Courses

Advanced Certificate in Digital Marketing and Communication

  • Duration: 6.5 - 11 Months
    Starts On: April 30, 2021
  • USD 1999
    For Any 1 Specialization
  • 3 Tracks
    Outcome oriented curriculum
Get a dual certification from MICA & upGrad
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Spend less, earn more with this program

Get exponential returns as you invest in transforming your career

You Invest
USD 1999*
Time Spent
7 hrs/week
Now get multiple job role opportunities
The course makes you future ready for various designations
USD 47000 /yr
Marketing Executive
Entry level
USD 72000 /yr
Marketing Manager
Mid level
USD 91000 /yr
Sr. Marketing Manager
Senior level
Source : Payscale

Your dream job is just one course away

Our alumini are working with key market leaders at distinguished positions

450+
Career transitions through this course

Sajal Jain

Digital Marketer, Diversy

Rashmica Roy Chowdhary

Analyst, Publicis Media

Nishita Deshmukh

Marketing Manager, OneAssure

Mansi Bhatia

Analyst, Publicis Media

Sagar Pradhan

Growth Marketer, Awarathon

If you want to enroll in this course, you need

Bachelor's Degree or Equivalent
No minimum % criteria
Any Stream
can apply

It is practically designed to meet your career goals

MICA digital marketing programme is structured for freshers as well as working professionals

Fresher
0-3 yrs of experience
You can look forward to
Starting a career in Digital Marketing
Working as a freelancer
Mid Level Managers
3-5 yrs of experience
You can look forward to
Switching to a career in Digital Marketing
Growth in existing job function
Know More
Digital Marketing from MICA gives you an edge
Learn from the best faculty and industry mentors
What our learners say about the mentors
See who you will be learning with

Nishant S L

Marketing Associate, HumanFractal.Ai

Harshit Pandey

Digital Marketing Analyst, Attrock

Amrit Upadhyay

Digital Marketing Intern

Abhishikta Pal

Operation Lead, Sharechat

Revathy Rama Varma

Content, Oliver Agency

Our curriculum focuses on industry-relevant skills

Pick one or more specialization to view the topics covered and a mandatory base program for all applicants.

Base Program

Mandatory

Branding and Communication
Social Media and Content Marketing
See more
10hrs/week
Learner time
15
Live Sessions
70+
Tools
15
Case Studies and Projects
3
Tracks
4
Specializations
Topics covered
4 topics
Download Syllabus

What our learners say about the curriculum

Shruti Nayar

Bakes and Blooms, Founder

Diya Nambiar

Digital Marketer, Al Khalil Group

Aishwarya Gupta

Digital Content Creator

Alisha Nanda

National Marketing Head, Radio One

Vasundhara Agarwal

Account Manager, The Orange Bulletin

Save your money & time by doing it online

On Campus Fees*

USD 11000

*An average cost estimate not specific to a university or institute

upGrad Fees

USD 1999

for 6.5 Months

Save 9000 USD + 6.5 months of salary

Get access to upGrad's dedicated support every step of the way
Get access to upGrad's dedicated support<span style="color:#E95454">&nbsp;every step of the way</span>
Student Support team available 9 AM - 9 PM
Get access to upGrad's dedicated support<span style="color:#E95454">&nbsp;every step of the way</span>
1-on-1 feedback session with Industry Mentors
Get access to upGrad's dedicated support<span style="color:#E95454">&nbsp;every step of the way</span>
Live sessions with experts to clarify academic doubts

Depend on us for career services

We offer career services to ensure you are ready to face the industry at the end of the course

Get 1 on 1 Industry Mentorship

Get 1 on 1 Industry Mentorship

Get personalized career paths traced by experts to identify best opportunities based on your interests

Career Coaching

Career Coaching

Our experts will help you understand the expectations of the industry and prepare your resume for the real world

Just in time Interviews

Just in time Interviews

Detailed review of the interview, Objective feedback about your competencies in relation to job applications

Resume Feedback

Resume Feedback

Obtain specific, personalized inputs on your resume structure and content

Get in touch with our career experts

Get Free Career Guidance

What our learners have to say about us!

4.95 (343 reviews)

Sonshree Deshpande

Digital Strategist, Freelancer

At work, it helped me create authority over the areas I used to be uncertain about earlier; which resulted in better insights and in-depth reporting.

Roshni

Account Manager, Javis

MICA was one of the places I wanted to attend but I wanted to continue my job too. upGrad made that possible.

Mani Kandan

I was so sceptical about the program and the outcome of the course as I don’t have any management or marketing background but the course never...

