Courses

Marketing Analytics Certificate Program

Complete a certification in marketing analytics with the latest cutting-edge curriculum from one of the top 100 Best Global Universities in the world, Emory University Goizueta Business School

  • Online
    Format
  • 4 Months
    Duration
  • Ranked #8
    Executive Education (U.S.)
  • Jan 15, 2022
    Start Date
  • Financing Options
    Available
  • Overview
  • Certificate
  • Instructors
  • Syllabus
  • Benefits
  • Admission Process
  • Program Fee
  • Refer & Earn
  • FAQ

About the Program

Make informed business decisions with a marketing analytics certificate from Emory (#8 in Executive Education in the U.S., the Financial Times 2020). Leverage data and analytics to drive managerial decisions and marketing strategy.

Personalized Industry Mentorship

Get personalized career guidance and feedback from an experienced professional.

Globally Relevant Curriculum

Prepare for global excellence with a carefully designed curriculum to propel your marketing career. Be a marketing leader in a world engulfed by powerful data sources.

Student Support

24/7 student support available via email or use the Call Back option on the platform for a call response in two hours.

Program Overview

Key Highlights

  • 360 degree career support
  • 100+ hours of learning
  • Global access to job opportunities
  • 10 industry projects, including a capstone
  • Masterclasses by industry experts
  • Resume tool and review
  • Industry-driven curriculum
  • 24/7 support available for queries

"The world is rapidly changing. Traditional marketing is being replaced by converging marketing channels. Learn to leverage the pyramids of data to drive your business bottom line by employing Marketing Analytics."

- Nicola Barrett, Chief Corporate Learning Officer, Emory University Goizueta Business School

Syllabus

Best-in-class content in the form of videos, cases, and projects by leading faculty and industry

  • Top Skills You Will Learn
    Technical Skills - Predictive modelling, conjoint analysis, clustering, text and image analytics, SEO/SEM analytics
    Business Skills - Demand forecasting, CLV measurement, data visualization and storytelling, testing marketing campaigns, optimizing the return on investment (ROI), assessing organizational readiness for a marketing analytics team
  • Job Opportunities
    Marketing Analyst, Marketing Manager, Digital Marketer, Influencer Marketing Analyst, Marketing Research Analyst, Growth Marketing Analyst, Product Marketer
  • Who Is This Program For?
    Managers and aspiring managers looking to accelerate their careers in data-driven marketing. Anyone looking to build a career in digital marketing, brand management, category management, or P&L management. Anyone aspiring for senior marketing roles, senior business roles. Anyone aspiring to head a consumer insights/market intelligence/business intelligence team. MBA graduates, product managers, product marketing managers, professionals working in in-demand and booming internet sectors such as EdTech, e-commerce, online gaming, and FinTech. Entrepreneurs and small business owners looking to leverage marketing data.
  • Minimum Eligibility
    - Working proficiency in English
    - No minimum work experience

Marketing Analytics Certificate

Complete all the courses successfully to obtain this recognition from Emory University Goizueta Business School.

  • - Earn a certificate in marketing analytics
  • - Become a part of Emory Executive Education’s community
  • - Receive training from a globally recognized university
  • - Gain demonstrable skills in marketing analytics
Marketing Analytics Certificate
Click to Zoom

Instructors

Syllabus

Best-in-class content in the form of videos, cases, and projects by leading faculty and industry

  • Introduction to Marketing Analytics
    • 1 Week
  • Getting Started with Marketing Data and Visualization
    • 1 Week
  • Segmentation and Targeting
    • 2 Weeks
  • Customer Analytics
    • 3 Weeks
  • Content Analytics
    • 1 Week
  • Digital Marketing Analytics
    • 2 Weeks
  • Measuring Marketing Effectiveness
    • 1 Week
  • Turning Marketing Data to Decisions
    • 1 Week
  • Implementing Marketing Analytics in your Organization
    • 2 Weeks
  • Capstone Project
    • 2 Weeks
    The upGrad Advantage
    Personalized and dedicated support to help you master marketing analytics
    • Learning Support
      Industry Mentors
      • Receive unparalleled guidance from industry mentors, teaching assistants and graders
      • Receive one-on-one feedback on submissions and personalized feedback on improvement
      Student Support
      • 24/7 student support available via email or use the Call Back option on the platform for a call response in two hours.
    • Q&A Forum
      • Timely answers by industry experts and peers
      • 100% expert verified responses to ensure quality learning
      Expert Feedback
      • Personalized expert feedback on assignments and projects
      • Regular live sessions by experts to clarify concept-related questions
    • Peer Networking
      • Fun-packed, informative, and career-building sessions by industry professionals and professors
      • Group activities with your peers and alumni
      Industry Networking
      • Live sessions every two weeks by experts on various industry topics
      • One-on-one discussion and feedback sessions with industry mentors

    Admission Process

    There are 3 simple steps in the admission process which are detailed below:

    Program Fee
    $3499

      Empowering Learners of Tomorrow

      Over 50,000 students have completed various courses with upGrad and have started working on at their dream jobs; what's stopping you?

      How You Benefit From This Program
      • Complete all the courses successfully to obtain this recognition from Emory University Goizueta Business School
      • Earn a certificate in marketing analytics
      • Receive training from a globally recognized institution
      • Gain demonstrable skills in marketing analytics
      Our Learners Work At

      Refer someone you know and receive Amazon.com vouchers worth $49!*

      *More details under the referral policy under Support Section.

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      Frequently Asked Questions

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