Job-ready Program in
Digital Marketing
With Industry Experts From
Case Studies
10+Hiring Partners
300+Recommended 2 hrs/day
5 MonthsFrom Rs. 4,778/month
EMI OptionsAdmissions Closing on
Feb 03, 2024Program Overview
Key Highlights
Syllabus
Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects.
Top Skills You Will Learn
Job Opportunities
Who Is This Program For?
Minimum Eligibility
Digital Marketing Tools Covered
Level up your Digital Marketing game by using ChatGPT
Learn how to leverage ChatGPT in creating SEO optimised content
Use AI chatbots to plan better strategies and build calendars
Utilise ChatGPT to analyse Social Media Metrics and gain key insights
Compare other AI Chatbots in the market and choose the best one for your needs
- Your know-how of tools and platforms
- Hands-on experience in projects
- A stand-out portfolio
Explore our Learning Platform
Program Experts
Ronnie Screwvala
Mayank Kumar
Bhavish Aggarwal
Kunal Shah
Sakhee Dheer
Prashanth Balasubramanian
Syllabus
Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects.
Fundamentals of Marketing
- Introduction to Marketing
- Segmentation, Targeting and Positioning
- Marketing Management through the Concept of 4Ps
- Branding, Brand Equity, Brand Models with Examples
Digital Marketing Channels & Metrics
- List of Digital Marketing Channels
- Mapping Channels to Funnel Stages
- Digital Marketing Framework
- Digital Media Metrics
- Digital Marketing Metrics at Funnel Stages
- Revenue Metrics
- Case Study: Protinex
Designing and Building a Web Presence
- Elements & Design of a Website
- Information Architecture and Wireframes
- Visual Design, Implementation and Testing
- The Hook Framework
- Blog Creation Project
Remarketing
- Remarketing with Google Analytics
- Remarketing with Facebook Ads
- Remarketing with Mobile Ads
Social Media Marketing (SMM)
- Popular Social Media Channels
- Social Media Plan
- Social Media Execution Strategies - Paid & Organic
- Online Reputation Management
- Social Media Ad Formats
- Measuring Social Media Performance
- Organic & Paid YouTube Marketing
- Case Studies: Mauka Mauka Campaign, Blinkit
- Social Media Live Project
Search Engine Optimization
- SEO Basics
- Keyword Strategy
- SEO Strategy & SEO Audit
- Content Optimization
- Technical Optimization
- Authority
- Keyword Performance
- Future of SEO - Video, Voice, Mobile, Local
- SEO Live Project
Search Engine Marketing (SEM)
- Creating an SEM Campaign
- Budgeting, Bidding, Keyword Match & Conversion Tracking
- Keyword Planning
- Landing Page
- SEM Metrics
- Case Study: Salesforce
- SEM Live Project
Display Advertising
- Types of Display Ads
- Banner Blindness & Moment-based Marketing
Email Marketing
- Goals & Components
- Building an Email Campaign
- Email Marketing Analysis & Optimization
- Tone, Subject Lines, Email Body Copy
- Email Marketing Live Project
Content Marketing
- Content Marketing vs Advertising
- Jobs, Skills & Companies
- Content Marketing Plan
- Content Themes, 7A Framework
- Content Calendar & Promotions
- Case Study: Uber
Integrated Marketing Strategy in the Digital World
- Integrated Marketing Framework
- Integrated Marketing Communication
- Building an Integrated Marketing Plan
Web Analytics
- Introduction to Web Analytics
- Marketing Analytics Data Collection
- Google Analytics Walkthrough
- Web Analytics Live Project
How to Be a Freelancer
- Role and Importance
- Attract Clients
- Pricing Your Work
Advanced Digital Marketing using ChatGPT
- Introduction to ChatGPT
- How to use ChatGPT to generate website content
- Job Landscape Change with ChatGPT
- How to use ChatGPT for Keyword Generation
- Understanding the Limitations of AI in Digital Marketing
- ChatGPT Marketing Use Cases
Interview Questions
Industry Projects
- Solve a range of industry-relevant projects in this online digital marketing course
- Run a social media marketing campaign, and a Google Ads campaign to gain hands-on real-world experience of working as a digital marketer
- Create digital marketing strategies for different brands such as ProtineX, Zivame, and more for the multiple case studies in the program
Blog Creation Project
This involves setting up a website on WordPress and creating a blog based on specific requirements.
SEO Live Project
This project involves performing SEO on your blog or conducting an SEO audit of a website
Social Media Live Project
Here, you will run a campaign on Facebook Ads manager to drive traffic to your blog. You will learn how to run the campaign from end to end from setup to optimization.
Search Engine Marketing Live Project
Run a search and display campaign on Google Ads to drive traffic to your blog.
Web Analytics Live Project
Learners will analyze their blog using Google Analytics. They will generate, read and present insights from Google Analytics reports.
Case Studies
- Note: This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real-world exposure to digital marketing. To know more, please download the brochure or speak to a learning consultant.
Zivame Case Study
Learn how Zivame used email marketing both as a revenue and communication tool to nurture their users.
Protinex Case Study
Build a digital branding strategy to help 'Protinex' establish itself as a new product in the market.
