At present, there are over 206 million active Twitter users worldwide. With more than 73 million active Twitter accounts in the US, it has the maximum number of active Twitter users. While many people view Twitter as a platform for sharing political opinions or informative posts, it is also an excellent platform for generating business leads. Businesses can run paid ads on Twitter. In 2020, there was an increase of 35% in ad engagements on Twitter. Gradually, a large number of businesses are focusing on increasing engagement on their Twitter accounts.
Why Should You Use Twitter for Business?
If you are still wondering whether you should take your marketing game on Twitter up by a notch, here are a few reasons why it is one of the best platforms for the growth of your business:
1. Broad audience
This is a crucial advantage of using Twitter. If you are facing difficulties in generating leads for your business, Twitter marketing can be a game-changer. There are millions of active users on this platform. You can post informational and creative content on Twitter to engage with millions of people. Over time, you will find potential customers on the forum.
2. Cost-effective
Another benefit of leveraging Twitter for business is that it is cost-effective. You do not have to run paid ads or campaigns on Twitter necessarily. A witty and engaging copy along with appealing images can also help you gain followers.
3. Create a brand Image
Twitter is a great platform to build your brand image. It serves as a medium to make people aware of your products or services. It offers visibility and also helps you gain the trust of customers.
Ways To Use Twitter for Business?
There is no straight-jacket formula when it comes to marketing on social media. You will find a variety of audiences online that have varying tastes. Whenever a company launches its campaigns on Twitter, there is always a mixed response. While a lot of users might engage with the content, there are chances of receiving backlash. Therefore, you have to be extremely careful and diligent while using Twitter for business ads. Here are a few ways to effectively use Twitter for your business.
1. Create Objectives and Strategies
This is a no-brainer tip for all marketing campaigns. The first and the most crucial step before you think of launching a marketing campaign is to discuss with your team and lay down the clear objectives of your campaign. For this, you need first to find out your target audience. Since Twitter has millions of users, it is nearly impossible to develop a campaign that caters to all users. Therefore, you need to determine your niche audience for whom you need to run campaigns and predict the lead conversion ratio. Your objectives must include the reasons behind running that particular ad campaign. For example, how will it help in the growth of your business?
If you have recently started using a Twitter Business account, you do not need to run ads or build campaigns immediately. You can start posting content that resonates with your business ideas and offers value to the readers. Another way to increase engagements on Twitter is to interact with other brands or businesses. We have often seen Twitter threads where brands show support by commenting on each other’s posts.
However, if you have been using Twitter for quite some time and you wish to go with paid ads or campaigns, there are a few things that you must keep in mind. To begin with, you need to have a fixed budget for marketing on Twitter. It will cover your expenses for promoting tweets or your business account. Next is choosing the correct ad format. There are over 20 Twitter advertisement formats for businesses like images, texts, videos, and carousels. You should ensure that the ad format aligns with your objectives. In addition to it, you also need to figure out a way to balance organic and paid content on Twitter. Too many advertisements can negatively impact your brand images.
2. Download The Twitter Planner
To use Twitter for business, you must have a weekly or monthly planner. It will help you schedule content and streamline the process.
You can either create a planner on an excel or Google sheet. Another best option is to download the Twitter business planner from their official website. It comprises a detailed guide on how you can start your Twitter business account journey, what are the things that you must keep in mind while mapping a marketing strategy, and pro tips. The Twitter business plan also helps you set guidelines for your brand image. For instance, what are the do’s and don’ts while writing a copy and creating media for your brand.
3. Inspiration From Other Brands
If you are new to Twitter and are figuring out how to devise a marketing strategy, you can initially observe how other brands post content and engage with their audiences. The purpose behind this is to seek inspiration for your marketing campaigns and come up with fresh ideas. Never blatantly copy the marketing strategy of other businesses. This is the worst thing that you can do on a social media platform. It will not only result in plagiarism but will also create a negative image of your business.
4. Be Creative
It is normal for businesses to have reservations while chalking marketing strategies. However, one shouldn’t be afraid to experiment. While it is important to post valuable content, you can still come up with creative and engaging ideas that will capture the attention of Twitter users. However, it is crucial to ensure that the content is not offensive. Also, it would help if you did not hesitate to hop on viral Twitter trends.
Moreover, along with posting creative content, you should be as witty as possible while posting comments on other tweets. The best way to seek the attention of the masses is to be humorous and subtle while promoting your products or services. One should refrain from posting similar content for weeks. Experimenting with creative posts and visuals is one of the most effective ways for businesses to gain the loyalty of their audience and generate leads.
5. Analyze The Results
The next effective Twitter marketing technique is analysis. You can get various insights on your Twitter business account regarding likes, views, reach, and engagement. It helps businesses understand whether their marketing strategies are effective and how they can improve the same. They can understand how the audiences are reacting to their content. In simple words, analyzing post insights on Twitter allows businesses to understand consumer behavior and take appropriate actions based on the results.
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6. Use Various Twitter Tools
To use Twitter for business, you can leverage various tools like polls and live options. It helps you gain more engagement on your posts. There are also plenty of other marketing tools that you can use to gain more followers on your Twitter business account. The first tool is Owlead that gains filters and categorizes relevant Twitter accounts based on location and Keywords in bios. The next most commonly used tool for Twitter marketing is Hootsuite. It facilitates scheduling Twitter posts and tracking your content.
You can also use other tools like Crowdfire, Buffer, and Tweepi to gain authentic followers on Twitter and monitor post content and mentions.
Various Skills Required for Operating a Twitter Business Account
To build a business brand on Twitter, you should possess digital marketing skills. Even if you work as a digital marketing strategist in a company or as a freelancer, it is beneficial for you to learn the following popular digital marketing skills:
- Communication
- Strategy and Organization
- Creative and Analytical skills
- Brand marketing
- SEO
- Link Building
- Graphic design
The ideal way to master the skills mentioned above is to pursue a certificate course in digital marketing, work on live projects, and learn from the experiences of industry professionals. upGrad’s Advanced Certificate Program in Customer Centricity course offers all the above features and much more. You will learn about customer loyalty, their expectations from a business, how to resolve customer grievances and retain their loyalty. In addition, the digital marketing certificate course will help you learn in-depth about various marketing strategies and how to implement them. upGrad’s courses facilitate peer learning and global networking opportunities. As an upGrad learner, you will also receive 360-degree career assistance.
Conclusion
Twitter is a powerful marketing platform to engage with your potential clients and customers. An effective marketing strategy will aid business growth and also boost revenues. Suppose you have recently set up your business or are a part of a company’s marketing and sales team. In that case, upGrad’s certificate courses will be beneficial for you in learning marketing strategies.
