We have partnered with upGrad to create the next set of leaders in Digital Marketing. This course will give you the best of MICA and upGrad, helping you build a leadership career in Digital Marketing.
- Dr. Githa Heggde, Dean, MICA
Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. Now integrated with Generative AI modules.
Utilise ChatGPT to assist in creating unique content, plan strategies, build calendars, and more
Generate SEO-optimised content with ChatGPT
Gain insights into your social media analytics by using ChatGPT
What our learners say
A quick summary of the placement support recieved by this program's alumni
This involves setting up a website on WordPress and creating a blog populated with pages, posts, and plugins. (This is only available for the executive track).
This assignment involves performing SEO on your blog or conducting an SEO audit of a website (This task differs a little based on the track you choose)
Here, you will run a 5-day campaign on Facebook Ads manager to drive traffic to either your blog/ a website or create engagement for your Facebook page. You will learn how to run the campaign from end to end from setup to optimization.
Run a 5-day search and display campaign on Google Ads to drive traffic to your blog or website. This would also cover the entire campaign journey right from setup to optimization.
Learners will analyze their blog using Google Analytics 4. They will generate, read and present insights from Google Analytics reports.
Create a marketing campaign and associated content collateral (including copy, video, and images) for a given brand based on its marketing objective.
Understand DM Basics and setup and run campaigns on 5+ tools. (10-12hrs/week)
Build, run, analyse and optimise Search and Social Media Campaigns (8-10hrs/week)
Choose the best marketing channels based on the revenue generated and conversion at each customer touchpoint or purchase funnel.
Devise the information architecture and wireframe for the global website of Bajaj.
Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users. Create various segments of your email list to bring more conversions.
Build a digital marketing strategy to help Mamaearth enter and establish itself in a new category.
Learn how the brand was able to leverage social media marketing to reduce their CPA and drive sales.
Help optimise the company's SEO score through your recommendations.
Understand the different parameters involved in building a website pertaining to multiple target groups and geographies
Learn how to set up a search engine marketing campaign on Google Ads through this case study
Run a 5 day Google Ad campaign to drive relevant traffic to a website
Design and run an automated email marketing drip campaign
Learn how Amazon used content marketing to build out their affiliate marketing program
Infidigit is an agency that specialises in search engine optimisation.
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Please find below the detailed steps to be followed as a part of the admission process.
Apply by filling a simple application form.
Candidates will be shortlisted based on application submitted
An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
Best-in-Class: MICA’s Digital Marketing course is rated as one of the best certification courses for digital marketing in the country. This online digital marketing course is designed to equip you with the skills and knowledge needed to excel in this fast-paced and ever-evolving field. Whether you're a marketing enthusiast, a recent graduate, or an experienced professional looking to upskill, this program caters to learners of all levels.
Legacy & Reputation: A Trusted Name in Marketing Education - MICA is known for grooming marketing professionals through a world-class learning experience. MICA's legacy in marketing, advertising and digital marketing ensures that you receive the most up-to-date and industry-relevant knowledge, delivered by experts with years of experience.
Industry-Relevant Content: The course content is thoughtfully curated to cover every essential aspect of digital marketing, performance marketing, branding & communications, marketing analytics, social media & content marketing ensuring you stay ahead of the competition. This digital marketing course provides the flexibility to learn from the comfort of your home covering key concepts like pay-per-click (PPC), search engine optimization (SEO), conversion rate optimization (CRO), use of generative AI in marketing, marketing analytics and the use of content marketing techniques in marketing communications.
Your friend also gets an instant scholarship!
You can choose up to 5 specializations. Choosing one specialization is mandatory and is part of the base programme experience, which is priced at ₹1,11,000 (Incl. Taxes).
This Online Advanced Certificate Program in Digital Marketing by MICA sets itself apart from others through a perfect blend of academic excellence and practical relevance. Developed in collaboration with MICA, a prestigious marketing institute of the country, this program offers specialized modules in performance marketing, social media marketing, and more. The curriculum is regularly updated to stay current with the latest industry trends, ensuring you receive the most up-to-date and relevant knowledge.
