Why choose M.A. Strategic Marketing at ISM Germany?

Build the skills needed to succeed in strategic marketing, corporate communications & cross functional roles. The program spans across: marketing management, communications, sales, digital marketing, PR, consumer behavior, and data driven research, and includes hands on courses, a 12 week integrated internship, and a market research project.
Online Duration
6 Months
On-Campus Duration
16 Months
Internship
Included
Language Support
German
Earn a M.A. Strategic Marketing degree from ISM Germany - AACSB Accredited.
Turn credits into milestones with an industry-shaped curriculum built for real-world skills.
1. Leadership, People Performance & Communication
2. Marketing Management & Sales
3. Business Strategy & Economics
4. Business Finance
5. Operations and Supply Chain
6. Data-Based Decision Making
300+
Hours of Learning
20+
Live Sessions
7+
Case Study/Projects
6
Months
1. Semester I (24 ECTS)
Market Research
Consumer Behaviour (2 ECTS)
Advanced Market Research (2 ECTS)
Applied Statistics (2 ECTS)
Strategic Marketing
Marketing Strategies & Planning (2 ECTS)
Brand Management (2 ECTS)
Trademark & Unfair Competition Law (2 ECTS)
Classic Communications
Above-the-Line-Communication (2 ECTS)
Media Planning (2 ECTS)
Integrated Communication (2 ECTS)
Leadership Skills
Corporate Governance & Business Ethics (2 ECTS)
Negotiation, Communication (2 ECTS)
Cross Cultural Leadership (2 ECTS)
2. Semester II (36 ECTS)
Relationship Marketing
Services Marketing & Service Quality (2 ECTS)
Internal Marketing & Behavioral Branding (2 ECTS)
Customer Relationship Marketing (2 ECTS)
Digital Marketing
Online Marketing, Online Advertising (2 ECTS)
E-Marketing & E-Commerce (2 ECTS)
Mobile Marketing (2 ECTS)
Sales Marketing & Communications
Price Management (2 ECTS)
Direct Marketing (2 ECTS)
Sales Promotion (2 ECTS)
Public & Publicity Communications
Event Marketing & Sponsoring (2 ECTS)
Product Placement & Branded Entertainment (2 ECTS)
Public Relations (2 ECTS)
Market Research/Consulting Project (6 ECTS)
Internship possible (practical phase I) (6 ECTS)
3. Semester III (30 ECTS)
Study Abroad Semester* (24 ECTS)
Internship possible (practical phase II) (6 ECTS)
4. Semester IV (30 ECTS)
Master's Thesis
*Study Abroad Semester (24 ECTS) is waived on the basis of IIM U's PCBM Program.
Note: Course names are indicative and may vary due to character limits.
Accelerate your study abroad journey to outperform peers in the nearest campus intake* with advanced academic standing.
Significantly reduce tuition costs while gaining a world-class degree, global exposure, and strong career outcomes.
₹29.9 Lakhs (€29,520)
₹24.1 Lakhs (€23,808)
Merit-based
~₹54 Lakhs
Online Fee:
₹5.25 Lakhs (€5,181)
On Campus Fee:
₹17.4 Lakhs (€17,052)
Savings of ~₹7.3 Lakhs
On-Shore:
₹18 Lakhs (€17,856)
Savings of ~₹6 Lakhs
upGrad Exclusive
20% (Included)
~₹40.6 Lakhs
Savings of ~₹13.4 Lakhs
Check academic, language & work-ex requirements to determine your eligibility for this study abroad program.
Maximize your earning potential and get the same global career outcomes at an affordable cost.
Total Expense
Over 2 years
₹40.6 Lakhs
Total Earnings
In 2 years
₹ 1.19 Cr
Disclaimers
Important notes
1}Returns are calculated considering students work throughout the length of the PSW Visa.
2}Salary and stipend figures are approximate and represent a median value.
3}This is not a financial offering. Any references to returns are illustrative and indicate how you may potentially benefit from the Program.
4}The amounts shown are approximate values and may differ based on various factors. Living costs are approximately calculated for the length of on-shore component in/outside the campus.
5}Internship duration may vary from 3-6 months, wage/hour is taken as ~€12/hour for internship stipend.
A global hub for innovation, research, and real-world learning surrounded by opportunity, energy, and global ambition.
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ISM Berlin Campus in Schöneberg blends culture, innovation & cosmopolitanism, thriving as a global business hub
Living Cost
€11,904 per annum
upGrad Students
100+
upGrad USP
Scholarship, Alumni Support

Munich campus, founded in 2009 near Königsplatz, is close to the main station with key sectors in tourism, auto, engineering & IT.
Living Cost
€11,904 per annum
upGrad Students
100+
upGrad USP
Scholarship, Alumni Support

€55,000
Avg salary
per annum
120+
Job
openings
Optimizes website content and structure to improve search engine rankings, increase organic traffic, and drive qualified leads.

€60,000
Avg salary
per annum
14,000+
Job
openings
Develops and executes marketing strategies to promote products or services, increase brand awareness, and drive business growth.

€52,000
Avg salary
per annum
260+
Job
openings
Collects and analyzes marketing data to track performance, identify trends, and improve marketing strategies and business decisions.

€50,000
Avg salary
per annum
550+
Job
openings
Leads media relations and communications to shape, protect, and manage the organization’s public image and reputation.

