Doctorate of Business AdministrationMBAData Science and AnalyticsMachine Learning & Artificial IntelligenceManagementProduct and Project management

    Case Studies


    Hiring Partners


    Recommended 2 hrs/day

    5 Months

    From Rs. 4,778/month

    EMI Options

    Admissions Closing on

    Feb 03, 2024

    Program Overview

    Key Highlights

    Curated specially for College Students
    Curated specially for College Students
    Guaranteed Certification
    Guaranteed Certification
    200+ Learning hours
    200+ Learning hours
    Live and Recorded Sessions
    Live and Recorded Sessions
    Curriculum includes AI integrated Marketing
    Curriculum includes AI integrated Marketing
    Experts from Google and Meta
    Experts from Google and Meta
    1:1 interactions with industry professionals
    1:1 interactions with industry professionals
    6 Hands-on Projects
    6 Hands-on Projects
    10+ Case Studies
    10+ Case Studies
    40+ Tools and Platforms
    40+ Tools and Platforms


    Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. 

    Download Syllabus

    Top Skills You Will Learn

    SEO, SEM, Social Media and Content Marketing, Branding, Markview more

    Job Opportunities

    Digital Marketing Manager, SEM Manager, SEO Specialist, Sociview more

    Who Is This Program For?

    College Students/Freshers looking for career opportunities iview more

    Minimum Eligibility

    Candidate must be pursuing their graduation or post graduatiview more

    Digital Marketing Tools Covered

    Level up your Digital Marketing game by using ChatGPT

    • Learn how to leverage ChatGPT in creating SEO optimised content

    • Use AI chatbots to plan better strategies and build calendars

    • Utilise ChatGPT to analyse Social Media Metrics and gain key insights

    • Compare other AI Chatbots in the market and choose the best one for your needs

    Level up your Digital Marketing game by using ChatGPT

    Get certified and improve your career opportunities.

    Showcase this certificate on your resume to highlight to the recruiters:
     Showcase this certificate on your resume to highlight to the recruiters:
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    • Your know-how of tools and platforms
    • Hands-on experience in projects
    • A stand-out portfolio

    Explore our Learning Platform

    Learn on an AI-powered & personalised platform with best-in-class content, live sessions & mentoring from leading industry experts.
    Explore our Learning Platform

    Program Experts


    Best-in-class digital marketing course content taught by leading faculty and industry leaders in the form of online marketing classes, recorded video lectures, case studies and live projects. 

    Download Brochure
    Learning Hours
    Case Studies
    Hands-on Projects
    Tools & Platforms

    Fundamentals of Marketing

    • Introduction to Marketing
    • Segmentation, Targeting and Positioning
    • Marketing Management through the Concept of 4Ps
    • Branding, Brand Equity, Brand Models with Examples

    Digital Marketing Channels & Metrics

    • List of Digital Marketing Channels
    • Mapping Channels to Funnel Stages
    • Digital Marketing Framework
    • Digital Media Metrics
    • Digital Marketing Metrics at Funnel Stages
    • Revenue Metrics
    • Case Study: Protinex

    Designing and Building a Web Presence

    • Elements & Design of a Website
    • Information Architecture and Wireframes
    • Visual Design, Implementation and Testing
    • The Hook Framework
    • Blog Creation Project


    • Remarketing with Google Analytics
    • Remarketing with Facebook Ads
    • Remarketing with Mobile Ads

    Social Media Marketing (SMM)

    • Popular Social Media Channels
    • Social Media Plan
    • Social Media Execution Strategies - Paid & Organic
    • Online Reputation Management
    • Social Media Ad Formats
    • Measuring Social Media Performance
    • Organic & Paid YouTube Marketing
    • Case Studies: Mauka Mauka Campaign, Blinkit
    • Social Media Live Project