Abhiram Dhankar

Client Relations Manager, Kochhar & Co.

The learning journey with MICA & upGrad was a thrilling experience.

Aaishwarya Mathur

Corporate Communications, Biocon

upGrad are experts in designing a program delivery which is effective and can be easily understood. I would surely recommend everyone to enroll for this program.

Take the next steps towards transforming your career

Step 1: Fill the Application Form

Apply by filling a simple application form.

Step 2: Get Shortlisted

Candidates will be shortlisted based on application submitted

Step 3: Pay & Start Learning

An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.
Not sure? Try the upGrad Learning Experience
Try for Free

Frequently Asked Questions

COURSE CURRICULUM

How many specializations can I choose?

How is this digital marketing certification different from others?

What kind of certification will I get after completion of this course?

How much time do I need to spend to do well in this course?

Can I learn Digital Marketing through this certification program from my city?

How do I know that this program’s curriculum is the best?

How do all the industry collaborations add value to this Digital Marketing Certification Course?

What kind of real industry projects are part of this online Marketing Course? How would these real industry projects help me?

How would these real industry projects help me?

PAYMENT
More information on Digital Marketing
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Email Marketing: A marketing strategy with 4400% ROI

Yes you read that right! With over 4400% return on investments (ROI) on average, e-mail marketing generally by a brand (big or small), is a valid customer relationship management (CRM) tool. Counted as one of the all-encompassing digital marketing strategies, here are some other handy, insightful statistics about e-mail marketing that can prove convenient:
 

1. About 49% of your customer e-mails are opened on mobile devices. Therefore, ensuring e-mails are optimized for smartphones would increase the effectiveness of your message.

2. Around 74% of marketers believe that e-mail marketing leads to an increase in customer engagement.

3. Custom-made e-mails have a 6x higher transaction rate and, therefore, need to be used more often.

4. Near about 91% of users check their e-mails at least once in a day. Sending out rich, insightful e-mails may help in establishing an end-to-end customer relationship.

5. Nearly 54% of all e-mails are considered to be spam. Your e-mails must abide by the anti-spam rules and have a meaningful subject, with an unsubscribe CTA and brand name attached at the bottom of it.

The best part about e-mail marketing is that it can be entirely customized as and when required. Therefore, offer an individual touch to your approach, one way or the other. Over time, such personalization gradually develops into customer loyalty that can add value to your brand online.
 

Revolutionise your Digital Marketing acumen with Conversion Rate Optimization

Conversion rate optimization (CRO) refers to the meticulous processes involved in increasing the number of online visitors to complete any action like filling in a contact form. It is through the help of the CRO method that you get to understand the activity of your users over the website, elements that are keeping them intrigued, etc. The following digital marketing statistics about the importance of CRO would help you learn more about it:

1. About 86% of customers prefer watching visual content like videos on landing pages, thus observing a significant boost in conversions. Therefore, it is crucial to keep your website rich in meaningful content.

2. Despite the importance of having sufficient CRO statistics, more than 68% of small businesses don’t follow any solid-customer rate optimization strategy.

3. Adding up any custom call to action (CTA) can help drive 42% more visitors to your online website. Therefore, make sure your CRO strategies include relevant CTAs.
4. The worst thing that you can include in your CRO strategy is to ask your customers to provide their contact number. Since customers aren’t keen on sharing sensitive personal details, it can lead them away from your brand.

 

Effective CRO methods can help in achieving targets in optimal time settings as well as expand your understanding of your customers better. An absolute must-have, these statistics need to be followed thoroughly.

Proven Strategy to Build Brand Visibility: E-Commerce and SEO

Following each other closely in digital marketing statistics, search engine optimization (SEO) refers to the proven, formula-backed methods that can improve the overall brand visibility and everyday traffic to your website. It helps in distributing rich content across trusted platforms and gaining customer trust online, leading to conversions. As e-Commerce has penetrated deep into the shopping habits of customers across the world, several intricate details need to be learned carefully. A few of them are:

1. Over 72% of brand marketers reveal that meaningful content development is their crucial SEO tactic, as it helps your brand to reach a newer audience.

2. Google alone receives more than 77,000 searches in a second. Imagine, how many people might stumble upon your brand when they are searching with the right keyword? Therefore, your SEO strategy needs to develop the latest, updated methods to target essential keywords and prepare accordingly.

3. Around 2.05 billion people are online buyers and therefore, need to be provided with customized services and products for better engagement. If your business is not online yet, you are surely missing out on the massive demographic of millennials and baby boomers as customers.