projects where you get your hands dirty and get one-on-one personal feedback.

  • Learn both from experienced MICA Faculty and from global leaders in Marketing incl. Cambridge Faculty, Facebook, Star India etc.

This Online Advanced Certificate Program in Digital Marketing by MICA sets itself apart from others through a perfect blend of academic excellence and practical relevance. Developed in collaboration with MICA, a prestigious marketing institute of the country, this program offers specialized modules in performance marketing, social media marketing, and more. The curriculum is regularly updated to stay current with the latest industry trends, ensuring you receive the most up-to-date and relevant knowledge.

 
Read More

This programme will require 10-12 hours (Executive Track), and 8-10 hours (Management Track), of engagement per week, for the duration of the programme. Overall, this programme will have video content broken down into small easy-to-complete segments that you can watch on the go across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, and mentoring sessions among others.

 

This programme will require 10-12 hours (Executive Track), and 8-10 hours (Management Track), of engagement per week, for the duration of the programme. Overall, this programme will have video content broken down into small easy-to-complete segments that you can watch on the go across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, and mentoring sessions among others.

 
Read More

Absolutely! This Advanced Certificate in Digital Marketing and Communication course has trained aspiring professionals from across cities. It is accessible from anywhere globally, making it feasible for learners from any city to enroll. As long as you have a stable internet connection, you can access the course content and resources conveniently.

Absolutely! This Advanced Certificate in Digital Marketing and Communication course has trained aspiring professionals from across cities. It is accessible from anywhere globally, making it feasible for learners from any city to enroll. As long as you have a stable internet connection, you can access the course content and resources conveniently.

Read More
The course curriculum is curated by industry experts, marketing professionals, and academic faculty from MICA. The program undergoes regular updates to keep pace with the dynamic digital marketing landscape, ensuring learners receive the most relevant and up-to-date content.
 
It does not only involve a deep dive into various marketing channels but also teaches you how to:
  • Strategise Digital Marketing campaigns
  • Develop brands that your customers can connect with within the digital world
  • Identify and plan the use of relevant digital channels
  • Budget and allocate financial and human resource across channels
 
The course curriculum is curated by industry experts, marketing professionals, and academic faculty from MICA. The program undergoes regular updates to keep pace with the dynamic digital marketing landscape, ensuring learners receive the most relevant and up-to-date content.
 
It does not only involve a deep dive into various marketing channels but also teaches you how to:
  • Strategise Digital Marketing campaigns
  • Develop brands that your customers can connect with within the digital world
  • Identify and plan the use of relevant digital channels
  • Budget and allocate financial and human resource across channels
 
Read More
The collaboration between MICA and UpGrad brings immense value to the program. In line with our mission to develop extremely industry-relevant online programmes for working professionals, we have involved leading industry professionals at every stage of the programme development. These individuals have decades of experience powering marketing at Agency head / CMO level and driving ROI across continents. Learners benefit from real-world insights, practical case studies, and industry best practices. Additionally, the program includes industry projects and networking opportunities, giving learners exposure to current industry practices and building connections with marketing professionals.
The collaboration between MICA and UpGrad brings immense value to the program. In line with our mission to develop extremely industry-relevant online programmes for working professionals, we have involved leading industry professionals at every stage of the programme development. These individuals have decades of experience powering marketing at Agency head / CMO level and driving ROI across continents. Learners benefit from real-world insights, practical case studies, and industry best practices. Additionally, the program includes industry projects and networking opportunities, giving learners exposure to current industry practices and building connections with marketing professionals.
Read More
This programme contains 15+ case studies and projects co-designed with industry and domain leaders in Digital Marketing and Communication. Further, the industry projects will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions.
This programme contains 15+ case studies and projects co-designed with industry and domain leaders in Digital Marketing and Communication. Further, the industry projects will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions.
Read More
Our programmes have a strong experiential component that would prepare you to apply your learning in the job. Learn - Experience - Apply.

Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.

Post this programme, these will serve as a portfolio of projects you can illustrate to your potential employers.
Our programmes have a strong experiential component that would prepare you to apply your learning in the job. Learn - Experience - Apply.

Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.

Post this programme, these will serve as a portfolio of projects you can illustrate to your potential employers.
Read More
Post this programme, you will get an Advanced Certificate in Digital Marketing and Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.
Post this programme, you will get an Advanced Certificate in Digital Marketing and Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.
Read More

1. Is there any deferral or refund policy for this program?

Refund Policy:

1. You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counsellor to help you in applying and withdrawing for a refund by sending them an email with reasons listed. There shall be no refund applicable once the program has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.

2. Student must pay the full fee within seven (7) days of payment of the deposit amount or Batch Start Date, whichever is earlier; otherwise, the admission letter will be rescinded.

3. Request for refund as per point no. 1 of the refund policy must be sent via email in the prescribed refund request form. The refund will be processed within 30 working days of submitting the duly signed refund form, after being duly approved by the Academic Committee.

Refund Policy:

1. You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counsellor to help you in applying and withdrawing for a refund by sending them an email with reasons listed. There shall be no refund applicable once the program has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.

2. Student must pay the full fee within seven (7) days of payment of the deposit amount or Batch Start Date, whichever is earlier; otherwise, the admission letter will be rescinded.

3. Request for refund as per point no. 1 of the refund policy must be sent via email in the prescribed refund request form. The refund will be processed within 30 working days of submitting the duly signed refund form, after being duly approved by the Academic Committee.

Read More

upGrad Learner Support

Available from 9 AM to 8 PM GMT (Monday - Friday).

Phone Number
Email Address

*All telephone calls will be recorded for training and quality purposes.
*If we are unavailable to attend to your call, it is deemed that we have your consent to contact you on purpose.

Disclaimer

upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. If you intend to pursue a post graduate or doctorate degree upon completion of this course or apply for employment which requires specific credits, we advise you to enquire further regarding the suitability of this degree for your academic and/or professional requirements before enrolling.