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Advanced Certificate in Digital Marketing and Communication
Upskill yourself with in-demand skills like Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey with the pioneers in Digital Marketing today!
Industry Experts from
- 5000+Learners
- Certificate from FacebookIncluded in Curriculum
- 6.5 MonthsRecommended 7-9 hrs/week
- Sep 30, 2021Start Date
- FinancingStarts at $55.53/month
Customized Tracks for Sharper Outcomes
Executive Track
Learn DM basics, campaign execution and hands-on tools knowledge.
Management Track
Learn how to build, run and optimise digital marketing campaigns.
Program Overview
Key Highlights
- Certificates from MICA and Facebook
- 15 Case Studies and Live Projects
- MICA Alumni Status
- Video Library with 70+ Tools
- Fortnightly Coaching by Industry Mentors
- Personalized Resume Feedback
- Build your GitHub profile
We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
- Dr. Preeti Shroff, Dean, MICA
- Top Skills You Will learnSEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
- Advance Your CareerDigital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
- Who Is This Program For?Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
- Minimum EligibilityBachelor's or Equivalent Degree
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects
Digital Marketing Platforms and Tools
Advanced Certificate from MICA and upGrad
Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.
- Advanced Certificate from the reputed institute - MICA
- Join the MICA alumni network
- Easily shareable certificate across LinkedIn and job portals
Instructors
Learn from India’s top Digital Marketing faculty and industry leaders
Falguni Vasavada-Oza
Professor
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
Sakhee Dheer
Digital Marketing and Analytics
Sakhee Dheer leads the Digital Marketing function and analytics for Facebook's clients in the APAC region, as she previously did for Microsoft APAC.
Jaideep Prabhu
Professor
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Karan Sarin
CMO
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
Siddharth Deshmukh
Professor
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
Rajneesh Krishna
Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Sujoy Golan
Vice President and Head of Marketing
He is an alumnus of VIT and IIM Kozhikode. With over 10 years of experience, he has worked at high-growth mobile, e-commerce and ad-tech companies.
Anita Basalingappa
Professor
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Michael Leander
CEO
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
Apurva Chamaria
Chief Revenue Officer
Apurva Chamaria headed corporate marketing at HCL Tech for 4+ years before joining the SaaS provider Rategain as its CRO.
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
- 180Hours of Content
- 15Case Study and Projects
- 15Live Sessions
- 70+Tools and Platforms
- 4Specializations
Specialization
You can choose one or more specializations, based on your interest.
- Branding
- Social Media and Content Marketing
- Marketing Analytics
- Marketing Communications - PR
Topics Covered
Fundamentals of Brand Position6hrBuilding and Implementing Engagement Strategy6hrMarketing Communications6hrBranding for International Markets6hrProject
Loreal ProjectBuild an engagement strategy to achieve business objectivesLearn MoreTopics Covered
Content Marketing Specialization6hrPaid Advertising and Social Media12hrCommunity Management6hrTools CoveredProject
The Quint ProjectFormulate and execute a community management strategy for The QuintLearn MoreTopics Covered
Marketing Data Identification and Collection6hrMarketing Data Integration and EDA9hrPredictive Analytics and Decision Making9hrTools CoveredProject
Google ProjectLearn how data-driven decisions are made for Google's telecom clientele.Learn MoreTopics Covered
Campaign Planning6hrDeveloping creative communications14hrCase Study - 18hrPublic Relations12hrCase Study - 28hrTools CoveredProject
Adfactors Case StudyBuild an end to end marketing communications strategy for a new brandLearn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
- Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalized feedback on improvement
Student Support- Available all days 9 AM - 9 PM IST.
- For urgent queries, use the Call Back option on the platform.
- Q&A Forum
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
Expert Feedback- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
- Industry Networking
- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
Program Fee
USD 1999
For Any 1 Specialization
- Ask about our preferred employer tuition discount options!
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
What's Included in the Price
Features/Benefits
- Advanced Certificate without Quitting Your Job
- Alumni Status from MICA
- Hands-on Experience with the Latest Tools
- Advanced Certificate from MICA and Facebook
Our Students work at
Top companies from all around the world have recruited upGrad alumni
Student Reviews
At work, it helped me create authority over the areas I used to be uncertain about earlier; which resulted in better insights and in-depth reporting.
MICA was one of the places I wanted to attend but I wanted to continue my job too. upGrad made that possible.
I was so skeptical about the program and the outcome of the course as I don’t have any management or marketing background but the course never gave me the chance to look back at my decision in pursuing this course.
The learning journey with MICA & upGrad was a thrilling experience.
Refer someone you know and receive Amazon.com vouchers worth 49 USD!*
*More details under the referral policy under Support Section.
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