MBA courses are crafted to impart industry-specific knowledge and train students in general business management skills. By pursuing an MBA course, students can develop communication skills, business acumen, organizational skills, problem-solving abilities, and analytical skills, to name a few.
These skills apply to most industries and related job roles, and all MBA graduates can easily find job opportunities across different sectors. In addition, pursuing an MBA degree makes students eligible and competent to take on leadership and managerial roles.
What Can You Do with an MBA in Marketing?
An MBA in marketing deals with marketing a company’s products such as software or any consumable product for both international and domestic customers. A confident candidate with good marketing and communication skills is a valuable asset for any organization. A professional having in-depth knowledge of the market and target audience can sell products to the desired customer base.
With the rapid growth of digital marketing and eCommerce platforms, marketing the right products to the target user base is a non-negotiable need for companies across all sectors. This is primarily because brand owners no longer want to miss out on a large chunk of the online audience. Furthermore — owing to the ongoing advancement and inclusion of artificial intelligence and machine learning technologies across multiple domains — it has become imperative for companies to hire competent MBA graduates who can efficiently leverage these advanced technologies for marketing. Naturally, the demand for MBA Marketing graduates is increasing globally.
Top MBA Marketing Careers in the US
The salary for each career in marketing depends on various factors such as the company’s location, size, educational qualifications of the applicant, job description, skillset, past work experience, and other aspects.
That being said, let’s look at the top MBA marketing jobs in the US:
Brand Manager
Brand managers are very dynamic and creative marketing officials. Their primary responsibility is to promote the brand to a vast audience. Brand managers strive to create a positive impression of the product before the target customers.
Many reputed companies seek to hire brand managers who have completed their MBA degrees from the topmost B-schools. They prefer candidates who have a strong ability for long-term strategic thinking, promotion, knowledge about interpretation of the market, and advertisement of the selling product. Brand managers collaborate with sales, CRM, operations, and advertising managers. With the help of innovation and top-notch advertising skills, brand managers must establish a cordial relationship with their customers. This way, brand managers can enhance their brand’s value.
Customer Relationship Manager
A customer relations manager analyzes detailed information concerning a company’s valued customers. Such knowledge aids them in knowing about consumer choices, behavior and preferences.
Their role is quite challenging because they must constantly find ways to optimize the customer experience. They maintain engagement with the key customers of the organization to build trust and loyalty among the customers while boosting the customer-brand interaction. Additionally, a customer relationship manager must maintain a positive image of their brand.
Sales Manager
A sales manager is responsible for achieving a particular target set by the company to sell their product while earning a bonus, working on a speedy schedule, and getting incentives. Therefore, a sales manager should have excellent communication and negotiation skills.
They should be team players with commendable leadership qualities. Being outspoken and expressive helps them leave a mark on the customer. They are also required to establish and maintain a healthy relationship with shareholders in distribution and sales channels. Furthermore, they should devise innovative strategies and consumer-friendly offers to earn the trust of their audience.
Marketing Information Manager
A marketing information manager works for the companies that maintain MIS Marketing Information Systems. They are required to sort, gather, evaluate and distribute precise information to all the marketing decision-makers in that organization. Marketing information managers must know about every internal record of the company, including marketing research data and marketing decision support systems.
Market Research Analyst
A market research analyst accumulates all the market-related information, such as market trends, competitor strategies, etc. This is an exceptionally mindful profile that shapes how an organization targets and speaks with its buyers. Both small startups and top players (i.e. Amazon, Flipkart, Netflix, etc.), recruit market research analysts from top business colleges to improve the understanding of the clients.
After examining the buyers’ decisions, buying conditions, competitor offerings, and other aspects, market research analysts accordingly assist their organization with choosing methods for publicizing, packing, and selling their products/services. In addition, they must monitor configuration reviews, foster unique exploration systems to assemble data, and build appropriate visualization strategies.
Digital Marketing
With technological advances, digitization has become an integral part of modern life. Digital marketing helps in reaching a broad audience on a minimal expenditure. This involves a different set of techniques than traditional marketing, including SEO (search engine optimization), Pay Per Click (PPC), social media marketing, content writing, email marketing, marketing automation, etc. The best part about these digital marketing strategies is that they work for both B2B and B2C companies.
If you’re interested in digital marketing, you can explore our Marketing Analytics Program from Emory to learn more upskill in this domain.
In the digital marketing field, students can opt for various areas like:
- Search Engine Optimization (SEO) Manager
- Social Media Manager
- Pay Per Click (PPC) Expert
- Content Writer
- Performance Marketing Expert/Manager
Business Development Manager
Business development managers play an exceptionally imaginative part in an organization. Their work profile incorporates brainstorming ideas for business growth and expansion, meeting and exceeding the current targets, and acknowledging new customer demands. Essentially, they must open new possibilities for a business to grow and develop within its niche.
Business development managers must:
- Prompt business development and improvement, creating associations with customers, providers, accomplices, and clients
- Design creative business methodologies and set actionable targets for various teams within a company
- Make adequate arrangements to execute functional changes
Public Relations Manager
Public relations managers build and maintain a favorable and positive public image for their employer or organization. Public relations managers pitch accomplishment stories to the media and press, prepare media kits, and organize public events like conferences and product launches. They also design advertising/marketing communications material and write press releases, speeches for company leaders, and articles for corporate newsletters. In addition, PR managers must also devise clever strategies to minimize the damage caused by negative publicity.
The Way Forward
If you want to be relevant in this cutthroat competitive career spectrum, an undergraduate or postgraduate degree may not be sufficient. An MBA degree, on the other hand, can be your ticket to high-paying roles across multiple industry domains. What’s more, you need not leave your job to pursue an MBA course. You can enroll in an online MBA course.
For instance, upGrad’s Master of Business Administration (MBA) Deakin university program is a good option for students and professionals looking to gain expertise in marketing while pursuing an MBA. It gives industry-level guidance with top-notch exposure in many marketing management fields. In this 18-month course, students will learn about business economics, communication, strategy, analytics, sales & distribution management, and much more.
Check out our other MBA Programs from top universities at upGrad.
Conclusion
With so many evolving career options, the media and marketing sectors seem to be a very prominent career option for MBA graduates these days. Apart from the career choices mentioned above, many marketing graduates can also opt for jobs like sales and logistics managers, after-sales services managers, or even social media marketing managers. With the rampant advancement in digitalization and technology, jobs in marketing and media are also a popular choice for MBA graduates today.
