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    Format

    Online

    Recommended 6 hrs/week

    5 months

    Hands-on Project

    1 Capstone

    Start Date

    Coming Soon

    Hiring Partners

    300+

    About the Program

    Networking with MICA + upGrad Digital Marketing Alumni Base

    Networking with MICA + upGrad Digital Marketing Alumni Base

    Be a part of the 5000+ Digital Marketing professionals community from MICA & upGrad along with MICA Executive Alumni Status.

    360 Degree Career Assistance

    360 Degree Career Assistance

    Receive 1:1 Career Counselling Sessions, Mock Interviews and Resume Building support from our career coaches.

    Student Support

    Student Support

    Student Support is available 7 days a week, 24*7. You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform.

    Programme Overview

    Key Highlights

    Certificate from MICA in association with upGrad
    Certificate from MICA in association with upGrad
    Specialise in key marketing domains of Branding and Communication
    Specialise in key marketing domains of Branding and Communication
    Top rated teaching faculty and instructors
    Top rated teaching faculty and instructors
    Learn while you earn through 100% online format
    Learn while you earn through 100% online format
     Executive Alumni status by MICA
    Executive Alumni status by MICA
    Placement assistance by upGrad
    Placement assistance by upGrad
    Student Support is available 7 days a week, 24*7. You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform
    Student Support is available 7 days a week, 24*7. You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform
    Timely doubt resolution and discussion forums
    Timely doubt resolution and discussion forums

    MICA and upGrad will jointly offer ‘Brand Communication Management’ that is designed to address the growing demand for digital world professionals in the Brand and Communications industry. The program will combine senior MICA faculty and Industry experts who will help you build a career in this domain.
    - Dr Githa Heggde, Dean, MICA

    Syllabus

    Best-in-class content by MICA faculty and industry leaders in the form live sessions, case discussions and projects. Become an expert by specialising in Social Media and Content Marketing, Marketing Communications and Public Relations

    Download Syllabus

    Top Skills You Will learn

    Brand Management: Branding Fundamentals, Customer Centricityview more

    Job Opportunities

    Freshers and Mid-Management (marketing/non-marketing) profesview more

    Who Is This Programme For?

    Ideal for professionals with 0-2 years of experience in execview more

    Minimum Eligibility

    Bachelor’s Degree from any University in any field

    MICA and upGrad

    Advanced Certificate in Brand Communication Management
    Complete all the modules successfully and receive an Advanced Certificate in Brand Communication Management and Executive Alumni Status. Join a vibrant community of brand strategists and become part of one of India's top marketing universities.
    Advanced Certificate  in Brand Communication Management
    Click to zoom
    • Advanced Certificate from MICA
    • Join MICA executive alumni network
    • Easily shareable across LinkedIn, Naukri, etc.
    • Valedictorian ceremony at the MICA campus

    Explore our Learning Platform

    Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
    Explore our Learning Platform

    Instructors

    Learn from India’s top Digital Marketing faculty and industry leaders

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    55+
    Hours of Live Sessions
    5+
    Case studies and Assignments
    4+
    Industry Trends Debate Sessions
    5+
    Tools and Templates
    6
    Personalised Industry Sessions

    Introduction to Brands and Customers

    6 Weeks
    9 LiveSessions
    • Introduction to Branding
    • Customer Centricity
    • Brand Management and Assessment

    Marketing Communications

    5 Weeks
    4 Live Sessions
    • Marketing Communications - Channels
    • Integrated Marketing Communications

    Working in an Agency

    10 Weeks
    12 Live Sessions
    • Brand and Agency
    • Brand Campaign Management - I
    • Brand Campaign Management - II

    upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. We advise you to enquire further regarding the suitability of this program for your academic and professional requirements before enrolling.

    Specialisation

    Post 5 months of the program, you can choose one or more specialisations, based on your interest.

    Topics Covered

    Social Media & Content Marketing

    6 Weeks
    2 Assignments
    Deep Dive into Content MarketingPaid Advertising on Social Media PlatformsCommunity Management

    Project

    Kidmedics

    Create an end to end content strategy for paid advertising on social media platforms

    Learn More

    Note:

    This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Brand Communication Management
    benefits

    Learning Support

    Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
    benefits

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts

    Admission Process

    Please find below the detailed steps to be followed as a part of the admission process.

    Disclaimer:

    The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside upGrad's purview.

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Our Learners Work At

    Top companies from all around the world have recruited upGrad alumni
    Start Referring

    Refer someone and Earn upto INR 50,000 Cashback/Vouchers, on every successful enrollment

    Your friend also gets an instant Scholarship / Free course!

    Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist

    Frequently Asked Questions

    Course Curriculum

    What is the Advanced Certificate in Brand Communication Management from MICA?

    The program is an engaging, yet rigorous, 5-month live-session based program designed specifically for professionals to develop practical knowledge and skills, and accelerate entry into Brand Communication Management. The certification is awarded by MICA post successful completion.

