Doctorate of Business AdministrationMBAData Science and AnalyticsMachine Learning & Artificial IntelligenceManagementProduct and Project management Bootcamps



Outcome Oriented Curriculum

2 Tracks, 5 Specialisations

Live Projects


Recommended 7-9 hrs/week

31-51 Weeks

Batch Start Date

Coming Soon

Last Date for Enrollment

Feb 07, 2024

Hiring Partners


Seats Left


    Digital Marketing Course Highlights

    Up-to-date modules integrated with Generative AI
    Up-to-date modules integrated with Generative AI
    Certificate from MICA in association with upGrad
    Certificate from MICA in association with upGrad
    15+ Case Studies and Live Projects
    15+ Case Studies and Live Projects
    MICA Executive Alumni Status
    MICA Executive Alumni Status
    Video Library with 90+ Tools
    Video Library with 90+ Tools
    Fortnightly Coaching by Industry Mentors
    Fortnightly Coaching by Industry Mentors
    Personalised Resume Feedback
    Personalised Resume Feedback
    Mock Interviews by Hiring Managers
    Mock Interviews by Hiring Managers
    Daily Doubt Resolution
    Daily Doubt Resolution
    Video classes
    Video classes
    Tutorials on using ChatGPT in digital marketing
    Tutorials on using ChatGPT in digital marketing
    New specialisation on Generative AI in digital marketing
    New specialisation on Generative AI in digital marketing

    We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
    - Dr. Githa Heggde, Dean, MICA


    Best Certification Course on Digital Marketing

    Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. Now integrated with Generative AI modules.

    Download Syllabus

    Who is This Digital Marketing Course For?

    Freshers, Traditional Marketers, Entrepreneurs, Brand and Coview more

    Top Skills You will Learn with MICA's Digital Marketing Course

    Generative AI in digital marketing, SEO, Search and Display view more

    Job Opportunities

    Digital Marketing Manager, SEM Manager, SEO Specialist, Sociview more

    Minimum Eligibility Required?

    Bachelor's or Equivalent Degree

    Digital Marketing Platforms and Tools

    Learn To Leverage ChatGPT in Digital Marketing

    • Utilise ChatGPT to assist in creating unique content, plan strategies, build calendars, and more

    • Generate SEO-optimised content with ChatGPT

    • Gain insights into your social media analytics by using ChatGPT

    Learn To Leverage ChatGPT in Digital Marketing


    Capstone Project

    Live Projects

    Recommended: Meta Blueprint Certifications

    Recommended: Hubspot Certifications

    Recommended: Google Certifications

    Advanced Digital Marketing Certificate from MICA and upGrad
    Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing institutes.
    Advanced Digital Marketing Certificate from MICA and upGrad
    Click to zoom
    • Advanced Certificate from MICA
    • Join MICA executive alumni network
    • Easily shareable across LinkedIn, Naukri, etc.
    • Valedictorian ceremony

    Explore our Learning Platform

    Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
    Explore our Learning Platform

    What our learners say


    Explore more Stories

    MICA Digital Marketing Course Instructors

    Learn from India’s top Digital Marketing faculty and industry leaders

    MICA’s Digital Marketing Course Syllabus

    Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. Now integrated with Generative AI modules.

    Download Brochure
    Hours of Learning
    Case Studies and Live Projects

    Digital Marketing Landscape

    3 Weeks
    1 Assignment
    • Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
    • Digital Marketing Metrics and Channels
    • Customer Centricity
    • Case Studies: 1 case study on a leading multinational food products company. Build a digital branding strategy to help the brand establish itself as a new product in the market.

    Digital Channels Deep Dive - I

    7 Weeks
    4 Assignments
    • Designing a Web Presence
    • Social Media Marketing
    • Search Engine Optimisation (SEO)
    • Case Studies: 7 case studies across tracks on well reputed companies in the Food & Beverage industry, Food Delivery, E-commerce, Finance, Automobile Manufacturing and Travel industry.
    • Blog Creation Project ( WordPress)
    • Social Media Marketing Live Project ( Facebook Ads Manager)

    Digital Channels Deep Dive - II

    10 Weeks
    3 Assignments
    • Search Engine Marketing (SEM)
    • Programmatic & Display Advertising
    • Content Marketing
    • User Nurturing
    • Case Studies: 5 case studies across tracks on leading brands in Healthcare, Clothing, Finance, E-commerce, Banking and Transportation
    • Google Ads Search Campaign ( Google Ads Manager)
    • Email Marketing Live Project ( Get Response)

