In this course, you'll learn how to plan and execute an advertising strategy. You'll also gain insights on ATL, BTL, and TTL advertising strategies, as well as how to analyse ad campaigns.
“Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business.”
"Our aim is simple: We strive to create high-impact, hands-on experiences that prepare students for meaningful and productive careers.”
- Ronnie Screwvala, Co-Founder, upGrad
Fast forward your career with the world's top 1% universities
Start your journey as a marketer in two specialised domains of Digital Branding & Advertising.
Become a Digital Marketing expert by specializing in Social Media and Content Marketing.
Learn management from one of the top B-schools in India. Get alumni status from IMT Ghaziabad.
What the world is experiencing today is a truly unprecedented scenario. We are all plagued with absolute uncertainty. How things pan out, only time will tell, but how we utilize our time right now can make a world of a difference to our future. upGrad’s Free Courses goal is to help you pick up on some of the hottest skills that are trending in the market today in 6-8hrs, absolutely free of cost.
You can choose any number of Programs from any of the 60+ programs and get access to them for no fees whatsoever. You don't have to even provide your credit / debit card details!
upGrad works with leading industry experts and academia to deliver programs in the field of Data, Technology and Management. We have a globally recognized team of instruction designers who have curated these 35 programs.
These programs have been designed to help you develop a brief understanding of the different topics. They meet the needs of working professionals as they are easy to consume and give you the flexibility to finish the program as per your own schedule.
So if you have been looking to add a skill or two to your profile, programs offered under upGrad's Life Long Learning initiative will help you do just that by simply investing a few hours every week.
Sometimes, these skills may not directly be applicable for you, but learning is said to have an overall positive impact on your mental health. If you are feeling anxious about what lies ahead, enroll in these programs to spend your time more meaningfully. Additionally, learning new skills can also help you create a competitive edge over your peers and help you stay ahead of the curve.
For some of the courses, there are certain skill pre-requisites, do review the same before enrolling. Choosing the right course is the first step to success.
Yes, you will get an e-Certificate of Completion once you successfully finish all the modules within your program. upGrad deploys advanced technology to track learner progress and to be eligible for the certificate you will have to complete all the program modules that appear under the "Course Card". This will be issued once the requisite program duration comes to an end.
We're constantly looking to update our course library to be able to give you a host of topics to upskill in, and to keep it fresh. And so, most courses have a set deadline - the current courses are accessible until 1st March 2022. It's best to check the deadline for each course and ensure that you complete before it expires!
Our learning platform will give you an overview about upGrad's holistic learning experience and you will also get a view into a variety of programs offered. You can go over the same and schedule a call with an Admissions Counsellor, who will guide you to pick the best program most likely to help you advance your career.