    Search Engine Optimization

    • SEO Basics
    • Keyword Strategy
    • SEO Strategy & SEO Audit
    • Content Optimization
    • Technical Optimization
    • Authority
    • Keyword Performance
    • Future of SEO - Video, Voice, Mobile, Local
    • SEO Live Project

    Search Engine Marketing (SEM)

    • Creating an SEM Campaign
    • Budgeting, Bidding, Keyword Match & Conversion Tracking
    • Keyword Planning
    • Landing Page
    • SEM Metrics
    • Case Study: Salesforce
    • SEM Live Project

    Display Advertising

    • Types of Display Ads
    • Banner Blindness & Moment-based Marketing

    Email Marketing

    • Goals & Components
    • Building an Email Campaign
    • Email Marketing Analysis & Optimization
    • Tone, Subject Lines, Email Body Copy
    • Email Marketing Live Project

    Content Marketing

    • Content Marketing vs Advertising
    • Jobs, Skills & Companies
    • Content Marketing Plan
    • Content Themes, 7A Framework
    • Content Calendar & Promotions
    • Case Study: Uber

    Integrated Marketing Strategy in the Digital World

    • Integrated Marketing Framework
    • Integrated Marketing Communication
    • Building an Integrated Marketing Plan

    Web Analytics

    • Introduction to Web Analytics
    • Marketing Analytics Data Collection
    • Google Analytics Walkthrough
    • Web Analytics Live Project

    How to Be a Freelancer

    • Role and Importance
    • Attract Clients
    • Pricing Your Work

    Advanced Digital Marketing using ChatGPT

    • Introduction to ChatGPT
    • How to use ChatGPT to generate website content
    • Job Landscape Change with ChatGPT
    • How to use ChatGPT for Keyword Generation
    • Understanding the Limitations of AI in Digital Marketing
    • ChatGPT Marketing Use Cases

    Interview Questions

      Industry Projects

      • Solve a range of industry-relevant projects in this online digital marketing course
      • Run a social media marketing campaign, and a Google Ads campaign to gain hands-on real-world experience of working as a digital marketer
      • Create digital marketing strategies for different brands such as ProtineX, Zivame, and more for the multiple case studies in the program

      Case Studies

      Learn through real-life case studies based on top brands across industries.
      • Note: This is a non-exhaustive list. There are several additional projects included in this hands-on course giving you a real-world exposure to digital marketing. To know more, please download the brochure or speak to a learning consultant.

      The upGrad Campus Advantage

      Strong hand-holding with dedicated support to help you master Digital Marketing

      Learning Support

      Learning Support
      Industry Mentors
      • Receive unparalleled guidance from industry mentors, teaching assistants and graders
      • Receive one-on-one feedback on submissions and personalised feedback on improvement
      Student Support
      • Student support is available 7 days a week, 24*7.
      • You can write to us via or for urgent queries use the " Talk to Us" option on the learn platform.

      Doubt Resolution

      Doubt Resolution
      Q&A Forum
      • Timely doubt resolution by industry experts and peers
      • 100% expert verified responses to ensure quality learning
      Expert Feedback
      • Personalised expert feedback on assignments and projects
      • Regular live sessions by experts to clarify concept-related doubts


      Industry Networking
      • Live sessions by experts on various industry topics
      • One-on-one discussion and feedback sessions with industry mentors

      Our Hiring Partners

      Our alumni are currently working in

      Admissions Process

      Please find below the detailed steps to be followed as a part of the admission process.

      Program Fee

      Starting at Rs. 4778/month

      *Program Price Rs. 47,000. (No additional taxes)
      More EMI options available.

      Empowering learners of tomorrow

      Over 2,300 students have completed this course and started working at their dream job, whats stopping you?

      Student Reviews

      Frequently Asked Questions


      Why take up a Digital Marketing course from upGrad Campus?