    Marketing Analytics and Integrated Strategy

    3 Weeks
    1 Assignments
    • Web Analytics
    • Defining a Robust Digital Marketing Strategy
    • Planning DM Resources (Agency/Team)
    • Case Studies: 2 case studies on reputed companies in E-commerce and Transportation
    • Web Analytics Live Project (Google Analytics 4)

    Capstone Project and e-Commerce Bootcamp

    3 Weeks
    1 Assignment
    • e-Commerce Bootcamp
    • Capstone Project

    Career Outcomes

    A quick summary of the placement support recieved by this program's alumni

    salary hike
    Maximum Salary Hike
     salary hike
    Average Salary Hike
    Hiring Partners

    To view more details, download our career transition report

    Download Careers Report

    Unleashing Creativity: Projects in this Digital Marketing Course

    • Solve a range of industry-relevant projects in this online digital marketing course
    • Run a 5-day social media marketing campaign, and a 5-day Google Ads campaign to gain hands-on real-world experience of working as a digital marketer
    • Create digital marketing strategies for different brands such as Mamaearth, Zivame,, and more for the multiple case studies in the program


    You can choose one or more specialisations, based on your interest.

    Topics Covered

    Generative AI

    5 Weeks
    2 Assignments
    Introduction to Generative AI in digital marketingPrompt engineering techniquesLimitations and Challenges of Generative AIRole of AI in content creation and curationText-based Content CreationImage-based Content Creation and ManipulationAudio-based Content Creation and ManipulationVideo-based Content Creation and ManipulationData analysis and visualisation using AISlack bot and chatbot creation using AI automation



    AI-based Content Creation

    Create a marketing campaign and associated content collateral (including copy, video, and images) for a given brand based on its marketing objective.

    Learn More

    Customised Tracks for Sharper Outcomes

    Executive Track

    Executive Track

    Understand DM Basics and setup and run campaigns on 5+ tools. (10-12hrs/week)

    Manager Track

    Manager Track

    Build, run, analyse and optimise Search and Social Media Campaigns (8-10hrs/week)

    Industry Projects and Case Studies from MICA & upGrad

    Learn through real-life industry projects sponsored by top companies across industries
    • Run live marketing campaigns
    • Leverage Proof-of-Work during interviews
    • Get mentored by industry experts


    This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.

    The upGrad Advantage

    Strong hand-holding with dedicated support to help you master Digital Marketing

    Learning Support

    Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Support
    • Student support is available 7 days a week, 24*7.
    • You can write to us via or for urgent queries use the " Talk to Us" option on the learn platform.

    Doubt Resolution

    Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts


    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

    Admission Process

    Please find below the detailed steps to be followed as a part of the admission process.

    Career Impact


    The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside upGrad's purview.

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

    Top 3 reasons why you should choose to do a Digital Marketing Course from MICA?

    • Best-in-Class: MICA’s Digital Marketing course is rated as one of the best certification courses for digital marketing in the country. This online digital marketing course is designed to equip you with the skills and knowledge needed to excel in this fast-paced and ever-evolving field. Whether you're a marketing enthusiast, a recent graduate, or an experienced professional looking to upskill, this program caters to learners of all levels.

    • Legacy & Reputation: A Trusted Name in Marketing Education - MICA is known for grooming marketing professionals through a world-class learning experience. MICA's legacy in marketing, advertising and digital marketing ensures that you receive the most up-to-date and industry-relevant knowledge, delivered by experts with years of experience.

    • Industry-Relevant Content: The course content is thoughtfully curated to cover every essential aspect of digital marketing, performance marketing, branding & communications, marketing analytics, social media & content marketing ensuring you stay ahead of the competition. This digital marketing course provides the flexibility to learn from the comfort of your home covering key concepts like pay-per-click (PPC), search engine optimization (SEO), conversion rate optimization (CRO), use of generative AI in marketing, marketing analytics and the use of content marketing techniques in marketing communications.

    Top 3 reasons why you should choose to do a Digital Marketing Course from MICA?

    Our Learners Work At

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    - The recommended certificates are for representational purposes only. Actual certification may vary.

    - Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *

    Frequently Asked Questions

    Course Curriculum

    How many specialisations can I choose?

    You can choose up to 5 specializations. Choosing one specialization is mandatory and is part of the base programme experience, which is priced at ₹1,11,000 (Incl. Taxes).

