Courses
Advanced Certificate in Digital Marketing and Communication

Upskill yourself with in-demand skills like Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations. Start your Digital Marketing journey with the pioneers in Digital Marketing today!

Industry Experts from
  • 10,000+
    Learners
  • 2 Tracks
    Outcome oriented curriculum
  • 32-50 Weeks
    Recommended 7-9 hrs/week
  • Financing
    Starts at $55.53/month
  • May 30, 2022
    Start Date
  • Overview
  • Tools
  • Certificate
  • Instructors
  • Syllabus
  • Specialization
  • Benefits
  • Careers
  • Program Fee
  • Refer & Earn

Program Overview

Key Highlights

  • Certificate from MICA
  • 15+ case studies and projects
  • Executive alumni status from mica
  • Video Library with 90+ Tools
  • Fortnightly Coaching by Industry Mentors
  • Personalized Resume Feedback
  • Top Skills You Will learn
    SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
  • Advance Your Career
    Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
  • Who Is This Program For?
    Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
  • Minimum Eligibility
    Bachelor's or Equivalent Degree
Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Digital Marketing Platforms and Tools

Advanced Certificate from MICA and upGrad

Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Executive Alumni Status. Join a vibrant digital marketing community and become part of one of India's top marketing universities.

  • Advanced Certificate from the reputed institute - MICA
  • Join the MICA executive alumni network.
  • Easily shareable certificate across LinkedIn and job portals
Advanced Certificate from MICA and upGrad
Click to Zoom

Instructors

Learn from India’s top Digital Marketing faculty and industry leaders

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
  • Digital Marketing Landscape
    • 4 Weeks
    • 1 Assignments
  • Digital Channels Deep Dive - I
    • 8 Weeks
    • 4 Assignments
  • Digital Channels Deep Dive - II
    • 8 Weeks
    • 3 Assignments
  • Marketing Analytics and Integrated Strategy
    • 3 Weeks
    • 1 Assignments
  • Capstone Project and e-Commerce Bootcamp
    • 3 Weeks
    • 1 Assignment
  • Specialization in Branding and Communications
    • 6 Weeks
    • 2 Assignments
  • Specialization in Marketing Analytics
    • 6 Weeks
    • 2 Assignments
  • Specialization in Social Media and Content Marketing
    • 6 Weeks
    • 2 Assignments
  • Specialization in Marketing Communications (Focus on PR)
    • 6 Weeks
    • 2 Assignments
  • 200+
    Hours of Content
  • 15+
    Case Studies and Live Projects
  • 90+
    Tools
  • 4
    Specializations
  • 2
    Tracks

Specialization

You can choose one or more specializations, based on your interest.

  • Branding & Comm.
  • Marketing Analytics
  • Social Media and Content Marketing
  • Marketing Communications - PR
  • Topics Covered

    Branding & Comm.
    • 6 Weeks
    • 2 Assignments
    Fundamentals of Branding
    Brand Engagement Strategy
    Branding for International Markets
    Marketing Communications

    Project

    Loreal Project
    Build an engagement strategy to achieve business objectives
    Learn More
  • Topics Covered

    Marketing Analytics
    • 6 Weeks
    • 2 Assignments
    Marketing Data Identification and Collection
    Marketing Data Integration and Exploratory Data Analysis
    Predictive Analytics and Decision Making
    Tools Covered

    Project

    Google Project
    Learn how data-driven decisions are made for Google's telecom clientele.
    Learn More
  • Topics Covered

    Social Media and Content Marketing
    • 6 Weeks
    • 2 Assignments
    Deep Dive into Content Marketing
    Paid Advertising on Social Media Platforms
    Community Management
    Tools Covered

    Project

    Kidmedics
    Create and end to end content strategy for paid advertising on social media ...
    Learn More
  • Topics Covered

    Marketing Communications - PR
    • 6 Weeks
    • 2 Assignments
    Integrated Marketing Communication
    Developing creative communications
    Public Relations
    Tools Covered

    Project

    Pet Grooming Company:
    Deign an integrated marketing communication for a pet grooming salon.
    Learn More

Customized Tracks for Sharper Outcomes

Executive Track

Learn DM basics, campaign execution and hands-on tools knowledge.

Management Track

Build, run, strategize, analyse and optimise digital marketing campaigns - SEO, SEM, Social Media, etc.

The upGrad Advantage
Strong hand-holding with dedicated support to help you master Digital Marketing
  • Learning Support
    Industry Mentors
    • Receive unparalleled guidance from industry mentors, teaching assistants and graders
    • Receive one-on-one feedback on submissions and personalized feedback on improvement
    Student Support
    • Available all days 24 hours.
    • For urgent queries, use the Call Back option on the platform.
  • Q&A Forum
    • Timely doubt resolution by industry experts and peers
    • 100% expert verified responses to ensure quality learning
    Expert Feedback
    • Personalised expert feedback on assignments and projects
    • Regular live sessions by experts to clarify concept-related doubts
  • Industry Networking
    • Live sessions by experts on various industry topics
    • One-on-one discussion and feedback sessions with industry mentors

Careers

Jobs on Career Centre
Career Centre offering upGrad jobs across experience levels and CTC ranges
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1:1 Industry Mentorship
Multiple interactions with Industry experts from course relevant domains to help
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Profile Builder (AI Powered)
An easy to use Resume, LinkedIn and Cover letter preparation tool.
Learn More
1:1 Career Coaching
Is offered to aid learners in navigating their desired career changes and improving in key areas.
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Program Fee
$1,999
For Any 1 Specialization
  • Ask about our preferred employer tuition discount options!
Refer someone you know and receive cash reimbursements of up to $500!*

*More details under the referral policy under Support Section

Start Referring

Empowering learners of tomorrow

Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

What's Included in the Price
Features/Benefits
  • Advanced Certificate without Quitting Your Job
  • Executive Alumni Status from MICA
  • Hands-on Experience with the Latest Tools
  • Advanced Certificate from MICA
Our Students work at
Top companies from all around the world have recruited upGrad alumni

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Frequently Asked Questions

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Disclaimer:

  • The recommended certificates are for representational purposes only. Actual certification may vary.