Did you know there are a whopping 860,000 positions on LinkedIn for digital marketing specialists? Sounds crazy right? Well, a career in digital marketing is indeed one of the most sought-after professions. Moreover, skills like SEO, content strategy, and social media are coveted in the industry of digital marketing.
The number of available digital marketing roles is significant due to the complexity of the strategies. In reality, there is also a crisis in this sector as there is a gap in digital skills. Additionally, as per a LinkedIn survey, there is a shortage of about 230,000 marketing professionals in the US’s major metros.
Hence, this is a great time to enter the domain of Digital marketing jobs in the US. And this article will help you kickstart your career in this field like a boss.
Get to know Digital Marketing Basics
If you are a digital marketing newbie, the first step is to understand digital marketing’s main components and digital marketing in general. However, for starters, you must know that digital marketing is an inclusive term that describes the marketing process on the Internet.
Whoever desires a career in digital marketing must have the skills to work in the following channels.
Affiliate marketing
Firstly,, Affiliate marketing involves promoting the brands’ products and getting a commission.
Content Marketing
Secondly, content marketing involves using the content of different types in digital marketing campaigns.
Mobile Marketing
Thirdly, mobile marketing involves marketing products and services via mobile devices
Email Marketing
Movinf on, email marketing involves marketing services and products using email.
Search Engine Marketing
Finally, search engine marketing encompasses two areas: SEO and paid search advertising.
Start a website of your own
Once you finish the basics, the next step is to start practicing. You must create your website if you want to bag Digital marketing jobs in the US. And once you open the website, you can implement various techniques like enhancing a website’s organic traffic through social media advertisement or PPC.
You can start a blog, optimize for the search engines, and make money while selling or advertising something you have found.
Become an expert in SEO
Anyone who is not SEO proficient cannot pursue a digital marketing career. Hence, become an expert first and then build your skills. With SEO, you will learn to develop websites that are loved by search engines and people. Later, you can apply the same techniques to optimize Facebook, and Google Ads sponsored campaigns.
Become a Google Analytics Expert
As a digital marketer, you must be well-versed in Analytics besides mastering the various traffic-driving tools. Moreover, mastering Google Analytics must be one of your key steps as you get access to a wide range of metrics, like the total number of clicks, conversions, and impressions.
Get an internship
To emphasize, one way to grow your experience and skills fast is to bag a digital marketing assistant in a renowned agency. This step is highly recommended as you learn how an agency works. And, sooner or later, whenever you decide to join a new company or start our agency as an expert, these practices will come in handy.
Learn to use the tools of digital marketing
Besides learning about Google Analytics, you must also learn the way different digital marketing tools work. As you climb the digital marketing ladder and become a manager, you will manage a team of specialists. Thus, you must learn to use the tools to evaluate your work and control the progress of several projects. Some of the recommended tools include Google Data Studio and SEMRUSH.
Conclusion
It is a fantastic time to embark on a digital marketing career because professionals are in high demand across the globe. In conclusion, having your own website to experiment with the strategies is the best way to learn. Just make a blog, and post regularly. Spend time mastering SEO, then gradually move to Facebook marketing and Google Ads.
FAQs
1. Can digital marketing be learned in one month?
Yes, learning digital marketing in a month’s time with dedicated boot camps online is possible. In these boot camps, you can learn the technical skills required to start working in digital marketing.
2. What is the eligibility to learn digital marketing?
The minimum eligibility you require to be a digital marketer is graduation in any subject from a government-recognized university or institution.
3. Do beginners find digital marketing hard?
Digital marketing is easy but requires persistence, effort, and time. However, at the start, familiarize yourself with content management, data analytics, and search engines.
