Fundamentals of Marketing

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  • Short Duration Course
    6 Hours
  • 100%
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Fundamentals of Marketing
Fundamentals of Marketing

In this course, you'll understand what is marketing, modes of marketing communication, how to build an effective marketing strategy, and how it helps in achieving the business objectives.

Program Overview

Key Highlights

  • Free and shareable certificate on completion
  • 100 % self-paced course
  • Real time upskilling
  • 6 Hours of cutting edge content
  • Access to practice assignments and pop up questions
  • Access to insights from Industry leader
  • Skills you will gain: Building Marketing Strategies, Branding, Problem solving, Situation Analysis

Fundamentals of Marketing

Complete this course successfully to obtain this certificate from upGrad.

  • Shareable Certificate on Completion
  • Great Addition to your Resume
  • Recommend this course to your Friends & Family
Fundamentals of Marketing
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Learn from leading industry leaders


Best Cutting Edge Content

  • Introduction to Marketing
  • History of Marketing
  • Traditional vs Digital Marketing
  • Introduction to Marketing Communication
  • Different modes of Marketing Communication
  • Effective Marketing Strategy
  • Situation Analysis
  • Building Buyer Persona for your Target Audience
  • Building a Sustainable Competitive Advantage
  • Defining Business Objectives
  • POEM Model
  • Marketing Funnel

“Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business.”

Brandon Andersen

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