    What should I expect from the Advanced Certificate in Brand Communication Management from MICA?

    The advanced certificate in Brand Communication Management is designed to address the growing demand for professionals for the Brand and Communications industry. The curriculum is dynamic and is adapted to suit the changing needs of the industry. The main objective of the course is to provide basic and emerging concepts in relation to better decision-making in the areas of branding and communication management.

    What should I NOT expect from the Advanced Certificate in Brand Communication Management from MICA?

    The program is NOT easy and requires some commitment from the student. You will need to put in 6 hours of time per week for applying new concepts and executing industry-relevant projects, to be able to get the best out of this program.

    What are the topics that will be covered in the program?

    The program is designed for professionals interested in Brand and Communication Management to help them build their understanding of the end-to-end journey of managing brand communications. These live sessions based program will cover the fundamentals of branding, the importance of customer-centricity, brand management and assessment, integrated marketing communications, brand and agency, and brand campaign management

    Can I sign up only for a few specific modules if I am interested in?

    No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules

    What type of learning experience should I expect?

    The content will be a mix of interactive live sessions by MICA faculty and leading industry experts. Additionally, the program comprises dedicated sessions for solving your academic queries, discussing pressing issues, and reinforcing learning.

    Time Commitment

    What is the time commitment expected for the program?

    6 hours per week of time commitment is expected to be able to graduate from the program

    Is there any certification granted at the end of the program?

    Post completion of the program, an Advanced Certificate in Brand Communication Management would be granted by MICA along with an executive alumni status

    Refund/Financials

    What is the program fee?

    The program is priced at INR 1,13,280 (Excl. Taxes). No Cost EMI Options Available
    (Specialisations Extra @ INR 15,000 (including taxes) per specialisation)

    How much do I pay to block my seat?

    You must pay an amount of ₹15,000 to block your seat.

    Is there any deferral or refund policy for this programme?

    Refund Policy: (Programmes without prep-session component)

    • Student must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
    • You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with reasons listed.
    • There shall be no refund applicable once the programme has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
    • Once the student pays block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
    • Student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and processing fee of ₹10,000 will be levied.
    • Refund shall be processed to an eligible student within 30 working days from the date of receipt of written application from him/her in this regard.

     

    Deferral Policy: (Post Programme Commencement)

    • If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
    • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch in which the student was originally enrolled for.
    • The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts.
    • The deferral request will be approved once the deferral fee is paid.
    • Till this is completed, the student will be assumed to be continuing in the same cohort.
    • The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
    • If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage.
    • The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.

     

    Deferral Policy: (Pre Programme Commencement)

    • If a student, due to unavoidable circumstances, is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another cohort.
    • To do so, the student will be required to pay 50% of the total Programme fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
    • A student can request for deferral to any of the cohorts starting in the next 3 months from the start date of the initial batch in which the student was originally enrolled. For the first deferral request, subject to the point no. 2 of the Pre-Programme Deferral Policy, no additional charges shall be levied.
    • If a student wants to defer his enrolment a second time, such student will have to make an additional payment of Rs.10,000 as Deferral fee, and this amount shall be non-refundable under any circumstances. Once this payment is done, students will be eligible to defer to any of the cohorts starting in the next 3 months from the current cohort.
    • The student has time till the current cohort launch date to make the payment of the balance 50% Programme fee, post which the deferral request will expire. Once the deferral window expires and if such a student wants to withdraw his or her enrolment from the said Programme, the refund policy will be applicable.
    • The student shall be liable to pay the differential Programme fees between the two cohorts if any.

    No Cost Credit Card EMI FAQ's

    0% EMI with Finance partners /Credit card option availability will vary program wise.

    1. Which banks allow using 0% Credit card EMI or Credit card EMI?
    No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC).

    2. Is there any minimum transaction limit ?
    Yes. 50000 is the minimum.

    3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
    No. ONLY 12 months is available irrespective of the Program enrolled.

    4. Will I have to pay any extra amount for EMI transaction?
    If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

    5. Are there any fees or down payment?
    Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

    6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
    Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

    7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
    Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

    8. Can I Pay Using Multiple Credit Cards ?
    Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
    HDFC Card – Part payment – INR 100000
    ICICI Card – Part payment – INR 50000

    9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
    You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

    10. Why is the entire amount blocked on my credit card?
    Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

    11. Why is interest getting charged on No Cost EMI?
    Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

    Eg. Amount payable to upGrad: INR 405000
    Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
    [Note: Interest factor is reducing rate and not Flat rate]
    EMI AMOUNT = INR 33750 x 12 = INR 405000
    Effectively, you have taken loan on 379,850 instead of 405,000

    Selection Criteria

    What is the selection process for this program?

     Fill the Application Form
    Apply by filling a simple application form.

    Get Shortlisted
    Candidates will be shortlisted based on application submitted

    Pay & Start Learning
    An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.

    How do I know if I am eligible?

    Bachelor’s Degree from any University in any field.

    upGrad Learner Support

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