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Basics of Search Engine Marketing

This course will walk you through the basics of search engine marketing, and how to leverage it for your business objectives.

Program Overview

Key Highlights

Free and shareable certificate on completion
Free and shareable certificate on completion
100 % self-paced course
100 % self-paced course
Real time upskilling
Real time upskilling
6 Hours of cutting edge content
6 Hours of cutting edge content
Access to insights from Industry leader
Access to insights from Industry leader
Skills you will gain: Bidding, SEO, Critical Thinking, Analytical Skills
Skills you will gain: Bidding, SEO, Critical Thinking, Analytical Skills

“Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business.”

Brandon Andersen

Basics of Search Engine Marketing

Basics of Search Engine Marketing
Complete this course successfully to obtain this certificate from upGrad.
Basics of Search Engine Marketing
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  • Shareable Certificate on Completion
  • Great Addition to your Resume
  • Recommend this course to your Friends & Family

Instructor

Syllabus

Best Cutting Edge Content

Introduction to Search Engine Marketing
Introduction to Search Engine Marketing
Difference between SEM & SEO
Difference between SEM & SEO
Audience Targeting
Audience Targeting
In-Market and Remarketing Audiences
In-Market and Remarketing Audiences
Targeting in the Consumer funnel
Targeting in the Consumer funnel
Text Ads and Ad Extensions
Text Ads and Ad Extensions
Drafting an Effective Ad Copy
Drafting an Effective Ad Copy
Customising your Ads
Customising your Ads
Impression share
Impression share
Ad Ranks
Ad Ranks
Daily Budgeting
Daily Budgeting
The Bidding Process
The Bidding Process
Types of Bidding
Types of Bidding
Attribution Model
Attribution Model

"Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”

- Ronnie Screwvala, Co-Founder, upGrad

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