Doctorate of Business AdministrationMBAData Science and AnalyticsMachine Learning & Artificial IntelligenceManagementProduct and Project management

With CMO, Industry Experts and MICA faculty

Live and Recorded Lectures

Recommended 6-7 hrs/week

26 weeks

Start Date (Limited Seats)

Coming Soon

2-day - On campus

Management Development Program

Projects and Case Studies


Last Date of Enrollment

Feb 07, 2024

Seats Left


    About the Program

    A leader-centric program designed exclusively for professionals at manager/senior manager levels who are looking to rethink marketing strategies in a digital age to build positive and relevant experiences across all channels and touchpoints. By the end of this program, participants can elevate themselves as indispensable leaders, adept at steering their organizations toward enduring success amidst a sea of constant change and fierce competition.

    Career-Boosting Mentorship

    Career-Boosting Mentorship

    Attend 2 one-on-one executive sessions from industry experts, including CMOs and top faculty, to enhance your leadership and strategic abilities, setting you on a path to excel in digital marketing roles.

    Personalized Leadership Journey

    Personalized Leadership Journey

    Craft a personalized learning experience tailored to your career as a marketing leader, gaining the skills and insights needed to advance to the role of a Chief Marketing Officer.

    On Campus Management Development Program

    On Campus Management Development Program

    Engage in an immersive experience at the MICA campus and meet your peers and the MICA faculty.

    Program Overview

    Key Highlights

    20+ Industry Live Sessions
    20+ Industry Live Sessions
    6 Workshops with CMOs
    6 Workshops with CMOs
     2 Stukent Simulations
    2 Stukent Simulations
    1 Three-part Capstone Project
    1 Three-part Capstone Project
    2 Executive coaching sessions (1:1)
    2 Executive coaching sessions (1:1)
    1 Self-Assessment and Leadership Roadmap
    1 Self-Assessment and Leadership Roadmap
    8+ Case Studies & Projects
    8+ Case Studies & Projects
    2-Day On-Campus Management Development Program
    2-Day On-Campus Management Development Program
    Executive Alumni Status
    Executive Alumni Status
    CMO LENS approach for career advancement and path to becoming a CMO
    CMO LENS approach for career advancement and path to becoming a CMO

    "Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”

    - Ronnie Screwvala, Co-Founder, upGrad



    Our program provides a top-tier curriculum in the field of marketing and leadership, delivered by distinguished academic professionals and industry experts who are highly regarded in their respective fields.

    Download Syllabus

    Who is this program For?

    Marketing Managers, Digital Leaders, Brand Sales Managers anview more

    Top Skills You Will Learn

    Digital Strategy Brand & Omnichannel Strategy, Data-Driven view more

    Program Highlights

    Real-world Projects, Industry Mentorship, On-campus Experienview more

    Minimum Eligibility Required?

    Learners with a bachelor’s degree and at least 5 years of exview more

    Platforms and Tools


    Advanced Certificate in Marketing Leadership Development (The CMO Program)
    Earn executive alumni status from upGrad & MICA Learn through real-life industry case studies and project Cutting-edge strategic marketing and leadership concepts
    Advanced Certificate in Marketing Leadership Development  (The CMO Program)
    Click to zoom
    • Earn a dual certificate from upGrad and MICA
    • Join MICA executive alumni network
    • Easily shareable across LinkedIn, Naukri, etc.
    • Valedictorian ceremony

    Explore our Learning Platform

    Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
    Explore our Learning Platform

    What our learners say


    Explore more Stories

    MICA CMO Program Faculty

    Learn from India’s leading CMOs and reputed marketing faculty.

    Program Experts

    Marketing Leadership Development Course Syllabus

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions

    Download Brochure
    Hours of Learning
    Live Sessions
    Tools Walkthroughs
    One-on-One Executive Coaching Sessions

    Foundation of Modern Marketing (Mastering the Basics)

    4 Weeks
    • Navigating the Modern Marketing Landscape
    • Build a Competitive Edge
    • Value Creation in a Digital World

    Building Customer-Centric Brand Strategy (Crafting Brand Identity)

    4 Weeks
    • Rethinking Marketing and Outreach for the Digital Customer
    • Building Customer-Centric Brands
    • Omnichannel Marketing

