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Destinations
Exams
Resources
More
KEDGE Business School’s MSc in Marketing is a dynamic, practice-driven programme designed for students aiming to thrive in today’s global, digital, and sustainability-focused marketing landscape.
Why choose MSc Marketing at KEDGE, France?
This intensively rounded MSc emphasises real‑world readiness, digital fluency, and global marketing acumen, ideal for students looking to launch into brand, digital, or strategic marketing careers, particularly within Europe’s corporate and luxury sectors. KEDGE ranks #47 globally for MSc Marketing (QS 2025).
Online Duration
11 Months
On-Campus Duration
14 Months
Internship
Included
Accreditation
AACSB, EQUIS, AMBA
Earn an MSc Marketing degree from KEDGE Business School.
Turn credits into milestones with an industry-shaped curriculum built for real-world skills.
1. Marketing Management
Marketing Strategy
Consumer Behaviour
Marketing Channels
Project/ Assignment
2. Business Communication
Effective Communication
Building a Personal Brand
Project/ Assignment
3. Decision Sciences
Business Analytics Fundamentals
Hypothesis Testing
Regression Analysis
Project/ Assignment
4. Accounting and Finance
Accounting Fundamentals - I
Accounting Fundamentals - II
Project Evaluation
New Heritage Doll Company Simulation
5. Business Economics
Micro Economics
Macro Economics
Project/ Assignment
6. Sales and Distribution
Fundamentals of Sales
Territory Management
Channel Management
Team and Customer Management
7. OB, HR Legal
Individual, Group & Organisational Behaviour
Human Resource Management
Business Law and Ethics
Project/ Assignment
8. Supply Chain Management
Operations Management
Supply Chain Management
Project/ Assignment
9. Business Strategy
Fundamentals of Strategy
Growth Strategy
10. Leadership, Engagement and People Performance
What defines a leader?
Leading teams effectively
Leadership as a way of life
11. Leading Change For Sustainable Future
Change Management from an individual perspective
Change Management from Organisational perspective
Reimagining Change
12. Enterprise and Risk Management
Understanding Risks in an organisation
Tackling Risks
13. Digital Business Innovation
Digital Innovation
Digital Business Transformation
Digital Businesses
300+
Hours of Learning
20+
Live Sessions
7+
Case Study/Projects
11
Months
1. Market intelligence
2. Marketing decision making in a circular economy
3. Sustainable marketing
4. Business model & digital economy
5. Strategic brand management
6. Creativity & pitching
7. Qualitative & quantitative research
8. Brand & product management
9. Brand management & communication
10. Digital marketing & sales
11. International luxury marketing
Accelerate your study abroad journey to outperform peers in the nearest campus intake* with advanced academic standing.
Significantly reduce tuition costs while gaining a world-class degree, global exposure, and strong career outcomes.
₹27.3 Lakhs (€27,000)
₹17.1 Lakhs (€16,900)
Merit-based
~₹44.4 Lakhs
Online Fee:
₹4.50 Lakhs (€4,440)
On Campus Fee:
₹17.7 Lakhs (€17,500)
Savings of ~₹5.1 Lakhs
On-Shore:
₹11.1 Lakhs (€11,000)
Savings of ~₹4.1 Lakhs
upGrad Exclusive
Up to 10%
~₹33.3 Lakhs
Savings of ~₹11.1 Lakhs
Check academic, language & work-ex requirements to determine your eligibility for this study abroad program.
Maximize your earning potential and get the same global career outcomes at an affordable cost.
Total Expense
Over 2 years
₹33.3 Lakhs
Total Earnings
In 2 years
₹1.1 Cr
Disclaimers
Important notes
1}Returns are calculated considering students work throughout the length of the PSW Visa.
2}Salary and stipend figures are approximate and represent a median value.
3}This is not a financial offering. Any references to returns are illustrative and indicate how you may potentially benefit from the Program.
4}The amounts shown are approximate estimates and may differ based on various factors. Living costs are approximately calculated for the length of on-shore component in/outside the campus.
