FormatOnline + Optional Immersion
Recommended 6 hrs/week5 months
Hands-on Project1 Capstone
Start DateComing Soon
Total Seats Left27
Hiring Partners300+

    About the Program

    Networking with MICA + upGrad Digital Marketing Alumni Base

    Networking with MICA + upGrad Digital Marketing Alumni Base

    Be a part of the 5000+ Digital Marketing professionals community from MICA & upGrad along with MICA Executive Alumni Status.

    360 Degree Career Assistance

    360 Degree Career Assistance

    Receive 1:1 Career Counselling Sessions, Mock Interviews and Resume Building support from our career coaches.

    Student Support

    Student Support

    Student Support is available 7 days a week, 24*7. You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform.

    Programme Overview

    Key Highlights

    Certification from one of the top B-schools in India
    Certification from one of the top B-schools in India
    Specialise in key marketing domains of Branding and Communication
    Specialise in key marketing domains of Branding and Communication
    Top rated teaching faculty and instructors
    Top rated teaching faculty and instructors
    Learn while you earn through 100% online format
    Learn while you earn through 100% online format
     Executive Alumni status by MICA
    Executive Alumni status by MICA
    Placement assistance by upGrad
    Placement assistance by upGrad
    Student Support is available 7 days a week, 24*7. You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform
    Student Support is available 7 days a week, 24*7. You can write to us via studentsupport@upgrad.com Or for urgent queries, use the "Talk to Us" option on the Learn platform
    Timely doubt resolution and discussion forums
    Timely doubt resolution and discussion forums

    MICA and upGrad will jointly offer ‘Brand Communication Management’ that is designed to address the growing demand for digital world professionals in the Brand and Communications industry. The program will combine senior MICA faculty and Industry experts who will help you build a career in this domain.
    - Dr. Preeti Shroff, Dean, MICA

    Syllabus

    Best-in-class content by MICA faculty and industry leaders in the form live sessions, case discussions and projects. Become an expert by specialising in Social Media and Content Marketing, Marketing Communications and Public Relations

    Download Syllabus
    Top Skills You Will learn
    Brand Management: Branding Fundamentals, Customer Centricityview more
    Job Opportunities
    Freshers and Mid-Management (marketing/non-marketing) profesview more
    Who Is This Programme For?
    Ideal for professionals with 0-2 years of experience in execview more
    Minimum Eligibility
    Bachelor’s Degree from any University in any field

    Annual Immersion @ MICA

    • 3-day Annual Academic Immersion at MICA

    • Learn from MICA's esteemed faculty in a more spontaneous and authentic setting

    Annual Immersion @ MICA
    Advanced Certificate in Brand Communication Management
    Complete all the modules successfully and receive an Advanced Certificate in Brand Communication Management and Executive Alumni Status. Join a vibrant community of brand strategists and become part of one of India's top marketing universities.
    Advanced Certificate  in Brand Communication Management
    Click to zoom
    • Advanced Certificate from MICA
    • Join MICA executive alumni network
    • Easily shareable across LinkedIn, Naukri, etc.
    • Valedictorian ceremony at the MICA campus

    Instructors

    Learn from India’s top Digital Marketing faculty and industry leaders

    Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    Download Brochure
    55+
    Hours of Live Sessions
    5+
    Case studies and Assignments
    4+
    Industry Trends Debate Sessions
    5+
    Tools and Templates
    6
    Personalised Industry Sessions

    Introduction to Brands and Customers

    6 Weeks
    9 LiveSessions
    • Introduction to Branding
    • Customer Centricity
    • Brand Management and Assessment

    Marketing Communications

    3 Weeks
    4 Live Sessions
    • Marketing Communications - Channels
    • Integrated Marketing Communications

    Capstone Part 1 - Brand Brief

    2 Weeks

      Working in an Agency

      8 Weeks
      12 Live Sessions
      • Brand and Agency
      • Brand Campaign Management - I
      • Brand Campaign Management - II

      Capstone Part 2 - Brand Planning

      2 Weeks

        upGrad does not grant credit; credits are granted, accepted or transferred at the sole discretion of an educational institution. upGrad does not make any representations regarding the recognition or equivalence of the credits or credentials awarded, unless otherwise expressly stated. We advise you to enquire further regarding the suitability of this program for your academic and professional requirements before enrolling.

        Specialisation

        Post 5 months of the program, you can choose one or more specialisations, based on your interest.

        Topics Covered

        Social Media & Content Marketing

        6 Weeks
        2 Assignments
        Deep Dive into Content MarketingPaid Advertising on Social Media PlatformsCommunity Management

        Tools

        Project

        Kidmedics

        Create an end to end content strategy for paid advertising on social media platforms

        Learn More

        Note:

        This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.

