COURSES
Doctorate in Business Administration
Doctorate in Business Administration (DBA)Doctor of Business Administration in Emerging TechnologiesDual Degree MBA and DBADoctor of Business Administration (DBA)Doctorate of Business Administration From ESGCIDoctor of Business Administration
Education
MBAMaster of Business AdministrationDual Degree MBA and DBAMaster of Business Administration Master of Business Administration (MBA) Liverpool Business School Advanced General Management Program
Data Science and AnalyticsMaster of Science in Data SciencePost Graduate Programme in Data Science & AI (Executive) Post Graduate Certificate in Data Science & AI (Executive)Post Graduate Diploma in Data Science (E-Learning)
Machine Learning and AIPGC in Generative AI (E-Learning)Master of Science in Machine Learning and AIPost Graduate Programme in Machine Learning & AI (Executive)
ManagementAdvanced Certificate in Digital Marketing and CommunicationPost Graduate Diploma in Management (E-Learning)
Product and Project management Post Graduate Certificate in Product ManagementProfessional Certificate Program in HR Management and Analytics
Study Abroad
0Thanatology
Search Queries and Keywords in SEO
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In this segment, you will learn about search queries and keywords.
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As Sonesh explained, search queries are the words entered by a person in a search engine. It may be misspelt or be in the wrong order.
When a marketer uses these search queries in his SEO, the ideal queries he uses are called keywords. A marketer will use keywords and optimize for them, so that whenever a relevant search query with those keywords is entered on a search engine, his website may appear at a top position in the results.
Next, you will learn about the different types of keywords and their implication on search queries.
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You have now learnt about the four types of keywords.
- Short-tail keywords
- Middle-tail keywords
- Long-tail keywords
- Brand-keywords