    How is this digital marketing certification different from others?

    • It is a combination of a core program in Digital Marketing for 26 weeks, plus a choice of 5 specialisations. This involves rigorous training that will teach you all aspects of digital marketing and any specialization you choose.
    • Advanced Certificate and executive alumni status of MICA, one of the leading colleges for marketing in Asia.
    • One-on-one career or business mentoring, to help you fulfill your personal objective behind joining this programme.
    • 15+ case studies and projects based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, etc.
    • Hands on projects where you get your hands dirty and get one-on-one personal feedback.
    • Learn both from experienced MICA Faculty and from global leaders in Marketing incl. Cambridge Faculty, Facebook, Star India etc.

    This Online Advanced Certificate Program in Digital Marketing by MICA sets itself apart from others through a perfect blend of academic excellence and practical relevance. Developed in collaboration with MICA, a prestigious marketing institute of the country, this program offers specialized modules in performance marketing, social media marketing, and more. The curriculum is regularly updated to stay current with the latest industry trends, ensuring you receive the most up-to-date and relevant knowledge.

    How much time do I need to spend to do well in this course?

    This programme will require 10-12 hours (Executive Track), and 8-10 hours (Management Track), of engagement per week, for the duration of the programme. Overall, this programme will have video content broken down into small easy-to-complete segments that you can watch on the go across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, and mentoring sessions among others.

    Can I learn Digital Marketing through this certification programme from my city?

    Absolutely! This Advanced Certificate in Digital Marketing and Communication course has trained aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. It is accessible from anywhere in the country, making it feasible for learners from any city to enroll. As long as you have an internet connection, you can access the course content and resources conveniently.

    How do I know that this programme’s curriculum is the best?

    The course curriculum is curated by industry experts, marketing professionals, and academic faculty from MICA. The program undergoes regular updates to keep pace with the dynamic digital marketing landscape, ensuring learners receive the most relevant and up-to-date content.

    It does not only involve a deep dive into various marketing channels but also teaches you how to:

    • Strategise Digital Marketing campaigns
    • Develop brands that your customers can connect with within the digital world
    • Identify and plan the use of relevant digital channels
    • Budget and allocate financial and human resource across channels

    How do all the industry collaborations add value to this course?

    The collaboration between MICA and UpGrad brings immense value to the program. In line with our mission to develop extremely industry-relevant online programmes for working professionals, we have involved leading industry professionals at every stage of the programme development. These individuals have decades of experience powering marketing at Agency head / CMO level and driving ROI across continents. Learners benefit from real-world insights, practical case studies, and industry best practices. Additionally, the program includes industry projects and networking opportunities, giving learners exposure to current industry practices and building connections with marketing professionals.

    What kind of real industry projects are part of this online course? How would these real industry projects help me?

    This programme contains 15+ case studies and projects co-designed with industry and domain leaders in Digital Marketing and Communication. Further, the industry projects will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions.

    How would these real industry projects help me?

    Our programmes have a strong experiential component that would prepare you to apply your learning in the job. Learn - Experience - Apply.

    Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.

    Post this programme, these will serve as a portfolio of projects you can illustrate to your potential employers.

    What kind of certification will I get after completion of this course?

    Post this programme, you will get an Advanced Certificate in Digital Marketing and Communication from MICA & upGrad. 

    Along with this, you will receive a comprehensive report of your skills and competencies relevant to digital marketing derived from all your assignments. To an employer, this will serve as a much more indicative proof of your abilities than a usual programme completion certificate.

    In addition, you will also get an exclusive certificate from Facebook, highlighting your expertise in Digital Marketing using Facebook organic and paid strategies.

    This certificate also prepares you for Google, Facebook, and HubSpot certifications in the market.

    You will also have access to a 'Professional Certification Guide' on the platform which  you could leverage to upskill further.

    Career Assistance

    What kind of career support can I expect from this course?

    Our host of industry partners will receive a detailed profile and programme performance reports of our students. Based on that, they will assess the most suitable candidates and extend job opportunities to the top performers.This programme has been developed by understanding the hiring challenges and skill gaps faced in the Digital Marketing Industry in India. This and the application filtering process before the start of the programmes are the two key reasons why a number of top companies are interested in offering exciting opportunities.


    How much do I need to pay for this course?

    The total fees for the course starts from ₹1,13,280 (Excl. Taxes). You can avail a 0% EMI option with a monthly installment of ₹10,449/- per month and a down payment of ₹-- to block your seat.

