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PG Certification in Digital Marketing
and Communication

Upskill yourself with in-demand skills like Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey with the pioneers in Digital Marketing today!

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Intro Video
Industry Experts from
  • 4000+
    Students Empowered
  • Certificate from FB
    Included in Curriculum
  • 6.5 Months
    Recommended 7-9 hrs/week
  • Jan 30, 2021
    Start Date
  • 50+ Countries
    Learner base
  • Instructors
  • Syllabus
  • Specialisation
  • Projects
  • Benefits
  • Program Fee

Customised Tracks for Sharper Outcomes

Executive Track

Learn DM basics, campaign execution and hands-on tools knowledge.

Management Track

Learn how to build, run and optimise digital marketing campaigns.

Leadership Track

Plan, budget, and optimize digital marketing campaigns in a simulated landscape.

Program Overview

Key Highlights

  • Certifications from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 50+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalised Resume Feedback
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Advance Your Career
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Program For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Post Graduate Certification from MICA and upGrad

Complete all the modules successfully and receive a Post Graduate Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • PG Certificate from the reputed institute - MICA
  • Join the MICA alumni network
  • Easily shareable certificate across LinkedIn and job portals
Post Graduate Certification from MICA and upGrad
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Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Falguni Vasavada-Oza
Falguni Vasavada-Oza
Professor
She completed her PhD in Advertising Management and has spent almost 20 years teaching Marketing, Advertising and IMC-related subjects at MICA.
Sakhee Dheer
Sakhee Dheer
Digital Marketing and Analytics
Sakhee Dheer leads the Digital Marketing function and analytics for Facebook's clients in the APAC region, as she previously did for Microsoft APAC.
Vishal Jacob
Vishal Jacob
Principal Consultant
Vishal is an MIT Alumnus with 15+ years of experience in digital media and marketing. He is currently the Principle Consultant to the CTO at GroupM.
Jaideep Prabhu
Jaideep Prabhu
Professor
Previously the Director of Research at Imperial College of London, Jaideep is now a professor of Marketing at CJBS.
Karan Sarin
Karan Sarin
CMO
As Razorpay’s CMO, Karan led brand-building, strategic events and communications. He was also the Head of Marketing at OnePlus.
Dhaval Doshi
Dhaval Doshi
Founder
Dhaval is a serial entrepreneur with 11 years of wide-ranging experience in marketing, advertising and e-commerce.
Siddharth Deshmukh
Siddharth Deshmukh
Professor
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
Rajneesh Krishna
Rajneesh Krishna
Professor
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Sujoy Golan
Sujoy Golan
Vice President and Head of Marketing
He is an alumnus of VIT and IIM Kozhikode. With over 10 years of experience, he has worked at high-growth mobile, e-commerce and ad-tech companies.
Anita Basalingappa
Anita Basalingappa
Professor
Dr Anita Basalingappa is a professor in Marketing and Chairperson of Online Programs at MICA.
Michael Leander
Michael Leander
CEO
An accomplished international marketing speaker, Michael Leander has spoken across 40 countries on his areas of expertise.
Jay Trivedi
Jay Trivedi
Professor
Dr Trivedi has a decade-long corporate experience with India’s leading media companies, such as HT Media, Radio One and The Indian Express.
Apurva Chamaria
Apurva Chamaria
Chief Revenue Officer
Apurva Chamaria headed corporate marketing at HCL Tech for 4+ years before joining the SaaS provider Rategain as its CRO.
Kavita Jhunjhunwala
Kavita Jhunjhunwala
Founder and Digital Lead
Kavita co-founded Avocado Digital, which offers strategy consulting services and marketing solutions for digital brands and e-commerce.

