If you’re reading this blog, you must already know that UpGrad is a video-based online education platform. Having said that, at the outset, you must also be aware that producing video content requires a team of skilled professionals who understand the medium and have in-depth knowledge of the nuances of video production. One of the most important pillars of this team is the EP a.k.a an Executive Producer.
An Executive Producer dons multiple hats; that of a director when shooting content, of a scriptwriter when giving life to an idea, of an editor when choosing the best shots from hours and hours of footage. Most importantly, a coordinator to ensure smooth delivery of content within deadlines.
With that background, let me help you understand some of the top qualities an Executive Producer at UpGrad must possess. Read on…
Creativity, creativity, creativity
As an EP, you’re expected to think on your toes and come up with ideas that may not always have to be out-of-the-box, but they must definitely be fresh, innovative and most importantly, they must attract our target audience, that is ‘working professionals’.
Think of yourself as a Creative Superhero amongst a bunch of intellectuals (I’m referring to our team of IITians, who burn the midnight oil to generate content for our programs).
Building the Largest Online Program Content in India
An EP is at the centre of planning around deadlines, provided by the content team, to release course sessions. That’s why planning, and planning well, is the key to getting an Executive Producer’s role right – from the time the footage gets shot, to post-production, the EP plays a vital role in ensuring the sessions are delivered on time.
UpGrad has various programs and different teams work on each of these, therefore there are times when the EP is inundated with multiple shoots and edit requests. It is at this time when the EP’s ability to plan is put to the real test and he/she emerges a winner if they plan well without compromising on the quality of work.
Quick thinker, hustler
It is imperative for an Executive Producer to be able to think, arrange and action during contingencies. Having a backup plan helps, but if there isn’t one, work has to continue and that’s why the EP must think on his/her feet to come up with a solution.
There could be a situation where the shoot location does not match up to expectations and there is no choice but to shoot there; it is the EP’s quick thinking and hustling that comes in handy to make even a drab location look good on screen, with the videographer’s help of course.
Eye (& Ear) for detail
Video as a platform is quite transparent and there is very little one can do to resurrect if something goes wrong on the shoot. Here’s where the EP has to be alert and keep looking out for small details on the shoot as well as in the post-production.
A crumpled shirt or a hair flying out, a reflection in the frame or a slight disturbance in the audio can cause a lot of commotion when the post-production team sits down to work on the footage. So yes, keeping your eyes and ears open to eliminate the tiniest bit of errors is imperative.
What Goes Into Online Courses: The World of the Content Team
Isn’t deadline everything? To be able to work under pressure and meet deadlines is of the utmost importance. At UpGrad, our constant endeavour is to give our learners the best experience by regularly uploading modules and sessions so that they are focused and do not lose interest. This can only happen when an Executive Producer knows his/her deadlines and works every step towards achieving it!
Above all this, we must also remember that patience is a virtue and the key ingredient to working in a healthy environment.
What are the qualifications for being an executive producer?
Getting to know about executive producers excites one to be one. Here are a few requirements a person must possess. A degree in film, television, or a related field makes it easy to enter the profession. Experience in a similar field is beneficial. There are also some skills that an employer seeks in a potential candidate. Multitasking is paramount among them, decisive and strong leadership, and outstanding organisational and communication skills are equally important. Having sublime interpersonal skills will provide an edge. A business and marketing mindset plays a pivotal role in determining one's ability to be an executive producer, as without one, designing and monitoring the entire task will be unattainable.
What are the types of producers?
A producer is a person who oversees entire or some segments of the project, depending on his work and area of expertise. There are many kinds of producers, of which only a few have been listed here. The line producer deals with creating a budget and managing staff and daily activities; the development producer escorts the project through different stages and works closely with the executive producer. A consulting producer pilots the show's tone, especially in reality or live TV shows, while a field producer plays an important role when the shoot is outside the studio or soundstage by managing various tasks.
What is the difference between an executive producer and a producer?
Commonly used interchangeably, producer and executive producer are two different roles. On the one hand, the producer manages the entire film production, while on the other, the executive producer provides funding or a funding source. The former is the head of the filming set; the latter is the head of the complete production unit. The executive producers pay producers. Producers are responsible for everyday filming activities and the work of directors, cast, and crew members, while executive producers select the directors, cast, and crew members. Executive producers arrange the finance, and producers ensure that such funds are utilised.