    What is the 0% EMI offer?

    With the 0% EMI offer, you can pay for the course in 9 installments, with zero interest. We have a finance partner to offer you an EMI of ₹10,005/- for a duration of 9 months. Once you fill out the application form for the course, the admissions counselor will get in touch with you and help you with the course details. The counselor will also guide you with the EMI options available.

    Please Note:

    Finance partner will charge a one time processing fees, which needs to be paid by the learner once EMI is sanctioned by Finance partner.

    How much do I pay to block my seat after I get shortlisted for the programme?

    You will need to pay ₹-- to block your seat once you are shortlisted for the programme.

    Is there any deferral or refund policy for this programme?

    Refund Policy: (Programmes without prep-session component)

    • Student must pay applicable caution money for the enrollment of the course. This will be adjustable against the total course fee payable by the student.
    • You can claim a refund for the amount paid towards the Program at any time, before the Program Start Date, by visiting and submitting your refund form via the "My Application" section under your profile. You can request your Admissions Counselor to help you in applying and withdrawing for a refund by sending them an email with reasons listed.
    • There shall be no refund applicable once the programme has started. This is applicable even for those students who could not complete their payment, and could not be enrolled in the batch opted for. However, the student can avail pre-deferral as per the policy defined below for the same.
    • Once the student pays block amount, "any" refund shall be subject to deduction of ₹10,000 processing charges.
    • Student has to pay the full fee within 7 days of payment of caution money or cohort start date, whichever is earlier, otherwise, the admission letter will be rescinded and processing fee of ₹10,000 will be levied.
    • Refund shall be processed to an eligible student within 30 working days from the date of receipt of written application from him/her in this regard.


    Deferral Policy: (Post Programme Commencement)

    • If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
    • A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the start date of the initial batch in which the student was originally enrolled for.
    • The student will be required to pay a deferral fees of 10% of the total course amount fee + Taxes if any along with the differential programme fees between the two cohorts.
    • The deferral request will be approved once the deferral fee is paid.
    • Till this is completed, the student will be assumed to be continuing in the same cohort.
    • The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
    • If the student completes the deferral payment, the student's login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress until that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether or not the student had submitted these grading during the initial stage.
    • The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the "last grace deadline" as communicated by upGrad.


    Deferral Policy: (Pre Programme Commencement)

    • If a student, due to unavoidable circumstances, is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another cohort.
    • To do so, the student will be required to pay 50% of the total Programme fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
    • A student can request for deferral to any of the cohorts starting in the next 3 months from the start date of the initial batch in which the student was originally enrolled. For the first deferral request, subject to the point no. 2 of the Pre-Programme Deferral Policy, no additional charges shall be levied.
    • If a student wants to defer his enrolment a second time, such student will have to make an additional payment of Rs.10,000 as Deferral fee, and this amount shall be non-refundable under any circumstances. Once this payment is done, students will be eligible to defer to any of the cohorts starting in the next 3 months from the current cohort.
    • The student has time till the current cohort launch date to make the payment of the balance 50% Programme fee, post which the deferral request will expire. Once the deferral window expires and if such a student wants to withdraw his or her enrolment from the said Programme, the refund policy will be applicable.
    • The student shall be liable to pay the differential Programme fees between the two cohorts if any.

    No Cost Credit Card EMI FAQ's

    0% EMI with Finance partners /Credit card option availability will vary program wise.

    1. Which banks allow using 0% Credit card EMI or Credit card EMI?
    No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC).

    2. Is there any minimum transaction limit ?
    Yes. 50000 is the minimum.

    3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
    No. ONLY 12 months is available irrespective of the Program enrolled.

    4. Will I have to pay any extra amount for EMI transaction?
    If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

    5. Are there any fees or down payment?
    Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

    6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
    Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

    7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
    Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

    8. Can I Pay Using Multiple Credit Cards ?
    Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
    HDFC Card – Part payment – INR 100000
    ICICI Card – Part payment – INR 50000

    9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
    You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

    10. Why is the entire amount blocked on my credit card?
    Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

    11. Why is interest getting charged on No Cost EMI?
    Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.

    Eg. Amount payable to upGrad: INR 405000
    Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
    [Note: Interest factor is reducing rate and not Flat rate]
    EMI AMOUNT = INR 33750 x 12 = INR 405000
    Effectively, you have taken loan on 379,850 instead of 405,000

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