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Advanced Certificate in Digital Marketing and Communication
Upskill yourself with in-demand skills like Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey with the pioneers in Digital Marketing today!
Industry Experts from
- 10,000+Learners
- 2 TracksOutcome oriented curriculum
- 32-50 WeeksRecommended 7-9 hrs/week
- FinancingStarts at $55.53/month
- Jun 29, 2022Start Date
Program Overview
Key Highlights
- Certificate from MICA and Meta
- 15+ case studies and projects
- Executive alumni status from mica
- Video Library with 90+ Tools
- Fortnightly Coaching by Industry Mentors
- Personalized Resume Feedback
We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
- Dr. Preeti Shroff, Dean, MICA
- Top Skills You Will learnSEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
- Advance Your CareerDigital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
- Who Is This Program For?Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
- Minimum EligibilityBachelor's or Equivalent Degree
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects
Digital Marketing Platforms and Tools
Advanced Certificate from MICA and upGrad
Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.
- Advanced Certificate from MICA
- Join MICA executive alumni network
- Easily shareable across LinkedIn, Naukri, etc.
- Valedictorian ceremony at the MICA campus
Instructors
Learn from India’s top Digital Marketing faculty and industry leaders
Falguni Vasavada-Oza
Professor MICA
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
Sakhee Dheer
Head of Search Marketing, APAC, Google
Sakhee Dheer leads Search Marketing for Google in the APAC region. Before this, she led digital marketing at Facebook (APAC).
Jaideep Prabhu
Professor of Marketing Cambridge University
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Karan Sarin
CMO, Razorpay
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
Siddharth Deshmukh
Adjunct Faculty & Senior Advisor MICA
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
Rajneesh Krishna
Associate Dean and Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Anita Basalingappa
Professor MICA
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Apoorv Sharma
Marketing Communication, Apple
Scripting the Apple story for the next billion customers.
C. D. Mitra
Adjunct Faculty, MICA
A senior industry leader in the domains of media in a career spanning over 20 years. He chose to become a facilitator and guide for students.
Pradip Lal
Product Marketing Consultant, The Digital Lalp
Professional with over 20 years of strong leadership & management experience working with FMCG, retail, fashion & luxury brands.
Hitesh Motwani
Director Marketing, Skillopedia
Digital Marketing Consultant, Virtual Chief Marketing Officer. Worked with brands like Twitter, Tata Group & Mahindra. Faculty at IIM Bangalore.
Vishal Jacob
Chief Digital Officer, Wavemaker
He has assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey.
Siddharth Kapur
Business Head, Danone
Purpose-driven growth mindset backed with over 13yrs of consumer-centric marketing and business expertise driven by compelling brand storytelling.
Michael Leander
CEO, Markedu
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
Kavita Jhunjhunwala
Founder, Avocado Tree digital
Digital Strategy Consultant to consumer brands, publicly listed & pre-IPO COS & Government. Occasional speaker.
Dhaval Doshi
Managing Director (India), Location Bank
Dhaval Doshi is a business leader who comes with 16+ years of experience with vast experience in digital marketing, e-commerce and entrepreneurship.
Nikhil Kant
Head of Brand, Even
Brand and Digital content marketer with over 12 years of experience across both start-up and legacy brands. Ex Global Social Lead at Uber.
Kedar Kulkarni
Business Director, PureTech Digital
Kedar Kulkarni is the Business Director for Growth Marketing and Web Analytics at Puretech Digital, one of India’s foremost independent digital agencies.
Joydip Ghosh
Director Digital Marketing, Zenoti
Joydip Ghosh leads the marketing team at Zenoti - #1 cloud software for the wellness industry. Zenoti is used by 12k+ businesses in 50 countries.
Syllabus
Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
- 200+Hours of Content
- 15+Case Studies and Live Projects
- 90+Tools
- 4Specializations
- 2Tracks
Specialization
You can choose one or more specializations, based on your interest.
- Branding & Comm.
- Marketing Analytics
- Social Media and Content Marketing
- Marketing Communications - PR
Topics Covered
Fundamentals of BrandingBrand Engagement StrategyBranding for International MarketsMarketing CommunicationsProject
Loreal ProjectBuild an engagement strategy to achieve business objectivesLearn MoreTopics Covered
Marketing Data Identification and CollectionMarketing Data Integration and Exploratory Data AnalysisPredictive Analytics and Decision MakingTools CoveredProject
Google ProjectLearn how data-driven decisions are made for Google's telecom clientele.Learn MoreTopics Covered
Deep Dive into Content MarketingPaid Advertising on Social Media PlatformsCommunity ManagementTools CoveredProject
KidmedicsCreate and end to end content strategy for paid advertising on social media ...Learn MoreTopics Covered
Integrated Marketing CommunicationDeveloping creative communicationsPublic RelationsTools CoveredProject
Pet Grooming Company:Deign an integrated marketing communication for a pet grooming salon.Learn More
Customized Tracks for Sharper Outcomes
Executive Track
Learn DM basics, campaign execution and hands-on tools knowledge.
Management Track
Build, run, strategize, analyse and optimise digital marketing campaigns - SEO, SEM, Social Media, etc.
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
- Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalized feedback on improvement
Student Support- Available all days 24 hours.
- For urgent queries, use the Call Back option on the platform.
- Q&A Forum
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
Expert Feedback- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
- Industry Networking
- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
Program Fee
$1,999
For Any 1 Specialization
- Ask about our preferred employer tuition discount options!
Refer someone you know and receive cash reimbursements of up to $500!*
*More details under the referral policy under Support Section
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
What's Included in the Price
Features/Benefits
- Advanced Certificate without Quitting Your Job
- Executive Alumni Status from MICA
- Hands-on Experience with the Latest Tools
- Advanced Certificate from MICA
Our Students work at
Top companies from all around the world have recruited upGrad alumni
Student Reviews
At work, it helped me create authority over the areas I used to be uncertain about earlier; which resulted in better insights and in-depth reporting.
MICA was one of the places I wanted to attend but I wanted to continue my job too. upGrad made that possible.
I was so skeptical about the program and the outcome of the course as I don’t have any management or marketing background but the course never gave me the chance to look back at my decision in pursuing this course.
The learning journey with MICA & upGrad was a thrilling experience.
Frequently Asked Questions
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Disclaimer:
- The recommended certificates are for representational purposes only. Actual certification may vary.