This article was originally published by Dr. V.V.L.N. Sastry on LinkedIn Pulse.
For me, learning is continuous in the current dynamic world. There has been a paradigm shift from traditional marketing to digital marketing where social media plays a significant role. Understanding and mastering the dynamics of digital marketing and social media are the top considerations while selecting the Executive Program with University of Cambridge’s Judge Business School – UpGrad.
The approach of the program coordinators is quite appreciable. Sanction of scholarship to candidates like me based on qualifications is a fantastic gesture on the part of the Cambridge Judge Business School and UpGrad. Above all, it’s the right curriculum, and my zeal to master the Digital Marketing Strategies that brought me nearer to Cambridge Judge Business School.
The Executive Program in Strategic Digital Marketing is far beyond my expectations. The curriculum is well-planned and video lectures are fabulous. Examples and case studies are very much customized to the present scenario and questions in between the videos keep us alert to listen to the professor delivering the lecture. Guest lecture appearances of the industry experts is a great delight to know the industry perspective. The quizzes, questions, simulations, study resource materials, and what not, it’s simply superb. Above all, the constant follow-up by the coordinators keeps me on the job, when it comes to meeting the course deadlines.
Just one advice for someone looking to join this program: Simply go for it!