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UpGrad Singapore BaseCamp: Connecting Industry and Academics

Last updated:
25th May, 2018
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UpGrad Singapore BaseCamp: Connecting Industry and Academics

I am excited and proud to share all about what happened at UpGrad’s first BaseCamp in Singapore held on 19th of May. After seeing an amazing response to our BaseCamps in various Indian cities, we decided to start BaseCamps for our learners in Southeast Asia.
UpGrad BaseCamp acts as a physical platform for extensive peer to peer learning, idea exchange and networking with the aim to bring learners from across cohorts together and help them bond to form a strong alumni community.
As a part of the event, a workshop was conducted by Matthew Lim, who is the Founder and Managing Director of WE! Interactive. Here’s how the whole experience turned out for a couple of students present there. Two of our student’s from UpGrad’s Executive Program in Strategic Digital Marketing in collaboration with Cambridge Judge Business School Executive Education – shared their BaseCamp experience with us.

Roland Yap is the Former Vice Chairman (ASEAN Committee), US-ASEAN Business Council and Supakom Khamsuk is the Senior Account Executive of MRM. They are not only from different cities (Singapore and Bangkok) but from different batches (April and January) as well.
UpGrad Student Athul Uday on Rethinking Marketing Frameworks

Supakom said, “Last Saturday, we were glad to be part of UpGrad’s inaugural BaseCamp in Singapore. We worked in groups of three to solve a real-life case study on a co-working space provider developed by Matthew”.
“It was an excellent opportunity for us to connect the dots between real-world industry practices and academic knowledge gained during the program. We got a chance to meet our peer-group. The same guys who take part in the UpGrad Learning App discussions. What a small world!” said Roland. “…more importantly, it was an excellent occasion to network amongst course mates with different backgrounds and experiences. The sharing of knowledge and views amongst learners and the facilitator (Matthew) helped all of us experience and better understand the key best practices in the marketing industry.”

We are proud to know that, our students have been highly satisfied with the program in terms of content, recognition and networking opportunities with industry mentors and other learners. They found the curriculum of the program to be extremely well-structured, which allows it to be relevant and suitable for learners with or without marketing backgrounds.
Leading in the Digital Age: UpGrad and Cambridge Judge Business School

Here’s Weisheng Neo in conversation with Supakom Khamsuk:

So, if you are someone looking for an interactive yet in-depth program in digital marketing, look no further! See you at the next UpGrad BaseCamp!


Jeremy Wong

Blog Author
Jeremy Wong is the Head of Singapore & Malaysia Operations at UpGrad. He's a strategic consultant with five years of experience in business development and leading engagements in due diligence and growth strategy. He possesses expertise in emerging markets across four continents.
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Frequently Asked Questions (FAQs)

1What is the alumni community, and why is it important?

Alumni are the students who have graduated from the same school, college, or university. So, they are former graduates from the same educational institution who have formed a group commonly known as the alumni community. For institutions, the alumni community acts as a brand; the stronger, the better. Education is not only about learning; it is about many things, one of which is relationship building. The alumni community helps to get a hold of building relationships and also maintaining one. Such connections help all who are part of it to read up on the real world with fair support. The available opportunities in the market, the skills in trend, etc., can be taken on board with the guidance of alumni.

2What is strategic digital marketing?

The term digital implies using some electronic medium, mainly through the Internet. Strategic digital marketing involves finding the target markets, identifying the product to offer and at which price, and the promotion plan, all with the use of the Internet and electronic devices. There are four main digital marketing strategies that a business should consider. They are content marketing, which involves informing the audience with needful and building relations, and Search Engine Optimization (SEO), which makes the website rank top on search engines to generate traffic and convert this traffic into potential customers. Another one is Search Engine Marketing (SEM), a paid tactic in which advertisements are frequently placed on the websites to increase traffic. The last one is Social Media Marketing (SMM). In this, the content is placed on social media sites to allure the target audience to gain traffic.

3Why are industry-academia collaborations necessary?

To commence with, industry-academia collaboration is the fraternisation between the academic knowledge provider and its utilising industry. It is found that the education sector in India lags in skills, causing a considerable skill gap. With industry-academia collaboration, the needed knowledge and skills come hand in hand. It provides the opportunity to grow and innovate through advancement in research. Apart from work-ready candidates, it brings forth personnel with specialist knowledge in the industry.

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