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Marketing Fundamentals
    • 3 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Jaideep Prabhu
    Apurva Chamaria
  • Digital Channel Deep Dives 1
    • 5 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Falguni Vasavada-Oza
    Dhaval Doshi
  • Digital Channel Deep Dives 2
    • 8 Weeks
    • 4 Assignments
    Siddharth Deshmukh
    Sujoy Golan
    Dhaval Doshi
    Michael Leander
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
    Siddharth Deshmukh
    Sujoy Golan
    Apurva Chamaria
  • Specialisation in Branding and Communications
    • 4 Weeks
    • 2 Assignments
    Siddharth Deshmukh
    Falguni Vasavada-Oza
  • Specialisation in Marketing Analytics
    • 4 Weeks
    • 2 Assignments
  • Specialisation in Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
  • 180
    Hours of Content
  • 15
    Case Study and Projects
  • 15
    Live Sessions
  • 10
    Tools and Platforms

Specialisation

You can choose one or more specialisations, based on your interest.

  • Branding
  • Social Media and Content Marketing
  • Marketing Analytics
  • Marketing Communications - PR

  • Topics Covered

    Branding
    • 4 Weeks
    • 2 Assignments
    Falguni Vasavada-Oza
    Siddharth Deshmukh
    Anita Basalingappa
    Fundamentals of Brand Position
    6hr
    Building and Implementing Engagement Strategy
    6hr
    Marketing Communications
    6hr
    Branding for International Markets
    6hr

    Project

    Loreal Project
    Build an engagement strategy to achieve business objectives
    Learn More

  • Topics Covered

    Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
    Jay Trivedi
    Content Marketing Specialisation
    6hr
    Paid Advertising and Social Media
    12hr
    Community Management
    6hr
    Tools Covered

    Project

    The Quint Project
    Formulate and execute a community management strategy for The Quint
    Learn More

  • Topics Covered

    Marketing Analytics
    • 4 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    6hr
    Marketing Data Integration and EDA
    9hr
    Predictive Analytics and Decision Making
    9hr
    Tools Covered

    Project

    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More

  • Topics Covered

    Marketing Communications - PR
    • 4 Weeks
    • 2 Assignments
    Campaign Planning
    6hr
    Developing creative communications
    14hr
    Case Study - 1
    8hr
    Public Relations
    12hr
    Case Study - 2
    8hr
    Tools Covered

    Project

    Adfactors Case Study
    Build an end to end marketing communications strategy for a new brand
    Learn More

Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Run live marketing campaigns
  • Leverage Proof-of-Work during interviews
  • Get mentored by industry experts
  • Star Sports' Mauka Mauka
    Experience how Star Sports used Digital Marketing for their Mauka Mauka camp...
    Learn More
  • Bajaj Auto Project
    Devise the information architecture and wireframe for the global website of ...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Doubt Resolution
    Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Networking
    Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Careers

Learn more about successful career transitions in the
Career Transition Handbook
Career Counselling
Get personalised career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
Learn More
Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More
Program Fee
USD 1499 (incl. taxes)
For Any 1 Specialisation

    Empowering learners of tomorrow

    Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

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    What's Included in the Price
    Features/Benefits
    • PG Certificate without Quitting Your Job
    • Alumni Status from MICA
    • Hands-on Experience with the Latest Tools
    • Certificate from MICA and Facebook
    Our Learners Work At
    Top companies from all around the world have recruited upGrad alumni
    Career Transition Handbook
    Learn more about successful career transitions from PG Certification in Digital Marketing & Communication
    Download Now

    Student Reviews

    Sathya Manipal
    Sathya Manipal
    4 Years Experience Fellow at CMO, Government of Chhattisgarh
    The course justifies every penny charged and is an investment that reaps benefits once we enter the market after course completion.
    Vikas Gupta
    Vikas Gupta
    8 Years Experience Head of Marketing and Sales, Golf Tour of India
    The course is interesting and engaging and is well put together as a package. Course curriculum is designed by MICA and provides relevant insights and learnings by industry experts, which is the value proposition of the course.
    Smita Rodrigues Nath
    Smita Rodrigues Nath
    12 Years Experience DGM | Marketing, Siyaram Silk Mills
    upGrad and MICA are definitely needed for the evolution from just being a marketer to being a truly holistic marketer who is ready for the future of communications.

    Frequently Asked Questions

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