This programme will require 10-12 hours (Executive Track), and 8-10 hours (Management Track), of engagement per week, for the duration of the programme. Overall, this programme will have video content broken down into small easy-to-complete segments that you can watch on the go across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, and mentoring sessions among others.
Absolutely! This Advanced Certificate in Digital Marketing and Communication course has trained aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. It is accessible from anywhere in the country, making it feasible for learners from any city to enroll. As long as you have an internet connection, you can access the course content and resources conveniently.
The course curriculum is curated by industry experts, marketing professionals, and academic faculty from MICA. The program undergoes regular updates to keep pace with the dynamic digital marketing landscape, ensuring learners receive the most relevant and up-to-date content.
It does not only involve a deep dive into various marketing channels but also teaches you how to:
The collaboration between MICA and UpGrad brings immense value to the program. In line with our mission to develop extremely industry-relevant online programmes for working professionals, we have involved leading industry professionals at every stage of the programme development. These individuals have decades of experience powering marketing at Agency head / CMO level and driving ROI across continents. Learners benefit from real-world insights, practical case studies, and industry best practices. Additionally, the program includes industry projects and networking opportunities, giving learners exposure to current industry practices and building connections with marketing professionals.
This programme contains 15+ case studies and projects co-designed with industry and domain leaders in Digital Marketing and Communication. Further, the industry projects will help you apply your digital marketing learning. These projects expose you to ground zero real industry scenarios in marketing, and you will get detailed feedback on your submissions.
Our programmes have a strong experiential component that would prepare you to apply your learning in the job. Learn - Experience - Apply.
Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Digital Marketers at agencies and companies and put to use the theoretical learning in an experiential manner.
Post this programme, these will serve as a portfolio of projects you can illustrate to your potential employers.
Post this programme, you will get an Advanced Certificate in Digital Marketing and Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.
Along with this, you will receive a comprehensive report of your skills and competencies relevant to digital marketing derived from all your assignments. To an employer, this will serve as a much more indicative proof of your abilities than a usual programme completion certificate.
In addition, you will also get an exclusive certificate from Facebook, highlighting your expertise in Digital Marketing using Facebook organic and paid strategies.
This certificate also prepares you for Google, Facebook, and HubSpot certifications in the market.
You will also have access to a 'Professional Certification Guide' on the platform which you could leverage to upskill further.
Advertising Courses, Influencer Marketing Courses, SEO Courses, Performance Marketing Courses, SEM Courses, Email Marketing Courses, Content Marketing Courses, Social Media Marketing Courses, Marketing Analytics Courses, Web Analytics Courses, Affiliate Marketing Courses, and Display Advertising Courses are some of the top in-demand skills to learn in Digital Marketing.
Our host of industry partners will receive a detailed profile and programme performance reports of our students. Based on that, they will assess the most suitable candidates and extend job opportunities to the top performers.This programme has been developed by understanding the hiring challenges and skill gaps faced in the Digital Marketing Industry in India. This and the application filtering process before the start of the programmes are the two key reasons why a number of top companies are interested in offering exciting opportunities.
The total fees for the course starts from ₹1,09,045 (Incl. Taxes). You can avail a 0% EMI option with a monthly installment of ₹10,449/- per month and a down payment of ₹-- to block your seat.
With the 0% EMI offer, you can pay for the course in 9 installments, with zero interest. We have a finance partner to offer you an EMI of ₹10,005/- for a duration of 9 months. Once you fill out the application form for the course, the admissions counselor will get in touch with you and help you with the course details. The counselor will also guide you with the EMI options available.
Finance partner will charge a one time processing fees, which needs to be paid by the learner once EMI is sanctioned by Finance partner.
You will need to pay ₹-- to block your seat once you are shortlisted for the programme.
Refund Policy: (Programmes without prep-session component)
Deferral Policy: (Post Programme Commencement)
Deferral Policy: (Pre Programme Commencement)
0% EMI with Finance partners /Credit card option availability will vary program wise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC).
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000