5}Internship duration may vary from 3-6 months, wage/hour is taken as ~€12/hour for internship stipend.
A global hub for innovation, research, and real-world learning surrounded by opportunity, energy, and global ambition.
Bordeaux, a UNESCO city, is a European innovation hub with 105K+ students, top industries, and global firms.
Living Cost
€11,000 per annum
upGrad Students
100+
upGrad USP
Scholarship, Alumni Support
Paris, a global hub of fashion, culture, business & education, offers top universities, startups, and a lively student atmosphere.
Living Cost
€12,000 per annum
upGrad Students
100+
upGrad USP
Scholarship, Alumni Support
Marseille, France’s oldest city, excels in tourism, energy & startups, ranking 2nd in France and 19th in Best Student Cities.
Living Cost
€11,000 per annum
upGrad Students
100+
upGrad USP
Scholarship, Alumni Support
€55,000
Avg salary
per annum
2,800+
Job
openings
Business Marketing Managers are responsible to develop strategies, drive campaigns, analyze markets, and enhance brand growth and business impact.
€47,264
Avg salary
per annum
3,800+
Job
openings
Key Account Managers are responsible for nurturing major clients, boosting satisfaction, and driving lasting business growth.
€44,303
Avg salary
per annum
2,000+
Job
openings
Marketing Consultants are responsible to analyze markets, develop strategies, guide campaigns, and help businesses grow and reach target audiences.
€50,708
Avg salary
per annum
3,200+
Job
openings
Business Developers are responsible to identify opportunities, build client relations, and drive growth through strategic initiatives.
€50,000
Avg salary
per annum
500+
Job
openings
International Brand Managers are responsible for shaping global brand identity, boosting visibility, and ensuring market consistency.
€40,000
Avg salary
per annum
9,000+
Job
openings
Project Managers are responsible to lead projects, manage resources, track progress, mitigate risks, and deliver successful outcomes on time.
€45,000
Avg salary
per annum
3,900+
Job
openings
Customer Relations Managers are responsible to build client relationships, resolve concerns, improve satisfaction, and strengthen customer loyalty.
Applications, visas, counselling, and planning—everything in one place.
Get personalized expert guidance to simplify your journey — from university selection to application success.
upGrad learners receive exclusive scholarships of up to 40% to make their global education more accessible.
We offer IELTS prep by experienced individuals to help you reach the desired proficiency and achieve the required score.
Maximize your chances of funding with our expert guidance on third-party credit facility. Access loans at competitive interest rates.
Gain access to visa mocks and guidance to breeze through your visa process.
Use our free tools to calculate expenses, assess scores, know your loan EMI—before you apply.
Your admission journey, simplified and supported at every stage.
State-of-the-art labs, student clubs & career centers—fostering learning, leadership & community.
Hear from our learners who turned their study-abroad dreams into reality.
Everything you need to know about pathway program at KEDGE Business School, France
Below are a few compelling reasons why students should study MSc Marketing at Kedge:
International students can work in France up to 964 hours per year, which is the equivalent of 60% of the standard working week. This means that you can work up to 20 hours per week during the academic year and full-time during breaks. The minimum wage in France is €10.57 per hour, so you can earn a decent amount of money by working part-time in France. Working in France is a great way to supplement your income and help pay for your education. It is also a great way to experience French culture and make some new friends. If you are considering studying in France, I encourage you to look into the possibility of working part-time while you are there.
Yes, upGrad will help you prepare for the English proficiency test to establish your current English proficiency to be eligible for the master's program in France.
KEDGE Business School provides a single intake opportunity for students entering through the accelerator route, which occurs in September. While the application process for KEDGE Business School commences during the IMT Ghaziabad online program, you'll have the chance to join KEDGE Business School in the upcoming intake.
Upon submission of all required documents as specified in the offer letter from upGrad, upGrad will initiate the application process to KEDGE Business School on your behalf. In addition to the documents listed in upGrad's offer letter, you must provide evidence of English proficiency for the admission application and actively participate in an interview conducted by KEDGE Business School to demonstrate your program interest. upGrad will assist you in obtaining your English proficiency scores to accelerate this process.