      Digital Marketing is one of the most in-demand skills for all companies today with over 1 Lakh job openings across India. To make it big in such a competitive field, you need to have a strong foundation in your core concepts. upGrad Campus’s Digital Marketing course will help you build exactly that, but with an added advantage. 
      Since our course is specially curated for college students and freshers, you will get practical real-world experience with Live Projects and Case Studies on Social Media Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Pay Per Clicks and more. The curriculum is always kept up-to-date, in line with the latest industry trends. 

      What kind of projects will I be expected to complete in a Digital Marketing course for beginners?

      To make Digital Marketing for beginners easy to understand, this course covers multiple projects that give you hands-on experience. These projects include SEO Auditing on an existing company, creating a Facebook page for a company as part of their brand strategy, setting up Google Analytics where you will analyse data for the Google Merchandise Store, and work on Search Engine Marketing campaigns. These projects will be Live and will give you the opportunity to apply your skills in a real-world setting.

      How long will I be able to access the Digital Marketing course content?

      The learning content will be available to access for 3 years post completion of your course.

      Admission Criteria & Process

      What is the eligibility criteria to join upGrad Campus’s Digital Marketing Certification course?

      You don’t need any specific background to apply for this Digital Marketing training. To learn Digital Marketing from upGrad Campus, a candidate must be reasonably good at English and should be pursuing an undergraduate or postgraduate degree. 
      However, what we do want all our students to have is a passion for Digital Marketing above everything else.

      What is the admission process to join upGrad Campus’s Digital Marketing Certification course?

      Click on the Apply Now button to enroll in the upcoming batch. Our Learning Consultants will reach out to you and will counsel you accordingly. Further, you can pay the admissions fee and block your seat to enroll in the program.

      Do I need any particular software or laptop to learn Digital Marketing online?

      Due to the hands-on nature of our Digital Marketing course, you will require a laptop in order to attend classes. However, there is no requirement for any additional software.


      When will Live classes be held for the course?

      Keeping your college workload in mind, the Live classes on Digital Marketing for beginners are scheduled on every Saturday, and Sunday from 7 pm to 9 pm.

      How much time will I spend each week on a Digital Marketing course for beginners?

      You will get access to 12-15 hours worth of recorded sessions per week. You can study from these at your own pace and convenience, although we do recommend spending 2-3 hours every day on self-studying. Apart from this, every weekend, we conduct 2 hours of Live sessions and 2 hours of Doubt clearing sessions. Live sessions are conducted with Subject Matter Experts who will explain the concepts in detail, and during doubt-clearing sessions, you can directly ask your queries to Teaching Assistants. 

      Student Support

      Can I expect any one-to-one support in this course?

      At the start of the Digital Marketing Course, you will be assigned a mentor. The role of your mentor is to help you through your course and assess your progress along the way. They are there to guide you through any queries or issues you may have during the course. 

      In addition, you will also be guided by Subject Matter Experts who will conduct the Live sessions and by Teaching Assistants who will help resolve your doubts.

      How will my doubts get solved?

      We provide an extensive range of resources for you to dip into. Every weekend, you will have doubt clearing sessions, where you can get answers to your queries in a one-on-one manner from Teaching Assistants and Subject Matter Experts. Furthermore, you can also connect with other students in the forum and get any peer support you need.


      What kind of career opportunities can I expect after getting a certification in Digital Marketing?

      Our Certification will help you get positions like Digital Marketing Manager, Search Engine Marketing Manager, with specialisations in SEO, Social Media Marketing and Content. However, due to the vast nature of this field, our course will help you branch out comfortably into any other role of your preference.

      Is placement assistance provided after I complete my Digital Marketing training?

      Yes, upGrad Campus offers Placement Plus and Internship Plus – specially-curated programs where our dedicated Mentors will guide and train you for getting placed in your dream company. 
      These programs help you get interview-ready via profile building, resumé proofing and updation, employability tests, group discussions, mock interviews and more. And the best part? You get 3 assured internship/job opportunities upon signing up for these programs. 

      upGrad Campus Learner Support

      Reach out to us for any queries. We are available 24*7