    Digital Marketing Channels - Organic Growth (Navigating the Digital Landscape

    4 Weeks
    • AI-Enhanced Content Marketing Strategies
    • Understanding User Search Theory
    • Lead Nurturing and Building Customer Relationships

    Digital Marketing Channels - Paid Strategies (Maximising Reach and Impact

    4 Weeks
    • Media Planning and Buying for Paid Advertising
    • Performance Marketing
    • Social Media as Revenue Driver

    Data-Driven Marketing ( Decoding the Numbers)

    5 Weeks
    • Strategic Leadership using Data Analytics
    • Data Insights and Visual Storytelling
    • Marketing Automation & Artificial Intelligence in Marketing

    Leading the Marketing Team (Mastering the Art of Leadership)

    4 Weeks
    • Mastering Career Success: Agile Strategies and Beyond
    • Building and Nurturing High-Impact Teams
    • Mastering Change Leadership

    Industry Projects and Case Studies from MICA & upGrad

    Immerse Yourself in Practical Simulations and a Leadership Project
    • Engage in collaborative projects with student-mentor interaction
    • Benefit by learning in-person with expert mentors
    • Personalised subjective feedback on your submissions to facilitate improvement


    This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real world exposure to digital marketing. To know more, please download the brochure or speak to an admission counselor.

    The Upgrad Advantage


    R: Relevant

    R: Relevant
    A Truly 21st Century Curriculum
    • Collaborate with your mentor to leverage a self-assessment tool, identify your strengths and areas for growth, and work on a tailored leadership development plan.
    Key Program Features
    • Fuel your leadership growth with curated resources focusing on decision-making, team building, problem-solving, and effective communication.
    • Personalised mentorship from an industry expert to elevate your leadership skills, preparing you for strategic roles in digital marketing.
    • Soft Skills and Interview Skills courses

    E: Experiential

    E: Experiential
    Key Program Features
    • Apply your strategic marketing knowledge to approach scenario-based simulations
    • Showcase your marketing prowess and practise strategic decision-making by executing real-world marketing projects.
    • Apply strategic thinking to marketing scenarios through in-depth case study analysis, a key skill for leadership.

    A: Adaptive

    A: Adaptive
    Personalised Learning Path
    • Engage in an immersive experience at the MICA campus in Ahmedabad and meet your peers and the MICA faculty
    Key Program Features
    • Expand your leadership network, gain diverse perspectives, share your knowledge and enrich your strategic skill set through virtual networking and sharing sessions.
    • Join a vibrant community for ongoing discussions, knowledge sharing, and collaboration, fostering leadership growth in digital marketing.

    L: Life Skills

    L: Life Skills
    Build Prowess to Excel in your Career
    • Access a wealth of recorded resources at your own pace, honing your marketing knowledge in the digital world.
    Key Program Features
    • Engage in real-time discussions with industry experts to learn about advanced marketing concepts.
    • Engage in live sessions with MICA professors, learn strategic marketing fundamentals, and discuss your project ideas.

    Program Fees

    ₹ NaN (No taxes applicable)*

    View Plans
    *Starting at INR 6,944/month. No Cost EMI options available
    The credit facility is provided by a third party credit facility provider and any arrangement with such third party is outside upGrad's purview.

    Admission Process

    Please find below the detailed steps to be followed as a part of the admission process.

    Opt for the Advanced Certificate in Marketing Leadership Development (The CMO Program)

    Lead Teams & Businesses

    Lead Teams & Businesses

    Learn leadership skills to inspire and lead a team of marketing professionals and business acumen to drive organizational success.

    Experience Real-World Problem Solving

    Experience Real-World Problem Solving

    Hone your ability to make well-informed strategic decisions as a marketing leader by working on multiple real life case studies and projects.

    Network with Industry Professionals

    Network with Industry Professionals

    Foster valuable industry connections via MICA faculty and Upgrad's pool of industry experts to expand your network and explore new opportunities & insights

    Strategize Marketing Campaigns & Plans

    Strategize Marketing Campaigns & Plans

    Stay at the forefront of marketing trends and improve your traditional and digital marketing skills, ensuring you are well prepared for the dynamic marketing landscape.

    Empowering learners of tomorrow

    Students have completed this course and started working at their new job, what's stopping you?

    Start Referring

    Refer someone and Earn upto INR 50,000 Cashback/Vouchers, on every successful enrollment

    Your friend also gets an instant scholarship!