€65,000
Avg salary
per annum
1,150+
Job
openings
Product Marketing Manager defines product positioning, messaging, and go-to-market strategy to drive adoption, sales enablement, and growth.
Applications, visas, counselling, and planning—everything in one place.
Get personalized expert guidance to simplify your journey — from university selection to application success.
upGrad learners receive exclusive scholarships of up to 40% to make their global education more accessible.
We offer IELTS prep by experienced individuals to help you reach the desired proficiency and achieve the required score.
Maximize your chances of funding with our expert guidance on third-party credit facility. Access loans at competitive interest rates.
Gain access to visa mocks and guidance to breeze through your visa process.

Use our free tools to calculate expenses, assess scores, know your loan EMI—before you apply.
Your admission journey, simplified and supported at every stage.
State-of-the-art labs, student clubs & career centers—fostering learning, leadership & community.
Hear from our learners who turned their study-abroad dreams into reality.
Everything you need to know about pathway program at ISM Germany
For IIM Udaipur:
For ISM:
Yes, you can apply for the program but you will join the batch which is just after completion of your bachelor's degree.
Step 1 - Application and Document SubmissionApply on upGrad.com and submit your documents.
Step 2 - Shortlisting basis overall performanceOur admissions committee will review your profile. Upon qualifying, an offer letter will be sent to you.
Step 3 - Enrollment for Access to Prep ContentMake a quick block payment of INR 25,000 to reserve your seat and receive immediate access to the prep content and begin your upGrad journey. Complete balance payment with assistance from our loan partners where required.
Once you provide us with all required documents, we will apply to the International School of Management, Germany on your behalf and get your conditional offer letter.
As a student, you can work part time. The time permitted in accordance with immigration is 120 full days or 240 half days in a year. Typical wage in Germany is around 10 Euros per hour.
Germany allows for the application of up to 18 months of a post-study work visa after completing a degree from Germany.
The International School of Management (ISM) features among Germany's leading private business schools. Founded in 1990, the ISM has seven campuses in Munich, Dortmund, Cologne, Frankfurt, Stuttgart, Hamburg, and Berlin and is home to over 3850 students. A personal learning atmosphere and practical orientation are the key contributors to ISM's success factors in tandem with intensive training of soft skills and teaching professional skills. This includes exciting practical projects and internships and lecturers from the business world. These success factors are reflected in all ISM's programs – Bachelor's, Master’s, and MBA. The university is state-accredited, and all study programs are recognized by the quality of the Accreditation Council and the Foundation for International Business Administration (FIBAA). ISM has a professor-to-student ratio of 1:7, and by learning in small groups, students can get all their queries answered, focus on their personal development goals, and be prepared for a prolific international career.
The Intake for International School of Management, Germany is in September.
The program will be delivered on a new technology platform to create a superior learning experience for participants who want to be on the cutting edge of management. With this program, IIM Udaipur & International School of Management, Germany together seeks to develop the next generation of leaders.
The topics that are going to be covered online are: Leadership, People Performance & Communication, Marketing Management & Sales, Business Strategy & Economics, Business Finance, Operations and Supply Chain, and Data-Based Decision Making.
Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the master's program in Germany.
As a student, you have the opportunity to engage in part-time employment while pursuing your studies. The duration allowed under immigration regulations is 120 full days or 240 half days annually. In Germany, the average hourly wage is approximately 10 Euros.
Yes, upGrad will help with your Academic and Visa SOP and will also organize training on how to write a good SOP.
Living expenses in the Germany for international students are approximately EUR 11,904 per annum. The same needs to be reflected in your bank account.
At least 12-15 hours per week of time commitment is expected to be able to graduate from the online program. The on-campus program in Germany is full time and will have an appropriate workload.
Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.
0% EMI with Third Party Credit Facilitators /Credit card option availability will vary program wise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for the EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the student, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000
Refund Policy: (Programs with prep-session component)
- Students must pay applicable caution money for the enrolment to the Program. This caution amount will be adjustable against the total Program fee payable by the student.
- You can claim a refund for the amount paid towards the Program at any time, before the Cohort Commencement Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. Processing fee of Rs. 20,000/- will be levied. If less than Rs. 20,000/- have been paid in total, the student shall not be eligible for any refund in such case.
- The student shall not be eligible for any refund under any circumstances if any such refund requests are raised post Cohort Commencement Date and student will continue to pay the EMI for the loan (if applicable) and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Program deferral as per the policy defined below for the same.
- In case of a refund, the student will be solely responsible for any cancellation of the loan, including but not limited to applicable loan cancellation charges levied on the total cancelled loan amount.
- Students must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise, the admission letter will be rescinded.
- Request for refund must be sent via e-mail in the prescribed The refund will be processed within 30 working days of commencement of the program after being duly approved by the Academic Committee.
Deferral Policy: (Pre- Program Commencement)
-If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch.
-However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
-A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
- The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply.
- The fee applicable to the deferred student will be as per prevailing fee for the batch student as opted to defer to (No additional deferral fee is required to be paid).
Deferral Policy: (Post Program Commencement)
-If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
-A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
-The student will be required to pay deferral fees of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts.
-The deferral request will be approved once the deferral fee is paid.
-Till this is completed, the student will be assumed to be continuing in the same cohort.
- The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
- If the student completes the deferral payment, the student’s login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether the student had submitted these grading during the initial stage.
- The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad.

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