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Advanced Certificate in Digital Marketing and Communication

Upskill yourself with in-demand skills like Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey with the pioneers in Digital Marketing today!

Industry Experts from
  • 5000+
    Learners
  • Certificate from Facebook
    Included in Curriculum
  • 32-50 Weeks
    Recommended 7-9 hrs/week
  • Jan 30, 2022
    Start Date
  • Financing
    Starts at $55.53/month
  • Overview
  • Tools
  • Certificate
  • Instructors
  • Syllabus
  • Specialization
  • Benefits
  • Careers
  • Program Fee
  • Refer & Earn

Program Overview

Key Highlights

  • Certificates from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 70+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalized Resume Feedback
  • Build your GitHub profile
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Advance Your Career
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Program For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Advanced Certificate from MICA and upGrad

Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • Advanced Certificate from the reputed institute - MICA
  • Join the MICA alumni network
  • Easily shareable certificate across LinkedIn and job portals
Advanced Certificate from MICA and upGrad
Click to Zoom

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Falguni Vasavada-Oza
Falguni Vasavada-Oza
Professor
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
Sakhee Dheer
Sakhee Dheer
Digital Marketing and Analytics
Sakhee Dheer leads the Digital Marketing function and analytics for Facebook's clients in the APAC region, as she previously did for Microsoft APAC.
Jaideep Prabhu
Jaideep Prabhu
Professor
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Karan Sarin
Karan Sarin
CMO
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
Siddharth Deshmukh
Siddharth Deshmukh
Professor
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
Rajneesh Krishna
Rajneesh Krishna
Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Sujoy Golan
Sujoy Golan
Vice President and Head of Marketing
He is an alumnus of VIT and IIM Kozhikode. With over 10 years of experience, he has worked at high-growth mobile, e-commerce and ad-tech companies.
Anita Basalingappa
Anita Basalingappa
Professor
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Michael Leander
Michael Leander
CEO
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
Apurva Chamaria
Apurva Chamaria
Chief Revenue Officer
Apurva Chamaria headed corporate marketing at HCL Tech for 4+ years before joining the SaaS provider Rategain as its CRO.
Pradeep Shankar
Pradeep Shankar
President
He has 20+ years of Digital Marketing, Digital Transformation and CX experience across several brands across the globe.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Marketing Fundamentals
    • 3 Weeks
    • 2 Assignments
  • Digital Channel Deep Dives 1
    • 5 Weeks
    • 2 Assignments
  • Digital Channel Deep Dives 2
    • 8 Weeks
    • 4 Assignments
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
  • Specialization in Branding and Communications
    • 4 Weeks
    • 2 Assignments
  • Specialization in Marketing Analytics
    • 4 Weeks
    • 2 Assignments
  • Specialization in Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
  • Specialization in Marketing Communications - PR
    • 4 Weeks
    • 2 Assignments
  • 180
    Hours of Content
  • 15
    Case Study and Projects
  • 15
    Live Sessions
  • 70+
    Tools and Platforms
  • 4
    Specializations

Specialization

You can choose one or more specializations, based on your interest.

  • Branding
  • Social Media and Content Marketing
  • Marketing Analytics
  • Marketing Communications - PR

  • Topics Covered

    Branding
    • 4 Weeks
    • 2 Assignments
    Fundamentals of Brand Position
    6hr
    Building and Implementing Engagement Strategy
    6hr
    Marketing Communications
    6hr
    Branding for International Markets
    6hr

    Project

    Loreal Project
    Build an engagement strategy to achieve business objectives
    Learn More

  • Topics Covered

    Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
    Content Marketing Specialization
    6hr
    Paid Advertising and Social Media
    12hr
    Community Management
    6hr
    Tools Covered

    Project

    The Quint Project
    Formulate and execute a community management strategy for The Quint
    Learn More

  • Topics Covered

    Marketing Analytics
    • 4 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    6hr
    Marketing Data Integration and EDA
    9hr
    Predictive Analytics and Decision Making
    9hr
    Tools Covered

    Project

    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More

  • Topics Covered

    Marketing Communications - PR
    • 4 Weeks
    • 2 Assignments
    Campaign Planning
    6hr
    Developing creative communications
    14hr
    Case Study - 1
    8hr
    Public Relations
    12hr
    Case Study - 2
    8hr
    Tools Covered

    Project

    Adfactors Case Study
    Build an end to end marketing communications strategy for a new brand
    Learn More

Customized Tracks for Sharper Outcomes

Executive Track

Learn DM basics, campaign execution and hands-on tools knowledge.

Management Track

Learn how to build, run and optimise digital marketing campaigns.

The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalized feedback on improvement
    Student Support
    • Available all days 24 hours.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Careers

Jobs on Career Centre
Career Centre offering upGrad jobs across experience levels and CTC ranges
Learn More
1:1 Industry Mentorship
Multiple interactions with Industry experts from course relevant domains to help
Learn More
Profile Builder (AI Powered)
An easy to use Resume, LinkedIn and Cover letter preparation tool.
Learn More
1:1 Career Coaching
Is offered to aid learners in navigating their desired career changes and improving in key areas.
Learn More
Program Fee
$1,999
For Any 1 Specialization
  • Ask about our preferred employer tuition discount options!

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

By clicking Start Application, you agree to our terms and conditions and our privacy policy.

What's Included in the Price
Features/Benefits
  • Advanced Certificate without Quitting Your Job
  • Alumni Status from MICA
  • Hands-on Experience with the Latest Tools
  • Advanced Certificate from MICA and Facebook
Our Students work at
Top companies from all around the world have recruited upGrad alumni

Student Reviews

Sonshree Deshpande
Sonshree Deshpande
Digital Strategist, Freelancer,
At work, it helped me create authority over the areas I used to be uncertain about earlier; which resulted in better insights and in-depth reporting.
Roshni
Roshni
Account Manager, Javis,
MICA was one of the places I wanted to attend but I wanted to continue my job too. upGrad made that possible.
Mani Kandan
Mani Kandan
I was so skeptical about the program and the outcome of the course as I don’t have any management or marketing background but the course never gave me the chance to look back at my decision in pursuing this course.
Abhiram Dhankar
Abhiram Dhankar
Client Relations Manager, Kochhar & Co. ,
The learning journey with MICA & upGrad was a thrilling experience.
Aaishwarya Mathur
Aaishwarya Mathur
Corporate Communications, Biocon,
upGrad are experts in designing a program delivery which is effective and can be easily understood. I would surely recommend everyone to enroll for this program.
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Frequently Asked Questions

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Disclaimer:

  • The recommended certificates are for representational purposes only. Actual certification may vary.