    - The recommended certificates are for representational purposes only. Actual certification may vary.

    - Based on upGrad NPS response data obtained from ~1252 learners, between 2nd Oct'21 to 18th Oct'21 for upGrad courses*. The review was performed by Deloitte Touche Tohmatsu India LLP. upGrad is a platform to facilitate program delivery by educational institutions and is not a college or a university itself. *

    Frequently Asked Questions

    Career Assistance

    Who is this program for?

    This all-encompassing program is designed exclusively for professionals at manager/senior manager levels who are looking to rethink marketing strategies in a digital age to build positive and relevant experiences across all channels and touchpoints – and ultimately create both value and competitive advantages for their company. Target Profiles: Digital Transformation Manager | Marketing Manager | Category Manager | Sales Manager | Brand Manager | Marketing Head | Digital Transformation Leader | General Manager | Consultant | Senior Consultant.

    Is there an eligibility criteria for this program?

    Yes. You need to have a Bachelor’s Degree and at least 5 years of experience in any domain / (or at least 3 years of experience in marketing domain)

    What is the admission process?

    The admissions process is completely online. The following are the key steps in the application process: 

    Step 1 - Fill out the application form 
    Step 2 - Get shortlisted and receive the offer letter: The candidates will be evaluated based on their profile, i.e. professional experience and academic scores. 
    Step 3 - Block your seat and Complete the Payment: Upon receiving the offer letter, block your seat by paying a caution amount and paying the balance fee.

    Course Curriculum

    What kind of certification will I get after completion of this course?

    Post successful completion of this program, you will get an Advanced Certificate Program in Marketing Leadership Development from upGrad and MICA

    How much time do I need to spend to achieve success in the program?

    You will need to spend 6-7 hrs/week to get optimum results and learn. Overall, this program will have video content broken down into small easy-to-complete segments that you can watch on the go-across devices. The remaining hours of engagement will be a mix of projects, live instructor sessions, mentoring sessions and online and offline meetups. 

    How do I know that this program’s curriculum is the best?

    • The curriculum is developed by the best Faculty Members from MICA with additional inputs from top level CMOS, which makes it extremely relevant to aspiring leaders and CMOs.
    • Along with it, our Support Services and Live Sessions make it a classroom experience, which no one else in the market can offer. 

    What kind of support does upGrad offer?

    • Student Support is available 7 days a week, 24*7 You can write to us via Or for urgent queries, use the "Talk to Us" option on the Learn platform Additionally, an upGrad buddy will enhance the learners’ experience by engaging with them to ensure they are on track with upcoming deadlines, submissions, offer guidance, and resolve their non-academic queries.
    • Extensive academic support through the Discussion Forum, weekly Q&A-Sessions. Just like in a university, your batchmates will help you with any academic queries. This will happen via the Discussion Forum. Other than your peers, you also have TAs (Teaching Associates) for any academic query. Your academic queries will be solved by the Faculty and TAs in 36-48 hours.


    How much do I pay to block my seat?

    You need to pay ₹ 20,000 to block your seat. 

    Which banks allow using 0% Credit card EMI or Credit card EMI?

    No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank and State Bank of India).

    Is there any minimum transaction limit ?

    Yes. 50000 is the minimum.

    Standard Chartered Bank offers 18 or 24 months No Cost EMI ?

    No. Only 12 months is available irrespective of the Program enrolled.

    Will I have to pay any extra amount for EMI transaction?

    If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.

    Are there any fees or down payment?

    Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.

    Can I use my International credit card for 0% credit EMI or Credit Card EMI?

    Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.

    Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?

    Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.

    Can I Pay Using Multiple Credit Cards ?

    Multiple cards can be used to complete the payments using Part payment option make sure to inform the learner, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example : HDFC Card – Part payment – INR 100000 ICICI Card – Part payment – INR 50000

    How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?

    You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.

    Why is the entire amount blocked on my credit card?

    Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.

    Why is interest getting charged on No Cost EMI?

    Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad. 


    Eg. Amount payable to upGrad: INR 405000 Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850 [Note: Interest factor is reducing rate and not Flat rate] EMI AMOUNT = INR 33750 x 12 = INR 405000 Effectively, you have taken loan on 379,850 instead of 405,000

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