Courses

Advanced Certificate in Digital Marketing and Communication

Upskill yourself with in-demand skills like Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey with the pioneers in Digital Marketing today!

Industry Experts from
  • 5000+
    Learners
  • Certificate from Facebook
    Included in Curriculum
  • 6.5 Months
    Recommended 7-9 hrs/week
  • Aug 31, 2021
    Start Date
  • 85+ Countries
    Learner base
  • Overview
  • Instructors
  • Syllabus
  • Specialization
  • Benefits
  • Careers
  • Program Fee
  • Refer & Earn

Customized Tracks for Sharper Outcomes

Executive Track

Learn DM basics, campaign execution and hands-on tools knowledge.

Management Track

Learn how to build, run and optimise digital marketing campaigns.

Program Overview

Key Highlights

  • Certificates from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 70+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalized Resume Feedback
  • Build your GitHub profile
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Advance Your Career
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Program For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Advanced Certificate from MICA and upGrad

Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • Advanced Certificate from the reputed institute - MICA
  • Join the MICA alumni network
  • Easily shareable certificate across LinkedIn and job portals
Advanced Certificate from MICA and upGrad
Click to Zoom

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Marketing Fundamentals
    • 3 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Jaideep Prabhu
    Apurva Chamaria
  • Digital Channel Deep Dives 1
    • 5 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Falguni Vasavada-Oza
    Dhaval Doshi
  • Digital Channel Deep Dives 2
    • 8 Weeks
    • 4 Assignments
    Siddharth Deshmukh
    Sujoy Golan
    Dhaval Doshi
    Michael Leander
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
    Siddharth Deshmukh
    Sujoy Golan
    Apurva Chamaria
  • Specialization in Branding and Communications
    • 4 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Falguni Vasavada-Oza
  • Specialization in Marketing Analytics
    • 4 Weeks
    • 2 Assignments
  • Specialization in Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
  • Specialization in Marketing Communications - PR
    • 4 Weeks
    • 2 Assignments
  • 180
    Hours of Content
  • 15
    Case Study and Projects
  • 15
    Live Sessions
  • 70+
    Tools and Platforms
  • 4
    Specializations

Specialization

You can choose one or more specializations, based on your interest.

  • Branding
  • Social Media and Content Marketing
  • Marketing Analytics
  • Marketing Communications - PR
  • Topics Covered

    Branding
    • 4 Weeks
    • 2 Assignments
    Falguni Vasavada-Oza
    Siddharth Deshmukh
    Anita Basalingappa
    Fundamentals of Brand Position
    6hr
    Building and Implementing Engagement Strategy
    6hr
    Marketing Communications
    6hr
    Branding for International Markets
    6hr

    Project

    Loreal Project
    Build an engagement strategy to achieve business objectives
    Learn More
  • Topics Covered

    Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
    Jay Trivedi
    Content Marketing Specialization
    6hr
    Paid Advertising and Social Media
    12hr
    Community Management
    6hr
    Tools Covered

    Project

    The Quint Project
    Formulate and execute a community management strategy for The Quint
    Learn More
  • Topics Covered

    Marketing Analytics
    • 4 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    6hr
    Marketing Data Integration and EDA
    9hr
    Predictive Analytics and Decision Making
    9hr
    Tools Covered

    Project

    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More
  • Topics Covered

    Marketing Communications - PR
    • 4 Weeks
    • 2 Assignments
    Campaign Planning
    6hr
    Developing creative communications
    14hr
    Case Study - 1
    8hr
    Public Relations
    12hr
    Case Study - 2
    8hr
    Tools Covered

    Project

    Adfactors Case Study
    Build an end to end marketing communications strategy for a new brand
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalized feedback on improvement
    Student Support
    • Available all days 9 AM - 9 PM IST.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Careers

Jobs on Career Centre
Career Centre offering upGrad jobs across experience levels and CTC ranges
Learn More
1:1 Industry Mentorship
Multiple interactions with Industry experts from course relevant domains to help
Learn More
Profile Builder (AI Powered)
An easy to use Resume, LinkedIn and Cover letter preparation tool.
Learn More
1:1 Career Coaching
Is offered to aid learners in navigating their desired career changes and improving in key areas.
Learn More
Program Fee
USD 1999
For Any 1 Specialization
  • Get a chance to earn a fee waiver if you are a Fortune500 employee! Apply Now using your official email address!

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

What's Included in the Price
Features/Benefits
  • Advanced Certificate without Quitting Your Job
  • Alumni Status from MICA
  • Hands-on Experience with the Latest Tools
  • Advanced Certificate from MICA and Facebook
Our Students work at
Top companies from all around the world have recruited upGrad alumni

Student Reviews

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