Courses

Advanced Certificate in Digital Marketing and Communication

Upskill yourself with in-demand skills like Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations today!
Tingkatkan diri dengan berbagai keahlian yang banyak dicari seperti Media Sosial, Content Marketing, Branding, Marketing Analytic dan Public Relations hari ini juga!

Industry Experts from
  • 100% English
    Be a Global Professional
  • FB Certificate
    Included in Curriculum
  • 6.5 Months
    Recommended 7-9 hrs/week
  • Sep 30, 2021
    Batch Start Date
  • 85+ Countries
    Learner base
  • Online Format
    Study Anywhere
  • Instructors
  • Syllabus
  • Specialization
  • Projects
  • Benefits
  • Admission Process
  • Program Fee

Customised Tracks for Sharper Outcomes

Executive Track

Learn DM basics, campaign execution and hands-on tools knowledge.

Management Track

Learn how to build, run and optimise digital marketing campaigns.

Program Overview

Key Highlights

  • Certificates from MIC and Facebook. (Dapatkan sertifikat dari MICA dan Facebook)
  • MICA Alumni Status. (Raih status alumni dari MICA)
  • Fortnightly Coaching by Industry Mentors. (Sesi pelatihan setiap 2 minggu dengan mentor industri.)
  • Build your GitHub profile. (Wujudkan profil github anda.)
  • 15 Case Studies and Live Projects. (Limabelas studi kasus dan proyek langsung.)
  • Video Library with 50+ Tools. (Persputakan video dengan lebih dari 50 alat.)
  • Personalized Resume Feedback. (Terima masukan resume yang terpersonalisasi)
  • English as Language of Instruction. (Seluruh pembelajaran dalam bahasa Inggris, bentuk diri anda menjadi profesional global.)
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Advance Your Career
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Program For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Advanced Certificate from MICA and upGrad

Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities. (Buktikan prestasi anda menyelesaikan studi dalam bahasa inggris dengan sertifikat resmi dan status alumni. Bergabunglah bersama komunitas pemasar digital dan jadilah bagian dari salah satu universitas pemasaran terbaik.)

  • Advanced Certificate from the reputed institute - MICA
  • Join the MICA alumni network
  • Easily shareable certificate across LinkedIn and job portals
Advanced Certificate from MICA and upGrad
Click to Zoom

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Marketing Fundamentals
    • 3 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Jaideep Prabhu
    Apurva Chamaria
  • Digital Channel Deep Dives 1
    • 5 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Falguni Vasavada-Oza
    Dhaval Doshi
  • Digital Channel Deep Dives 2
    • 8 Weeks
    • 4 Assignments
    Siddharth Deshmukh
    Sujoy Golan
    Dhaval Doshi
    Michael Leander
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
    Siddharth Deshmukh
    Sujoy Golan
    Apurva Chamaria
  • Specialization in Branding and Communications
    • 4 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Falguni Vasavada-Oza
  • Specialization in Marketing Analytics
    • 4 Weeks
    • 2 Assignments
  • Specialization in Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
  • 180
    Hours of Content
  • 15
    Case Study and Projects
  • 15
    Live Sessions
  • 10
    Tools and Platforms

Specialization

You can choose one or more specializations, based on your interest.

  • Branding
  • Social Media and Content Marketing
  • Marketing Analytics
  • Marketing Communications - PR
  • Topics Covered

    Branding
    • 4 Weeks
    • 2 Assignments
    Falguni Vasavada-Oza
    Siddharth Deshmukh
    Anita Basalingappa
    Fundamentals of Brand Position
    6hr
    Building and Implementing Engagement Strategy
    6hr
    Marketing Communications
    6hr
    Branding for International Markets
    6hr

    Project

    Loreal Project
    Build an engagement strategy to achieve business objectives
    Learn More
  • Topics Covered

    Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
    Jay Trivedi
    Content Marketing Specialization
    6hr
    Paid Advertising and Social Media
    12hr
    Community Management
    6hr
    Tools Covered

    Project

    The Quint Project
    Formulate and execute a community management strategy for The Quint
    Learn More
  • Topics Covered

    Marketing Analytics
    • 4 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    6hr
    Marketing Data Integration and EDA
    9hr
    Predictive Analytics and Decision Making
    9hr
    Tools Covered

    Project

    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More
  • Topics Covered

    Marketing Communications - PR
    • 4 Weeks
    • 2 Assignments
    Campaign Planning
    6hr
    Developing creative communications
    14hr
    Case Study - 1
    8hr
    Public Relations
    12hr
    Case Study - 2
    8hr
    Tools Covered

    Project

    Adfactors Case Study
    Build an end to end marketing communications strategy for a new brand
    Learn More

Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Run live marketing campaigns
  • Leverage Proof-of-Work during interviews
  • Get mentored by industry experts
  • Star Sports' Mauka Mauka
    Experience how Star Sports used Digital Marketing for their Mauka Mauka camp...
    Learn More
  • Bajaj Auto Project
    Devise the information architecture and wireframe for the global website of ...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalized feedback on improvement
    Student Support
    • Available all days 9 AM - 9 PM IST.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Careers

Learn more about successful career transitions in the
Career Transition Handbook
Career Counselling
Get personalized career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalized inputs on your resume structure and content.
Learn More
Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More

Admission Process

Please find below the detailed steps to be followed as a part of the admission process:

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

What's Included in the Price
Features/Benefits
  • Advanced Certificate without Quitting Your Job
  • Alumni Status from MICA
  • Hands-on Experience with the Latest Tools
  • Advanced Certificate from MICA and Facebook
Program Fee
USD 1380
For Any 1 Specialization
    Our Students work at
    Top companies from all around the world have recruited upGrad alumni

    Student Reviews

    Frequently Asked Questions

    Course Curriculum
    Payment