Netmeds Case Study
Learn how to set up a search engine marketing campaign on Google Ads through this case study.
Mauka Mauka Case Study
Experience how Star Sports used Digital Marketing to get 50 billion impressions for their Mauka Mauka campaign during Cricket World Cup 2015.
The upGrad Campus Advantage
Learning Support
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalised feedback on improvement
- Student support is available 7 days a week, 24*7.
- You can write to us via studentsupport@upgrad.com or for urgent queries use the " Talk to Us" option on the learn platform.
Doubt Resolution
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
- Personalised expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
Networking
- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
Our Hiring Partners
Admissions Process
Please find below the detailed steps to be followed as a part of the admission process.
Step 1
Fill the application form
Enter your basic information in the application form.
Step 2
Talk to our Learning Consultants
They will contact you and check for program eligibility and other criteria.
Step 3
Block your seat
Pay the admission fee to secure your seat and start learning!
Program Fee
Starting at Rs. 4778/month
Empowering learners of tomorrow
Over 2,300 students have completed this course and started working at their dream job, whats stopping you?
Student Reviews
Chinmay Jain
Rupali Singh
Abhishek Sharma
Allan Alexander
Frequently Asked Questions
Certification
Why take up a Digital Marketing course from upGrad Campus?
Digital Marketing is one of the most in-demand skills for all companies today with over 1 Lakh job openings across India. To make it big in such a competitive field, you need to have a strong foundation in your core concepts. upGrad Campus’s Digital Marketing course will help you build exactly that, but with an added advantage.
Since our course is specially curated for college students and freshers, you will get practical real-world experience with Live Projects and Case Studies on Social Media Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Pay Per Clicks and more. The curriculum is always kept up-to-date, in line with the latest industry trends.
What kind of projects will I be expected to complete in a Digital Marketing course for beginners?
To make Digital Marketing for beginners easy to understand, this course covers multiple projects that give you hands-on experience. These projects include SEO Auditing on an existing company, creating a Facebook page for a company as part of their brand strategy, setting up Google Analytics where you will analyse data for the Google Merchandise Store, and work on Search Engine Marketing campaigns. These projects will be Live and will give you the opportunity to apply your skills in a real-world setting.
How long will I be able to access the Digital Marketing course content?
The learning content will be available to access for 3 years post completion of your course.
Admission Criteria & Process
What is the eligibility criteria to join upGrad Campus’s Digital Marketing Certification course?
You don’t need any specific background to apply for this Digital Marketing training. To learn Digital Marketing from upGrad Campus, a candidate must be reasonably good at English and should be pursuing an undergraduate or postgraduate degree.
However, what we do want all our students to have is a passion for Digital Marketing above everything else.
What is the admission process to join upGrad Campus’s Digital Marketing Certification course?
Click on the Apply Now button to enroll in the upcoming batch. Our Learning Consultants will reach out to you and will counsel you accordingly. Further, you can pay the admissions fee and block your seat to enroll in the program.
Do I need any particular software or laptop to learn Digital Marketing online?
Due to the hands-on nature of our Digital Marketing course, you will require a laptop in order to attend classes. However, there is no requirement for any additional software.
Timings
When will Live classes be held for the course?
Keeping your college workload in mind, the Live classes on Digital Marketing for beginners are scheduled on every Saturday, and Sunday from 7 pm to 9 pm.
How much time will I spend each week on a Digital Marketing course for beginners?
You will get access to 12-15 hours worth of recorded sessions per week. You can study from these at your own pace and convenience, although we do recommend spending 2-3 hours every day on self-studying. Apart from this, every weekend, we conduct 2 hours of Live sessions and 2 hours of Doubt clearing sessions. Live sessions are conducted with Subject Matter Experts who will explain the concepts in detail, and during doubt-clearing sessions, you can directly ask your queries to Teaching Assistants.
Student Support
Can I expect any one-to-one support in this course?
At the start of the Digital Marketing Course, you will be assigned a mentor. The role of your mentor is to help you through your course and assess your progress along the way. They are there to guide you through any queries or issues you may have during the course.
In addition, you will also be guided by Subject Matter Experts who will conduct the Live sessions and by Teaching Assistants who will help resolve your doubts.
How will my doubts get solved?
We provide an extensive range of resources for you to dip into. Every weekend, you will have doubt clearing sessions, where you can get answers to your queries in a one-on-one manner from Teaching Assistants and Subject Matter Experts. Furthermore, you can also connect with other students in the forum and get any peer support you need.
Placements
What kind of career opportunities can I expect after getting a certification in Digital Marketing?
Our Certification will help you get positions like Digital Marketing Manager, Search Engine Marketing Manager, with specialisations in SEO, Social Media Marketing and Content. However, due to the vast nature of this field, our course will help you branch out comfortably into any other role of your preference.
Is placement assistance provided after I complete my Digital Marketing training?
Yes, upGrad Campus offers Placement Plus and Internship Plus – specially-curated programs where our dedicated Mentors will guide and train you for getting placed in your dream company.
These programs help you get interview-ready via profile building, resumé proofing and updation, employability tests, group discussions, mock interviews and more. And the best part? You get 3 assured internship/job opportunities upon signing up for these programs.