KEDGE Business School provides students with the option to pursue the MSc Marketing program at either the Bordeaux or Marseille or Paris campuses.
To be eligible for the program, the following criteria need to be fulfilled:
For IMT Ghaziabad:
For KEDGE Business School:
A relevant professional work experience is recommended but not mandatory.
There are 3 simple steps in the Admission Process which is detailed below:
STEP 1 - Application and Document Submission - Apply on upGrad.com and submit your documents.
STEP 2 - Shortlisting basis overall performance - Our admissions committee will review your profile. Upon qualifying, an offer letter will be sent to you.
STEP 3 - Enrollment for Access to Prep Content - Make a quick block payment of INR 25,000 to reserve your seat and receive immediate access to the prep content and begin your upGrad journey. Complete balance payment with assistance from our loan partners where required.
Yes, upGrad will help with your Academic and Visa SOP and will also organize training on how to write a good SOP.
The living expenses for international students in France vary depending on the campus they choose. Specifically, for the course at KEDGE Business School, there are different options with corresponding annual living costs.
At least 12-15 hours per week of time commitment is expected to be able to complete this program.
Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification on conceptual doubts.
0% EMI with Third Party Credit Facilitators /Credit card option availability will vary program wise.
1. Which banks allow using 0% Credit card EMI or Credit card EMI?
No cost EMI is available on credit cards from all major banks (American Express, Bank of Baroda, HDFC Bank, ICICI Bank, IndusInd Bank, Kotak Mahindra Bank, RBL Bank, Standard Chartered, Axis Bank, Yes Bank, State Bank of India, CITIBANK and HSBC)
2. Is there any minimum transaction limit ?
Yes. 50000 is the minimum.
3. Standard Chartered Bank offers 18 or 24 months No Cost EMI ?
No. ONLY 12 months is available irrespective of the Program enrolled.
4. Will I have to pay any extra amount for the EMI transaction?
If you are availing 0% credit card EMI, upGrad will not charge any processing fees or down payment for these transactions. Your bank may levy GST or other taxes on the interest component of the EMI.
5. Are there any fees or down payment?
Certain banks charge nominal processing fees between INR 99 - 500 on 0% Credit Card EMI transaction. If charged, will be billed in the first repayment installment.
6. Can I use my International credit card for 0% credit EMI or Credit Card EMI?
Only the Indian bank credit cards can be used. But you can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions, this will be purely between you and your bank.
7. Are there any charges in case I opt for cancellation/refund from the course after paying balance with no cost EMI ?
Yes, there will be additional charges to the extent of interest paid by the upGrad to the bank, you will be refunded only Principal amount, i.e. the amount actually deducted/blocked from your card. This deduction will be in addition to the amount mentioned in the refund policy shared with your offer letter.
8. Can I Pay Using Multiple Credit Cards ?
Multiple cards can be used to complete the payments using Part payment option make sure to inform the student, minimum transaction is INR 50000 to opt for 0% CC EMI E.g. Amount to be paid: 150000. I can pay using 2 Credit cards. Yes, Example :
HDFC Card – Part payment – INR 100000
ICICI Card – Part payment – INR 50000
9. How can I opt for Credit card EMI if my bank is not listed in the 0% Credit card EMI or Credit card EMI?
You can pay the amount using the Credit card option in one shot / part payments, and later you can convert into EMI from your respective bank. The tenures and interest charged will depend on your bank. upGrad will not charge any processing fees or down payment for these transactions.
10. Why is the entire amount blocked on my credit card?
Initially your bank will block the entire amount from your available purchase limit and from your next billing cycle, you will be charged the EMI amount. As you start paying your EMI, your credit limit will be released accordingly. For example, if you have made a payment of ₹100000 on 6-months EMI and your credit limit is ₹200,000 then initially your bank will block your credit limit by ₹100000. After payment of your first month EMI of Rs.15000, the blocked amount will come down to ₹85000.
