PG Certification in Digital Marketing and Communication

Upskill yourself with in-demand skills like Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey with the pioneers in Digital Marketing today!

Intro Video
Industry Experts from
  • 4000+
    Students Empowered
  • Certificate from FB
    Included in Curriculum
  • 6.5 Months
    Recommended 7-9 hrs/week
  • Nov 29, 2020
    Start Date
  • 50+ Countries
    Learner base
  • Instructors
  • Syllabus
  • Specialisation
  • Projects
  • Benefits
  • Careers
  • Fees

Customised Tracks for Sharper Outcomes

Executive Track

Learn DM basics, campaign execution and hands-on tools knowledge.

Management Track

Learn how to build, run and optimise digital marketing campaigns.

Leadership Track

Plan, budget, and optimize digital marketing campaigns in a simulated landscape.

Program Overview

Key Highlights

  • Certifications from MICA and Facebook
  • 15 Case Studies and Live Projects
  • MICA Alumni Status
  • Video Library with 50+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalised Resume Feedback
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Advance Your Career
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Program For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Post Graduate Certification from MICA and upGrad

Complete all the modules successfully and receive a Post Graduate Certificate and Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • PG Certificate from the reputed institute - MICA
  • Join the MICA alumni network
  • Easily shareable certificate across LinkedIn and job portals
Click to Zoom


Learn from India’s top Digital Marketing faculty and industry leaders


Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Marketing Fundamentals
    • 3 Weeks
    • 2 Assignments
  • Digital Channel Deep Dives 1
    • 5 Weeks
    • 2 Assignments
  • Digital Channel Deep Dives 2
    • 8 Weeks
    • 4 Assignments
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
  • Specialisation in Branding and Communications
    • 4 Weeks
    • 2 Assignments
  • Specialisation in Marketing Analytics
    • 4 Weeks
    • 2 Assignments
  • Specialisation in Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
  • 180
    Hours of Content
  • 15
    Case Study and Projects
  • 15
    Live Sessions
  • 10
    Tools and Platforms


You can choose one or more specialisations, based on your interest.

  • Branding
  • Social Media and Content Marketing
  • Marketing Analytics
  • Marketing Communications - PR
  • Topics Covered

    • 4 Weeks
    • 2 Assignments
    Fundamentals of Brand Position
    Building and Implementing Engagement Strategy
    Marketing Communications
    Branding for International Markets


    Loreal Project
    Build an engagement strategy to achieve business objectives
    Learn More
  • Topics Covered

    Social Media and Content Marketing
    • 4 Weeks
    • 2 Assignments
    Content Marketing Specialisation
    Paid Advertising and Social Media
    Community Management
    Tools Covered


    The Quint Project
    Formulate and execute a community management strategy for The Quint
    Learn More
  • Topics Covered

    Marketing Analytics
    • 4 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    Marketing Data Integration and EDA
    Predictive Analytics and Decision Making
    Tools Covered


    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More
  • Topics Covered

    Marketing Communications - PR
    • 4 Weeks
    • 2 Assignments
    Campaign Planning
    Developing creative communications
    Case Study - 1
    Public Relations
    Case Study - 2
    Tools Covered


    Adfactors Case Study
    Build an end to end marketing communications strategy for a new brand
    Learn More

Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

  • Run live marketing campaigns
  • Leverage Proof-of-Work during interviews
  • Get mentored by industry experts
  • Star Sports' Mauka Mauka
    Experience how Star Sports used Digital Marketing for their Mauka Mauka camp...
    Learn More
  • Bajaj Auto Project
    Devise the information architecture and wireframe for the global website of ...
    Learn More
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalised feedback on improvement
    Student Success Mentors
    • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
    • Success Mentors are your single points of contact for all your non-academic queries
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Our Students Work at

Over 100 Careers transformed

Learn more about successful career transitions in the
Career Transition Handbook
Average Salary Hike
Highest Salary Hike
Career Transitions
Career Counselling
Get personalised career pathing from experts to chart out best opportunities.
Learn More
Resume Feedback
Obtain specific, personalised inputs on your resume structure and content.
Learn More
Interview Preparation
Receive 1-1 mock interviews conducted by industry mentors & detailed feedback after an interview.
Learn More
Program Fee
You can choose one or more than one specialisation based on your interest.
₹ 68,000 + Taxes
No Cost EMI available
View Plans
Total Duration
6.5 Months
What's Included in the Price
  • PG Certificate without Quitting Your Job
  • Alumni Status from MICA
  • Hands-on Experience with the Latest Tools
  • Certificate from MICA and Facebook
I’m interested in this Program
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni
Career Transition Handbook
Learn more about successful career transitions from PG Certification in Digital Marketing & Communication
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