Blog_Banner_Asset
    Homebreadcumb forward arrow iconBlogbreadcumb forward arrow iconGeneralbreadcumb forward arrow iconContent Lies in Great Storytelling

Content Lies in Great Storytelling

Last updated:
3rd Apr, 2019
Views
Read Time
4 Mins
share image icon
In this article
Chevron in toc
View All
Content Lies in Great Storytelling

A key digital marketing trend for 2019 is Stories along with micro moments (with mobile getting popular, attention becoming a premium and leveraging moments to encash), voice (Alexa and its likes), video (Youtube getting more famous what with Genz craving for it), picture search (search options available to identify just pictures), social messaging apps, influencer marketing (when clients get lazy, influencers take over), chatbots (service at your desk), programmatic (martech tool to create and position ads), etc

So what does this signify? That stories are here to stay.

If there is anything that connects close to the human heart – they are stories. Have’nt they always been? Right from stone ages when hunters and farmers used stones to indicate and depict happenings on rocks and walls.

With social media marketing taking the Internet and the world by storm, if there is anything close to us today – they are the different forms available in them for eg- Facebook stories, Instagram stories and the snapchat story formats.

Ads of upGrad blog

First to walk this route has been Instagram.

Stories are easy to digest, more pictorial, help in brand recall. They also help produce more conversations, high traffic, more followers, and increased leads.

While a story in social is not just a story but is a plan that needs to be tied with it closely. Behind the scene story development is also shown to indicate start to finish.

Thanks to martech and the tools available in the market, social stories make authors out of the common man. It ensures that the power of the pen or the brush or any other tool one maybe using is well utilized.

Treat stories or storyfication similar to the headline, main bullets, or breaking news on television channels.

Are you in the Social Media Game or left behind?
Ads of upGrad blog

It is also a far cry from a sales pitch and hence there actually has to be meat to the content. One can also consider multimedia formats to convey these stories.

The growth of stories has something to do with the burgeoning genZ audience and their interest in themselves and personalization to the content they create or view. It also has to do with very little time to catch viewers’ attention and hence the audio visual format sells better.

While there is organic content that is generated across social channels, inorganic or sponsored content is created through paid media. These are typically triggered when an action is taken by the user for eg when a page is liked or when known contacts checks into a business page or when a friend claims an offer made.

The direct impact of getting stories onto a self-service mode is also that the role of advertisers has turned ‘redundant’. Of course the option to ‘skip’ ads exist unless that is taken away as well.

Profile

Rama K

Blog Author
Rama is a proven tech-marketing expert – a leader who believes in the power of technology and omnichannel marketing with close to 17 years of experience across I/T services, Automotive, Telecom and Consulting lines.
Get Free Consultation

Select Coursecaret down icon
Selectcaret down icon
By clicking 'Submit' you Agree to  
UpGrad's Terms & Conditions

Our Popular MBA Course

Frequently Asked Questions (FAQs)

1Why are there green rings on Instagram stories?

2Is storytelling a soft skill?

Storytelling is a brilliant and highly creative way to connect with the general masses and influence them to buy your products and services. Telling a story is indeed a soft skill that can deeply impact various crucial aspects such as performance, success, and development of your career. Storytelling should be a core skill that can help win over customers, engage with your peers, pitch your ideas to investors and even start a movement. Storytelling has deeper impacts; it can trigger a growth mindset among the listeners and inspire them without making them feel intimidated or sounding like some scheme or propaganda. Storytelling is not about restraining people's thoughts and ideas or forcing them to think in a specific way.

3What is meant by content marketing?

Content marketing is a type of strategic marketing method that includes creating and sharing material online, such as blogs, videos, white papers, newsletters, emails, posts on social media platforms, etc. Content marketing does not aim to promote any particular brand openly but is meant to generate interest among people in the products and services offered by a brand. It focuses on generating interest through relevant and valuable content and maintaining consistency to attract and retain consumers and generate profits. Content marketing can boost sales and customer loyalty and optimize expenses.

Explore Free Courses

Suggested Blogs

Salary for M.Sc IT Graduates: Highest Paying Job Roles for M.Sc IT [2023]
900549
Are you an MSc IT student wondering what career you should pursue? Then you’ve come to the right place. This article will help you figure out yo
Read More

by Sriram

04 Mar 2024

Career Options in Commerce With Maths: 6 Top Courses To Select in 2024
67507
Are you commerce with maths student wondering what career you should choose? Then you’ve come to the right place. This article will discuss the
Read More

by Sriram

04 Mar 2024

15 Most Popular Sales Interview Questions & Answers [For Freshers 2024]
103671
Most sales interviews start with a question about you and end with one about the company. While it is not possible to predict every question in a sale
Read More

by Kamal Jacob

04 Mar 2024

Top 15 Highest Paying Jobs in Computer Science in India [2024]
922733
Computer Science is a fast-evolving domain that is now an integral part of our modern world. In fact, Computer Science and computing/software technolo
Read More

by Rohan Vats

04 Mar 2024

Tower of Hanoi Algorithm Using Recursion: Definition, Use-cases, Advantages
5036
Are you searching for the Tower of Hanoi problem’s solution in simpler way on the whole internet? Well, you came to the right place. In this blo
Read More

by venkatesh Rajanala

04 Mar 2024

Top 50 Linux Interview Questions & Answers for Freshers & Experienced
5019
Linux Interview Questions & Answers for Freshers & Experienced Basic Linux Interview Questions for Freshers {25 Question}  What is Linux? D
Read More

by Harish K

03 Mar 2024

Strassen’s Matrix Multiplication Algorithm Explained
5083
Imagine multiplying large matrices together by hand—it’s tedious and time-consuming, right? Well, that’s where Strassen’s Matrix Mul
Read More

by Harish K

01 Mar 2024

Student Resume Format Template and Samples 2024
5014
Getting your first job offer to kickstart your career is always challenging. All your education and skills will prove futile if you cannot find your w
Read More

by spandita hati

29 Feb 2024

Resume for freshers: Resume Format, Samples, Templates
5035
Once your education is completed and you are ready to enter the professional world, the first step would be to find a job. This is when you will learn
Read More

by spandita hati

29 Feb 2024

Schedule 1:1 free counsellingTalk to Career Expert
icon
footer sticky close icon