        The upGrad Advantage

        Strong hand-holding with dedicated support to help you master Brand Communication Management
        benefits

        Learning Support

        Learning Support
        Industry Mentors
        • Receive unparalleled guidance from industry mentors, teaching assistants and graders
        • Receive one-on-one feedback on submissions and personalised feedback on improvement
        Student Support
        • Student support is available 7 days a week, 24*7.
        • You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
        benefits

        Doubt Resolution

        Doubt Resolution
        Q&A Forum
        • Timely doubt resolution by industry experts and peers
        • 100% expert verified responses to ensure quality learning
        Expert Feedback
        • Personalised expert feedback on assignments and projects
        • Regular live sessions by experts to clarify concept-related doubts

        Admission Process

        Please find below the detailed steps to be followed as a part of the admission process.

        Empowering learners of tomorrow

        Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

        Continue with email

        Start Application

        Start Application

        Our Learners Work At

        Top companies from all around the world have recruited upGrad alumni
        Start Referring

        Refer someone you know and receive gift vouchers worth INR 3,000!*

        *Referral offer is valid only on the Advanced Certificate in Brand Communication Management.

        Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *programs.upgrad.com/disclaimer_courselist

        Frequently Asked Questions

        Course Curriculum

        What is the Advanced Certificate in Brand Communication Management from MICA?

        The program is an engaging, yet rigorous, 5-month live-session based program designed specifically for professionals to develop practical knowledge and skills, and accelerate entry into Brand Communication Management. The certification is awarded by MICA post successful completion.

        What should I expect from the Advanced Certificate in Brand Communication Management from MICA?

        The advanced certificate in Brand Communication Management is designed to address the growing demand for professionals for the Brand and Communications industry. The curriculum is dynamic and is adapted to suit the changing needs of the industry. The main objective of the course is to provide basic and emerging concepts in relation to better decision-making in the areas of branding and communication management.

        What should I NOT expect from the Advanced Certificate in Brand Communication Management from MICA?

        The program is NOT easy and requires some commitment from the student. You will need to put in 6 hours of time per week for applying new concepts and executing industry-relevant projects, to be able to get the best out of this program.

        What are the topics that will be covered in the program?

        The program is designed for professionals interested in Brand and Communication Management to help them build their understanding of the end-to-end journey of managing brand communications. These live sessions based program will cover the fundamentals of branding, the importance of customer-centricity, brand management and assessment, integrated marketing communications, brand and agency, and brand campaign management

        Can I sign up only for a few specific modules if I am interested in?

        No, the program is designed to be completed in its entirety, and cannot be taken as standalone modules

        What type of learning experience should I expect?

        The content will be a mix of interactive live sessions by MICA faculty and leading industry experts. Additionally, the program comprises dedicated sessions for solving your academic queries, discussing pressing issues, and reinforcing learning.

        Time Commitment

        What is the time commitment expected for the program?

        6 hours per week of time commitment is expected to be able to graduate from the program

        Is there any certification granted at the end of the program?

        Post completion of the program, an Advanced Certificate in Brand Communication Management would be granted by MICA along with an executive alumni status

        Refund/Financials

        What is the program fee?

        The program is priced at INR 94,499 (Inclusive of Taxes). No Cost EMI Options Available
        (Specialisations Extra @ INR 15,000 + Taxes per specialisation)

        How much do I pay to block my seat?

        You must pay an amount of ₹15,000 to block your seat.

        Is there any deferral or refund policy for this programme?

        Refund Policy: (Programmes without prep-session component)

        • Student must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
        • You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with reasons listed.
        • There shall be no refund applicable once the programme has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
        • Once the student pays block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
        • Student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and processing fee of ₹10,000 will be levied.
        • Refund shall be processed to an eligible student within 30 working days from the date of receipt of written application from him/her in this regard.

         

        Deferral Policy: (Post Programme Commencement)

        • If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
        • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch in which the student was originally enrolled for.
        • The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts.
        • The deferral request will be approved once the deferral fee is paid.
        • Till this is completed, the student will be assumed to be continuing in the same cohort.
        • The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
        • If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage.
        • The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.

         

        Deferral Policy: (Pre Programme Commencement)

        • If a student, due to unavoidable circumstances, is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another cohort.
        • To do so, the student will be required to pay 50% of the total Programme fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
        • A student can request for deferral to any of the cohorts starting in the next 3 months from the start date of the initial batch in which the student was originally enrolled. For the first deferral request, subject to the point no. 2 of the Pre-Programme Deferral Policy, no additional charges shall be levied.
        • If a student wants to defer his enrolment a second time, such student will have to make an additional payment of Rs.10,000 as Deferral fee, and this amount shall be non-refundable under any circumstances. Once this payment is done, students will be eligible to defer to any of the cohorts starting in the next 3 months from the current cohort.
        • The student has time till the current cohort launch date to make the payment of the balance 50% Programme fee, post which the deferral request will expire. Once the deferral window expires and if such a student wants to withdraw his or her enrolment from the said Programme, the refund policy will be applicable.
        • The student shall be liable to pay the differential Programme fees between the two cohorts if any.

        Selection Criteria

        What is the selection process for this program?

         Fill the Application Form
        Apply by filling a simple application form.

        Get Shortlisted
        Candidates will be shortlisted based on application submitted

        Pay & Start Learning
        An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.

        How do I know if I am eligible?

        Bachelor’s Degree from any University in any field.

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