11. Why is interest getting charged on No Cost EMI?
Your bank will charge you interest. However, this interest charge has been provided to you as an upfront discount at the time of your payment, effectively giving you the benefit of a No cost EMI. The total amount paid during the entire EMI tenure to the bank will be equal to the amount to be paid to upGrad.
Eg. Amount payable to upGrad: INR 405000
Let's say Amount deducted at the time of transaction: INR 379850 (Principal amount) Bank charges interest of 12-15% per annum on INR 379850
[Note: Interest factor is reducing rate and not Flat rate]
EMI AMOUNT = INR 33750 x 12 = INR 405000
Effectively, you have taken loan on 379,850 instead of 405,000
Refund Policy: (Programs with prep-session component)
- Students must pay applicable caution money for the enrolment to the Program. This caution amount will be adjustable against the total Program fee payable by the student.
- You can claim a refund for the amount paid towards the Program at any time, before the Cohort Commencement Date, by visiting www.upgrad.com and submitting your refund form via the "My Application" section under your profile. Processing fee of Rs. 20,000/- will be levied. If less than Rs. 20,000/- have been paid in total, the student shall not be eligible for any refund in such case.
- The student shall not be eligible for any refund under any circumstances if any such refund requests are raised post Cohort Commencement Date and student will continue to pay the EMI for the loan (if applicable) and such loan cannot be cancelled. This is also applicable for those students who could not complete their payment and could not be enrolled in the cohort opted for. However, the student can raise a request for Pre-Program deferral as per the policy defined below for the same.
- In case of a refund, the student will be solely responsible for any cancellation of the loan, including but not limited to applicable loan cancellation charges levied on the total cancelled loan amount.
- Students must pay the full fee within 7 days of payment of Caution Money or Cohort Commencement Date, whichever is earlier, otherwise, the admission letter will be rescinded.
- The refund will be processed within 30 working days of commencement of the program after being duly approved by the Academic Committee.
Deferral Policy: (Pre- Program Commencement)
-If a student, due to unavoidable circumstances is unable to commence with the cohort and requests for a deferral before the cohort starts, we provide the opportunity for the student to defer to another batch.
-However, the student will be required to pay 50% of the total course fee amount (inclusive of taxes) before the deferral can be approved. Till this is completed, the student will be assumed to be continuing in the same cohort.
-A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
- The student has time till the current cohort launch date to make the payment of the 50% program fee, post which the deferral request will expire. Once the deferral window expires and the student now asks for a refund, the above-mentioned applicable refund policy will apply.
- The fee applicable to the deferred student will be as per prevailing fee for the batch student as opted to defer to (No additional deferral fee is required to be paid).
Deferral Policy: (Post Program Commencement)
-If a student is facing severe issues in dedicating time to the course, we provide the opportunity for the student to defer to another batch.
-A student can request for deferral only once and to either of the scheduled cohorts to start in the next 1 year from the batch start date of the initial batch the student enrolled for.
-The student will be required to pay deferral fees of 10% of the total course amount fee + Taxes if any along with the differential program fees between the two cohorts.
-The deferral request will be approved once the deferral fee is paid.
-Till this is completed, the student will be assumed to be continuing in the same cohort.
- The student has 7 days (including holidays and weekends) from the date of deferral request to make the payment of the deferral fee post which the deferral request will expire, and the student will continue as part of the current cohort.
- If the student completes the deferral payment, the student’s login will be disabled, the student will leave the deferred cohort and the student will start learning on the new cohort from the point of the last assignment that was graded in the deferred cohort. All grades and progress till that point will be carried forward as it is to the new cohort. For clarification, the grades of the graded assignments will be carried forward, whether the student had submitted these grading during the initial stage.
- The deferral can only be requested during the batch for which the student has enrolled is ongoing. Once the batch has been completed, deferral requests shall not be entertained. For clarification, the batch completion here shall mean the “last grace deadline” as communicated by upGrad.
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