Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconProduct Managementbreadcumb forward arrow iconHow do I make a Career in Product Line Management?

How do I make a Career in Product Line Management?

Last updated:
22nd Aug, 2022
Read Time
5 Mins
share image icon
In this article
Chevron in toc
View All
How do I make a Career in Product Line Management?

Before understanding Product Line Management, let us understand what a product line means. It simply shows that several related products fall under the same brand and are sold by the same company. Suppose a brand becomes famous for selling tiffin boxes. This company would like to launch water bottles falling under the same brand to attract loyal customers. People would tend to buy it, keeping in mind the quality of tiffin boxes. So when a company blends its product lines, the blend is known as the product portfolio or product mix. This portfolio is maintained by building product line strategies.

For any company to run effectively, there should be a well-organized strategy to boost the company’s products’ market share, which is what Product Line Management helps accomplish. It is a marketing strategy that takes care of the product’s pricing, positioning, and promotion. When it  is well carried out, it can provide good sales and smoother company functioning because you get close to that ideal organized strategy!

Study Product Management Courses online from the World’s top Universities. Earn Masters, Executive PGP, or Advanced Certificate Programs to fast-track your career.

Is Product Line Management a wise career option?

Suppose the company is manufacturing valuable products, but the company is not doing very well on the sales front. In such a case, product line managers work towards building up great marketing strategies to increase the market share of the products. In the previous 4-5 years, product management positions have nearly doubled. It has been booming amid the pandemic, as the world is becoming increasingly digital in almost every industry.  Between 2018 and 2028, the career is predicted to rise by 8%, resulting in 21,800 employment opportunities across the United States. Thus, if you are interested in working with product line strategy but are confused if it holds a decent career scope or not, take a relaxing breath because the field does have excellent opportunities for you.

Ads of upGrad blog

Our Top Management Programs & Articles

Tips For Making Your Career In Product Line Management Bloom

Since our lives are becoming increasingly digital, product managers are in higher demand to enhance the marketing of a particular product or brand. It’s a rapidly expanding field with no prospects of leveling down. A job as a product manager pays well too.

Here are some pointers to help you develop a successful Product Management career:

  • Work Upon Your Communication Skills

As a Product Manager, you need to possess good communication skills to pass on important information to other team members. Not everyone communicates in the same way or likes the same media. It is, therefore, your responsibility to personalize your communication to the individual or group.

  • Build Analytical Skills

A product manager’s duties include collecting and filtering data to detect patterns, build strategy, and address issues related to the product portfolio. Thus, as a product manager, the greater your analytical skills are, the more successful you can be. Also, a rudimentary understanding of coding might set you apart from other candidates if you are trying to get a decent job in product management. 

  • Focus On Receiving Mentorship

In most firms, the early stages of a Product Management career may seem stressful because PMs are generally in the minority compared to all other jobs. Thus, it might seem like you’re learning everything on your own while navigating your team’s role. Finding excellent mentors for yourself might be a game-changer for your career. Their outside viewpoint may assist you through the ups and downs of a new job while also accelerating your learning of skills and tactics for overcoming obstacles and seizing opportunities.

What are the mandatory requirements for becoming a Product Line Manager?

Ads of upGrad blog

For becoming a product line manager, you need to have a Bachelor’s or Master’s degree in Management, Business Administration, or any other related field. You can avail various online courses like diploma or certification courses in Product Management to level up your career. upGrad provides the option to learn Product Management concepts by benefiting from the offered lessons from the comfort of your home. Top mentors, live classes, and informative study materials can help you do well in your Product Management career.


If you are strong with skills like strategic thinking, good communication, excellent business acumen, the capacity to rationalize data, and the ability to propose a realistic solution, then the field of product line management is ideal for you.

Featured Program for you: Product Management Certification Program from Duke CE!


Kamal Jacob

Blog Author
Kamal is an experienced Online marketing consultant with a high degree of expertise in SEO, Web Analytics, Content/Technical planning and marketing.
Get Free Consultation

Select Coursecaret down icon
Selectcaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular Product Management Course

Frequently Asked Questions (FAQs)

1How much does a Product Line Manager earn in India?

A Product Line Manager's average yearly income in India is 24,73,951 INR. However, your salary is determined by the size of the company, your work experience, and the country in which you live.

2How is a Product Manager different from a Product Line Manager?

A Product Line Manager heads the whole team of Product Managers, in simple words. A Product Manager is responsible for a single product or a few products, but a Product Line Manager has to take responsibility for the whole product line or portfolio.

3How is a Product Manager different from a Product Owner?

A Product Manager builds up the strategies or vision for the product portfolio. He needs information about the products, remaining backlogs in terms of sales, and other useful information. A Product Owner provides such information and data. A Product Owner connects with the whole team, extracts the needed information, and passes it on to the Product Manager for further work.

Explore Free Courses

Suggested Blogs

How Much CSPO Certification Cost in 2023? Is it Worth it?
In this rapidly evolving landscape of project management, staying competitive and up-to-date with the latest methodologies is essential. This is where
Read More

by upGrad

25 Sep 2023

How Much PMP Certification Cost in 2023? Is it Worth it?
The Project Management Professional (PMP) certification symbolises proficiency, expertise, and devotion in a growing professional landscape where proj
Read More

by upGrad

24 Sep 2023

Average Product Manager Salary in India in 2023 [For Freshers & Experienced]
Wondering what is the range of Product Manager Salary in India? Are you a product manager? Or are you planning on transitioning to this role? Then th
Read More

by Jitesh Goel

19 Sep 2023

PMP Certification Eligibility Criteria & Requirements In 2023
Adding an emblem of authenticity and credibility to your project management skills, a PMP certification is among the most prestigious certifications f
Read More

by Keerthi Shivakumar

18 Sep 2023

Top 30 PMP Example Questions & Answers for 2023
The Project Management Institute awards the Project Management Professional (PMP) as the world’s most renowned project management qualification.
Read More

by Keerthi Shivakumar

18 Sep 2023

Why Should You Consider Product Management as a Career Option?
Introduction We often come across the title Product Manager and wonder how this role differs from other PM roles. Product Management is a vital funct
Read More

by Jitesh Goel

12 Sep 2023

Project Manager Salary in India in 2023 [For Freshers & Experienced]
Wondering what is the range of Project Manager Salary in India? Every company wants to have a well-skilled project manager to handle and manage their
Read More

by Dilip Guru

28 Aug 2023

Product Manager Job Description
The concept of modern Product Management first took shape at Procter & Gamble in 1931. The company wanted to become a brand-centric organisation,
Read More

by Sriram

28 Aug 2023

What is a Project in Project Management? Definition, Features, Types & Examples
Organisations initiate projects to fulfill strategic demands and attain adequate profit margins within a limited period. Each project is planned under
Read More

by upGrad

08 Jul 2023

Schedule 1:1 free counsellingTalk to Career Expert
footer sticky close icon